CT Expert Insights

CT Expert Insights

Don’t Fall for These Marketing Myths!

Sep 25 • 14 min

GrowBiz Media CEO and Founder Rieva Lesonsky walks us through seven deadly marketing myths and explains why you do need to have a marketing campaign, which method of advertising is an absolute must, why trying to reach as many people as possible is not…

Better Business Planning

Sep 19 • 11 min

While business agility and adaptability are sometimes valued more than traditional business planning these days, don’t be fooled. Business planning is just as important but it can also be done much more simply than many existing and aspiring business…

How to Divorce-Proof Your Business

Sep 12 • 8 min

Very few people expect their marriage to end in divorce, but it does happen and the financial punch for business owners can be severe if they are not prepared. Matrimonial law attorney Jacqueline Newman explains how to protect yourself and your business…

Why Cybersecurity Matters: Every Business is a Target

Sep 6 • 10 min

CyberScout founder Adam Levin explains why cybersecurity requires constant vigilance from business owners and that running a smaller business doesn’t make you any less of a target from hackers and thieves. Levin explains why internal communication is…

How Hackers Can Compromise Your Business

Aug 29 • 13 min

CyberScout Founder and Chairman Adam Levin explains why all business owners need to develop a “culture of privacy” to protect their finances and sensitive information from business identity theft. Levin walks us through ten different ways businesses can…

Five Fatal Business Mistakes

Aug 23 • 12 min

HJR Global CEO Harrison Rogers has built several successful businesses and is now considered one of the top young entrepreneurs in America. Rogers walks us through his journey from struggling high school student to stunning business success. He also…

How to Scale Your Business

Jul 19 • 13 min

Pinnacle Global Network CEO Allison Maslan explains why businesses owners should be looking to scale their operations, whether they’re looking to be a global competitor or a regional success. She then walks us through the five phases of scaling, taking us…

Knowing Customs Key to Business Success

Jul 11 • 11 min

Dean Foster, founder of DFA Intercultural Global Solutions and author of “Bargaining Across Borders,” explains how knowing traditions and customs in other parts of the world can be the beginning of successful working relationships and how not knowing…

How the Government is Helping Small Businesses Compete Globally

May 24 • 13 min

House Small Business Committee Chairman Rep. Steve Chabot explains how the recent tax legislation and federal efforts to roll back regulations are putting American businesses on a much stronger footing both at home and abroad. Chabot also admits what…

7 Steps to Product Launch Success with Jeannette McClennan

May 10 • 11 min

Jeannette McClennan, president and founder of the McClennan Group and author of “Innovators Anonymous: Seven Steps to Get Your Product Off the Ground,” walks us through the keys to bringing a new concept to market while avoiding the grief,…

Best Practices for Attorneys Conducting International Transactions

Apr 25 • 13 min

Working on clients’ international deals can bring a host of unexpected challenges. Plan for success by anticipating the differences and building them into your deal timeline and workflow. Global Services Expert Bianca Erb discusses the importance of…

What Law Firms Can Do to Stand Out in Today’s Environment

Apr 19 • 11 min

Jordan Furlong, principle at Law 21 and author of “Law Is A Buyer’s Market: Building A Client-First Law Firm,” explains the biggest challenges for law firms in 2018. He says workloads are stagnating for law firms due to potential clients getting more and…

Important Considerations for Naming Your Business

Jan 4 • 10 min

Lori Ann Fox, regional and government relations attorney for CT Corporation, joins us to discuss the most important factors in choosing a name for your business and the legal steps you must follow to secure and protect that name. Fox explains the due…

Insights on Establishing and Maintaining Your LLC or Corporation

Dec 21, 2017 • 6 min

Tamara Kling, regional and government relations attorney at CT Corporation, explains the importance of establishing your formal business entity and how to determine whether becoming a corporation or a limited liability company is best for you and your…

Organizational Charts Provide Advantages for Corporations

Dec 15, 2017 • 9 min

CT Corporation Senior Product Manager Jace Harker explains what organizational charts are and why they are so helpful to businesses. Harker says the more complex a business gets with respect to subsidiaries and other developments within the organization,…

How TerraCycle Grew a Purpose-Driven Business to Run on an International Scale

Dec 5, 2017 • 12 min

During his last year in college, Tom Szaky began to question why garbage exists and why some products are recyclable and others aren’t. What he found was economics and the value of materials determined what could be reused. He founded TerraCycle in an…

Business License Considerations for Restaurants

Nov 15, 2017 • 13 min

Alexis Brachel, senior manager in business licenses at CT Corporation, walks us through the different licenses needed to open a restaurant and the lengthy process required to get those licenses before you open the doors. Brachel also offers tips on the…

The Power of Social Media and Content Marketing

Nov 10, 2017 • 12 min

Egg Marketing President Susan Guillory discusses the most effective way to attract new customers through social media engagement and providing articles or other content that demonstrate your expertise to prospective clients.

The Benefits of Doing Business in Delaware

Oct 27, 2017 • 8 min

Alan Stachura, senior manager of government relations at CT Corporation, shares several reasons why it is advantageous for businesses large and small to set up shop in Delaware. Stachura discusses the attractiveness of Delaware’s business entity law, its…

The Keys to Doing the Deal Right

Oct 19, 2017 • 12 min

Ian Bone, senior manager of strategy and innovation at CT Corporation, walks us through the most most important elements of successfully completing important deals, such as mergers, spinoffs, and financial agreements. Ian explains how make your proposal…

Special Purpose Entity/Vehicles Defined and Why They’re Important

Oct 12, 2017 • 12 min

Learn what SPVs and SPEs are, when to use them, and the benefits and risks associated with each.

Applying the Science of Kindness to Business

Sep 1, 2017 • 13 min

Kindness Hall Founder Allen Hecht explains how kindness or “mindfulness” towards others can not only have an impact on society but on how employers interact with employees and how businesses treat customers. Hecht also cites a tremendous amount of…

Tackling Construction Business License Compliance

Aug 29, 2017 • 12 min

Alexis Brachel, senior manager in business licenses, governance and risk compliance at CT Corporation, walks us through the steps of ensuring compliance is securing a construction business license. She explains the compliance required when expanding a…

The Art of Naming Your New Business

Jul 27, 2017 • 13 min

Tungsten Branding President Phillip Davis offers his expertise on how to name your new business in a way that conveys a clear message and leaves people wanting to know more about it. Noting that a business name should be a “conversation starter versus a…

How to Start a Non-Profit

Jul 18, 2017 • 9 min

National Association of Non-Profits President Blair Anderson tells us how starting a non-profit differs from launching a traditional business, the tax implications to keep in mind, and how to register your non-profit. Once your business is formed,…

Performing UCC Search Due Diligence: Uncovering Liens That Can Affect Your Deal

Jul 12, 2017 • 12 min

Bill Moore, senior manager of transactional business consultants and law firm sales for CT Corporation, walks us through how to conduct due diligence before submitting a Uniform Commercial Code filing Specifically, Moore explains how to find any…

Why Your Business Should Expand to Canada

Jul 6, 2017 • 8 min

If you’re looking to expand your business beyond the U.S, Canada is an excellent choice, due to similarities in business regulations and ease of navigating the requirements necessary to set up shop north of the border. Traci Houck of CT Corporation talks…

How Regulations Impact Your Business

Jun 13, 2017 • 11 min

Small Business and Entrepreneur Council President and CEO Karen Kerrigan joins us to discuss how existing and aspiring small business owners should approach the regulations imposed on them by all levels of government. Kerrigan explains how to factor the…

What Does Entity Management Mean for Your Business?

Jun 8, 2017 • 10 min

Entity management is essential to the health of your business, whether you’re a small company or a large corporation overseeing multiple entities. CT’s Business Compliance Consultant Sharon Carroll explains some of the basics of entity management, the…

What’s Behind the Boomer Business Boom?

Jun 1, 2017 • 10 min

Jeff Williams, chief coach at Bizstarters, a company focusing on the explosive growth of baby boomers starting new businesses after age 50. Williams explains why the number of new business owners who are 50 and older is soaring and why they tend to be…

Forming Your Small Business – Choosing an Entity

May 23, 2017 • 14 min

When thinking about all you need to do to start your new business, researching the proper business entity might not be at the top of your list, but it should be. Lori Ann Fox, government relations and regional attorney at CT Corporation, details why it is…

The Keys to a Launching a Successful Online Business

May 17, 2017 • 11 min

The good news is you can start an online business within hours. The bad news is that anyone else can do it too, so how can you prepare for success? Small Biz Lady Melinda Emerson explains why a good business plan is the best place to start and what…

Tips for Post-Merger Success

May 11, 2017 • 9 min

You’ve finalized a business merger, but how do you determine how successful it is? CT Corporation Client Relationship Manager Mike Malkowski walks us through the process of evaluating the effectiveness of a new merger and explains how effective…

What it Takes to Start a Contracting Company

May 3, 2017 • 13 min

Remodeling expert Shawn McCadden explains the critical steps in launching a contracting or construction business. He explains the differences between the two types of businesses, the right entity to establish, and which insurance and liability policies…

Choosing a Business Structure for Your Small Business

Apr 27, 2017 • 10 min

Teresa Goody, founder and CEO of The Goody Group, speaks about why it is critical to establish a structure for your new business and how to make sure you’re choosing the right one. She also discusses what to look for in your local laws and regulations to…

How to Launch a Successful Restaurant Business

Apr 19, 2017 • 11 min

Pabir Nijjar, who turned around a struggling pizza restaurant in California, shares his personal story and discusses what it takes to be a successful restaurant owner. Nijjar explains everything from permits and licensing to building your reputation in…