Facebook Mobile Ads

Facebook Mobile Ads

adwhales.com
Do you manage Facebook Ads for mobile apps? Learn how the best mobile app marketers are spending over $100K per day on Facebook Ads…consistently and profitably. Hosted by Eddie Yoon. Sponsored by AdWhales.com


Stacked Lookalikes (Audience Strategy)
Nov 15 • 6 min
Combine various lookalikes to find more audiences winners (aka combined/stacked lookalikes)
Headline Ad Copy Ideas ⭐️⭐️⭐️⭐️⭐️
Nov 12 • 5 min
Headline ad copy testing ideas! Try variations of single words vs phrases vs emojis.
Are You Ready For Q5?
Nov 10 • 5 min
Mark your calendars for Q5!
Top Product Opportunities in Q4
Nov 8 • 7 min
Top product opportunities in Q4
Auto Language Translations
Nov 7 • 7 min
Check out Facebook’s auto language translation capabilities at the ad level.
Single Country Targeting (Q4 Recommendation)
Nov 6 • 3 min
Test single countries (non US), heading into Q4 Holiday season.
What Are Your Top Ads?
Nov 5 • 8 min
Identify your top ads, document trends, and other tips!
3 Styles of UA Management
Nov 4 • 9 min
I discuss the 3 styles of UA management, and which one I recommend (for now).
Quick Hack: Revive Old Ads For ROAS Gains
Nov 3 • 4 min
Try to revive (“activate”) old ads that used to work…because they have a high chance of performing well again.
Overlay Text Editor (Videos)
Nov 2 • 5 min
Use Facebook’s overlay text editor at the ad level, to create new video variations.
Revive Your Underperforming iOS or Android Ads
Nov 1 • 6 min
How to revive an OS that’s underperforming. Narrow the audience settings!
Internal Creative Production: New Concepts & Variations
Oct 31 • 8 min
What your internal creative/design/editing team should be focusing on, to scale Facebook Ads
5 Elements of Top Videos
Oct 30 • 11 min
5 elements of top videos! Simple headlines/backgrounds, Before & After or Noob vs. Pro, FAIL scenarios, shock value bugs/animals, and item pickers.
Are You Tracking Your D0 and D1 ROAS Metrics?
Oct 29 • 5 min
Are you tracking your D0 and D1 ROAS metrics? I discuss why you need to measure these figures in order to scale more efficiently.
Tier 1 Country Targeting Ideas (Try More Combinations)
Oct 28 • 6 min
Tier 1 country ideas for you to test with Facebook Ads
2 Reasons To Delete Your Ads
Oct 27 • 6 min
The two main reasons and situations you should be deleting ads in your account.
The Optimal Number of Ads (Per Ad Set)
Oct 26 • 9 min
Finding the optimal number of ads per ad set.
What’s Your Perfect Daily Budget? (Spend Velocity)
Oct 25 • 6 min
How to discover your perfect daily budget on Facebook Ads.
Are You Testing Millennial Style Copy??
Oct 24 • 8 min
Are you testing millennial style copy? Here’s some tips on how you can research and test effectively.
How To Track Facebook Ad Market Trends Using Internal Accounts
Oct 23 • 6 min
How to track Facebook Ad market trends using internal accounts.
Creative Testing in Non-US Countries
Oct 22 • 5 min
Optimize your creative testing by “soft launching” in other geos.
How To Test OS Devices
Oct 21 • 7 min
How to test OS devices at the ad set level…and recommendations on settings.
Creative Testing: Split Test Tool vs. One Ad Set
Oct 20 • 7 min
I cover the pros and cons for different Facebook Ads creative testing structures.
Simon Says “Listen To This For Creative Help!”
Oct 19 • 13 min
What can you learn from traditional board games, such as Jenga, Simon Says, Don’t Wake Daddy, and Guess Who, etc.?
What Age Ranges You Should Be Testing
Oct 18 • 5 min
I give tips on what age ranges to test on Facebook Ads (i.e., 18-65+ vs 18-54).
3 Different Budget Scaling Strategies
Oct 17 • 5 min
I discuss 3 common Facebook Ad budget scaling strategies and how you can use them to your advantage.
Testing Methodology (How Do Other Teams Test New Creatives?)
Oct 16 • 9 min
Here’s multiple ways you can test new creatives with Facebook Ads…and how you can learn from these different testing methodologies.
Quick Video Ad Length Hack!
Oct 15 • 5 min
I share a quick video ad length hack that will automatically give you more ad variations to test.
Do Static Images Work?
Oct 14 • 6 min
I discuss the best way to quickly test static images, and how to be prepared for asset customization developments.
Modified Lookalikes Part 2!
Oct 13 • 6 min
I share more ideas to create modified custom audiences…so you can have even more lookalike audiences!
The First Campaign To Launch For New Ad Accounts
Oct 12 • 10 min
The first campaign to launch for new ad accounts
The 2 Best Ways To Scale Your Video Winner(s)
Oct 11 • 7 min
The 2 best ways to scale your video winner(s)
Top T1 Countries (My Personal List)
Oct 10 • 6 min
I reveal the top T1 countries that I see working well across multiple ad accounts. Feel free to use my list and test it!
Are You Measuring Cost Per Purchase Metrics?
Oct 9 • 6 min
Why you should track your cost per purchase metrics
My Exact AEO + Broad Setup That’s Working
Oct 8 • 9 min
I reveal the exact setup I’m using right now to make AEO + Broad successful.
Top 3 Interest Based Targeting Tests
Oct 7 • 7 min
Here are the top 3 interest based targeting tests to try right now
MAE (Mobile App Engagement)…Does It Work??
Oct 6 • 7 min
Should you run MAE Ads? Listen to hear my thoughts.
The Best Way To Test Broad Targeting
Oct 5 • 9 min
The best ways to set up broad targeting tests in your ad accounts.
4 New Ad Features To Watch Out For!
Oct 4 • 9 min
Playable Ads, Poll Ads, Polling Sticker Ads, and AR Ads
2 Smart Ways To Test Creative Concept
Oct 3 • 7 min
Here’s two ways to quickly and effectively test new creative video ideas.
CPI, CTR, and IPM: How To Analyze These Metrics The Right Way
Oct 2 • 7 min
How to analyze and track trends for CPI, CTR, and IPM. And why most people are doing it wrong.
Short Copy Works! Test 10 words 👍
Oct 1 • 8 min
Test short copy (one sentence vs two sentences). Right now these are working the best!
Manipulated or Modified Lookalike Audiences
Sep 30 • 7 min
Use this custom audience hack to scale rapidly!
Testing Budgets (How Much To Spend)
Sep 29 • 11 min
I discuss the minimum testing budgets for new ad tests.
“Urgent” vs “Relaxing” Creative Themes
Sep 28 • 5 min
Why you should be testing urgent and relaxing copy and videos.
Broad Targeting + Audience Network
Sep 27 • 6 min
Right now, broad targeting and audience network are working well…test it!
Q4 Ad Management Advice and How You Should Prepare
Sep 25 • 7 min
How you can prepare for Q4 Facebook Ad management.
UA Automation?
Sep 25 • 6 min
Can UA on Facebook Ads be automated? I discuss few general points.
Halloween vs. Christmas Creatives
Sep 24 • 4 min
Which holiday creatives perform better?
The ONE Video Concept You Should Test Now
Sep 23 • 10 min
I talk about the one video concept every mobile app should be testing right now with Facebook Ads.
5 Traits of Successful Facebook Media Buyers
Sep 22 • 12 min
The 5 general traits that all facebook app media buyers share with each other. This should serve as your benchmark for success.
Learning Phase (Entering and Exiting It)
Sep 21 • 9 min
When should you trigger Facebook’s learning phase? I discuss this and more common questions about it.
How To Revive Dead Campaigns and Ad Sets
Sep 20 • 10 min
Did your ads start dying all of a sudden? Here’s some quick tips to help you.
Myths and Facts: Worldwide App Launches
Sep 19 • 8 min
I cover 3 myths and facts of worldwide launches…and provide general tips that will save you money, while generating huge ROAS.
CBO Delayed Until Feb 2020?
Sep 17 • 3 min
CBO is not going to be enforced until Feb 2020…and what this means for you.
iOS vs Android: Performance Differences
Sep 16 • 8 min
iOS and Android FB ad performance differences and how to manage your ads appropriately
🔥 HOT Creative Video Tip…Test Angles!
Sep 15 • 9 min
Tips on how to create new video concepts…and why angles (literally and figuratively) are critical to your success
Dynamic Creative Optimization (DCO)
Sep 14 • 6 min
What is DCO and how should you test it?
1% vs 5% vs 10% Lookalike Audiences
Sep 13 • 5 min
Currently, these are the best performing lookalike audiences you should be testing
CBO vs Non CBO (Campaign Budget Optimization)
Sep 12 • 6 min
Key differences between CBO vs Non CBO (Campaign Budget Optimization) and why you should be testing both right now
Audience Network Only and Ad Polls
Sep 11 • 14 min
Quick update on new Facebook Ad features and what you can do next!
Minimum ROAS Bidding?
Sep 10 • 5 min
Here’s a quick test you should try, for VO and minimum ROAS bidding
Test 2D vs. 3D Video Concepts + More!
Sep 9 • 5 min
Wild creative video ideas you should be testing!
Best Creative Ad Dimensions
Sep 8 • 9 min
Static vs Video, Landscape (Horizontal) vs Square vs Portrait (Vertical)
How To Analyze ROAS The Right Way
Sep 7 • 11 min
How should you be analyzing ROAS?
Fast Way To Test Creative Videos
Sep 6 • 4 min
How you should test creative videos and why install per impression rate is important.
Ad Fatigue Myths and How To Fight It!
Sep 5 • 10 min
What causes ad fatigue/saturation? I go over the common myths and effectives methods to combat it.
Campaign Budgets
Sep 5 • 7 min
What should your campaign daily budgets be?
Multiple Ad Accounts
Sep 3 • 5 min
Why the top spenders are using multiple ad accounts
Dynamic Language Optimization (DLO)
Sep 2 • 8 min
Test English vs. other languages using DLO
Very Important Tip For Video Testing
Sep 1 • 6 min
I share very important tips for video testing across different geos, audiences…and what you should expect
3 Tips for Creative Videos
Sep 1 • 6 min
Creative video best practices that every Facebook marketer needs to know
VBLAL (Value Based Lookalikes)
Aug 30 • 5 min
Quick talk about value based lookalikes and manipulated lookalikes
CBO Campaign Structure Tips
Aug 29 • 10 min
What is CBO and how should I use it?
Quick Copy Test Ideas
Aug 28 • 6 min
How to launch copy tests
What Geos to Target and Test
Aug 27 • 4 min
What geos (geographies) or countries should you be targeting?
How I Brainstorm New Creative Video Ideas
Aug 26 • 4 min
Analysis your competition with Facebook’s Ad Library
4 KPIs You Should Measure
Aug 25 • 10 min
What’s the top 4 KPIs every Facebook app marketer should be tracking?
MAI vs AEO vs VO
Aug 24 • 3 min
Mobile app installs vs App event optimization vs Value optimization