Launch and Scale

Launch and Scale

www.khierstyn.com
Khierstyn covers proven strategies to launch and scale a product successfully online through a mix of actionable content, business challenges, and interviews.


LS18 - Questions to ask before selling your business with Coran Woodmass
Sep 6 • 37 min
E-commerce is shifting away from selling exclusively on Amazon and investors are starting to prefer buying a brand. In this episode, we’ll dive into that with Coran Woodmass, founder of thefbabroker.com as well as: - The process of selling an e-commerce…
LS17 - Treating your audience building like a political campaign, with Lisa Myers
Aug 28 • 59 min
Lisa Myers is the founder and inventor of Ceres Chill, the world’s first breast milk chiller. As a two-time mom, and big-city lawyer, she brought Ceres Chill to market in 2019. A true farm girl from Alberta, Canada. She’s a barrel racer, coxswain, New…
LS16 - Campaign failing? Here’s what to do
Aug 28 • 22 min
What do you do when you launch your product and you think it’s failing? In this episode, we explore: * how to know for sure if your Kickstarter is failing * why it might be failing * what to avoid at all cost * how to handle a failed campaign
LS15 - Flip the Script: Getting other people to think your idea is their idea, with Oren Klaff
Aug 13 • 36 min
Bestselling author of Pitch Anything, and sales master Oren Klaff uses his decades of pitching, presenting, and closing long-shot, high stakes deals to create a new playbook on persuasion in Flip the Script: Getting People to Think Your Idea is Their…
LS14: Why people buy results, not features
Aug 9 • 7 min
In this episode, Khierstyn will delve into the wonders of leading with the results and how it can captivate, win, and sustain the right clients. She will highlight the difference between results and features and why the former is the real deal when…
LS 13 - Hiring A Facebook Ads Expert For Your Launch
Aug 5 • 11 min
Do you want to be on top of your game? Then paid advertising could be for you! Whether you’re launching a new product, an email list, or simply want to drive people to follow your page and turn them to clients, you need a specialist to help you. And what…
LS12 - Setting your Kickstarter goal — what agencies won’t tell you
Jul 23 • 10 min
How much do you set your Kickstarter goal to? What should your public and your private goal be? Here’s what you really need to consider before setting these marks to make sure you’re covering your funding bases.
LS11 - Finding untapped potential in your audience, with Ryan Daniel Moran
Jul 18 • 38 min
In this guest episode with Ryan Daniel Moran, we have a frank conversation about how most entrepreneurs have it backward. It’s not about finding the product first, it’s about discovering the audience to sell to. In this episode, we uncover Ryan’s process…
LS10 - The art of product licensing, with Stephen Key
Jun 26 • 39 min
In today’s episode, we bring on one of the world’s top product licensing specialists, Stephen Key, to discuss this route to market. In this episode, we cover the ins and outs of product licensing, whether it’s right for you, as well as how to protect your…
LS09 - Kickstarter video: How to make sure you’re hiring the right videographer
Jun 24 • 10 min
Hiring a videographer for your Kickstarter product video can be one of the more expensive investments you make in your product launch. This is also one of the areas many business owners get wrong. Listen to this episode to learn some best practices when…
LS08 - Getting your product into retail (+ how to get your products to celebrities like Blake Lively)
Jun 20 • 39 min
Regardless of where you are in your online journey, at some point, you’ll want to increase your reach by getting your product into retail and other distribution. In this in-depth interview with Sarah Shaw, we go through best practices when approaching…
LS07 - Amazon first, or Kickstarter?
Jun 16 • 8 min
In this episode, we are taking a look at what is the best route to market for your product. A while there are several types we could talk about, two that I come across most in the eCommerce space is do you launch your product on Amazon first or do you…
LS06 - Niche clarity
Jun 10 • 8 min
Not having a strong understanding of who your customer is, niching down, and focusing on who you want to serve is by far one of the biggest barriers to success on Kickstarter (and launching products successfully) that I see. Struggling to find your niche…
LS05 - What to do when your pricing structure doesn’t support scale, with Marcus Rader of Host Away
Jun 5 • 43 min
You need to focus on getting the job done and bringing an MVP to market because you’re going to take real customer feedback, paying customer feedback, customers that are using your product, or the software that are going to help you create the iterations…
LS04 - My software stack for building a targeted audience
May 29 • 10 min
In today’s episode, we are going to be taking a look at what is my recommended software stack to use when building up an engaged audience for your product online.
LS03 - Going it alone: When (and who) to bring onboard
May 29 • 18 min
This episode is covering a question from Tony Hawkins, which he wanted to know how do you go at it alone? What are some best practices for who to hire and when to hire that very first person when you are a solo entrepreneur and really looking at launching…
LS02 - How to be sure people want your product
May 14 • 9 min
Today’s episode is going to be focusing on how to really validate and give you confidence in your idea, prior to sinking thousands of dollars into it.
LS01 - Brands can’t co-exist with “me too” products
May 14 • 11 min
For this episode though, the question really is do you have a me-too product or do you have a brand? I think that one should evolve into the other or you make the conscious decision to go with one and grow into it as you go. Let’s start by looking at what…
Start here: Welcome to Launch and Scale
May 14 • 13 min
Welcome to the overview episode of the Launch and Scale podcast. This podcast is the evolution of the Crowdfunding Uncut podcast, where we’re taking everything learned from several multiple-six-figure crowdfunding launches, and taking the conversation to…