Operations

Operations

operations.transistor.fm
To all the marketing and sales operations pros out there deep in the trenches, we know automation work isn’t glamorous.


How Drift’s Marketing Ops Team Got 18% Of Its Time Back
Nov 15 • 32 min
Imagine you are inviting a friend to a party. You call them up, tell them all of these amazing things about the party, and then immediately hang up before you tell them how to get there or when it is. This isn’t far off from the way some people approach…
Why Behavioral Science Is The Key To Building Your Operations Team
Nov 1 • 35 min
How much time are you spending thinking strategically about the talent on your team? If you’re Maribel Olvera (SVP, Operations at The Predictive Index), then the answer is pretty much all the time. PI is a company that specializes in how you can tie your…
How to Think Deeply About Problems with Bloomreach’s Ian Mesey
Oct 18 • 28 min
Ian Mesey spent years in consulting until he made the switch to the practitioner side…and landed smack in the middle of a company in hypergrowth as Head of Revenue Operations at Bloomreach. In this episode, Sean and Ian talk about operational debt, the…
What’s the Dollar Impact of Ops? (with GoNimbly CEO Jason Reichl)
Oct 4 • 42 min
Imagine you had access to data points on the way dozens of companies operate – instead of just the one you work at. You’d get to see patterns in what works and what doesn’t. Talk about an unfair advantage! Now imagine getting to do that through a purely…
LIVE from HYPERGROWTH: Lessons from a Serial Operator
Sep 20 • 23 min
You hear a lot about serial entrepreneurs. But in this Operations episode, Sean sits down with a serial operator. Heidi Rawding is the Senior Director of Operations at RapidMiner and has been hired as the first ops person at three different companies.…
Life of a COO in Hypergrowth (with Lattice COO J Zac Stein)
Sep 6 • 31 min
What does it mean to be a COO at a hypergrowth company? A valid question for sure, but if you ask 10 people the same question, chances are you’ll end up with 10 different answers. To find out why the COO role is so misunderstood, Sean talks to J Zac Stein…
Creating Operational Scale to Drive Revenue with FunnelCake’s Marko Savic
Aug 23 • 20 min
These days, the market is exploding with tools aimed at operations teams. So on this episode of Operations, Sean sits down with Marko Savic, the co-founder and CEO of FunnelCake, to find out what’s behind the surge and explore how one of those products…
Anatomy of a Scale-Up with Jason Holmes (COO of Showpad)
Aug 9 • 33 min
A scale-up is typically a company that has found product-market fit, has created more specialized roles within an organization and is in the process of building a repeatable, predictable machine for growth. And while there are tons of books, webinars,…
How to Build a RevOps Team from Scratch
Jul 26 • 45 min
On this episode of Operations, Sean meets with Sylvia Kainz, VP of Global Revenue Operations at Eventbrite. Sylvia joined Eventbrite when the company was 12 years into its existence and on the brink of going public– and was tasked with creating a RevOps…
The Biggest Mistake That Ops Teams Make
Jul 12 • 10 min
On this episode of Operations, Sean explores a common trap that Ops teams fall into. And spoiler alert – it’s not what you think. Listen to the full episode to learn what the trap is, how and why Ops teams fall into it, and four actions you can take today…
Why Ops Pros Should Learn to Code with SifData’s Kyle Morris
Jun 28 • 36 min
On this episode of Operations, Sean chats with Kyle Morris about his unique path into ops. Kyle was an Army Ranger for four years before making his way to Silicon Valley, where he started his career in sales and eventually found his way into operations.…
Inside Salesforce’s Annual Planning Process with Bala Balabaskaran (aka The Guy Who Built It)
Jun 14 • 39 min
On this episode of Operations, Sean goes back in time – to 2012, to be exact – when special guest Bala Balabaskaran first joined Salesforce as Vice President of Go to Market Technology and Operations. At the time, Salesforce was a $2 billion dollar…
Apple Product Launches and 10,000 Handwritten Notes with Michelle Palleschi (COO of Sendoso)
May 31 • 31 min
On this episode of Operations, Sean interviews Michelle Palleschi, the COO of Sendoso, the world’s first sending platform. Because, as Michelle puts it, sending stuff is hard. But that kind of complexity is what Michelle lives for – she previously worked…
Don’t Optimize for the Short-Term with Gusto’s Cole Schofield
May 17 • 27 min
On this episode of Operations, Sean interviews a post-sale ops pro focused on customer operations. Together they talk about the direct impact operations can have on the customer experience. A lot of hypergrowth companies focus on short term wins versus…
The Math Gives You the Data, but the Magic Comes from the People
May 3 • 18 min
On this episode of #Operations, host Sean Lane talks with Auvik Network’s CMO, Jacqui Murphy. Jacqui and Sean talk about how she’s scaled from a marketing team of one to now oversee marketing and business development teams totaling more than 50 people.…
Metrics are Meaningless without Segments with Brett Queener, VC & Former Salesforce EVP
Apr 19 • 38 min
On this episode of #Operations, host Sean Lane sits down with VC and former Salesforce EVP and GM, Brett Queener. Queener joined the company when it was at $11 million in revenue. Today, Salesforce’s market cap stands at $123 billion. This monumental…
What Ops Pros Can Learn from this $9 Billion Company
Apr 5 • 21 min
Today on #Operations, host Sean Lane sits down with Okta’s VP of Business Operations, Jake Randall. Okta’s market cap is now $9 billion…not a bad company to learn from. Together Sean and Jake discuss how to actually measure your ops team’s performance,…
How to Go from MBA to VP of Operations with Drift’s Will Collins
Mar 22 • 24 min
On the very first official episode of #Operations, host Sean Lane sits down with Will Collins, VP of Operations at Drift. Together they look inward to focus on operations at Drift – Will was employee number 13. So what exactly does it mean to work in ops…