Over the last three weeks we’ve been running a series of mini-articles on The Power of Sponsorship. To accompany this, and each of our upcoming topics, we’ll be using interviews from some of the best minds in the industry to find out their views and gain…

In this episode we sat down with IBM’s Sam Seddon to discuss the report he authored and has just been announced at the AI Summit, part of London Tech Week. We managed to speak to Sam a week prior to the announcement to dig a bit deeper into report and…

In this episode of Something Quite New, brought to you by SQN, we sat down with Head of Esports at McLaren to talk about the continuing rise of esports. Also the close links it shares with motor racing, and Formula 1 in particular, and the launch of this…

The ‘Something Quite New’ podcast is brought to you by leading sponsorship and communications agency Sine Qua Non. In each episode we will deep diving to bring you insight and intelligence from leading lights across the industry. Taking a close look at…

Welcome to the Something Quite New podcast, brought to you by leading sponsorship and communications agency Sine Qua Non. In each episode we will deep diving to bring you insight and intelligence from leading lights across the industry. Taking a close…

‘Something Quite New’ is a new podcast from Henley-based sponsorship & communications agency, Sine Qua Non International. Hosts Dan McLaren and Chris Hughes will be taking the opportunity to learn more about the ever-changing sports business landscape and…