Something Quite New

Something Quite New

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A new podcast from SQN. Dan McLaren and Chris Hughes talk to industry experts from the world of sports, technology and automotive to find out what the future holds. And, of course, to learn Something Quite New from our guests.


How You Can Harness The Power Of Sponsorship
Aug 15 • 10 min
Over the last three weeks we’ve been running a series of mini-articles on The Power of Sponsorship. To accompany this, and each of our upcoming topics, we’ll be using interviews from some of the best minds in the industry to find out their views and gain…
Sam Seddon: Sports and Entertainment Sponsorship Lead (UK), IBM
Jun 13 • 45 min
In this episode we sat down with IBM’s Sam Seddon to discuss the report he authored and has just been announced at the AI Summit, part of London Tech Week. We managed to speak to Sam a week prior to the announcement to dig a bit deeper into report and…
Ben Payne: Head of Esports, McLaren Technology Group
May 29 • 32 min
In this episode of Something Quite New, brought to you by SQN, we sat down with Head of Esports at McLaren to talk about the continuing rise of esports. Also the close links it shares with motor racing, and Formula 1 in particular, and the launch of this…
Joe Edwards: Head of Digital Marketing, FIBA Media
May 15 • 33 min
The ‘Something Quite New’ podcast is brought to you by leading sponsorship and communications agency Sine Qua Non. In each episode we will deep diving to bring you insight and intelligence from leading lights across the industry. Taking a close look at…
Andy Westlake: Chairman, European Sponsorship Association
Mar 21 • 32 min
Welcome to the Something Quite New podcast, brought to you by leading sponsorship and communications agency Sine Qua Non. In each episode we will deep diving to bring you insight and intelligence from leading lights across the industry. Taking a close…
Welcome to ‘Something Quite New’
Mar 18 • 4 min
‘Something Quite New’ is a new podcast from Henley-based sponsorship & communications agency, Sine Qua Non International. Hosts Dan McLaren and Chris Hughes will be taking the opportunity to learn more about the ever-changing sports business landscape and…