Voice Marketing - Daily Beetle Moment

Voice Marketing - Daily Beetle Moment

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Primacy Effect
Nov 15 • 0 min
Inspired by Daniel Crosby’s book “The Behavioral Investor”
Hear this on Alexa or podcast app
Nov 12 • 0 min
The best briefings live everywhere. How to hear this briefing easily:https://emilybinder.com/flash-briefing/Subscribe free to this briefing anywhere1-click enable this briefing on Alexa
Voice Control - Mac Catalina
Nov 11 • 1 min
Voice control in OS CatalinaVoice Natives are the new Digital NativesDemands a lot of CPU but worth experimenting to learn voice commands for total voice dictationIt’s better than your typical Siri experienceSubscribe free to this briefing anywhere1-click…
Binge Netflix vs. Podcasts
Nov 9 • 2 min
Evergreen podcast how-to idea inspired by Michelle Excell
Our Primal Brains Voice & Investing
Nov 7 • 1 min
Featuring a quote from Daniel Crosby’s book “The Behavioral Investor” - a look at how psychology should inform the average investor. Grab your copy on Amazon here.Our brains are hardwired to be lazy. Sound is the fastest and easiest sense to process.…
Tools: How to Sound Good
Nov 5 • 0 min
Get the podcast and Flash Briefing equipment that will make you sound good.Subscribe to this free daily Flash Briefing on Alexa or any podcast player.
Kate O’Neill Podcast Clip
Nov 4 • 2 min
Guest: Kate O’Neill, The Tech Humanist. Hear the full interview on Beetle Moment Marketing Podcast ep. 56: https://beetlemoment.com/podcastSubscribe to this free Flash Briefing on Alexa
Don’t Expect to Reach Me There
Oct 31 • 1 min
Doug Busk said his Facebook profile is like the white pages. Don’t expect to reach him there - it’s as likely as walking into a Starbucks in Chamblee, Georgia and hoping he’s there.
Facebook is My White Pages
Oct 30 • 1 min
Doug Busk said his Facebook profile is like the white pages. I get that. Me too.
Voice Controls - Catalina (Mac OS)
Oct 29 • 1 min
Voice Controls for new Mac OSIt’s like Joanie (Anna Paquin) in The Affair with her cool tech.Start playing with it, learn it. Voice natives are coming.
The Voice of Money is Tuesday
Oct 28 • 0 min
The intersection of voice-first technology, AI, and money:The Voice of MoneyManhattanTuesday 10/29/19Agenda: https://www.voiceof.money/
WeCroak App - Mood and Productivity Tip 3 of 3
Oct 25 • 1 min
Mood and Productivity App Recommendation: 3 of 3 - We Croak AppWeCroak.comEnable this Voice Marketing Flash Briefing on AlexaSubscribe to this briefing in your favorite podcast app
Forest App - Mood and Productivity Tip 2 of 3
Oct 24 • 0 min
Mood and Productivity App Recommendation: 2 of 3 - Forest AppForest App: forestapp.ccEnable this Voice Marketing Flash Briefing on AlexaSubscribe to this briefing in your favorite podcast app
Pocket App - Mood and Productivity Tip 1 of 3
Oct 23 • 1 min
Mood and Productivity App Recommendation: 1 of 3 - Pocket AppCredit to Dani Fava getpocket.comSUBSCRIBE:Enable this Voice Marketing Flash Briefing on AlexaSubscribe to this briefing in your favorite podcast app
Amy Hoover: Women + Salary Negotiation (Podcast Clip)
Oct 22 • 3 min
Guest: Amy Hoover - Talent Zoo, career and hiring expert. Clip from podcast interview: 055 - Why Don’t Women Negotiate Salary More? How to Speak Up - Amy Hoover.SUBSCRIBE:Enable this Voice Marketing Flash Briefing on AlexaSubscribe to this briefing in…
Job Offers - Don’t Fall for the Brochure
Oct 21 • 2 min
Amenities at apartment buildings are for the brochure and tours. They aren’t the living experience. Job offers are the same. Look closer. Ask questions. Forget the flower beds and the business center: ask for a bigger, nicer unit with a view. This is a…
Job Offer Story: Get that Base (Salary)
Oct 18 • 3 min
Base salary is really important. Advocate for yourself. Negotiate. Get paid. Your future depends on it. Incremental changes to base when you’re young compound into a huge difference in your eventual assets over time.Subscribe to this Flash Briefing on…
Echo Frames - Katherine Prescott
Oct 17 • 1 min
Future of Voice Assistants- Ep 54 clip about Echo Frames - Katherine Prescott, VoiceBrewMultimodal on the go with Echo Frames: no more phone grabbing?Hear the full episode here - about: One or Many Voice Assistants?Guests:Dave KempKatherine…
One or Many? Dave + Katherine: Clip
Oct 15 • 3 min
Future of Voice Assistants- Ep 54 clipHear the full episode here - about: One or Many Voice Assistants?Guests:Dave KempKatherine Prescott
Nationwide - Echo Auto
Oct 14 • 0 min
Nationwide will give away 1 million free Echo Auto devices. This means 2 million Alexa users in their cars and I’d say news is a pretty big use case. Flash Briefing audience grows again.Subscribe to this Flash Briefing in any podcast app.Enable this Flash…
Beating the market - DFA
Oct 10 • 1 min
“We bought the index and went golfing” - hehe. See tweet for more context.The globally diversified, small/value tilted Dimensional Equity Balanced Strategy Index beat the S&P 500 Index by around 300 bps/yr for last 1/2 century resulting in more than 4x…
How to be a good podcast guest
Oct 9 • 1 min
How to be a good podcast guest - etiquette
Do One Thing Well
Oct 8 • 0 min
All the top apps and sites (Google, Twitter, Facebook) do one simple thing really well. Which isn’t easy. But you should try it.Click here to enable this Flash Briefing on Alexa, then say “Alexa, news.”
Machine of the Year - 1982
Oct 7 • 1 min
TIME 1982
“You need a website” - 1996
Oct 3 • 1 min
You need a websiteYou don’t need the Yellow Pages anymore20 years pass…You need voice:)
Generic or custom brand voice?
Oct 2 • 0 min
Should you hire voice talent or rely on Google or Alexa’s default voice?
New! Sonic Branding
Oct 1 • 1 min
New sonic branding for this Flash Briefing is live! Audiobrain is the premier sonic branding firm. More about this process and why it’s important coming soon! Will interview Audrey Arbeeny on the podcast in October.1-click subscribe to the short weekly…
Brian Roemmele - Echo Buds - Technology Leap
Sep 30 • 2 min
Preview clip from new podcast interview with Brian Roemmele, The Oracle of Voice. Click here to hear the rest.
Sonic Branding Coming
Sep 26 • 1 min
New sonic branding coming soon to this briefing! Hear it on the Beetle Moment Marketing Podcast now.Subscribe free to this daily briefing on Alexa here or any podcast app here.
Google: “Stop” - No Wake Word Needed
Sep 25 • 1 min
Now you can stop a timer on Google Assistant by simply saying “Stop” instead of “Hey Google, stop.” This is a small but mighty improvement!Enable this Flash Briefing on Alexa here
OpenTable’s Google Action
Sep 24 • 1 min
OpenTable, I love what you’re trying to do with Duplex but you’re only halfway there with this Google Action.Subscribe free to this daily briefing on Alexa here or any podcast app here.
Voice XP - Bob Stolzberg Episode
Sep 23 • 1 min
Hear Bob Stolzberg on Beetle Moment Marketing Podcast Episode 51! Open in your favorite podcast app at bit.ly/playbeetle.Subscribe free to this daily briefing on Alexa here or any podcast app here.
1.03 Billion vs 10 Search Results: Financial Advice
Sep 20 • 2 min
In doing research for my upcoming talk about Flash Briefing for financial advisors at Citywire RIA in Austin (October 2, 2019), I came across this fun stat related to SEO for financial advisors:Search Google for “financial advice” - you get 1.03 billion…
Three Traits of a Great Briefing
Sep 19 • 1 min
Brevity, levity, and familiarity are what make a great Flash Briefing.Hear the rest of the podcast with Dani Fava and Emily Binder here
Early FinTwit, Early Voice
Sep 18 • 0 min
Why get on a “teenager” platform like Twitter, they asked? Now Twitter can move markets. Voice is similar. Be early to learn.
Preview: Dani Fava on Podcast
Sep 17 • 2 min
Hear the full episode with Dani Fava
The Billboard Comeback
Sep 16 • 2 min
Voice assistants in the connected car could be a boon for billboard advertising.Billboards should have 5 words or less.Instead of putting a URL on a billboard, we’ll see instructions to ask the in-car voice assistant.Get this briefing daily:1-click…
We Remember 4 Ideas at a Time
Sep 13 • 0 min
We can only hold up to four ideas at a time. Don’t drone on. Make a point and turn over the floor. This is conversation.Get this briefing in any podcast app - subscribe free
What’s Milk? Dairy Challengers
Sep 12 • 2 min
CBS Sunday Morning segment about dairy industry showed dairy farmers angry about use of “milk” term for plant based milks. Apparently consumers are confused about what “real” milk is. Some even think almond milk is cow’s milk infused with almonds.…
Shoes for Running (Voice Search)
Sep 11 • 1 min
Personalization is coming. That’s AI. Nike shoes on Amazon - what is the default? Men’s shoes. Why? Amazon knows better.Click here to subscribe to this Voice Marketing Flash Briefing
ROI of Voice Marketing
Sep 10 • 2 min
Click here to subscribe to this Voice Marketing Flash Briefing
Local Business Voice Search
Sep 9 • 0 min
Voice search sends local customers to your door. Working to appear in voice search results is crucial for local businesses like retail stores, restaurants, banks, and salons.“People often use voice search because they’re in their car and their hands are…
Voice Commerce Market Predictions
Sep 6 • 0 min
Click here to subscribe to this Voice Marketing Flash Briefing
Dangerous Third Party Amazon Sellers
Sep 5 • 2 min
Source article from WSJ: Amazon Has Ceded Control of Its Site. The Result: Thousands of Banned, Unsafe or Mislabeled ProductsJust like tech companies that have struggled to tackle misinformation on their platforms, Amazon has proven unable or unwilling to…
Dave Isbitski - Preview Clip 2
Sep 4 • 1 min
Dave Isbitski - Podcast Guest - episode 48 previewHear the full episode on Beetle Moment Marketing Podcast: bit.ly/playbm
David Isbitski - Preview Clip 1
Sep 3 • 1 min
Dave Isbitski - Podcast Guest - episode 48 previewHear the full episode on Beetle Moment Marketing Podcast: bit.ly/playbm
Dave Isbitski - Guest Preview
Sep 2 • 0 min
Dave Isbitski - Podcast Guest PreviewHear the full episode on Beetle Moment Marketing Podcast: bit.ly/playbm
Don’t Be a Pinch and Zoom Company
Aug 29 • 1 min
Optimize for voice technology or be like a pinch and zoom site on mobile.Click here to subscribe to this Voice Marketing Flash Briefing
CPGs - Voice Enabled Shopping
Aug 28 • 2 min
CPGs need a voice strategy. The new ecommerce.Click here to subscribe to this Voice Marketing Flash Briefing
AirPod Revenue
Aug 27 • 1 min
AirPods: 50% revenue is replacementsClick here to subscribe to this Voice Marketing Flash Briefing
Things I Recommend - Trinity Audio and more
Aug 26 • 1 min
Stuff I like:Swannies (Swanwick sleep blue light blocking glasses) - watch my Swannies review video. Buy your own Swannies with my link for better sleep and productivity (using my link lets Swannies know I sent you and this helps support my podcast -…
Voice Search, Voice Shopping, Winter of Voice?
Aug 23 • 1 min
40% of consumers will shop with the help of smart speakers 3 years from now. - 2018 stat via VoxxUpWe can’t predict accurately when the growth curve approaches Singularity-like speedVoice shopping will move faster than you think.Winter of voice…
Corina Frankie - NLP Skills for Alexa - Clip 2
Aug 22 • 2 min
Hear the full episode about NLP with Corina Frankie here.Are you asking questions the wrong way?Neuro-Linguistic Programming (NLP) improves marketing, sales, & voice app design.NEW: my chat w/@CorinaFrankie CEO & Founder @BrandBesties and Certified NLP…
NLP Skills with Corina Frankie (Preview 1)
Aug 20 • 2 min
Hear the full episode about NLP with Corina Frankie here.Are you asking questions the wrong way?Neuro-Linguistic Programming (NLP) improves marketing, sales, & voice app design.NEW: my chat w/@CorinaFrankie CEO & Founder @BrandBesties and Certified NLP…
Why Twitter is Successful
Aug 19 • 0 min
Twitter has mobile in its DNA. That’s why it’s successful. Voice will take that single screen and put it in the air - everywhere. Click here to enable this Flash Briefing on Alexa, then say “Alexa, news.”
Voice Apps Can’t Be Silos
Aug 16 • 0 min
Make your voice app / action/ skill play well with your other content.Click here to enable this Flash Briefing on Alexa, then say “Alexa, news.”
Just Do One Thing
Aug 15 • 0 min
All the top apps and sites (Google, Twitter, Facebook) do one simple thing really well. Which isn’t easy. But you should try it.Click here to enable this Flash Briefing on Alexa, then say “Alexa, news.”
Dave Kemp - Hearables (New Podcast)
Aug 14 • 1 min
Hear my interview with Dave Kemp on the Beetle Moment Marketing Podcast: https://beetlemoment.com/podcast/2019/8/12/045-hearables-and-the-future-of-audible-social-media-dave-kempClick here to enable this Flash Briefing on Alexa, then say “Alexa, news.”
Health: 5G and Bluetooth
Aug 13 • 2 min
What will 5G do to our health?
Spotify Trigger Cities
Aug 12 • 0 min
Streaming music SEO:How do new artists get found on Spotify in the U.S.? Trigger cities abroad.TorontoParisBuenos Airesetc.1-click: Subscribe to this free Flash Briefing in your favorite podcast app
I Poured Beer with My iPhone
Aug 9 • 2 min
A lot of fun and games until somebody gets CREATIVE!Mentioned:Get Urgently Roadside Assistance Alexa Skill <— now that’s cool.Click here to subscribe to this Voice Marketing Flash Briefing
Gotta Burn these Pizza Skills
Aug 8 • 1 min
Where’s the pie?
Advertising for Alexa Skills
Aug 7 • 2 min
This is not a paradigm shift. Not yet.Amazon - Alexa Advertising for SkillsEnable this Flash Briefing on Alexa
SpokenLayer - Podcast Preview
Aug 6 • 1 min
Full show notes and web player for conversation between Emily Binder and Melanie Scroggins. Topics: SpokenLayer community and low rates for voice actors Larger conversation about how we view talent and the important guidelines we can write together to…
Brand voice or Alexa’s?
Aug 5 • 0 min
Should brands hire voice talent or use Alexa’s voice as default for custom skills?
Announcing quartet.agency
Aug 2 • 0 min
quartet.agencya global creative tech collectiveFollow on Twitter @quartetagencyFollow on Instagram @quartetagency
1/3 of marketers: voice app by 2020
Aug 1 • 2 min
More than one-third of brands expect to have a voice app by 2020.
Passive vs active media
Jul 31 • 0 min
Some media is meant to be passively consumed. Other media is for active consumption - interactivity. Where does voice fall?
Truly assistive voice assistant traits
Jul 30 • 0 min
Where is this ubiquitous VA?
For your listening pleasure, also a podcast
Jul 29 • 1 min
Subscribe to this Flash Briefing on your native podcast app herehttp://bit.ly/voiceflashI’m owning the voice terms on bit.ly, man.
New York City Skyline
Jul 26 • 0 min
Subscribe to this Flash Briefing on your native podcast app here
Today: Voice SUMMIT
Jul 25 • 0 min
Subscribe to this Flash Briefing on your native podcast app hereEvent agenda and info: Voice Summit https://www.voicesummit.ai/
Voice is not an operating system - it’s more
Jul 24 • 1 min
Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help others find the show! Thank you.
The web is not your receptacle - CTRL ALT DELETE excerpt
Jul 23 • 1 min
Buy the book: CTRL ALT DELETE by Mitch JoelGet the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help…
Apple’s Original Mistake with Siri
Jul 22 • 0 min
Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help others find the show! Thank you.
Voice: A Real Paradigm Shift
Jul 19 • 1 min
Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help others find the show! Thank you.
Wendi Cooper - Marketing to the Mature Consumer
Jul 18 • 1 min
Listen to my interview with Wendi Cooper hereGet the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help…
Voice Assistants to Triple
Jul 17 • 0 min
Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help others find the show! Thank you.
One in Five Households
Jul 16 • 0 min
https://beetlemoment.com/podcast/2019/7/14/042-wendi-cooper-how-marketing-is-failing-the-modern-mature-consumer
A Better Way to Pay for Content
Jul 15 • 1 min
It’s not about making people pay, it’s about letting them pay. This was Amanda Palmer’s TED Talk. Same thing with Tara Brach’s wonderful simple podcast.Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2)…
Amazon Pay Buy Button Domination
Jul 12 • 1 min
Amazon Pay - big growth. $252.00 average cart.
31M to Shop by Smart Speaker This Year
Jul 11 • 1 min
Report here
Perry Ellis Alexa Skill
Jul 10 • 0 min
Alexa, ask Perry Ellis what should I wear to a wedding?Ask Perry Ellis Alexa SkillGet the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this?…
Unicorn: Rent the Runway at $1B
Jul 9 • 0 min
Rent The Runway Is The Second Woman-Led Business This Week To Be Valued At $1 BillionDo you see why convenience and being lightweight is so powerful? What does this mean for voice - totally uncluttered but clearly with discoverability challenges?Get the…
Read to Me
Jul 8 • 0 min
You’ll see voice reader plugins / apps at the top of most blogs and websites within a year.Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy…
Share Your Pudding, Sally
Jul 5 • 1 min
Here’s the problem with a money-first mindset when it comes to customer service. It ultimately doesn’t get your more revenue.Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash…
Americans - We Big (Jim Harrison)
Jul 4 • 1 min
Jim Harrison quotes on the Fourth of July.Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help…
Stop thinking 2D
Jul 3 • 1 min
Don’t think of voice as a new place to make the same old apps but with sound. Make something new.Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple…
Phoebe Mroczek - Don’t Podfade (Clip)
Jul 2 • 2 min
Clip from newest episode of Beetle Moment Marketing with guest Phoebe MroczekGet the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please…
Don’t Podfade
Jul 1 • 0 min
Don’t podfade!Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help others find the show! Thank you.
The Hidden Gem of Alexa
Jun 28 • 1 min
Flash Briefing takes the best of podcasting and makes it short and hands-free. Powerful medium. Early days.Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple…
Order the Salad!
Jun 27 • 1 min
Does this analogy make sense?Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, news.”Subscribe free on Apple PodcastsEnjoy this? Please leave a review on Amazon or Apple to help others find…
Want to reach 20 people or 43,918?
Jun 26 • 0 min
There are 20.5 people per active website, there are 43,918 people per voice app. -Voicify (thank you Jason Fields)But that’s about to change. Don’t snooze on this. Visit beetlemoment.com to reach out for a consultation.Get the Voice Marketing Flash…
75% of U.S. Households
Jun 25 • 0 min
Stats via SoundhoundGet the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help others find the show! Thank…
Pricing Strategy Pitfalls - Bonus Episode
Jun 24 • 0 min
Enjoy a retroactive price hike when you cancel.Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help…
Podcasting Stats - Pt. 2 of 2
Jun 21 • 1 min
How do people listen to podcasts?Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help others find…
Podcasting Stats - Pt. 1 of 2
Jun 20 • 1 min
How many podcasts are there?Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help others find the…
Katherine Prescott - Alexa Privacy & Echo Show 5 - Preview
Jun 19 • 1 min
Hear my interview with Katherine Prescott, Founder and Editor of Voicebrew.Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave…
Speechify App
Jun 18 • 0 min
Click here to get Speechify app (human quality text to speech powered by AI).Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please…
Amazon’s Real Advertising Play - New BeanCast Episode
Jun 17 • 1 min
Listen to the new BeanCast about Amazon advertising, Mary Meeker’s report, and more.
Alexa and Your Marketing Orchestra
Jun 14 • 1 min
Alexa’s algorithm - part 2.Keep all marketing channels that are effective working in concert.Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy…
Alexa’s Algorithm
Jun 13 • 3 min
Junk skillsKinks in the algorithm will get resolved - the ecosystem is just young right nowFlash Briefing is undervalued - keep an eye on the Alexa app. It’ll get featured again.Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here:…
Content Wars: Spotify vs Apple Podcasts
Jun 12 • 3 min
My money is on audio.Topics:Spotify acquired Gimlet and AnchorApple Podcasts and AirPodsTelevision is dying“Spotify is still a distant second to Apple in podcasts, but they are growing fast,” Thompson wrote. “Just as importantly, Spotify already has a…
Our Money Culture
Jun 11 • 1 min
What’s wrong with our money culture?Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help others find…
Pay by Voice - Tonetag
Jun 10 • 1 min
The start-up enables contactless digital transactions on mobile phones, card swiping machines, automated teller machines and other payment-enabling devices.It also offers software updates on regular intervals.ToneTag, which already has an existing…
Preview: Phoebe Ohayon on Sonic Branding
Jun 7 • 1 min
Hear the rest of my interview with Phoebe Ohayon from Voice Branding (Netherlands) - click here.Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple…
My Fire Alarm Story: Always Communicate
Jun 6 • 2 min
What can I say? I’m sensitive to sound.Mentioned:Tribal Leadership book by Dave Logan (see: stage 2, stage 3, stage 5 “tribe” like Zappos)Equifax breach and lack of communicationPR crises and #adfail5 from Bob Knorpp’s BeanCastGet the Voice Marketing…
Photoshop Your Voice - Caterina Fake Podcast Rec
Jun 5 • 1 min
See my tweets about Caterina Fake’s recent episode: What if You Could Photoshop Your Voice? on Should This Exist? podcast. Cool show.The human voice is a key marker of authenticity and individuality, and Modulate uses A.I to transform your voice into…
Sponsorship instead of ads. TD Ameritrade example.
Jun 4 • 1 min
You can’t advertise on Alexa, but you can sponsor a Flash Briefing. And it’s a blue ocean for some pretty neat branding opportunities. For example, TD Ameritrade is sponsoring the Motley Fool briefing. And on the institutional side, here’s the TD…
Urgently’s Skill. Branded Apps = Old News
Jun 3 • 2 min
An Alexa Skill Will Change Your Flat Tire as Urgently Shows New Path to Voice Commerce and Roadside AssistanceGet the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on…
Weekend Update
Jun 1 • 0 min
Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help others find the show! Thank you.
Briefcast.fm
May 31 • 0 min
Visit briefcast.fm, the first and only vetted network of the best Flash Briefings.Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this?…
Speech Recognition - Alexa vs Humans
May 30 • 0 min
We don’t understand each other all that well…Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help…
Where Alexa Gets Information
May 29 • 0 min
Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help others find the show! Thank you.More about…
1985 AT&T Monopoly Breakup - Part 2 of 2
May 28 • 1 min
Guest: Robert BinderHear the full podcastGet the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help others…
Telecom Monopoly - Part 1 of 2
May 27 • 1 min
Guest: Robert BinderHear the full podcast (episode 36)Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon…
“I love the sound of myself…”
May 25 • 0 min
Music credit: Elderbrook - TalkingGet the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help others find…
Go Easy on Your Theatre Appearances
May 24 • 0 min
Napoleon was seductive by not appearing at the theatre too often. Maybe we should do the same.Book mentioned: The Art of Seduction by Robert GreeneGet the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say,…
You’re Yelling at the IVR
May 23 • 1 min
You won’t be making your own calls to customer service for long.Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review…
How People Discover Voice
May 22 • 1 min
Here’s the interview with David Isbitski, Alexa Evangelist, on the Voicebot.ai Podcast.Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this?…
Voice is the New HTML
May 21 • 0 min
Guest Mark Cuban talks with Bradley Metrock on This Week in Voice Season Finale. Message: Go build Alexa skills. It’s easy. Anyone can do it.Takeaway: we are done with walled gardens. Technology is for everyone. That’s #voicefirst.Get the Voice Marketing…
Google Nest Privacy Policy
May 20 • 2 min
There’s an upside to Facebook’s awful repeated privacy breaches.Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review…
All we can hear is … radio
May 19 • 0 min
Music credit: Queen - Radio GagaGet this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple Podcasts hereEnjoy this? Please leave a review on Amazon to help others find…
No static at all
May 18 • 0 min
Music credit: Steely Dan - FMGet the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help others find the…
@alexa99: Missed opportunity
May 17 • 0 min
Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help others find the show! Thank you.More about…
Experiential Marketing - Amazon Returns at Kohl’s
May 16 • 1 min
Amazon / Kohl’s Returns - news here from BIGet the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help…
Pt. 2 - Instagram Stories Flash Briefing
May 15 • 3 min
Part 2 of 2 - here’s my guest host Flash Briefing from The Instagram StoriesGet this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple Podcasts hereEnjoy this? Please…
Pt. 1 - Instagram Stories Flash Briefing
May 14 • 3 min
Part 1 of 2 - here’s my guest host Flash Briefing from The Instagram Stories
Getting Up to Change the Channel
May 13 • 0 min
Remember how you had to get up to change the channel? Remember typing?Get this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple Podcasts hereEnjoy this? Please leave a…
Being good isn’t always easy
May 12 • 1 min
Music credit: Dusty Springfield - Son of a Preacher ManGet this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple Podcasts hereEnjoy this? Please leave a review on Amazon…
Rulers make bad lovers
May 11 • 1 min
Music credit: Fleetwood Mac - “Gold Dust Woman”Get this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple Podcasts hereEnjoy this? Please leave a review on Amazon to help…
Weekend Guest: The Instagram Stories
May 10 • 1 min
I meant to say I’ll be on Daniel’s briefing, The Instagram Stories, Saturday and Sunday (not Friday and Saturday).Click here to enable The Instagram Stories - and tune in this weekend.Mentioned: Miki Agrawal, creator of THINX and Tushy BidetGet this free…
Podcast vs. Flash Briefing
May 9 • 1 min
Podcasting is crowded. Flash Briefing is next.Get this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple Podcasts hereEnjoy this? Please leave a review on Amazon to help…
Our human expectations for Alexa
May 8 • 0 min
Melanie Touchstone asked on LinkedIn: Are we more emotional/critical with voice technology than we are with others? Do we personify the Siris and Alexas of the world and thus unconsciously expect some kind of anthropomorphic result?Yes, I think we have…
Facebook Causes Depression
May 7 • 1 min
See the Bloomberg Opinion article hereGet this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple Podcasts hereEnjoy this? Please leave a review on Amazon to help others…
Unilever’s Voice First Ad on Spotify
May 6 • 2 min
Hear the rest of this episode: Beetle Moment Marketing Podcast episode 34 show notes and web player (6 minute episode)Podcast:Listen or subscribe to the podcast here with 1 click: http://bit.ly/playbm <— NEW universal smart link to 1-click open the…
Watch it go from red to black to black to black…
May 5 • 1 min
Music credit: Bear Hands - I Won’t PayGet this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple Podcasts hereEnjoy this? Please leave a review on Amazon to help others…
Send Lawyers…
May 4 • 1 min
Music credit: Warren Zevon - Lawyers, Guns, and MoneyGet this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple Podcasts hereEnjoy this? Please leave a review on Amazon…
Best Flash Briefing Tips: 5 of 5 - Daniel Hill
May 3 • 1 min
Hear the rest of the Top Five Flash Briefing Tips in Emily’s interview with Daniel Hill (17 minute listen).—-> Enjoy this briefing? Please leave a review on Amazon!Get this free daily Flash Briefing on Alexa:1) Click “Enable” here:…
Best Flash Briefing Tips: 4 of 5 - Daniel Hill
May 2 • 2 min
Hear the rest of the Top Five Flash Briefing Tips in Emily’s interview with Daniel Hill (17 minute listen).—-> Enjoy this briefing? Please leave a review on Amazon!Get this free daily Flash Briefing on Alexa:1) Click “Enable” here:…
Best Flash Briefing Tips: 3 of 5 - Daniel Hill
May 1 • 2 min
Hear the rest of the Top Five Flash Briefing Tips in Emily’s interview with Daniel Hill (17 minute listen).—-> Enjoy this briefing? Please leave a review on Amazon!Get this free daily Flash Briefing on Alexa:1) Click “Enable” here:…
Best Flash Briefing Tips: 2 of 5 - Daniel Hill
Apr 30 • 1 min
Hear the rest of the Top Five Flash Briefing Tips in Emily’s interview with Daniel Hill (17 minute listen).—-> Enjoy this briefing? Please leave a review on Amazon!Get this free daily Flash Briefing on Alexa:1) Click “Enable” here:…
Best Flash Briefing Tips: 1 of 5 - Daniel Hill
Apr 29 • 1 min
Hear the rest of the Top Five Flash Briefing Tips in Emily’s interview with Daniel Hill (17 minute listen) - listen here.—-> Enjoy this briefing? Please leave a review on Amazon here.Get this free daily Flash Briefing on Alexa:1) Click “Enable” here:…
Women - not girls - rule my world
Apr 28 • 1 min
Prince - “Kiss”Get this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple Podcasts hereEnjoy this? Please leave a review on Amazon to help others find the show! Thanks.
I’m Talking to You
Apr 27 • 1 min
Weekend edition begins - Radio BeetleGet this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple Podcasts hereEnjoy this? Please leave a review on Amazon to help others…
Weekends - Radio Beetle
Apr 26 • 0 min
Announcement: from now on, the weekend Flash Briefing will be Radio Beetle. Music and Easter eggs. Enjoy.Music credit: Atmosphere - “Don’t Forget”Get this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa,…
996: Jack Ma’s 72-Hour Work Week
Apr 25 • 3 min
Here’s my tweet with the Business Wars Daily podcast that inspired this briefing about 996, the 9am-9pm, 6 day week liked by Alibaba CEO Jack Ma. In an 8-Hour Day, the Average Worker Is Productive for This Many Hours—Get this free daily Flash Briefing on…
Scripted Podcasts: Voice Beats Text
Apr 24 • 1 min
Why a scripted podcast is more powerful than the same script published as text.Great scripted podcasts mentioned:FreakonomicsHidden BrainAkimbo with Seth GodinTrailblazersYou Must Remember ThisBusiness WarsIf you like this briefing, please leave a review…
The Hidden Costs of FT Employees
Apr 23 • 2 min
Contractors often mean savings, even when they appear to cost more. Contractors are like the bulk bins at the grocery store: buy only as much as you need, and don’t pay extra for packaging.And when they’re remote, that’s the equivalent of Amazon Prime…
Worse: Crappy Site or Breathy Podcast?
Apr 22 • 0 min
Poor audio hurts the brain faster and more annoyingly than poor visuals. We will avoid noise and cacophony at any cost. We can look at a crappy website much longer than we can tolerate poor audio.Sonic branding is important.Get this free daily Flash…
Flash Briefing is like Apple News, Not Apps
Apr 19 • 0 min
Flash Briefing is the easiest way to reach your audience daily. It requires no break in their routine, no invocation to remember. It’s like Apple News vs a branded app in the back of someone’s phone.Get this free daily Flash Briefing on Alexa:1) Click…
We’re Babies in a Nest
Apr 18 • 0 min
Why the office is so cold.Get this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple Podcasts here
The New 1-Click Buy: Voice Shopping
Apr 17 • 0 min
Amazon patented the 1-click buy. It removed friction from online shopping.Voice is the new 1-click.Click is already becoming skeuomorphic (a design throwback, in short, like “roll the window down” or “rewind the tape.”). Instead of 1-click, try…
How to Remove Your Alexa Recordings
Apr 16 • 1 min
“To remove individual recordings, open the Amazon Alexa app on your mobile device. In the sidebar, select settings, and then history. This pulls up a list of all the requests you’ve ever made of Alexa. You can even select them to hear the actual…
Alexa Is Not Spying on You
Apr 15 • 2 min
The media is freaking out about Alexa privacy, but here’s the truthby Katherine Prescott, voicebrew.comGet this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple Podcasts…
Voice Gives Customers Hassle-Free
Apr 13 • 0 min
We process sound 10x faster than the blink of an eye. Your customers like fast and easy. That’s the power of voice.#voicefirstGet this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash…
Which Company is Ruining Alexa for Everyone? Part 2 of 2
Apr 12 • 2 min
This is some black hat internet marketing garbage and I’m calling it out. I don’t care who your clients are.Alexa SEO - let’s not make this a dumpster fire like the rest of the internet.Spammers and squatters are creating junk skills on Alexa. I’ve seen…
Which Company is Ruining Alexa for Everyone? Part 1 of 2
Apr 11 • 1 min
This is some black hat internet marketing garbage and I’m calling it out. I don’t care who your clients are.Alexa SEO - let’s not make this a dumpster fire like the rest of the internet.Spammers and squatters are creating junk skills on Alexa. I’ve seen…
Tara Brach’s Voice
Apr 10 • 0 min
Listen to Tara Brach’s guided meditations for serious wisdom.Search for Tara Brach on Apple Podcasts or any podcast player.Get this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash…
How People Really Discover Voice Apps
Apr 9 • 0 min
Grab the 2019 smart speaker consumer adoption report here (from voiceboit.ai and Voicify)Get this free daily Flash Briefing on Alexa:Beetle Moment Marketing wants to crawl into your ear…1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa,…
Clean Feed, Clean Mind
Apr 8 • 0 min
Don’t follow anyone whose content doesn’t align with your goals for how you spend your time and the information you let in. And don’t apologize for cleaning up your feed.Get this free daily Flash Briefing on Alexa:1) Click “Enable” here:…
Paid Maternity Leave Would Help
Apr 5 • 1 min
“If there was one thing I could do to help women advance in business, it would be for the US to have a mandated paid maternity leave. We are the only developed country in the world that does not. It’s effing nuts.” -Sally Krawcheck ⁦@Ellevest⁩Via:The Fed,…
180 Smart Speakers Sold Per Minute
Apr 4 • 0 min
Here’s the chart:This is What Happens in an Internet Minute in 2019 [Infographic]Share on Twitter:https://twitter.com/emilybinder/status/1112494152938328069Get this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2)…
Impossible is Possible
Apr 2 • 0 min
Burger King Tests Plant-Based Meat With an Impossible WhopperGet this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple Podcasts here
Pippa Markers Save Me Time
Apr 1 • 1 min
Big fan of Pippa - the smartest way to share your podcast (or Flash Briefing). Get a $25 Amazon Gift Card when you sign up here for a year of hosting.I use markers to automatically insert pre-roll and post-roll into my show.Get this free daily Flash…
True Story: Raspberry Ketones Boi
Mar 30 • 1 min
Affiliate marketing crews of oily-faced young guys brag about their marketing prowess tricking desperate people into buying BS weight loss supplements. They share tricks to get around having their Facebook Ad accounts deactivated for continually breaking…
Music Matters
Mar 29 • 0 min
Follow me on Spotify for GREAT playlists that never disappoint. :)Read more about the importance of sonic branding: What’s the Sound of Your Brand?#voicefirstGet this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2)…
AirPods - Sleeping Giant of Voice
Mar 28 • 0 min
“The new Apple AirPods will be $159 with a standard charging case — a price that is unchanged from the previous version — and $199 with a new wireless charging case. Both are available for order on Apple.com right now, and will be in stores next week. You…
Brass in Pocket
Mar 27 • 1 min
Gonna use my armsGonna use my legsGonna use my styleGonna use my sidestepGonna use my fingersGonna use my, my, my imaginationMusic credit:”Brass in Pocket” by The PretendersWatch music videoGet this free daily Flash Briefing on Alexa:1) Click “Enable”…
The Compound Show - NEW Alexa Skill
Mar 26 • 1 min
The Compound Show - new on Alexa, from Ritholtz Wealth Management!What if you could listen in on regular conversations between professionals working in money management today?The Compound mini-podcast is the first of its kind - real unscripted…
Humble Brag, I See You
Mar 25 • 1 min
Stop with the end zone dance.Get this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple Podcasts here
VOICE Summit - Panel Announced
Mar 23 • 0 min
Join us at VOICE Summit!Get this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple Podcasts here
Talk with Michelle Excell at SXSW
Mar 22 • 0 min
Hear my interview with Michelle ExcellVoice Marketing and more
New Instagram Commerce
Mar 21 • 1 min
Instagram took its next step to becoming a full-fledged commerce business today, announcing that it is bringing a checkout feature to its mobile apps. -The Verge
Grocery Wars: HEB Curbside vs. Amazon Prime Whole Foods Delivery
Mar 20 • 1 min
Physical retail is going away. You will remember going to the store like you remember using the payphone.Grocery delivery and pickup options here in Austin, Texas:HEB Curbside: $4.95 to come pick up your groceriesAmazon Prime Whole Foods delivery: free…
Voice Marketing : Cryptocurrency
Mar 19 • 0 min
What do voice marketing and cryptocurrency have in common?Democratize access.#cryptohippie#voicefirstMusic credit:The Kills - “The Future Starts So Slow”
Can I Get Your Number? Facebook & LinkedIn
Mar 18 • 1 min
Social media apps use your phone number to triangulate data such as purchase history, not to help you with two factor authentication or account security. Please LinkedIn. No you can’t have my phone number.Some folks don’t agree (tweet).In 2015 I warned…
Don’t Quote Yourself - Mitch Joel
Mar 15 • 0 min
Don’t Quote Yourself by Mitch JoelFollow @mitchjoel (he is really smart)Here’s Mitch’s podcast: Six Pixels of Separation (I’ve been listening for almost a decade - it is good every time)Music credit: De La Soul - “Me, Myself & I”Get this free daily Flash…
Facebook Shifts Focus to Privacy
Mar 14 • 1 min
“Facebook’s shift in corporate focus, which Zuckerberg said would happen over a few years, would mean less sharing on services such as Facebook and Instagram and more private messages that cannot be seen by anyone else, including by people at the company,…
Mark Cuban: Build a Business on Alexa or Google
Mar 13 • 0 min
Writing’s on the wall.Peter Kafka from Recode interviews Mark Cuban at SXSW 2019: Mark Cuban says you — yes, you — need to understand how AI worksGet this free daily Flash Briefing on Alexa: 1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa,…
Dumb Phones
Mar 12 • 0 min
We are getting away from our dumb thumbs and moving to voice.The average person:Speaks 110-130 WPM (words per minute). -Types 38-40 WPM-Has the mental capacity to understand speech at 400 WPM Get this free daily Flash Briefing on Alexa: 1) Click “Enable”…
B2C Brands Benefit from Voice Marketing
Mar 11 • 0 min
Kylie is Richer than Zuck
Mar 9 • 1 min
Kylie Cosmetics stands for nothing. What a waste. A really profitable waste.Toxic products used on women’s bodies are dangerous. Women disproportionately experience effects of low grade ingredients and toxicity from makeup, tampons, and beauty products.…
Why You Like Faxin’ and Slackin’
Mar 8 • 5 min
Network Wins
Make Your Own Pattern … Right Now
Mar 7 • 1 min
NEW PATTERN idea inspired by Seth Godin’s excellent book This is Marketing. Grab it here.Listen to Mitch Joel’s interview with Seth Godin here on Six Pixels. This was a great podcast. Seriously, listen to these guys. They get it.Music credit:Van Halen -…
When Your Product Becomes an Experience
Mar 6 • 0 min
Music credit:Van Halen - Right NowShow notes:Fyre Festivalwine has a 4x markup at restaurants
Radio Beetle
Mar 5 • 1 min
Song clip - credit:Underwater by Rufus Du Sol
Facebook & Instagram are Missing This
Mar 4 • 0 min
Sonic branding man.
Oh hi, Sheri
Mar 2 • 0 min
All the 23 year-old CEOs
Mar 1 • 1 min
Direct vs Brand Marketing
Feb 28 • 0 min
Measure?
Alexa in Canada - Great #VoiceFirst Chat with Teri
Feb 27 • 0 min
Listen to Alexa in Canada episode 67: Dr. Teri Fisher interviewed me about marketing and branding with voice. I truly enjoyed the conversation. A lot of good nuggets in here about voice first marketing, Flash Briefings, sonic brand and logos, and more.…
Lady, You Gotta Call a Man to Set Up Your Buick
Feb 26 • 1 min
Halfway Between Scarcity and Urgency
Feb 25 • 0 min
Don’t Be Like Blockbuster
Feb 23 • 1 min
Who Will Create the Personal Podcast Ad?
Feb 22 • 0 min
Spotify acquired Gimlet and AnchorPodcasting in the news because it’s so powerfulWhat is the future of podcast advertising?#voicefirst - the voice assistant will tie into podcast ads - watch…
Podcasting is Good, Flash Briefing is Better
Feb 21 • 1 min
Listen to the new BeanCast
Feb 20 • 0 min
Apple Siri Acquires PullString - Voice News
Feb 19 • 0 min
MasterCard Sonic Logo
Feb 18 • 1 min
Moving to Singularity Pace Growth
Feb 16 • 2 min
Technological advancements start growing exponentially fast (whereas before it was logarithmic). - Kurzweil’s concept of The SingularitySee the most popular chart from the Alexa Conference, which I believe hints at our rate of growth edging closer to…
Why I’m not speaking about social media at SMWATX
Feb 15 • 1 min
Get tickets to Social Media Week Austin#SMWATXCome hear me talk about voice marketing on Thursday 2/21 at 2pm!
Cortana and Voice for Business
Feb 14 • 0 min
Echo Auto and Alexa in Cars
Feb 13 • 1 min
Alignment
Feb 12 • 1 min
Tweet here:Good point from @kbprescott: Amazon is in total alignment because they make a margin from the customer every time they shop. It’s different with Google. - Hear at 32:51 (timestamped link here). #VoiceFirst. This Week In Voice - Season 3 Ep 14…
Many Voices
Feb 11 • 1 min
Enable Market Moment from Ritholtz Wealth Management on your Alexa Flash Briefing here
Sundays
Feb 9 • 1 min
For now at least… Sunday will be a day of rest for this briefing.Please rate and review this Flash Briefing in the Alexa Skills store!
Abandon Your App - Part 2 of 2
Feb 8 • 1 min
Abandon Your App - Part 1 of 2
Feb 7 • 1 min
Apps are dyingGartner research: 20% of brands will abandon mobile apps in 2019Read more: 7 Powerful Stats About Voice Technology & #VoiceFirst Marketing
ICYMI: This Week in Voice Podcast
Feb 6 • 0 min
This Week in Voice Podcast - Emily Binder with Jason Fields, Voicify (Season 3, Ep. 13)
Voice Event in Atlanta on Wednesday 2/6
Feb 5 • 0 min
Tickets here for AiMA event about voiceWeds 2/6
Amy’s Customer Service Tip About Your Grandma
Feb 4 • 0 min
Thank you Amy Hoover.Customer Service.Tweet here
PSA: Links on Your Site. UX 101.
Feb 3 • 0 min
New window please!
It’s 1987 on Black Monday and I Like It
Feb 2 • 1 min
Watch Black Monday on Showtime(available on the Showtime Anytime app)See tweetHere’s the soundtrack - SO GOOD
Voice Tomorrow is like Wi-Fi Today: Expected
Feb 1 • 0 min
Cars are Key to #VoiceFirst
She Used to Miss 25% of What I Said
Feb 1 • 0 min
NLP improves
FMCG Brands Shift to Voice
Jan 31 • 0 min
FMCG ecommerce struggles will shift to voice. Competing will look different though - it will rely on the assistant more than your direct to consumer relationship.
Alexa’s In-Skill Conversion Rate = Nuts
Jan 30 • 1 min
Listen to this week’s podcast here for more about in-skill purchasing and how brands can market better with voice.The frictionless commerce experience of tomorrow. Powerful. High conversion rate. What are you waiting for?
Now Brands can Upsell: In-Skill Purchasing (ISP)
Jan 29 • 0 min
ISP news
The Only Three Ways to Increase Business
Jan 28 • 0 min
From Jay AbrahamNumber of clientsAverage order sizeRepeat business
Voice = Accessible = Powerful
Jan 27 • 0 min
Visuals are no longer barrier.
KonMari
Jan 26 • 0 min
Tidy up!
Churchill’s Martini
Jan 26 • 0 min
Just glance at the vermouth.
Livejournal & Deadjournal: The Original Flash Briefing
Jan 25 • 1 min
I was one of the last teenagers to live a high school existence before social media. Facebook came out after my senior year of high school. I am so glad.No WYSIWYG. Had to learn HTML. Blogging in the early 2000s.
Amazing Awesome Epic Ugh
Jan 24 • 0 min
Hyperbole hurts.
Sears was the Original Amazon
Jan 23 • 1 min
At one point, Sears accounted for one dollar out of every hundred dollars spent in the US. Their catalogue was like Amazon for rural shoppers. The Richest 50 Percent (EP.64) from Animal Spirits Podcast with ⁦@michaelbatnick⁩ ⁦@awealthofcs⁩Hear the podcast
Two Types of Branded Skills
Jan 22 • 1 min
FMCG Part 2
FMCGs Absent from Alexa Skills
Jan 21 • 1 min
FMCG = Fast Moving Consumer GoodsIncluding:Processed foods (such as breakfast cereal, bars, or crackers)CandyBeverages (such as fruit juice and bottled water)Dry Goods (such as coffee, tea, sugar, and beans)Prepared…
Search engine or advertising engine?
Jan 19 • 1 min
See Gabriel Weinberg’s article here
L’Oreal’s 1970s Slogan: Now Self Care Gone Sideways
Jan 18 • 1 min
Because I’m worth itbecameBecause you’re worth itbecame#selfcare gone wrongGet this daily briefing on Alexa:Click below, enable, then say “Alexa, Flash Briefing.”US: http://bit.ly/beetleflashUK: http://bit.ly/beetleflashukCA: http://bit.ly/beetleflashcaOn…
Getting Your Alexa Skill Ranked
Jan 17 • 2 min
Tips to get your Alexa Skill ranked higherAlgorithmKeywordsReviewsListener engagement
Healthy Nighttime Boundaries
Jan 16 • 1 min
Airplane mode for better sleep (avoid EMFs)Enable Alexa’s Drop-In feature so family or friends can still reach you in an emergency at nightLess radiation without sacrificing safety
I’m Speaking at 11:45AM
Jan 15 • 0 min
Follow me on Twitter for the best learnings from this conference: @emilybinder
“So” please stop speaking this way
Jan 14 • 0 min
Don’t begin a sentence with “so” unless you’re a valley girl or tech bro. Then do it so we know you fast.
41% of U.S. Consumers Have a Smart Speaker
Jan 13 • 0 min
Source:RBC: About 41% of Americans now own smart speakers
We Don’t Teach What We Do All Day
Jan 12 • 1 min
See Julian Treasure’s TED Talk: How to Speak So That People Want to Listen
Brand: You Need an Audio Logo
Jan 10 • 1 min
41% of U.S. consumers now own a voice activated speaker, up from 25% in 2017. Fastest growing consumer tech ever.Audio logo for your brand is a MUST.
3 Best Audio Logos
Jan 9 • 1 min
Audio logos are property of:Intel InsideNetflixTHX
Truly a Twit - Bad Twitter Behavior
Jan 8 • 1 min
Bad behavior on Twitter. No one is interested in how many followers you gained this week. And I’m not validating your TrueTwit.Don’t wear the band tee shirt to the concert.Get this briefcast on Alexa:Click on your country below to enable.Say “Alexa, Flash…
8 Years Stale - Google’s Featured Snippet
Jan 7 • 1 min
Get tickets to The Alexa ConferenceJan. 15-17 in Chattanooga20% off code: ALEXASPKR203
Emily Talks on Alexa
Jan 6 • 1 min
Get Emily Talks on Alexa
How to Fix this Feed
Jan 5 • 1 min
Disable then re-enable this Flash Briefing if you are having issues with it playing multiple episode in a row.Alexa:US: http://bit.ly/beetleflashUK: http://bit.ly/beetleflashukCA: http://bit.ly/beetleflashca
Now on Google Play Music
Jan 4 • 0 min
Daily Beetle Moment on Google Play Music (for Google Home)Say, “Hey Google, play Daily Beetle Moment.”Pow!
No Idle Zone (Bitchezzz)
Jan 3 • 1 min
Facts:10 seconds of idling wastes more fuel than restarting.12 million gallons of fuel is wasted by idling in the U.S. every day.Infographic See the I Turn It Off anti-idling campaign#unoffice
The Most Expensive Commute
Jan 2 • 1 min
Report here
What to Expect - 2019
Jan 1 • 1 min
Get the Beetle Moment Marketing Podcast
Some Idiot’s Drone
Dec 31, 2018 • 0 min
“World has changed.”:)Follow Nick Ali hereGet this briefcast on Alexa:Click on your country below to enable.Say “Alexa, Flash Briefing.”US: http://bit.ly/beetleflashUK: http://bit.ly/beetleflashukCA: http://bit.ly/beetleflashca Get this briefcast on…
Ask Why - Packaging
Dec 30, 2018 • 1 min
See tweet
Viral AKA Lucky
Dec 29, 2018 • 1 min
Burger King / Kanye Tweet - Part 2
An “Activation”
Dec 28, 2018 • 2 min
News story here
3x Growth - Voice Commerce
Dec 27, 2018 • 1 min
Morning Walk
Dec 26, 2018 • 1 min
Get outside
Pippa’s cool feature
Dec 24, 2018 • 1 min
You
Dec 23, 2018 • 1 min
(the show)
Thinking, Fast and Slow - Part 2
Dec 22, 2018 • 0 min
Two books inspired this:Thinking, Fast and SlowTriggers
Thinking, Fast and Slow - Part 1
Dec 21, 2018 • 2 min
Go BlueUMich Social Psychology
From the Pampers to the Depends
Dec 20, 2018 • 2 min
Mentioned:About Lola - “Reproductive care for women, by women”Cora - “Modernize your period”THINX - “For people with periods”#femtechGet this <3 minute show daily on Alexa: 1-click subscribe:US: http://bit.ly/beetleflashUK: http://bit.ly/beetleflashukCA:…
Everyone is asking for a Flash B.
Dec 19, 2018 • 1 min
Wendi Cooper Part 2
Ageism Weakens Your Business
Dec 18, 2018 • 1 min
Wendi Cooper is the inventor of Easy Go Pro and host of Generation Jones Podcast.Stay tuned for some cool voice marketing from Wendi and me in 2019!Get more, hands-free:Subscribe to this daily under 3-minute Flash Briefing on Alexa:US:…
Join Me at The Alexa Conference Jan. 15-17
Dec 17, 2018 • 1 min
The Alexa ConferenceJan 15-17Chattanooga, TN (home of the fastest internet in the US!)Info: https://www.voicefirst.fm/alexaconferenceTix: https://www.eventbrite.com/e/the-2019-alexa-conference-tickets-42352800366Get 20% off with my promo code: ALEXASPKR203
Drucker
Dec 16, 2018 • 0 min
Efficiency vs effectiveness#TheOneThing
Dogs and Horses
Dec 15, 2018 • 0 min
Animal lovers …
Market Moment
Dec 14, 2018 • 0 min
Enable Market Moment Flash Briefing here.
They’re Wasting 8 Minutes of Your Life
Dec 13, 2018 • 0 min
Be brief.
Google Assistant vs. Alexa Morning Routine
Dec 12, 2018 • 1 min
“Game Changer” Ugh
Dec 11, 2018 • 0 min
The game hasn’t changed.
Your Name, the Sweetest Sound
Dec 10, 2018 • 1 min
Begging to be Led (Jay Abraham #2)
Dec 9, 2018 • 0 min
USP from Jay Abraham - Stealth Marketing
Dec 8, 2018 • 0 min
Pandora One Good Thing
Dec 7, 2018 • 0 min
Catch Your Eye, Get Your Ear
Dec 6, 2018 • 0 min
Audio vs Visual Smart Speakers
Metal Straws: Basic, OK, Do More
Dec 5, 2018 • 1 min
For Heather McMahan
My Favorite New Flash B: Market Moment
Dec 4, 2018 • 1 min
Get the Market Moment Flash Briefing here.
Big Pharma Loves Big Ag and Tells Big Lies
Dec 3, 2018 • 1 min
Type 2 Diabetes medication commercial - ugh. Contrary to most commercial narratives from marketers of Big Pharma, disease is not an inevitability. Aging doesn’t have to be ugly and expensive.
Jim Harrison - 2 of 2
Dec 2, 2018 • 0 min
Legend
Jim Harrison - 1 of 2
Dec 1, 2018 • 1 min
Civilization
AdFail: Town of Vegan Wool (PETA Flop)
Nov 30, 2018 • 0 min
Come on.
The Glaring Omission with Climate Change
Nov 29, 2018 • 2 min
National Climate Assessment and every pub hates to mention this.
Thoughts on Rent the Runway & Jenn Hyman (Founder)
Nov 28, 2018 • 1 min
80% of the clothes in your closet are worn three times or less. #wastehttps://twitter.com/emilybinder/status/1063124103538921474
Why My Briefing is BRIEF Baby
Nov 27, 2018 • 0 min
60 seconds
Multitasking is a Lie - Part 3
Nov 26, 2018 • 0 min
Multitasking is a Lie - Part 2
Nov 25, 2018 • 1 min
Multitasking is a Lie - Part 1
Nov 24, 2018 • 0 min
I Rec “Today in Voice Tech”
Nov 23, 2018 • 0 min
https://twitter.com/beetlemoment/status/1064606238774841346Today in Voice Tech - Flash Briefing: https://www.amazon.com/Head-Space-and-Timing-Today/dp/B07JB9DMQB
Mini Value
Nov 22, 2018 • 0 min
Travel size, A-OK
Will Alexa Publish This?
Nov 21, 2018 • 1 min
All These Feeds
Nov 20, 2018 • 1 min
Well, now it seems to be working - tweet me if it’s not: @emilybinder
You Can’t Really Understand Your Emotions
Nov 19, 2018 • 1 min
Dr. Carrie told me to read The Art of Seduction in 2013. I checked it out from the library on my Kindle and within 72 hours heard the author, Robert Greene, on two separate podcasts. #beetlemoment
Complex Checkout Means Amazon Wins
Nov 16, 2018 • 1 min
Mentioned on the how: here’s the screenshot from Overstock’s cart.
American Airlines is Yelling and Expiring
Nov 15, 2018 • 1 min
Mentioned on the show: watch my Chase Ultimate Rewards video here.
Yelp - No More Contracts
Nov 14, 2018 • 1 min
Ad Tech Startup Investment Down 75%
Nov 13, 2018 • 1 min
Listen to me on The BeanCast episode 520 - Teayota, Toyota
Voice Marketing by 129 Year-Old Case Knives
Nov 12, 2018 • 1 min
Case Knives “Keep Your Hands Sharp” digital marketing campaign (video and voice marketing) HT Total Annarchy, Ann Handley’s newsletter. Probably my favorite email about marketing. Thanks to Scott Monty for suggesting it.Full episode notes here.
Voice Texting
Nov 11, 2018 • 1 min
The Totem of Chat
1994 WXYC
Nov 7, 2018 • 1 min
See the tweet here - @RitholtzWealth’s “Today in Market History” is pretty fun.WXYC is the student radio station of UNC Chapel Hill. Here’s their tweet about November 7, 1994.Subscribe to this Flash Briefing and hear it daily on Alexa.Get the Beetle…
Update
Nov 6, 2018 • 0 min
Follow me on Twitter @emilybinderThe Alexa Conference - I will be speaking on the Consumer Marketing track.
How many voice searches?
Nov 2, 2018 • 0 min
By 2020, screenless searches: 30%? 50%?
The Most Information Dense Language
Oct 30, 2018 • 1 min
Machine language processing is a key part in the development of voice technology, smart speakers, and voice marketing around the world. Let’s start with the basics: how complex is it to process different languages?First, English is the most information…
Faster Information with Voice
Oct 24, 2018 • 0 min
Reading isn’t natural for our brains or eyes. Talking and listening is - and that’s why voice technology will revolutionize the exchange of information all over again.
Get a Better Mirror
Oct 22, 2018 • 1 min
Happy Women, Better Business
More Reasons to Love Gift Cards
Oct 19, 2018 • 1 min
Prize Your Privacy
The Bruised Peach at Your Feet
Oct 18, 2018 • 0 min
Reach ‘n strain!
Stop Trying to Market Your Podcast
Oct 16, 2018 • 1 min
I love podcasts. That title was a little click baity- sorry. What it really means is that a Flash Briefing is an easier way to be heard and found than a podcast simply because there’s so little competition. Click here to enable this daily Flash Briefing…
Launching a Blog? You Crazy.
Oct 12, 2018 • 0 min
Find the area that’s uncrowded and park there. #VoiceFirst enjoy the quiet while it lasts.
Don’t Micromanage
Oct 9, 2018 • 1 min
On remote employees
Stubb’s BBQ 2
Oct 8, 2018 • 2 min
Test
Voice Marketing from Stubb’s BBQ - Alexa Skill
Oct 8, 2018 • 2 min
The legendary Stubb’s BBQ is on Alexa. Strong brand, creative use of voice - great start with voice branding here. Archival recordings bring the figurehead C.B. Stubblefield to life for a warm, delightful interaction right in the customer’s kitchen. Hear…
I Judge Your Tweets
Oct 8, 2018 • 1 min
Can you compose an original, gramatically correct, thoughtful comment in 280 characters or less?Twitter is the best.
When No One is Looking
Oct 5, 2018 • 0 min
They Do the Right Thing
Ink
Oct 4, 2018 • 1 min
Have a business? Use the Chase Ink credit card to get 5x Chase Ultimate Rewards points with my hack!Watch me explain.
Table Stakes After the Interview
Oct 4, 2018 • 1 min
Raise the Bar
Don’t Babysit
Oct 2, 2018 • 1 min