Golf Essentials (for Weekend Warriors)

Golf Essentials (for Weekend Warriors)

anchor.fm/golf-essentials
If you’re into golf and also trying to run a business, then you’re a lot like me. I used to play golf for a living, now I run an online marketing agency. I’m documenting my journey, the people, tips, advice, mistakes, and crazy thoughts I hope will help. Here’s what I believe about both golf and business: 1. Both are challenging, but don’t need to be complicated - simple and consistent is best. 2. Large and infrequent improvement sessions aren’t optimal - light, regular refinements are much better. 3. There’s no magic pill (sorry) - it’s about making the most of the time you’re spending.


Why Processes, Buying Power and Expertise are Just Table Stakes in Golf Management
Dec 4 • 4 min
People buy into franchises for 2 reasons: better processes/buying power and brand. In golf management, there’s really no brand element…everyone is trying to differentiate themselves as experts, with buying power and better processes. That’s not why you…
Add Some “Muscle Confusion” to your Practice
Oct 23 • 3 min
Read an article the other day about learning new skills and practice. Turns out that repeating exactly the same move over and over is not nearly as effective as mixing things up…but just slightly. When we practice golf, I believe we need to work on…
Which Social Platforms are Best for My Business?
Oct 21 • 10 min
In this episode, we’re talking about all the ways to win attention online. Every business is different, and you shouldn’t feel like you have to win on EVERY platform…only the ones that suit your mission the best. Not every platform is created equal, and…
Practice Blueprint: How to Blend Science and Art on the Driving Range
Oct 18 • 10 min
I promise this practice session will help your game. Today we’re talking about improving our technique, and nailing down our setup and alignment (science)… Then taking it to real-golf simulations on the practice range (art and creativity). I believe it’s…
College Golf - How to Win the Attention of Coaches
Oct 15 • 8 min
I grew up playing golf in Maine…not exactly golf central. I had no idea about how the college recruitment process worked, and how college coaches selected their teams. Of course, premium showcases like the AJGA are great, but for most kids looking to play…
Interview with a New York City Graffiti Artist: How he became a Head Golf Pro at Brown Golf
Oct 14 • 12 min
JP Longeuil is the Head Pro at Orange Lake Resort in Orlando…but it hasn’t always been white glove country clubs and pure 7-irons knocking down flagsticks for him. He began as an artist…with lofty ambitions of helping people “see things differently”. JP…
Practice Blueprint - If your struggling with your driver
Oct 10 • 4 min
I’ve been struggling with my driver lately…hoping to use some old tricks to iron out the big dog this weekend. Here are some quick ideas for a short practice session to get your long game back on track. —- Send in a voice message:…
Develop an Attitude of Gratitude
Oct 9 • 10 min
A great friend and colleague called me out on social media the other day in a hugely complimentary way. I can tell you that it really hit home and I believe in paying positivity forward. This episode is all about gratitude and how I believe it’s super…
Building an Audience & Growing Influence - There are only 3 ways to do it
Oct 8 • 6 min
Whether in real life or in the digital world, there are 3 things you absolutely have to do if you want to grow a trusting and appreciative audience. Here’s a 6-min episode on exactly how to do it… In short, we need to be diverse in our topics/knowledge to…
You Can Practice For Free - Why the Golf Industry Sucks at Welcoming Beginners
Oct 7 • 4 min
Most beginners feel too intimidated to go out to their local public golf course. They feel like they won’t belong, or the course doesn’t want them out there. That couldn’t be farther from the truth. The industry is struggling to bring people into the game…
If Your Golf Game Sucks Right Now - The Best Advice I’ve Got to Fix You Fast
Oct 2 • 6 min
Forget about your swing. Don’t even think about changing your hip rotation or your club face angle at the top of your swing. That crap is NOT where you’re going wrong. It’s much more likely, and much easier to fix the stuff you’re doing wrong before you…
1-Hour Practice Blueprint - Distance Control with your Wedges
Sep 27 • 3 min
If you’ve only got a small window of practice time this week (hopefully more), here’s what I’m suggesting you can work on. We’re going to focus heavily on distance control with your wedges. Knowing your carry yardages for each of your wedges is hugely…
What’s My Pre-Shot Routine?
Sep 27 • 7 min
Someone asked me about my pre-shot routine…the steps I take before hitting each shot. Here’s the answer…honestly the secret is all about self awareness. Hope it helps you with your own game. —- Send in a voice message:…
Marketing 101: Why Selling Golf Memberships is Not Like Selling Candy Bars
Sep 22 • 8 min
Bigger buying decisions follow principles known as a considered buying process. More risk means more consideration, more time, more stress in pulling the trigger. Quick sells don’t work in considered buying situations…here’s part of a recent consulting…
1-Hour Practice Blueprint - How to Take Your Game from the Bullpen to the Pitchers Mound
Sep 20 • 6 min
For those of us with limited practice time, it’s really important to do our best to simulate real golf in practice. Here’s my 1-hour blueprint for taking your game from the practice range to the first tee. —- Send in a voice message:…
How Earning Trust and Attention in One Area Can Cross Pollinate into Other Areas of Biz
Sep 18 • 6 min
Lot of value in this episode. The fact that some people choose to do business with others with common interests is fascinating to me. It doesn’t matter if you’re talking about specific things your target audience is looking for, or simply covering subject…
Answers to Questions About Building Consistency, Chipping Fixes, Slicing Cures and other stuff
Sep 17 • 9 min
The Facebook community has been really active lately with tons of Q&A. I’ve answered everyone’s questions in the feed, but here’s a quick recap of my findings after over 300 comments and conversations. Hope it helps you break your personal best. Cheers!…
Why Keeping Your “Secret Sauce” Secret is No Longer a Good Strategy
Sep 15 • 1 min
If you’re not winning the battle for attention on the front end of the buying process, you’re not even hearing from a huge chunk of potential followers and customers. Here’s a quick talk about why you need to be more open about sharing your good…
Practice Blueprint - A Putting Challenge with a Driver Reward
Sep 13 • 4 min
When you’re feeling good about those 3-5 footers, the whole world is a better place. Today’s practice is all about confidence over the “shorties”. Hope you can get through the challenge and win yourself a chance to pound some drivers. —- Send in a voice…
Sharing a Couple Takeaways from my Practice Session Today that Proved Helpful
Sep 11 • 6 min
I spent about an hour working on the game this morning. There were a couple takeaways that I thought I’d share with you. One had to do with short game and chipping from short range. As for full swing, a focus on the “transition” of my golf swing produced…
Biz Take-Away - Producing Content that Doesn’t Suck
Sep 9 • 10 min
Based on some recent consulting work, we’re discussing some tips for writing better content around your business. Good news is that there are definitely strategies that will help you out…bad news is that writing good stuff is HARD! Hope this stuff helps…
1-Hour Practice Blueprint - Some Range and Some Short Game
Sep 6 • 4 min
Working on a couple things today, based on the idea that I haven’t been out to the course in a few days and want to get back in the swing of things. 1. Full Swing - Work on alignment, trajectory control, and set up a structure where I’m not hitting the…
Lesson from the PGA Tour - Finding the Vulnerabilities in your Game
Sep 4 • 8 min
It’s such a fine line on the PGA Tour…just a 1/2 shot per round makes all the difference. They’re really good at dialing in their weaknesses and bringing up the rear so to speak. Same advice goes for the recreational player. Let’s find those quick wins in…
Inside a Marketing Consultation - How to Build a “Content Machine” for Your Brand
Sep 2 • 11 min
This is part of a consulting session I had with a prominent golf management company a few weeks back. In the 5-hour session, this 8-minute segment brings value by outlining exactly how large companies deploy so much targeted content for building brand and…
Quick Life Update
Sep 2 • 1 min
Super sorry to have been out of action for past few months. Been in Germany, but playing a ton of golf. Plan on a lot more podcast action from me moving forward. Excited about my golf game right now, and really want to continue bringing value to all you…
Golf Kicks Your Ass Sometimes - Discussion on Handling Bad Rounds Optimally
Jul 4 • 8 min
I scored terribly (even embarrassingly) in my most recent golf tournament in Leipzig, Germany. Sure, it was a tough course, really windy…but my results were seriously disappointing. If you play golf long enough (or even just a couple tournaments), it’s…
For Kids with Tour Aspirations - Learn to BOMB Your Driver
Jul 3 • 7 min
I played a Pro Golf Tour event this week in Leipzig, Germany. The course was designed to basically eliminate anyone who couldn’t carry the ball 270…cross bunkers and fescue. If you’re looking to play at the highest level, add some focus to your…
Try Squeezing the Hell Out of Your Putter
Jun 24 • 6 min
A conversation with a good buddy struggling with the yips led to some interesting insights that have helped me with all areas of my game. It started with putting stuff, but applies to chipping, pitching, and full swing too. I feel super solid right now,…
How to Maximize Your Marketing Mailing Lists
May 7 • 2 min
So many businesses lack patience in their marketing…trashing their mailing lists with sales pitches. Try proper nurturing where you’re delivering more value than you’re trying to extract. They’ll come around when they’re ready. —- Send in a voice message:…
Golf Instruction is the Ultimate Gateway Drug in a Considered Buying Process
Apr 24 • 5 min
Golf courses need to make it cheaper and easier for newcomers to learn the game and meet people at their golf courses. Here’s the best way I’ve found to do this. —- Send in a voice message: https://anchor.fm/golf-essentials/message
Get Your 1/2 Wedge Shot Yardages ASAP
Apr 18 • 7 min
Learn how far your short shots fly - namely what I call a 9:00 swing for each of your wedges. —- Send in a voice message: https://anchor.fm/golf-essentials/message
Stable Putting - Backswing vs. Follow Through
Apr 18 • 4 min
Most poor putters have short back swings and long follow throughs - try the opposite for more stability through the hitting area. —- Send in a voice message: https://anchor.fm/golf-essentials/message
Balance - How to Get Better at Golf Quicker
Apr 7 • 4 min
Balance is a wonderfully simple swing thought that does the following: 1. Forces you to swing within your control 2. Removes many of the other tips and swing thoughts that you’re dealing with 3. Forces you to basically make a reasonably fundamentally…
Witnessing New Member Excitement and Referral Opportunity First Hand
Apr 4 • 11 min
I was invited to play The Golden Bear Club today here in Orlando. My friend has lived in the community for a couple years now, but only last week decided to join the club. He was super excited to have us out there for the day…something we know is an…
Your Chance to Talk Golf With Me Directly - Ask Anything You Want
Apr 3 • 0 min
Super simple…I want to talk with you about your golf game. Ask me whatever you want… I’ve only got so much time in a day, but book a time slot as they’re available at caseybourque.com/chat I’ll have you on the podcast and we’ll talk about whatever you…
Paired Up In Amelia Island - A Fix for Those Short & Right Glancing Blows
Apr 1 • 10 min
Got paired up with a great group of people randomly out in Amelia Island. I keep telling myself to do that more often…so much fun to go out and jump in with groups of people you don’t know. Almost always works our wonderfully. In the process, I noticed a…
Why Gary Vee’s Killer Advice Doesn’t Translate to Golf This Time
Mar 28 • 9 min
Gary Vaynerchuk has the record in my personal book for the highest ratio of total words spoken to me - words I disagreed with. About a million to zero. His 79-21 rule is spectacular for business, but turns out it’s not such a good strategy for golf. If…
The Challenges of Scaling and Hiring for my Small Business
Mar 25 • 7 min
Finally found someone that I’m bringing on to begin helping us scale up our Web Design Phoenixmarketing agency. Hiring as a small business owner is not without its set of challenges. How do you take time out of an already full day to train someone to know…
Interview with a Golf Course GM: How Access to Real-Time Performance Data Brings Huge Impact to Operations
Mar 24 • 29 min
In this episode, I’m interviewing David Mayo, the General Manager at Blue Sky Golf Club in Jacksonville, Florida. The club is managed by Hampton Golf, a company that KPI Golf is closely collaborating with on data-driven solutions. Hampton Connect is a…
New Clubs, New Season…How to Get UP to Speed
Mar 22 • 7 min
Whether you’re testing out new clubs (like I am) or coming out of winter hibernation, it’s all about self awareness. You need to learn your own limitations and capabilities. One approach I’ve always taken in both respects is to try to temper expectations.…
How do Your Stats Compare with the PGA Tour?
Mar 19 • 13 min
Had a great time this weekend playing golf with some old college buddies. We had an intense competition called the Floyd Manny Invitational at the Publix Par 3 Course in Lakeland, Florida. 36 Holes of pure pressure. It’s actually the 16th event we’ve had…
Distance Wedges - You Know, Those Shots You HATE
Mar 17 • 24 min
So many players struggle with those 40, 50, 60-yards wedge shots because they don’t have a real plan to pull them off. Usually it’s a matter of guessing the yards, grabbing a lofted club, maybe opening the face a bit, and praying for some good luck. You…
Scramble Advice for Beginners - How to Deliver Value to Your Team
Mar 16 • 7 min
Charity and company golf tournaments are a blast. They can also be pretty daunting experiences for novice golfers. Maybe you’re playing with the boss, or some prospective clients and you don’t want to embarrass yourself. You haven’t played golf in years,…
A Logical Chipping and Pitching Strategy I Bet You Never Thought of Before
Mar 15 • 4 min
All things remaining equal, try to land your chips and pitches in low areas rather than high areas. This strategy alone will improve your results. This episode explains why you should always avoid landing short shots on mounds and high areas. —- Send in a…
How to Dial in Your Stock Greenside Bunker Shot
Mar 14 • 13 min
I get a lot of questions about bunker play. The pros make it look so easy. Well, of course they practice a lot, but there are other reasons they get such great results out of the sand. They set up for huge margins of error. Even if they mishit shots by…
How to Fix Yourself Without Relying on a Golf Instructor
Mar 13 • 11 min
As you play more and more golf, you begin to notice patterns. Maybe shots with certain clubs tend to go higher or lower, or probably curve left or right. Different conditions will affect these outcomes as well. I want you to be able to “read” your shots…
A Data-Backed Discussion on Golf Inclusion & Participation with Stuart Lindsay
Mar 12 • 53 min
Stuart Lindsay has been in technology and data-driven marketing research since the early ‘80’s. He’s one of the golf industry’s foremost thought leaders on data-driven golf operations and decision-making. Today, we’re digging deep into where the golf…
How to Consistently Work the Ball Left and Right on Purpose
Mar 11 • 8 min
It’s all about club face ladies and gentlemen. The ball almost always goes in the direction that your club face is looking at impact. If you miss to the right or slice the ball all the time, you’re leaving the club face open. If you hook or miss left, the…
Where are the Best Golf “Guy Trip” Locations?
Mar 10 • 6 min
We’ve got our annual Floyd Manny Invitational coming up in a few weeks - a college buddy trip. This year, we’re heading back to Hilton Head, South Carolina. I’m super interested to hear your suggestions on other great golf trip locations you know of that…
Bad Boss = Toxic Culture = Get Out of There
Mar 8 • 13 min
Moral of the story is: Don’t work for an asshole. The end. —- Send in a voice message: https://anchor.fm/golf-essentials/message
Golf Course Owners Forum - How to Market and Sell Golf
Mar 6 • 45 min
In today’s Golf Course Owner and Operator’s Forum, we’re discussing how to market your golf facility. I’m leading a discussion on strategies that golf courses typically fail to consider. Golf is what we call a “Considered” buying process. The time it…
Welcoming the Golf Industry into the Modern Age - Using Data on a Daily Basis to Win
Mar 5 • 20 min
Data in the golf industry is completely fragmented. There are more than 20 major point of sale systems (think cash registers with accounting software)…and they don’t speak the same language. There’s really no system of aggregating and using big customer…
Giving Without Expectation - Business Strategy with Legs
Mar 4 • 13 min
At the core, KPI Golf is built around the principle that golf courses serve as the epicenter of the communities in which they reside. The local living environment goes the way of your country club - jobs, recreation, real estate values, quality of life.…
How to Make the Hole Look ENORMOUS When You Start Playing Golf in the Spring
Mar 1 • 2 min
Have you been doing your winter putting homework? In this episode, I’m just checking in on your northerners to see if you’ve been putting in the work. A month back I talked about my indoor putting drills and how they really helped my technique and…
A Case Study: Free Golf Lessons in Orlando
Feb 28 • 12 min
Working with a couple different golf courses right now to deploy a test run of free golf lessons as a marketing instrument. The program is part of KPI Golf Management’s push to get golf courses reconsidering the relationship golf instructors have at their…
19th Hole Topic - My Biggest Golf Disappointment
Feb 27 • 20 min
After a challenging day like today, I was reminded of a round of golf I played out in Arizona at Pine Canyon Country Club in Flagstaff. Great club. Following the round, our group grabbed a drink in the grille room. One of them brought up the topic: What’s…
Get Your Equipment Dialed In for the Season - Club Fitting Tips
Feb 26 • 18 min
Our company KPI golf management just signed a vendor partnership deal with Srixon and Cleveland. They’re going to be one of our primary equipment providers at the facilities that we consult with and manage. So, in return it’s pretty typical for these…
What it’s Like to Feel a “Connected” Golf Swing
Feb 25 • 11 min
I spent a good 4 hours on the practice range yesterday. I hit a grand total of 0 drivers during that time. I spent a lot of time on short game, some putting, pitching, wedge play that became super encouraging. For the first time in a while, I was able to…
Putting in the Work: An Interview with the Vermont Lumberjacks Hockey Team
Feb 23 • 44 min
Great conversation with my old high school hockey coach Jack Lowry today. He’s the head coach of the Vermont Lumberjacksin the Eastern Hockey League (EHL). The EHL is part of the Junior A Hockey system where players develop their skills and showcase…
Putting Speed Control Tips When You’re Playing Off Campus
Feb 21 • 6 min
Here are some thoughts and tips for traveling to other golf courses. It’s super important to get the speed of the greens down before you hit the first tee. This simple warmup plan should help. —- Send in a voice message:…
John Brown Shares His 85/50 Golf Course Membership Sales Strategy
Feb 20 • 9 min
The private club model is changing. In the past, exclusivity and privacy was highly touted. Nowadays, younger generations don’t look nearly as favorably on these kinds of policies and clubs in general - of course there are elite exceptions. Most golf…
Business Golf: Why You’re One Fun Day Away from the Keys to the Castle
Feb 19 • 7 min
If you’re 20 or 30-something and you don’t know how to play golf, you’re making a huge career mistake. All the old dudes running companies are retiring and play more golf than any other part of the population right now. It’s not going to last forever…
3 Key Takeaways from a Day of Killer Beachside Golf
Feb 18 • 8 min
My good friend Brendon Elliott with Little Linksters Junior Golf invited my wife and I out to play Hammock Beach Resort today. The day was perfect and we learned a few very important things that I though worthy of sharing with you. Hammock Beach is an…
What High School Golf is Like in Maine (and Most Everywhere)
Feb 17 • 24 min
My old friend Jon Jacques is a longtime high school golf coach in Maine. He shares some thoughts on what he’s seen out of his players over the years, and what it takes to have some fun at the high school level in most areas of the country. The truth is…
Surrounding Yourself with Good People - It Matters
Feb 15 • 4 min
Choose the people that you play golf with carefully. If you like hard core games, putting everything out, or gambling, go for it. If you’d rather never keep score or never have to hit out of a bunker, find some people who want to play that way. At the end…
Swing Thought for the Day: Why 2 Levers are Always Better Than 3
Feb 14 • 13 min
So I had a great day playing some golf with some clients today at Shingle Creekhere in Orlando. Great golf course, they recently redesigned their greens and they’re super challenging. They’re built up with shaved areas all around, so it requires really…
Ever Seen a 90 Page Request for Proposal (RFP) in Business?
Feb 13 • 12 min
KPI Golf sent out 2 proposals today for 2 different golf courses. One proposal was a response to a 90-page RFP (request for proposal)! Crazy right? —- Send in a voice message: https://anchor.fm/golf-essentials/message
How to Aim Your Golf Shots Like Jack Nicklaus
Feb 10 • 5 min
Whether you’re precise with your shot making or not, it’s good advice to at least aim precisely. It’s the best chance you’ve got to produce the shot you’re hoping for…and to evaluate your results. Aiming vaguely or inconsistently is going to seriously…
Lots of DATA Making My Life Better Today
Feb 8 • 10 min
So, I had a day full of DATA today…I mean in a good way. First, I got myself a Flightscope MEVO to play around with. MEVO is a tiny golf launch monitor…about the size of a deck of cards. You can bring it with you anywhere and set it behind you when you’re…
The Stress is Real for Beginners - FOMU (Fear of Messing Up)
Feb 7 • 9 min
Beginners always feel super intimidated at the golf course. Everyone seems to be experts. They all know how to dress, hit great shots, and have so much fun. Starting out can feel overwhelming. I’m here to tell you that nobody feels as comfortable as they…
Golf Course Owners: How to Get Vendors Competing for Your Business
Feb 6 • 6 min
John Brown is talking with one particular golf course owner about operating expenses. It’s common practice to stick with vendors for long periods of time, especially if you feel like they’re “taking care of you”. Well, sometimes when you bid out the sale…
Get Your Short Game Feel Down - The Leap Frog Drill
Feb 5 • 10 min
I use this drill every time I warm up. Super simple. Start with a short chip or pitch shot on the range. On your next shot, try to land the ball on top of the previous ball. It’ll roll out a little farther, then try to hit the 2nd ball with your 3rd shot,…
Need More Distance & Consistency? Grip it Softly
Feb 4 • 4 min
It’s human nature to squeeze the club and try to hit the ball harder when you need more distance. The problem is that the complete opposite will give you much better results. Hold the club as loosely as you can throughout the entire golf swing. You’ll…
Quit Chasing Your Tail and Give Long-Term Improvement a Chance
Feb 3 • 6 min
Lately, I’ve been really simplifying my practice. In my career, whenever I’ve been struggling, I’ve always found that the solutions were far more simple than I would have ever imagined. Take a step back and focus on the basics for a while. It’s human…
John Brown’s PGA Show Recap - Hampton Connect, Motorcycles and Mini Launch Monitors
Feb 1 • 25 min
We had a great 2019 PGA Show. KPI Golf struck an incredible collaboration deal with MG Orender and Hampton Golf to deliver their new Hampton Connect club management software to the market. John Brown and I go over some of the cool things we did and saw…
Playing the Canadian PGA Tour & The Infamous Over-Under Rule
Jan 31 • 11 min
Saw an article about Justin Thomas and Rickie Fowler sharing the lead (after the first round) and also sharing a house out in Phoenix this week. Brought back some old memories of traveling around with the boys on the Canadian PGA Tour some years back. I’m…
Exactly How Free Golf Lessons Are Helping Golf Courses Win vs. Slumping Demand
Jan 30 • 25 min
Golf courses are hurting for demand. We’ve gone from 29 million golfers to 21 million since the last market downturn. We’re losing between 100 and 200 golf courses per year, and data suggests there’s still another 9-15 years left of the same to reach…
Ball Position: Why It Matters and How to Be Consistent
Jan 29 • 9 min
I get a lot of questions about ball position. Why is it important? Where do I put the ball for the different clubs in my bag? How do I know if I’m doing it right? There’s some simple physics involved. Once you understand, you’re good to go. Without good…
Improvement 101 - Own the Fact that You Can’t Avoid Putting in the Work
Jan 28 • 3 min
I believe that casual golfers don’t need to spend money on golf lessons. All the information is out there for free - how to stand, hold the club, basic swing techniques. I also believe that golf courses should be giving away basic instruction for free.…
Why Beginners & Casual Golfers Should Never Have to Pay for Golf Lessons
Jan 26 • 14 min
After 2 months of running this podcast, I’ve figured out the tie that binds all my messaging together: Free Golf Lessons for All Beginners and Casual Golfers In this session, I explain why it’s great for facility owners (believe it or not), teachers and…
Why Fearing the Opinions of Others is Sabotaging your Golf Game
Jan 26 • 13 min
I’ve heard a few times from my audience that they feel that my stuff is too advanced for them or that they aren’t good enough to benefit. The truth is that golf is actually quite simple at a recreational level. People don’t want to believe that because…
Testing Some New Equipment at the PGA Show
Jan 24 • 6 min
Spent that last couple days running around the PGA Merchandise Show in Orlando. I had the chance to test out all the new clubs and equipment on the market. I found some nice surprises…a few club companies really impressed me. —- Send in a voice message:…
Hey Northerners, Are You Putting in the Work?
Jan 22 • 2 min
If you’re not practicing don’t complain about not getting better. When I was in high school, I used to hit balls in to a net every day, and head to the beach because that was the only place without snow. I believe that winter can be a big-time refresher…
Golf Equipment Primer - My Two Cents on Choosing New Sticks
Jan 21 • 17 min
It’s that time of year when lots of people start thinking about building their set for the spring. This episode is about my thoughts on some basics to go with if you’re a relative beginner grabbing some new clubs. Be sure to subscribe and shoot me any…
Sports Injury Prevention & Recovery with Craig Kotilinek
Jan 20 • 12 min
Preventing Injuries and Recovering Flashback to a chat I had with videographer Craig Kotilinek last week about his sports injuries and some remedies that have worked well. I’ve been really luck in my career to avoid major injury, but I’ve weathered some…
The Shanks - A Cure for That Enjoyment-Sucking Death Spiral
Jan 19 • 10 min
The Shanks Suck - But We Can Fix ‘Em! The shanks can come out of nowhere. They’re super scary and often paralyze golfers and suck the enjoyment out of the game. The big problem is when they get into your head and you feel things spiraling out of control.…
Prep for the PGA Show in Orlando Next Week & Launching KPI Golf
Jan 18 • 7 min
Heading to the PGA Show next week. So much to do in preparation for announcing KPI Golf to the world. We’re going to be super busy next week meeting with vendors and solidifying contractual relationships. Because we’re managing a bunch of golf courses, we…
Yup, The Yips Exist in Other Sports - Like Tennis
Jan 17 • 20 min
Lots of Sports are Mental Sidechannel conversation with my good friend and master videographer Craig Kotilinek. Craig’s day job is running CSK Creative, a videography and design agency here in Orlando. On the side, he’s an aspiring tennis player…
Open International Jr. Golf Swing Contest - Judged by Jack Nicklaus, Francesco Molinari & Others
Jan 16 • 13 min
World Junior Golf Swing Contest Brendon Elliott, PGA Member shares the details on his global junior golf swing contest. The panel of judges is incredible - Jack Nicklaus, Lauren Thompson, Francesco Molinari to name a few. Registration is super easy here.…
KPI Golf on Underperforming Golf Courses & Options to Turn Things Around
Jan 15 • 16 min
Expert Opinions are Cheap John Brown discusses the options that struggling and underperforming golf courses have. The first big misconception is that professional advice and exploratory conversations only come with hard sales pitches for club management…
2 Simple Pre-Swing Tips to Get Out of a Golf Slump - or Winter Hiatus
Jan 14 • 12 min
Pre-Swing is Better than In-Swing The quickest wins are in your setup and stance - nothing to do with your swing. Most people focus on “in-swing” faults and ignore the “pre-swing”. I do the opposite. Without good setup and alignment, your swing is doomed.…
Tips For Shooting Great Video With What You’ve Got - CSK Creative’s Craig Kotilinek
Jan 13 • 24 min
CSK Creative Founder Craig Kotilinek I’ve known Craig for 8 or 9 years now here in Orlando. He’s an extremely talented and accomplished videographer and business operator. CSK Creativeis a video production agency boasting clients like Golf Digest,…
The Good, Bad and the Ugly of Golf Course Ownership
Jan 12 • 16 min
KPI Golf Management owner and business partner John Brown Jr. shares some stories of over 45 years in the golf course ownership and management business. It’s not always sunshine and lollipops in the golf business! —- Send in a voice message:…
Taking Inventory - How Do I Deliver More Value?
Jan 11 • 2 min
This episode is all about me asking you how I can be better. I’m loving doing the podcast thing, and I want it to be 100% about bringing value to the community. Let me know what I’m doing right and what I could be doing better. You won’t hurt my…
Guys Trips, A Car Accident & A Simple Swing Key That Worked for Me
Jan 10 • 8 min
So, some old friends of mine from Maine and from Texas come here to Orlando every winter for a week to play golf and enjoy some sunshine. They’ve been doing it for 30 years. Well, last night was the first car accident ever. Fortunately nobody was hurt,…
With Golf Channel’s Charlie Rymer Talking Golf, TV, Ribs, Life on Tour & Myrtle Beach
Jan 9 • 28 min
How Charlie Got into Television Many don’t realize (myself included) how great a player that Charlie was in his early days. He’s still competing occasionally on PGA Tour Champions as well. After Q-School one year, he ran into his good friend Gary McCord…
Country Club Pitfalls: Golf Management Deals Too Good to Be True
Jan 8 • 20 min
Country clubs bringing in outside management do so in one of two major ways: 1. They recognize they need help and expertise to help them move forward optimally. 2. A firm offers to inject some capital over time in exchange for ownership stake in the club…
Dominate the Springtime - Winter Drills for Putting, Chipping & Full Swing (Ep.52)
Jan 7 • 11 min
3 Drills to Get Sharp in the Off-Season These 3 wintertime exercises helped me big time coming out of the gates in the spring back when I was in high school. I worked on my putting, chipping and full swing while our family was watching TV…and I won the…
Rant: Why Short Sighted Golf Course Operators Suck
Jan 6 • 7 min
Get Your Business Priorities in Line I believe that the most successful businesses (golf or non-golf) take care of the most important things first…and at all costs. It’s super upsetting to me to see operators ruining perfectly good businesses - especially…
2 Games To Make Putting Practice More Interesting (and Productive)
Jan 5 • 8 min
Pull-Back and Safety Pull-Back These two putting games are incredible in a lot of ways. First of all, they help make putting practice a lot more interesting. That’s a big deal for some of you who find putting super boring. The benefits of these two games…
Help For Golfers Who Have Golf Courses They Care About
Jan 4 • 5 min
Super Thankful - Time to Reflect Just a regroup on why I’m bothering to deliver this podcast. It’s two major reasons, both of which based on stuff that I’ve lived, experienced, and executed myself. I come from a blue collar background, not from money and…
Drill: 5-Minutes A Day For Consistent Bunker Play and Pitching
Jan 3 • 4 min
Draw a Line in the Sand Super simple pitching and bunker play drill for improving your consistency. It’s all about impacting the ball or the ground in the same place every time. Here’s how it goes: Draw a line in the sand about 4-6 feet long Address the…
Golf Courses Turning to Tumbleweeds
Jan 2 • 10 min
Surviving The Next Round of Closings Visiting my parents in Southwest Florida this week. Their golf community lost their golf course a couple years back and it’s super sad to see. All the residents came here for social golf, sunshine and fun…now they have…
John Brown of KPI Golf on Humility, Owning Mistakes & Data-Driven Decisions
Jan 1 • 13 min
There is No “Set and Forget” Strategy The only way to perform optimally is to stay diligent and continuously prioritize highest impact activities. There is no solution that allows for anything other than constant oversight and management. This is because…
Hammer - A Killer Golf Money Game With a Hint of Poker
Dec 31, 2018 • 8 min
A Test of Confidence - Preying on Weaknesses Hammer has a wonderful way of revealing just how confident you are with your game. It’s best played with other players of similar skill set, preferably with buddies who you can harass a little bit. Knowing your…
The Simplest Short Game Tip Ever - Better Contact & Distance Control
Dec 30, 2018 • 5 min
Length of Backswing = Length of Shot Sounds super obvious, but so many players fail to deploy this simple method: Let the length of your backswing determine the length of the shot Most players that struggle with short game either aren’t making…
What Golf’s 2019 Rule Changes Mean for You
Dec 29, 2018 • 16 min
Big Changes for Tournament Players If you’re planning on playing some real competitive golf, moving forward the rules have changed quite a lot. You should rely on more trustworthy sources than me to get the details about what you’re allowed and not…
Holding It Together When You’re Nervous - Tips From Major Champions (and me)
Dec 28, 2018 • 44 min
What Happens When We’re Nervous? What is it about pressure that causes our body to react so strangely. You may not even be all that nervous about the outcome, and for some reason, you can’t swing the same way, your putting goes bad, and you can’t even…
How to Play Those Touchy 50-Yard Wedge Shots Without Fear
Dec 27, 2018 • 9 min
Turn a Weakness into a Strength I used to absolutely fear a 50 yard wedge shot in golf tournaments. I’d do all I could to avoid them. Mostly that meant laying up to 100 yards leaving a full wedge into the green. While that might be a good way to avoid…
Fairway Wood Clinic - Basic Tips for Solid Contact
Dec 26, 2018 • 3 min
This clip is from a clinic I did back in Phoenix for some relative beginners about hitting fairways woods. A lot of players struggle with this clubs - they’re long, unforgiving, and you’ve got to be dead on to hit great shots. I hope these few tips help…
Deploying Trust and Added Revenue for Golf Courses
Dec 25, 2018 • 8 min
Creative Sources of Revenue When I go to Germany every summer, the days are very long. The sun rises around 4:00 am and sets around 10:30 pm. Golf courses over there have come up with a very creative (and simple) solution for bringing in revenue during…
How to Break Those Mental (and Scoring) Barriers in Golf
Dec 24, 2018 • 4 min
They’re Just Numbers Many of the so-called barriers that we try to reach in golf are simply arbitrary numbers. I get that it sounds cool to say that you shot 69 instead of 70, but at the end of the day, it’s just 1 shot. Focus on What You Can Control…
Stymies - The Best Competitive Putting Game Known to Man
Dec 23, 2018 • 4 min
More Players the Better Stymies is a vicious competitive putting game that is best played with as many people as you can wrangle up. Find 10 people and you’ll have a blast. It’s a total strokes game played on the practice putting green…usually with some…
Gambling on the Golf Course - What’s Your Take?
Dec 22, 2018 • 7 min
How do you Feel About Gambling on the Golf Course? I’m down for a friendly wager playing golf with some friends, but is there a point where it goes too far? The USGA rules on amateur status say there is. I’ve got some experience at a country club where…
Winning vs. The Yips - Tactics for Gaining Putting Confidence
Dec 21, 2018 • 42 min
Dealing with the Yips I suspect that there are many more people out there facing the yips than we realize. I hope that this deep dive discussion brings value for you, and brings ideas and solutions that will help you climb back to a place of confidence…
Keynote on Golf Course Marketing for Club Owners
Dec 20, 2018 • 17 min
We’re Living in a Bubble Based on the fact that the economy has been great over the past 9 years, AND we’ve got a huge wave of Baby Boomers playing more golf than ever, golf should be thriving. In fact, if your home course isn’t killing it right now, look…
The Big-Time Advantages of Local Synergies Between Golf Courses - Clustering
Dec 19, 2018 • 18 min
From a Player’s Perspective The advantages for golfers when multiple golf courses team up is obvious. We get more holes to play golf on for our money. What’s really cool is that when one course is closed for business because of a tournament or course…
Disrupting the Online Clothing Retail Industry - Bogeybox Golf Club
Dec 18, 2018 • 17 min
A Revolution in Clothing Retail Super cool conversation with Nik Bando, Founder & CEO of Bogeybox Golf Club. So, Nik figured out that he (along with what turns out to be a ton of other men out there) hates to go shopping - especially for clothing. I’m…
Private Golf Course Turnaround Case Study - John Brown’s Hybrid Solution
Dec 17, 2018 • 22 min
KPI Golf Management’s John Brown discusses a Hilton Head area private golf course that was struggling with membership attrition in the Hilton Head market. They were losing more members than they were selling. He outlines the market research that he…
Simple Tip for Crisp Contact with Your Chips and Pitches from Tight Lies
Dec 16, 2018 • 5 min
Chipping and Pitching Struggles Lately I’ve been struggling a bit with my chipping and pitching. I’ve felt like it’s been a challenge to make clean contact consistently from poor lies and tight lies. Basically, if the ball isn’t sitting up perfectly, my…
Know a Golf Instructor Bringing Big Impact? I’m Giving Them a Stage to Share Their Story
Dec 15, 2018 • 6 min
$300/Hr Golf Lessons aren’t Helping Anyone Golf Digest just ran an article on the nation’s top golf instructors under 40. I get it that these are the elite instructors catering to elite clientele (meaning rich people already playing lots of golf), and…
A Whole New World for Amputees Playing Golf - Sports Science Solutions & K-Motion
Dec 14, 2018 • 12 min
Bringing Golf Opportunities for Amputees that Never Existed Sports Science Solutions and K-Motion are teaming up to develop some incredibly helpful solutions. Biomechanics technology and the resulting data is allow the group to develop specific processes…
Hate Bermuda Grass Greens Like Me? 4 Simple Ways to Deal with Grain
Dec 13, 2018 • 11 min
They Don’t have Grainy Greens in New England Where I grew up, our bent grass greens don’t have any grain to speak of. I just never thought about the effects of grain…ever. So when I came down to play college golf in Florida, it drove me nuts. In fact, I…
Indoors or Outdoors - Here’s a Killer Putting Challenge for You
Dec 12, 2018 • 6 min
Finish this Challenge and I’ll be Super Impressed. I learned this drill when I was back in college playing at Florida Southern. Lee Janzen, former US Open Champion and FSC alum came back to practice with the team a few times. Lee’s always been an…
Sir Nick Faldo Elite Swing Clinic on Practice, Swing Sequence & Preparation
Dec 11, 2018 • 49 min
This special swing clinic was part of a private session offered to some elite International Junior Golf Tour players playing at Bella Colina in Orlando. The coolest part about it was that the content was designed for top level players. Nick got into…
KPI Golf’s John Brown Shares Survival Advice for Underperforming Golf Clubs
Dec 10, 2018 • 35 min
Longtime friend John Brown joins us to talk about the business of golf - namely golf courses and their survival. We tap into his 40+ years of golf operations experience. John shares a bunch of insights into where the golf industry is heading and how golf…
Nick Faldo Wedge Play Clinic - Benchmarking Distances & Tournament Preparation
Dec 9, 2018 • 12 min
A Golf Clinic for Elite Junior Players This clip is part of a private clinic that was conducted for 1 hour and 20 minutes for elite junior golfers. I felt so lucky to be a part of listening to Nick Faldo talking about real competitive topics, tournament…
Hit Hooks and Slices on Purpose - Tips for Calibrating the Curve
Dec 9, 2018 • 11 min
Do it in Practice Before Bringing it to the Golf Course We know that opening the club face will yield a slice, and closing the face will hook the ball…but how much? I feel it’s super important to fall back on a game plan, or at least to have practiced the…
Simple Science of Optimal Athletic Performance - Casey Cox of Sports Science Solutions
Dec 7, 2018 • 36 min
Data-Driven Decisions in Athletics Today, I’m talking with Casey Cox at Sports Science Solutions about the absolute cutting edge of using biomechanics data in sports. Now, I know what you’re thinking - high-tech diodes, bones and muscles, it’s all too…
Why You Need to Ask Your Instructor for the Shortest Golf Lessons Possible
Dec 6, 2018 • 10 min
I Believe that Traditional Golf Lessons are Best for the Instructor, not the Student. Learning to play golf is a lot like learning a language. Everyone is bad in the beginning, and the the benefits you derive are directly proportionate to the efficiency…
The Putting Yips - One Rainy Day from Quitting Golf
Dec 5, 2018 • 4 min
My Parents are the Best Humans in the World This is a segment of a keynote presentation I did at Golf Academy of America in Orlando. I talk about a phase of my college and amateur golf career where I had a debilitating bout with the putting yips. I told…
Playing in a Scramble Golf Tournament? How to be a Kickass Teammate
Dec 4, 2018 • 6 min
Scrambles are a Whole Different Animal - You Can Cheat! So, I’m teeing it up in a scramble golf tournament tomorrow. I wanted to share some thoughts, especially for beginners on how to navigate your day and have a great time. First rule is to inoculate…
Sidehill Lies – Why Your Strategy is Probably Only Half True
Dec 3, 2018 • 7 min
Big-Time Misconceptions about Sidehill Lies After you’ve been playing golf for some time, you’re bound to hear this rule of thumb: If the ball is below your feet, play for a slice. If the ball’s above your feet, play for a hook. Well, that statement is…
1-Hour Golf Practice Blueprint - Stay Connected, Trajectory Work, Bunkers & Putting
Dec 2, 2018 • 11 min
Look for Feedback Every Time You Practice Here’s your hour of practice broken down for you. We’re starting off on the range with a great drill to help your arms stay connected with your body as you rotate. We run into a lot of problems when we lift our…
The Business Case for Free Golf Lessons | Keynote at Golf Academy of America
Dec 2, 2018 • 73 min
One of my strongest presentations to date. Lots of continuing dialogue and positive feedback from the audience on this one…Here’s my keynote speech at The Golf Academy of America’s Orlando Campus. The talk is geared for the students (all ages) at the…
Bunker Play Basics - How to Develop Your Stock Sand Shot
Dec 1, 2018 • 12 min
This episode is all about bunker play. In basic terms, we handle bunker shots a lot like pitch shots, but there are a few important variables we’ll need to learn to account for. First, everything is determined by the lie. Learning to assess what you’re…
1-Hour Practice Blueprint - Putting Challenge, Up & Downs & Setup
Nov 30, 2018 • 11 min
Here’s your 1-hour practice blueprint for the day. The goal is to make best use of the limited time you have at the course. Here’s what we’re doing: 1. Ladder Drill (15 mins) - Short and mid-length putting with variability in distance. The game adds in…
Q&A - Tough Lies, Tournament Nerves and Making the Most of Winter Off Season
Nov 29, 2018 • 24 min
Today we hear from Carson in Rochester, New York. He’s a 13-year old who’s been playing golf for a couple years. As he’s moving into junior tournament play, his questions and maturity are off the charts. We cover: • Judging and handling tough lies around…
Take Better Photos with your Phone - Tips from Golf Photographer Cy Cyr
Nov 28, 2018 • 21 min
Cy Cyr has arguably become one of the world’s top golf photographers…and we’ve know each other since we were 5 living in Maine. I wanted to know how I can be taking better pictures with my phone…and he didn’t disappoint. Cy’s been in the room with…
Do You Fear Those Half Wedge Shots? Don’t.
Nov 27, 2018 • 25 min
This wedge play technique changed my golf life. I was able to turn an absolute fear of 30, 50, 60 yard wedge shots into a strength of my game. These shots require a special approach that brings distance control and consistent impact with the golf ball…
Getting Your Kids Into Golf - Chat with National PGA Award Winner Brendon Elliott
Nov 25, 2018 • 19 min
Anyone looking to get their kids into golf, this episode is for you. We’re talking with Brendon R. Elliott, PGA founder of Little Linksters Association for Junior Golf in Central Florida. Brendon is the National PGA Award winner for Junior Golf…
Improve Chipping and Pitching Without Any Practice - Troughs and Hills Matter
Nov 25, 2018 • 4 min
I learned this concept from the great Dave Pelz - Better shot selection in terms of where you’re choosing to land the ball will improve your chances of success. Always try to land pitch shots into troughs and avoid hills…here’s why. —- Send in a voice…
How far do I stand from the golf ball?
Nov 24, 2018 • 4 min
Probably the most common question that I haven’t gotten to yet. Here’s an easy way to think about your golf swing setup and how far from the ball you should be standing. It’s super important to nail this down every time if you’re going to be consistent.…
Weekly Practice Blueprint - Full Swing, Wedges and Putting Drills
Nov 23, 2018 • 11 min
Here’s your hour of practice time broken down into drills and an approach that I think will be super helpful for your game. We’re mixing it up with the full swing, starting in on calibrating wedge distances, and giving you some putting challenges to keep…
Pounding Driver 101 - A Simple Beginner’s Checklist for the LONG BALL
Nov 22, 2018 • 9 min
Happy Thanksgiving everyone! Here’s what you need to know about driving the ball like a champ. There are some tendencies that we all fall into that’ll sabotage our chances for success. An easy pre-swing checklist usually does the trick. —- Send in a voice…
Save Money on Lessons - Learn to Read Your Shots and Fix Yourself
Nov 21, 2018 • 11 min
Physics don’t lie. The ball goes where it goes for a reason. In this episode, we’re reverse engineering impact and how the ball behaves. Where does it start? Is is curving? Are your misses mostly right or left? What do your divots look like? It all tells…
Quick Win for Slicers - Deep Dive into Controlling the Clubface at Impact
Nov 21, 2018 • 10 min
There are only 2 factors that determine the direction that the golf ball flies - swing path and club face angle. For most full shots, where the club face is “looking” is by far the most important. So, how do you better control the face, and by rule, the…
Golf’s 15-Year “Land Grab” - Why Millennials and Gen-Xers Need to Tee It Up
Nov 21, 2018 • 6 min
If you’re thinking of about playing golf, or investing some energy into getting better…especially as a 20 or 30-something, I’m gonna try to convince you. There’s a one-time opportunity to tap into golf largest of all time attention “land grab”. 60% of…
Golf Essentials - Daily Insights for Weekend Warriors
Nov 21, 2018 • 3 min
Golf Essentials is Casey Bourque’s way of meeting you where you are with a “tell it like it is” methodology for feeling better about playing golf - answering all your questions, live Q&A sessions, practice planning, drills, tips, and insights to make the…