Content Marketing Playbook with Adam Rogers

Content Marketing Playbook with Adam Rogers

www.boscontent.com
This is the Boston Content Podcast and this our content marketing playbook. Our podcast is launching three seasons digging into what it’s like to be a freelancer, in-house employee, or an agency owner or employee working in content marketing. From there, we’ll see where it goes. The Boston Content Podcast will give you insider career development tips; whether that’s growing a business or climbing up the content marketing career ladder, a full scoop on what each guest’s day looks like and the tools they rely on to support their work, and a chance to geek out about writing routines and habits. Thank you for listening and we hope you enjoy the Boston Content podcast. If you like what you hear, don’t forget to subscribe, rate, and review. For show notes, head over to https://www.boscontent.com/blog1/ For more about your host, Adam Rogers, you can find him on Twitter @AdamRogersUK or visit his personal blog, http://adamrogersuk.com/
S1E20: Brennan Dunn - How to Prove Your ROI as a Freelance Content Writer
Feb 12 • 59 min
Brennan Dunn is the founder of Double Your Freelancing, a community of over 50,000 freelancers and agencies. In this podcast you will learn: *Why focusing on your competitors prices is a race to the bottom in freelancing *How to help your clients deliver…
S1E19: Liz Wellington - Why Small Town Connections Are a Boon for Your Business
Jan 29 • 44 min
Liz Wellington is a writer and strategic consultant who works in tech and finance. She built a thriving content marketing business in Boston, which she now runs remotely from sunny Spain. In this podcast you will learn: *How Liz is still getting work from…
S1E18.2: Primoz Bozic - Writing Habits to Take You from Zero to Six Figures as a One Person Business [Part Two]
Jan 22 • 51 min
This is interview part two with Primoz Bozic. In this podcast you will learn *Why you should prioritize your writing around projects and not focuses purely on output *Why Primoz tracks his writing habits, including energy and focus, to get past his…
S1E18.1: Primoz Bozic - How to Go from Zero to Six Figures as a One Person Business [Part One]
Jan 15 • 58 min
Primoz Bozic went from earning $7/hour with no connections, no experience, and no business knowledge, to earning multiple 6 figures with his online business. In this podcast, you will learn: * How Primoz turned a successful forum post into a business…
S1E17: Paul Jarvis - Why the Key to Fulfilling Freelance Work is Becoming a Highly Profitable and Sustainable Company of One
Dec 18, 2018 • 45 min
Paul Jarvis is a writer, designer, podcaster, online course teacher and software creator. He is also the author of Company of One: Why Staying Small is The Next Big Thing In Business. In this podcast you will learn: *The system Paul uses to ensure he…
S1E16: Arestia Rosenberg - How to Run a Freelance Business from Anywhere in the World
Dec 11, 2018 • 30 min
Arestia Rosenberg has more than 12 years of experience in film and television development and production, content strategy, and creative direction in media. In this podcast you will learn: *How to transition from employee to freelancer, and why you should…
S1E15: Chuck Leddy - How an Ex-Journalist Transformed into a Pro Content Contributor
Dec 4, 2018 • 36 min
Chuck Leddy is a former print journalist turned B2B brand storyteller. He’s written for B2B brands such as GE, ADP, Cintas, American Express Open, and many more. In this podcast you will learn: *How Chuck navigated the fall of the journalism industry and…
S1E14: Carolynn Ananian - How to Launch a Freelance Career with Amazing Mentors, Validate Your Idea, and Earn Income Fast
Nov 27, 2018 • 54 min
Carolynn Ananian is a copywriter and marketing strategist for multi-million dollar companies around the world. In this podcast you will learn: *How to take control of your freelance business even if you feel like it’s running you *Learn about Carolynn’s…
S1E13: Brianne Miers - How to Build a Non-Profit Freelance Career as a Writer and Consultant
Nov 20, 2018 • 37 min
Brianne Miers is a senior communications professional with more than 15 years of experience in brand marketing, public relations, donor communications, and content strategy. In this podcast you will learn *how Brianne built a career in non-profit work and…
S1E12: Seth Godin - Lessons from the Master on Winning Freelance Work, Getting Paid, and Being Recognized
Nov 13, 2018 • 27 min
Seth Godin is the author of 18 international bestselling books and is best known for his strategic thoughts on marketing. Seth loves challenging the status quo with books like Linchpin, Tribes, and The Dip. In this podcast you will learn * How to avoid…
S1E11: Jay Acunzo - How to Avoid Being a Commodity, Market like a Professional, and Win at Freelancing
Nov 6, 2018 • 52 min
Jay Acunzo is the author of Break the Wheel, and founder of Unthinkable Media. When he’s not writing or producing documentary series for brand clients, Jay travels the world speaking about how to make better decisions in the face of endless change and…
S1E10: Katie Lewis - From Plan B to Freelance Success: 10 Years as a Journalist, Content Marketer, and Published Author
Oct 30, 2018 • 42 min
Katie Lewis has been freelancing as a writer, editor, and journalist since 2006. She is the author of Cheers, Somebody, which is a collection of short stories about Nashville and St. Louis. In this podcast you will learn how to build a freelance career in…
S1E9: Catherine Heath - Why You Should Add Value to Communities to Succeed in Freelancing
Oct 23, 2018 • 41 min
Today’s guest is Catherine Heath. Catherine is a freelance B2B SaaS blogger and content marketing strategist for companies globally. She’s written for and worked with companies like Canva, Kayako, Knowledge Owl, Biz Talk 360, and many more. Find out more…
S1E8: Jessica Greene - How to Launch a Freelance Content Marketing Career — Twice
Oct 16, 2018 • 41 min
Jessica Greene is a freelance writer that took a return to self-employment in content marketing and writing after a ten year hiatus. In this podcast with Jessica Greene, you will learn why Jessica loves working with Zapier and Spoke and why she recommends…
S1E7: Ben McCluskey - Getting Clients Offline and How to Optimize Your Day for Peak Productivity
Oct 9, 2018 • 52 min
Ben McCluskey is a scientific writer, editor, and consultant where he has spent the last few years building a portfolio career. In this podcast you will learn why Ben chose a freelance career to control his own schedule and opt-out of organisational…
S1E6: Ana Cvetkovic - How to Transition into Freelancing and Carve out an Industry Niche
Oct 2, 2018 • 33 min
Ana Cvetkovic is the founder of BLOOM Digital Marketing, through which helps the food, tourism, and hospitality industries reach millennials online. In this podcast, you will learn how Ana got her Zomato award and how she became a top contributor to the…
S1E5: Kiera Abbamonte - 9 Months in the Trenches of Freelancing
Sep 27, 2018 • 24 min
Kiera Abbamonte is a freelance writer and consultant for software and ecommerce companies. In this podcast you will learn how to navigate the crossroads of being laid off, a mental framework for dealing with pitch rejections, and how to implement time,…
S1E4: Devin Bramhall - Freelance Pricing Strategies and How to Be a Marketer in Demand
Sep 25, 2018 • 39 min
Devin Bramhall is a content marketing consultant, writer and storyteller currently working as the Director of Marketing at Animalz, a content marketing agency in New York City. In this podcast you will learn: How and why side projects can help you land…
S1E3: Jimmy Daly - How to Avoid Freelance Failure and Know When Self-Employment Isn’t for You
Sep 18, 2018 • 43 min
Today’s guest is Jimmy Daly. Jimmy is a content marketer and newsletter publisher who helps B2B SaaS companies with strategy and content creation. In this podcast you will learn how to look past hourly rates and secure ongoing projects, how to use…
S1E2: Emma Siemasko - How to Grow, Manage, and Brand a Solo Content Marketing Business
Sep 12, 2018 • 35 min
Emma Siemasko is the Founder of Stories by Emma, a marketing company that helps tech businesses create content that gets results. In this podcast you will learn why you should have set days working on prospecting, why you shouldn’t be afraid to…
S1E1: Kaleigh Moore - Learning from Paul Jarvis and Growing a Successful Content Writing Business
Sep 12, 2018 • 34 min
Kaleigh Moore is a freelancer that writes value-packed blog content for SaaS companies. In this podcast, you will learn how she landed a partnership with Paul Jarvis, time management techniques you can use to increase productivity and avoid harming client…
The Grand Opening
Sep 7, 2018 • 0 min
This is the Boston Content Podcast and this our content marketing playbook. Our podcast will dig into what it’s like to be a freelancer, in-house employee, and agency owner or employee working in content marketing. The first season we interview freelance…