Above the Fold, A Content Marketing Podcast

Above the Fold, A Content Marketing Podcast

anchor.fm/above-the-fold-brafton
Marketing is fun and these 2 guys who have experienced all sides of it in the trenches bring that in each and every podcast. One comes with a data background, while the other focuses more on the creative. Together, they both love Top Gun way too much. Expect insight and laughter as they take you through marketing industry news and best practices in the most unique way possible. Hosted by AVP of Marketing Jeff Baker, whose research has been featured on Moz, and VP of Content Francis Ma, who has more than 10 years of experience working with creatives and clients.


Challenging what you know about SEO with Garrett Mehrguth
Jun 24 • 42 min
Your brand is more important than your website when it comes to SEO. What the hell does that mean? That’s exactly what we asked Garrett Mehrguth, CEO of Directive, when he pitched us this podcast topic. Garrett explains the value of not just showing up in…
Creative talk with Chuck Leddy - the non-data side of content marketing
Jun 10 • 48 min
We talk about data all the freaking time. Why? Because Jeff likes it and Francis cries when he has to think about charts. But in this episode, we talk with Chuck Leddy, a lifelong creative who explains the importance of crafting a brand story. Because…
What the Duck? A conversation into online privacy with Daniel Davis from DuckDuckGo
Jun 3 • 50 min
DuckDuckGo is a search engine that puts privacy at the forefront of their business model. Seriously, you will get ZERO search customization, because you are anonymous. But is that what people want? Are searchers happy to give up their information in…
Tim Soulo of Ahrefs talks searcher intent (and how it can 5x your traffic)
May 28 • 59 min
Tim Soulo, CMO and product advisor of Ahrefs, and industry-leading SEO tool, joined us for a discussion on searcher-intent, and SEO trends. Tim explained how a simple modification to a high-value page brought their rankings from the bottom of page one to…
The AI Episode: When The Robots will (or will not) take over with James Vlahos
May 23 • 50 min
What happens when you have a deep dive into AI for an hour? You find out Jeff is a closet Taylor Swift fan (according to a chatbot) and Francis has real fear of a robotic Barbie. This all happens thanks to author James Vlahos joining the show who,…
Survey says - weird stats equals a high potential to go viral, with Eli Schwartz
Apr 30 • 48 min
Eli Schwartz, former Direct of Growth and SEO at SurveyMonkey joined us to talk about all things SEO, search trends, and the value of surveys. It’s been a while hasn’t it? This is what happens when your two co-hosts end up taking vacation on opposite…
Nick Eubanks: An SEO company with fully transparent internal costs?!
Apr 1 • 50 min
Nick Eubanks, CEO of the From the Future company joined us to talk about his article that blew up on SparkToro a month ago. In this article he did something crazy… He opened his books to the world, breaking down his exact cost of doing business. Why does…
The Future is a Flywheel: What we learned from Rand Fishkin’s 97-slide presentation on Digital Marketing
Mar 27 • 58 min
Have you ever seen a 97-slide presentation and lived to tell the tale? Jeff and Francis have and now they know what the future of Digital Marketing is going to look like: a Flywheel. Can either of them explain what that is? That’s questionable. The…
Below the fold: Jeff is living in Colombia, and Chuck E. Cheese is allegedly making Frankenpizzas
Mar 19 • 10 min
Below the Fold is completely unrelated to marketing and probably a waste of your time. But, sometimes banter about Chuck E. Cheese creating Frankenpizzas is way too hot to leave on the cutting room floor. Also, Jeff is traveling to Colombia, and we have…
Are we headed to a new internet in the future? (only if the one industry figures it out first)
Mar 18 • 54 min
Times are a-changing. Francis and Jeff explore how the internet is evolving from Google potentially turning into a publisher to engagement on Facebook experiencing a downward trend. Where does this all lead to and are we in a Black Mirror episode? Or do…
Duck Duck Whoa - A world without Google and Backlinking
Mar 4 • 61 min
94% of content created generates ZERO backlinks, and 1.3% of articles take 74% of all social social shares. Most content does not work, but why? Is it better to be “small data” rather than “big data”? DuckDuckGo addresses this question by collecting zero…
WFH: Life goal or does it give birth to social hermits? Also Silicon Valley is the future setting of your next favorite dystopian Netflix show
Feb 21 • 57 min
1. Bye Bye Big Data - Hello to Big Ideas (8:00) Is it a bad idea that brands are touting “big data” with data security being all the rage these days? Probably, because people aren’t impressed by how much information you have about them. 2. State of Remote…
Learn how to engage and enrage your audience with special guest Nadya Khoja
Feb 12 • 51 min
This week we were joined by Nadya Khoja, Chief Growth Officer of Venngage. Nadya has created 12 awesome techniques for coming up with topics your audience will go bananas for. 1. The 12 Principles of Viral Content (there’s likely more actionable takeaways…
Fyre in the Hole: Influencers, Yelp and Facebook, oh my!
Feb 5 • 56 min
Fyre in the hole! (10:30) The Fyre music festival documentary on Netflix was mind. blowing. And there were marketing lessons to be learned. This dumpster fire demonstrated a perfect “A” with regards to marketing, and a perfect “F” with regards to…
Andy Crestodina on content strategy, entrepreneurship, and puppets
Jan 23 • 66 min
ATF’s 2019 opener, featuring Andy Crestodina, reiterates the need for authenticity The opening episode of season 2 is Andy Crestodina, cofounder and strategic director of Orbit Media, and God bless him for gracing Episode One with his presence. If not for…
Google and congress leave everyone thinking “WTF did I just watch?”
Dec 19, 2018 • 70 min
We realize podcasts aren’t necessarily supposed to have seasons. But hey, Congress isn’t supposed to ask stupid questions of powerful tech CEO’s, either. Yet here we are with a season finale chiefly about Congress doing just that thing. Rules were made to…
Shane Barker reveals how influencer marketing can work
Dec 11, 2018 • 70 min
Marketing under the influence. Episode 17 revisited a topic from a recent show: influencer marketing. The trend (think Instagram celebrities and personalities using their profiles to market products from partner brands) has gained a lot of attention…
Extortion and the dark underbelly of influencer marketing
Dec 3, 2018 • 61 min
The deep, dark side of influencer marketing is starting to take shape. Jeff and Francis discuss a Wired article that depicts an unregulated, wild wild west scenario where legitimate businesspeople are torpedoed and extorted to be successful. The story…
Cyrus Shepard talks robots, chatbots, and influencer marketing
Nov 26, 2018 • 66 min
Cyrus Shepard, previous Head of Audience Development at Moz and current founder and owner of Zyppy, joined us to talk about the latest news in digital marketing. We opened the conversation with discussion about some automated brick-and-mortar developments…
Alexa, teach Google some damned ethics
Nov 12, 2018 • 49 min
When you hear about Google’s workplace, you think “ooooh nap pods and gyms and free lunches”, right? Apparently not. 1/5 of all employees around the world walked out on their employer due to a host of issues, including paying off top execs for unethical…
Marketing ethics (and fart apps)
Oct 29, 2018 • 48 min
Francis and Jeff react to 2 stories in the news and plunge into the crisp, blue waters of influencer marketing to attempt to make sense of it (for better or for worse). Surprisingly, the conversation covers the idea of ethics in the industry, and leads…
The content marketing funnel is BROKEN!
Oct 22, 2018 • 62 min
Francis, Jeff and new guest Sonny Sharp dive into a Forbes article that lists the 5 most important content marketing trends in 2019. Hint: some of these “trends” are absurdly useless. 7:00 - Content marketing will become “marketing.” Basically, everything…
SEO is an $80 billion industry, but will Google steal it?
Oct 9, 2018 • 50 min
5:00 - Using empathy to create more compelling content. Sonia Simone wrote an awesome article that explains how to walk the line between having a brand voice and personality, and not offending half your audience. The gist of the conversation is around how…
Elon Musk, the perfect marketer and the worst CEO
Oct 1, 2018 • 35 min
8:00: Listen here, folks, we are all about a free market and Google Search is a perfect example of a working system. But when “Mesothelioma cancer lawyer” is fetching $226 per click, then you KNOW these lawyers are fighting like a pack of wolves for those…
The internet is for…adult content?
Sep 26, 2018 • 30 min
Instagram, WeChat, WhatsApp, Twitter, SnapChat. Does Facebook truly offer anything that can’t be reproduced nowadays? It doesn’t look good for the Zuck, as the platform is regularly bleeding users and it isn’t replenishing their ranks with new users.…
Snackable content sucks, and other insights from CMWorld
Sep 11, 2018 • 51 min
“Snackable Content” might just be the most obnoxious buzzword in the marketing industry, and to our delight, Andrew Davis absolutely crushed it at CMWorld. 18:00 - Why is long-form content the most attractive person at the bar? Mitch Joel, Dorie Clark,…
Holocaust denial websites and Google
Aug 29, 2018 • 37 min
Yes, believe it or not, president Trump has accused Google of doctoring results, but is he that far off base? Jeff and Francis discuss how left-bent silicon valley tech companies Facebook and Twitter were caught favoring content. Alex, play Africa by…
How long does it take for content marketing to work?
Aug 20, 2018 • 31 min
How long is it going to take for your content marketing program to generate revenue? Francis and Jeff discuss studies, both internal and external, that answer this question. Google’s algorithm update pulverized the health and wellness websites of the…
Our most embarrassing content marketing mistakes
Aug 13, 2018 • 27 min
The lost episode - Francis and Jeff record a podcast and lose all the audio. So they hopped on the phone, hit record, and winged it. They talk about the biggest goofs they have made in their careers in content marketing.
Marketing woes: Where the hell is my audience?
Aug 6, 2018 • 43 min
Francis gets lost in an absurd analogy of your audience getting lost the in the ether. Jeff bashes whitepapers in favor of ebooks. Jeff explains that most digital marketers have no idea who their true competitors are.
When your blog turns into a raging dumpster fire
Jul 30, 2018 • 41 min
Jeff and Francis discuss how your blog can turn into a flaming dumpster fire, Francis can’t forget his best friend’s name, the mad pooper makes an appearance, and rage bait.
When will AI take over SEO and make Jeff homeless?
Jul 18, 2018 • 35 min
The machine is becoming self aware, and it’s breaking into content creation, content direction, and technical SEO Francis asks Jeff what the hell SEO is and why he cares, Jeff asks Francis when AI is going to put him on the street, and Francis asks Jeff…
A content marketing podcast that doesn’t suck
Jul 18, 2018 • 34 min
Welcome to the content marketing podcast for NORMAL people. We incorporate the human element into marketing discussions. Life should be fun, so we incorporate humor into every discussion we can. We poke fun at bad practices. We explain complex topics in…