Social Currency

Social Currency

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Social Currency is a marketing podcast covering the hottest digital and social media topics that matter for your business now with hosts, Jess Jensen and Tuck Ross. Learn more at socialcurrencyshow.com
021 | Build Your Social Media Playbook, Part 1
Nov 12 • 22 min
In this week’s episode, we are sharing with you our 10-step method on building a social media playbook. A social media playbook is the who, what, where, why, when, and how of your business on social media. Marketing used to be less complex. Today, we are…
020 | The 14 Must-Know 2019 Digital Marketing Trends, Part 2
Nov 5 • 27 min
EXCLUSIVE REPORT: The 14 Must-Know 2019 Digital Marketing Trends, Part 2. Social Currency marketing podcast. Episode 020. Are you working on your plans for 2019? Most of us are planning, moving into planning, or maybe mostly through planning our strategy…
019 | The 14 Must-Know 2019 Digital Marketing Trends, Part 1
Oct 29 • 31 min
EXCLUSIVE REPORT: The 14 Must-Know 2019 Digital Marketing Trends, Part 1. Social Currency marketing podcast. Episode 019. Are you working on your plans for 2019? Most of us are planning, moving into planning, or maybe mostly through planning our strategy…
018 | KPI Your ROI: Social Media Measurement that Matters, Part 2 | Episode 018
Oct 22 • 28 min
It’s Part 2 of KPI Your ROI. We are putting the “fun” back into the marketing funnel as we tackle measurement that matters. Listen and learn to inform your own measurement framework. Here we are covering A/B testing and program optimization with key…
017 | KPI Your ROI: Social Media Measurement that Matters, Part 1
Oct 15 • 33 min
It’s time to see if you measure up! We are putting the “fun” back into the marketing funnel with the first part of “KPI Your ROI.” Let’s dive into tackling numbers, talking about the most important key performance indicators (KPIs) to define your success…
WTF is Up With LinkedIn? Part 2 | Episode 016
Oct 8 • 40 min
LinkedIn grew up as the business social network. White collar, high brow. A place for posting your resume online and networking with other professionals. But, over the years, it has expanded to include thought leadership, long-form publishing, video and…
Influencer Marketing. Interview with David Cogen, @theunlockr. Part 2 | Episode 015
Oct 1 • 23 min
What’s it like to have millions of followers that tune in to hear your views on specific topics as you develop thought leadership and branded content for the largest corporations in the world? We’ve invited David Cogen, known as @theunlockr, as our…
Influencer Marketing. Interview with David Cogen, @theunlockr. Part 1 | Episode 014
Sep 24 • 31 min
What’s it like to have millions of followers that tune in to hear your views on specific topics as you develop thought leadership and branded content for the largest corporations in the world?We’ve invited David Cogen, known as @theunlockr, as our first…
WTF is Up With LinkedIn? Part 1 | Episode 013
Sep 17 • 41 min
Are you on LinkedIn?Who isn’t?? LinkedIn grew up as the business social network. White collar, high brow. A place for making business connections and finding a job. It was a niche network that gained traction because it had a focus on business instead of…
Social Media Customer Service: Building Better Care in Your Social Channels | Episode 012
Sep 10 • 40 min
Over 70% of consumers have engaged a brand’s social media for customer service needs, according to JD Power. Today, social media has made customer service a spectator sport and brands should be the most attentive on social because a complaint isn’t coming…
Yes, You Need a Corporate Social Media Policy and Here is What It Should Include | Episode 011
Sep 3 • 28 min
Do you have a social media corporate policy? In episode 011, we cover a topic that is one many businesses may not have tackled just yet: Building a proper company social media policy. From discussing the reason why this document is critical for any-sized…
Go LIVE! Why Using Live Video is Key to Your Marketing Strategy | Episode 010
Aug 27 • 24 min
Live video is the nexus of FOMO and video marketing. This time, we’ll cover the value of going live with your video and why this form of video production works so well to drive attention and engage your audience. Grow your business, game the system, and…
Build a Video Marketing Strategy Because Video is Everything | Episode 009
Aug 20 • 22 min
80% of all internet traffic will be video by 2019. Video is the way we create, learn, and consume. In part one of our two part series, we’ll discuss the power of video and how to architect a video strategy. Social Currency is a marketing podcast covering…
I Want My IGTV. Why You Should Be On Instagram’s New App | Episode 008
Aug 13 • 38 min
I Want My IGTV. Why You Should Be On Instagram’s New App. Episode 008 Instagram recently launched a new app, IGTV. What exactly is Instagram doing with long-form video? It’s vertical, it’s up to an hour long and it’s going to drive massive engagement.…
Decoding Digital Jargon, Part 2 | Episode 007
Aug 6 • 35 min
Episode 007 is all about jargon (again!). In this Part 2 of a 2-part series, we continue to decode some of the most common terms in digital marketing. Get your Social Currency this episode with another cheat sheet for digital vocab. Social Currency is a…
Decoding Digital Jargon, Part 1 | Episode 006.
Jul 30 • 38 min
Nobody likes feeling out of touch in a meeting when acronyms and terms are being thrown around as if everyone should know them. In Decoding Digital Jargon, Part 1 (Episode 006), we are breaking down buzzwords, focusing on some of the most common and…
The Social Executive. Why Business Leaders Should Be On Social Media | Episode 005
Jul 23 • 42 min
The Social Executive. Episode 005 is about why executives and leaders need to be present and active on social media. From execs to managers, we cover the opportunities for leaders to represent their brand or company and the ability of an individual voice…
Digital & Social Media Budgeting. How Much Do You Need and How Do You Spend It | Episode 004
Jul 16 • 34 min
In episode 004, we talk about money! Digital marketing and social media require budget, but how much? We’ll discuss the role organic reach plays on your annual budget ask, how to maximize your production dollars and stretch creative as far as possible on…
Facebook vs. Instagram. What’s the difference? | Episode 003
Jul 9 • 35 min
Episode 003 is Facebook vs Instagram. We are hitting on questions like: Did you know they are both owned by Facebook? How are they different? What types of content goes on one but not the other? Where do influencers spend their time? Which one do you use…
Why Should I Care About Social Media and Digital Marketing? | Episode 002
Jul 3 • 28 min
We are kicking off multiple topics around digital and social media and why it matters to you, including paid media, social platform strategy, our favorite overused word: engagement, thought leadership and why you need to be current on these topics. Social…
Welcome to Social Currency. Meet Tuck & Jess | Episode 001
Jun 26 • 27 min
Welcome to Social Currency! Social Currency is a marketing podcast covering the hottest digital and social media topics that matter for your business now with hosts, Jess Jensen and Tuck Ross. We are sharing a bit about our background and how we met.…