Marketing O'Clock: Digital Marketing News

Marketing O'Clock: Digital Marketing News

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Marketing O’Clock is the premier digital marketing news podcast that covers the latest trends and advancements in online marketing, email marketing, SEO, PPC, and social media every Friday. On Tuesday’s, Marketing O’Clock interviews leaders in digital marketing in the series, “Off The Clock. The Marketing O’Clock podcast was created from the blog of Cypress North, a full-service digital agency in Buffalo, NY. A Google Partner and Bing Ads Accredited, Cypress North works with clients such as MIT, LendingTree, Salesforce, and Circle Line.
Google Assistant Ad Delivery - Ep. 57
Feb 15 • 41 min
Google Assistant plays with the idea of delivering ads in their results, Linkedin looks to the future of video, and Reddit Ads expand on their performance update with an improved conversion pixel.
Deep Dive: Reddit Ads Updates
Feb 12 • 12 min
The first Reddit Ads update of 2019 is here and Greg and Jess have a few thoughts about it. Reddit has expressed their interest in offering more options for marketers but did this update miss the mark? This week, we’re diving deep into what the update…
Facebook Ad Targeting - Ep. 56
Feb 8 • 45 min
Facebook ads introduces an updated house income targeting option, budget optimization moves to the campaign level, and a new ‘why am I seeing this’ button will be rolling out to all Facebook users to give them a behind the scenes look at how they’re being…
Off The Clock: Jon Henshaw
Feb 5 • 73 min
When the internet started to take off, Jon Henshaw was presented with an interesting opportunity. And, if he’s learned one thing, it’s to always take a great opportunity. Today, Jon works as a Senior SEO Analyst at CBS Interactive. Henshaw is also the…
Facebook, Instagram, Whatsapp messengers integrated - Ep. 55
Feb 1 • 41 min
Facebook, Instagram, Whatsapp messengers integrated together in Zuckerberg’s big plans for the future, Search Console has some new updates, and Google text ads can now show on YouTube search results.
Deep Dive: Google Responsive Display Ads
Jan 29 • 20 min
Our second episode of Deep Dive is here. In this new Marketing O’Clock segment, Greg and Jess choose any topic from our weekly show to tell you everything you need to know. Google Responsive Display Ads are the ripped headline for this weeks episode.…
Reddit Ads Updated - Ep. 54
Jan 25 • 35 min
On this weeks episode, we obsess over the Reddit Ads update, we look into the data behind Google’s “Monopoly”, we see how Linkedin’s new interest targeting is making advertisers lives easier, and we discuss how page speed is more important to marketing…
Off The Clock: Akvile DeFazio
Jan 22 • 23 min
Our second episode for Off The Clock, a new Marketing O’Clock segment where Greg interviews top leaders in the digital #marketing industry, is joined by Akvile DeFazio. Akvile currently runs her own agency, AKvertise, and is the author of her first book,…
Newspack by Google launched - Ep. 53
Jan 18 • 38 min
Newspack by Google launched for local and small newsrooms, Amazon Sponsored Product Ads get new bidding, Twitter sees color-coded Tweets in a new beta, and Facebook political ads aim to become more transparent in this week’s digital marketing news.
Deep Dive: 2019 Digital Marketing Trends
Jan 15 • 53 min
Responsive ads, video ads, Google custom intent audiences, and Facebook creative hub: these are just a few of what to watch out for in digital marketing in 2019. Greg and Jess go into detail on these topics in Marketing O’Clock’s first-ever Deep Dive…
Repost Instagram On Multiple Accounts - Ep. 52
Jan 11 • 34 min
Instagram repost capability was added this week so users can now regram simultaneously on multiple accounts and Google search results were manipulated for propaganda in this week’s digital marketing news. Show Notes at https://marketingoclock.com/
Off The Clock: Casie Gillette
Jan 8 • 25 min
This is the first episode for Off the Clock, a new Marketing O’Clock segment where Greg interviews top leaders in the digital marketing industry. Our first guest for Off the Clock is Casie Gillette, Director of Digital Marketing at KO Marketing. Casie has…
Facebook CTA Stickers Added in Stories - Ep. 51
Jan 4 • 37 min
Facebook CTA stickers are added to their stories feature, directing users to ‘shop now,’ ‘get directions.’ ‘book now,’ and ‘call now.’ Google featured snippets can now jump to section of content it’s sourcing, and Alexa skills in the U.S. doubled by…
Instagram Update Changes Scrolling Direction - Ep. 50
Dec 28, 2018 • 37 min
An Instagram update momentarily changed the direction of scrolling in user’s feeds from up and down to side to side, Bing’s criteria for the close variants to exact match keywords has changed, and Amazon claims that Alexa voice shopping tripled during the…
Pay For Conversions in Google Ads – Ep. 49
Dec 21, 2018 • 40 min
Pay for conversions bidding is added in Google Display campaigns, Facebook partners had access to reading, writing, and deleting messages, and Facebook sued by the District of Columbia over Cambridge Analytica in this week’s digital marketing news. Show…
Facebook Search Ads Are Back - Ep. 48
Dec 14, 2018 • 31 min
Microsoft announces Clarity - a new web analytics tool that provides insights into user behavior, Facebook is relaunching search ads (with very specific parameters) and we find out that there are a group of people that still read print newspapers. Show…
Tumblr’s New Policy & Marketing – Ep. 47
Dec 7, 2018 • 30 min
What does Tumblr’s new policy mean for digital marketing? This week’s digital marketing news includes this as well as the Quora hack, Google’s announcement that its search isn’t personalized, rich results expands on Google for questions and answers, and…
Join The Facebook Watch Party - Ep. 46
Nov 30, 2018 • 38 min
Today on Marketing O’Clock we talked about Facebook Watch parties rolling out to everyone, how Facebook is allowing digital marketers and publishers to target locally with Facebook News and Happenings, and how yet another platform has been given the…
Bing… Expanding Your Expanded Text Ads & Much More - Ep. 45
Nov 21, 2018 • 32 min
Today on Marketing O’Clock we talked about the big Bing ad change, comments/reviews in Google Search, Snapchat’s New eCommerce Channel & more! & lots more! Oh and Greg schooled us on all the generations since baby boomers & Jess talked about nano…
Your New Tool To Help Build a More Modern Website & Much More – Ep. 44
Nov 16, 2018 • 36 min
Today on Marketing O’Clock we talked about LinkedIn Pages refresh, new shopping features on Instagram, the evolution of Google My Business & lots more! Oh and Greg made up some words, Dr. Seuss style! Check all the articles in our show notes at:…
Advanced Analytics for Facebook & Insta - Marketing O’Clock Ep. 43
Nov 9, 2018 • 30 min
More analytics coming to Facebook & IG along with with lots of Bing Ads changes. This week Greg & Jess cover this plus new Pinterest Ad units, double the structured snippets and they even perform some French. Follow along with our show notes at:…
Save Your Organic Traffic - Marketing O’Clock Ep. 42
Nov 2, 2018 • 34 min
Today we talk about no CTR google results, new Hotel Listings and why you may be next. We discovered more about Google Discover, talked about cheese pickles - Oh and Jess talked about Jonie and Chachi, all on this weeks episode of Marketing O’Clock.…
New Audience Targeting On Bing, Facebook Attribution & Much More - Marketing O’Clock Ep. 41
Oct 26, 2018 • 33 min
This week we cover Bing and LinkedIn’s new audience targeting for Bing search ads, Facebook’s attribution model and reporting and much more! Check out the links below for the full show notes: marketingoclock.com
New Product Pins On Pinterest, Facebook Portal Data Collection & Much More – Marketing O’Clock Ep. 4
Oct 19, 2018 • 31 min
Must Read Marketing Article Of The Week: • 2018 Search Market Share: Myths vs. Realities of Google, Bing, Amazon, Facebook, DuckDuckGo, & More by Rand Fishkin What we’ve got lined up for this week’s main Marketing O’Clock news: • Pinterest updates Ads…
New Google Home Hub, Consumers Say ‘Bye’ To Google+ & Much More -Marketing O’Clock Ep39
Oct 12, 2018 • 24 min
Must Read Marketing Article Of The Week: • How To Audit & Validate Accelerated Mobile Pages (AMP) by ScreamingFrog What we’ve got lined up for this week’s main Marketing O’Clock news: • Project Strobe: Protecting your data, improving our third-party APIs,…
50 Million Facebook Users Hacked, New YouTube Ad Capabilities & Much More - Marketing O’Clock Ep. 38
Oct 5, 2018 • 18 min
Must Read Marketing Article Of The Week: • Do Twitter Ads Really Work? A Surprising Experiment: 17.2 Million Views From a Single Twitter Thread by Ash Read What we’ve got lined up for this week’s main Marketing O’Clock news: • 50 million Facebook user…
Google’s Big 20th Birthday Roadmap & Much More – Marketing O’Clock Ep. 37
Sep 28, 2018 • 21 min
We celebrate Google’s 20th Birthday today by giving you the recap of their birthday Roadmap and even more news from the #digitalmarketing world this week! #SearchIs20 Watch the full video 👉 (link in bio) - subscribe to our YouTube channel! Must Read…
New Bing Machine Learned Insights, Instagram Tests No Hashtags & Much More - Marketing O’Clock 36
Sep 21, 2018 • 15 min
What we’ve got lined up for this week’s main Marketing O’Clock news: • Google is giving up some control of the AMP format • Introducing Bing AMP viewer and Bing AMP cache • Bing Ads gives advertisers machine learning-powered insights • Facebook Is Letting…
Release Of LinkedIn Dynamic Ads, Google Responsive Display Ads & Much More - Marketing O’Clock 35
Sep 14, 2018 • 13 min
On today’s episode we cover: Must Read Marketing Article Of The Week:⠀ • Exploring Google’s New Carousel Featured Snippet by The STAT Team⠀ ⠀ What we’ve got lined up for this week’s main Marketing O’Clock news:⠀ • Introducing LinkedIn Dynamic Ads in…
Google’s Exact Match Expands Again, New Search Console Is Out Of BETA & More - Marketing O’Clock 34
Sep 7, 2018 • 16 min
Must Read Marketing Article Of The Week: • How to Create Category Pages That Rank + Convert 10x Higher by Cyrus Shepard What we’ve got lined up for this week’s main Marketing O’Clock news: • Google’s Exact Match Close Variants Expand Again • Google Search…
Introduction Of Ad Strength, Facebook’s New Pixel For Groups & More - Marketing O’Clock Ep.33
Aug 31, 2018 • 15 min
Jam packed episode this week, here’s what we cover: - Google Ads introduces ‘ad strength’ indicator & reporting for responsive search ads - Facebook adds pixel to Groups so marketers can track engaged audiences - Google Search Console query reports now…
Google Ads 3rd Headline Added, Easier Search Console Access & More - Marketing O’Clock Ep.32
Aug 24, 2018 • 14 min
Watch this episode of hashtag#MarketingOClock with Greg Finn and Jess Budde to get your weekly dose of the biggest news from the hashtag#digitalmarketing industry this week. From Google Ads adding the 3rd headline to easier facebook mobile-first video…
“New” Search Console Features, Optimize For Conversions On Quora & Much More – Marketing O’Clock Ep. 31
Aug 17, 2018 • 13 min
Join Greg Finn and Jess Budde to get your weekly dose of the biggest news from the #digitalmarketing industry this week. From “new” Search Console features to Google’s fun Cameo app, you won’t want to miss this episode. Blog:…
Google “Medic” Results + Major Google Ads Opportunities & More - Marketing O’Clock Ep.30
Aug 10, 2018 • 14 min
Join Greg Finn and Jess Budde on this week’s episode of #MarketingOClock as they talk about the new Medic! Google update, what you need to know about Google Ads changes, new Facebook layouts more #digitalmarketingnews! Blog:…
Google “Simplifies” Targeting Controls For Mobile, New Bing Bid Strategies & More -Marketing O’Clock
Aug 3, 2018 • 13 min
Join Greg Finn and Jess Budde on this week’s episode of #MarketingOClock as they talk about Major updates this week from Google, Bing and more! Google announces no more adsenseformobileapps.com for Display campaigns, Bing also rolls out with Target CPA…
Make Sure Your Site Is Secure, New Google Assistant Features & Much More! - Marketing O’Clock
Jul 27, 2018 • 14 min
Do you know what time it is? It’s Marketing O’Clock with Greg Finn and Jess Budde. Watch this episode to get your weekly dose of the biggest news from the digital marketing industry this week. You don’t want to miss this episode! video:…
New Facebook Ads Manager Feature, Google Posts “Call Now” CTA & More! - Marketing O’Clock
Jul 20, 2018 • 12 min
Join Greg Finn and Jess Budde on this week’s episode of #MarketingOClock as they talk about updates on Facebook Ads Manager making ad creation easier on mobile, Google posts new “Call Now” button, Instagram’s new DM update and much more…
Google Announces Machine Learning Initiatives, AR Facebook Ads & More! - Marketing O’Clock
Jul 13, 2018 • 17 min
☆ ATTENTION ☆ Major #digitalmarketing industry news this week! Join Greg Finn and Jess Budde on #MarketingOClock as they talk about updates like news from the keynote at Google Marketing Live, Facebooks new AR ads and much more! You don’t want to miss…
Facebook Platform Update, Major Snapchat Ads Manager Updates & more! - Marketing O’Clock
Jul 6, 2018 • 11 min
Watch this week’s episode of Marketing O’Clock and join Greg Finn and Cole Soldwisch today July 6th, 2018, as they give you the rundown on some of the biggest news in the digital marketing industry this week. Our main stories include a Facebook platform…
AdWords gets a rebrand, a Search Console U’RL going to love & more! - Marketing O’Clock
Jun 29, 2018 • 12 min
Do you want to know what’s new in the digital marketing industry this week? Join Greg Finn and Jess Budde while they talk about big changes to AdWords, new search console tools and much, much more! *Must Read Marketing Article Of The Week* • Five Years of…
New Advertising Features On Google, Shop On Instagram Stories & More! -Marketing O’Clock
Jun 20, 2018 • 9 min
Do you find yourself wishing there was a source where you could hear all the digital marketing news from the past week? Well, you’re in luck! On Marketing O’Clock our marketers give you the recap of all the latest happenings in the industry! On today’s…
Apple Expands Advertising Business, Facebook Removes Trending & Much More! -Marketing O’Clock
Jun 20, 2018 • 9 min
Join us on Marketing O’Clock, where Greg Finn and Jenn Kaite give you this week’s digital marketing news rundown LIVE from Cypress North! With news from Apple looking to expand advertising business, Bing Merchant Centers new Google Merchant Centers import…
New Bing In-Market Audiences, Google Feed Ads & More! -Marketing O’Clock
Jun 20, 2018 • 6 min
Our marketers Greg Finn and Cole Soldwisch are back again this week to update you on all the digital marketing news that has been announced! We have news from Google testing ads in its app feed, Bing rolls out in-market audiences and much more! Check out…
PayPal & Google Team Up, Facebook Adds Home Services & More! - Marketing O’Clock
Jun 20, 2018 • 6 min
We have a ton of stories for you on this episode of Marketing O’Clock! We have our marketers Greg Finn and Cole Soldwisch giving you the rundown on all of the digital marketing news of the week in five minutes or less! In this episode, Facebook expands…
The Length of Meta Descriptions, Amazon Remarketing & More - Marketing O’Clock
Jun 20, 2018 • 7 min
On today’s episode of Marketing O’Clock, Greg Finn and Jess Budde will cover all the major updates that happened this week in the Digital Marketing Industry. There was a big Google announcement, along with some interesting news from Amazon! Check out the…
NEW Responsive Ad Format For Search, Instagram Business Features & More! - Marketing O’Clock
Jun 20, 2018 • 6 min
We have a lot to cover this week on Marketing O’Clock and our marketers Jess Budde and Jenn Kaite are going to give you the rundown on all of this week’s digital marketing news. This week AdWords announces a new responsive search ad format, Google Maps…
New YouTube Device Type, New Facebook Analytics & More! - Marketing O’Clock
Jun 20, 2018 • 6 min
Are you looking for a recap of all the digital marketing news of the week? Well, you’re in luck! Our marketers, Greg Finn and Cole Soldwisch are here to give you the updates on a new YouTube device type, Bing annocues new in-market audiences and much…
Facebook Targeting Updates, GDPR, Google Algorithm Update & More! -Marketing O’Clock
Jun 20, 2018 • 6 min
On this episode of Marketing O’Clock, Greg Finn and Jess Budde come at ya LIVE from The Cypress North Studios to give you the rundown on the digital marketing news of the week. From Facebook targeting updates to Snapchat’s new spectacles, we have a…
AdWords Released “Outstream” Video Ads, New Facebook Video Format & More! -Marketing O’Clock
Jun 20, 2018 • 5 min
We have Greg Finn and Cole Soldwisch giving you this weeks rundown of all the digital marketing news. They share updates from Google’s new “outstream” video ads to some insight on the new GDPR policies and much more! Check out the vlog on our YouTube:…
Facebook Makes Ads More Transparent, Bing Adds Price Extension & Much More! Marketing O’Clock
Jun 20, 2018 • 5 min
This week on Marketing O’Clock we GO LIVE! We have Jess Budde & Greg Finn giving you the rundown of all the digital marketing news of the week! In this episode they talk about Facebook making ads more transparent, Google testing a “More Results” button in…