Madmork Stories

Madmork Stories

anchor.fm/madmork-stories
Hi everyone! I’m Patrick ‘Mad’ Mork, founder of Mad Mork Stories and Startup CEO Coach. I’m a 3 time Chief Marketing officer, former global head of marketing for Google play and 25 year marketing veteran. mad mork stories is all about the world of marketing, tech, startups and careers. In this podcast you can expect to hear: - Interviews with tech founders, CEO’s and top CMO’s - Marketing best practices - How to build and drive your Vision, Culture and teams - Mixing all this up to create a cocktail for your ideal career! and a whole lot more Support this podcast: https://anchor.fm/madmork-stories/support


How Vision, Culture and a few electric scooters are putting the “smart” into our cities: Interview with Lime Chairman and co-founder, Brad Bao
May 1 • 47 min
“We’re not IN traffic. We ARE the traffic” - Brad Bao. Traffic. We all experience it. We all hate it. Back in 2014 it was estimated that Americans wasted an astronomical 6.9 billion hours in traffic. Even at minimum wage ($7.25 / hour), that’s a…
Is your company measuring the right metrics?
Apr 16 • 24 min
Every meeting it’s the same old story: Revenue, growth, profits, numbers, sales, customers and forecasts. The whole world seems to run on numbers and metrics seem to guide our every waking moment. But is management really looking at the right numbers? In…
Empathy and the future of AI: Interview with Minter Dial, author of Heartificial Empathy
Apr 1 • 46 min
How important is empathy as a skill in business? What is the business impact of better empathy and how do we measure it? How can we practice empathy and what can our business leaders do to become more empathetic? And what will be the potential when you…
More Self Confidence anyone? Yes, Pease
Dec 13, 2018 • 35 min
Where does self confidence come from? What is the neuroscience behind what it is and how we develop it? More importantly, what can we do to build our self confidence to propel us forward in order to achieve the things that each one of us wants to live…
From Silicon Valley to Chilecon Valley
Dec 5, 2018 • 45 min
How do you change cities or countries? How do you deal with moving to an entirely new place with new people, culture and even a new language? Human beings love their comfort and we yearn for stability but the only way we grow is by stretching ourselves…
Hasta la vista Silicon Valley
Oct 30, 2018 • 30 min
Sometimes the most powerful decisions we make are also the hardest. For me, at 46, with 9 years in Silicon Valley, friends, a strong network and a new business, June 29th was Judgement Day. My ex wife wanted to return to her home country, some 8,000 miles…
Hiring your 1st CMO (Chief Marketing Officer) Part 1.
Sep 6, 2018 • 32 min
There comes a time, in the life of every successful startup, that marketing becomes simply to complex, expensive, and vast to manage. So the question every startup CEO and/or board must face is: When do we hire a Chief Marketing Officer? and: What type of…
How to Power Through and Get Stuff Done! (GSD)
Aug 27, 2018 • 36 min
Why are we often unable to power through what we KNOW we need to get done? What are the core things we NEED to know before taking action to see our dreams become reality? What kind of tools and frameworks can we use to accelerate change in our lives? I’ve…
How to Create Killer Personal Goals and move your life forward
Aug 17, 2018 • 21 min
Many of us often struggle to make the progress we would like in our personal lives. Whether it’s losing weight, going to the gym, saving for college, making a career change or developing personal relationships we often sacrifice our personal lives at the…
From Rapper to Banker to Marketing Hacker with Allen Mask
Jul 27, 2018 • 45 min
How do you manage a career that takes you from Rapper to the “Rapper of Wall Street” to VP Marketing at Sonos before the age of 30? Meet Allen Mask. Allen loves to live life on the edge and is just one of those guys who enjoys being comfortably…
The Life Skill Top Business School’s Don’t Teach You
Jul 26, 2018 • 32 min
We use this skill every day. Multiple times a day. - When ask our kids to brush their teeth, we use it - When we negotiate our alimony, we use it - When we ask our boss for a raise, we use it - When we’re trying to get a client to buy a software package,…
What a 10 Year old gringo learned being Beaten Up in Mexico City
Jul 13, 2018 • 26 min
How do extreme life stories help shape entrepreneurs and enable us to make seismic career changes? This is the story of how my family moved to Mexico city and my experience being thrust into a Mexican school at 10 years old being the only ‘gringo’ in the…
How to add some 4th of July Fireworks to your Career
Jul 5, 2018 • 17 min
Why do we celebrate Independence Day ? What does the 4th of July represent for Americans? The 4th of July is a reflection of the values that we hold dear. Those values give us meaning, purpose and direction. The same is true in our careers. There are many…
How to Achieve Anything
Jun 12, 2018 • 24 min
We all have dreams. Big things we want to do. Sadly, most of us get stuck. We have the best intentions, we try, we want to make it happen. We start, we slow down, then we stop. How do we keep ourselves going when things get tough? What’s the trick that…
The Art of Staying Motivated
Jun 5, 2018 • 35 min
Why does motivation matter? How does it affect us when we have lots of it or when we run out? Motivation is a huge factor that determines our success. It can enable us to achieve the impossible and achieve our dreams. In this podcast I discuss why…
Evernote CMO Andrew Malcolm on Saving a Unicorn
May 25, 2018 • 36 min
In 2015, Business Insider pronounced Evernote as the first “Dead Unicorn”. There was speculation that despite its enormous popularity, the productivity app might not make it. In this interview, I talk with Andrew Malcolm (Malc), Evernote’s chief marketing…
Google’s Pablo Slough talks digital marketing and more!
May 14, 2018 • 37 min
How is performance marketing impacting marketing spend? How can CMO’s rethink the balance of performance vs. brand spend? How is data impacting decision-making in companies? How do you use mobile / digital to cut through the noise? In this latest episode,…
Want to go fast? Try slowing down!
May 10, 2018 • 38 min
Societies focus on doing things quickly to get results fast often gets us into trouble. Nowhere is this more true than in start-up land and in business in general. In this podcast, I discuss the implications of moving too fast in business and the problems…
Seriously’s Phil Hickey on cracking the mobile games market
May 2, 2018 • 44 min
How do you succeed in the brutally competitive $45 billion mobile games industry? How do you compete with the marketing budgets of giants like Netflix, Supercell and Spotify? In this interview, I chat with former professional basketball player, Angry…
One key “word” Founders Must Avoid
May 1, 2018 • 25 min
We all use this word. Every day. In many different contexts. It exists for a reason but in the wrong context, especially for founders, marketers or people thinking big and trying to make a difference, this one word is not your friend. As a matter of fact,…
CMO Interview: Hernando Ruiz Jimenez
Apr 27, 2018 • 37 min
Today’s guest is a long time friend, mentor, former boss and all around awesome marketer. Hernando Ruiz-Jimenez is the Chief Marketing Officer at New York Presbyterian Hospital. Previously he was CMO at Triple S Insurance and has also served in a diverse…
Jumping Ship: 8 Reasons to Quit your Job
Apr 26, 2018 • 30 min
Marketing is tough, marketing in tech companies is even tougher. Some days, you might wake up and wonder what the grass looks like next door. But changing jobs or companies too often could also cripple your career and create a perception that you’re a…
Why some Startups Crash? It’s the Marketing, Stupid!
Apr 25, 2018 • 37 min
Former head of Google play marketing, Patrick ‘Mad’ Mork, discusses why startups get marketing wrong, how they should be looking at marketing more from the perspective of traditional marketing and how marketing can work more effectively with product,…
25 yrs in marketing; from Pepsi to Google
Mar 30, 2018 • 39 min
The first chapter. Veteran CMO, tech startup marketer and the guy who created the Google play brand talks marketing, startups and careers. From launching Pepsi Max in Chile in 1997 to the first mobile games in Europe like The Sims and Fast and Furious to…