The Oyster

The Oyster

www.laurenkress.com
Learn the Science Behind Better Business with Lauren Kress, The Business Scientist and her guests. Each week Lauren speaks with industry leaders who share their pearls of wisdom and debunk business myths that remain prominent despite the evidence and could be hurting your business. Our goal: to arm you with the meaningful insights that matter for your business success so that you can reach your full potential. If the world was your oyster…where would you take your business? Join the conversation: #MakeYourMark Find out more about Lauren Kress at: www.laurenkress.com


The WHY gap: Beyond your Business Plan (The Oyster Rewind Special Edition)
Sep 14 • 11 min
We’ve all heard about how important our “WHY” is for our business - right? Simon Sinek’s Golden circle is a well known meme of the business world. And I’m guessing you’ve been in one of those meetings where you sit down and nut out your business plan or…
The Director’s Dilemma with Boardroom Expert Julie Garland McLellan
Sep 10 • 41 min
Julie Garland McLellan is a professional company director and boardroom expert. She is the author of The Director’s Dilemma which is the world’s most widely read independent director publication. To subscribe to the Director’s Dilemma head to:…
The Importance of Asking Questions with Ricardo Gutierrez
Sep 7 • 44 min
Ricardo Gutierrez is the Director and Founder Bedssi Accommodation Solutions Australia and Host of The Innovator Diaries Podcast where leaders from all industries give practical, transferable advice from personal experiences. Ricardo has travelled to over…
Use Your Book Wisely: How to Generate Business from Self-Publishing with John North
Sep 6 • 52 min
John North is a 5 Time International Best Selling Author and a versatile and experienced entrepreneur with a solid background in Accounting, Banking, Finance, Personal Development IT, Marketing and Business Management. John currently holds a number of…
Cash Flow & Coping with Rapid Change with Growth Adviser Donna Febus
Aug 30 • 47 min
Donna Febus is a growth advisor who works with business owners to maximise profitability. Donna works differently to your traditional accountant - because what she’s looking at goes way beyond the financials. This is about making a significant difference…
Soul Modes: A new type of motivational framework with Carlie Maree
Aug 26 • 41 min
Carlie Maree is a high performance coach for ambitious women and creator of the revolutionary framework, Soul Modes. She helps women track and hack their motivational roller coaster and to see the magic that’s within them. But this episode isn’t just for…
Storytelling and Authorship for Business Success with Joshua Lisec
Aug 17 • 45 min
Wondering how storytelling will help you win BIG in business? What are the tips and tricks you can use to grow your brand? Wondering if publishing a book will help you generate ROI? My guest today is Joshua Lisec - #1 International Bestselling Ghostwriter…
Leadership & Community Healing with Ken Zulumovski Hon DHSc
Aug 11 • 44 min
Ken Zulumovski Hon DHSc ‘Kira-dhan, (Kabi Kabi First Nations) is the Founder & Managing Director of Gamarada Universal Indigenous Resources & Gamarada Indigenous Healing and Life Training Ken’s spheres of influence include the Mental health, Education,…
Reach Your Full Potential with Faye Were
Aug 11 • 42 min
If you’re thinking about taking a leap into your business full time - this episode is a great source of encouragement Faye Were is from the beautiful Sunshine Coast in Queensland Australia She is the business owner of Gift of Freedom an online business…
Redesign your Life with Zach Kleyn
Aug 3 • 37 min
Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business. Really excited to share this episode for your weekend (or, long weekend if…
Simplified Leadership and the Future of Work with Author, Coach and Speaker Dave Clare
Jul 26 • 64 min
Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business. Very excited to have Dave Clare - The Prophet For Purpose joining me on…
Santorini, Side Hustles and Sabbaticals with Author and Educator Sandy Barker
Jul 26 • 53 min
Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business. Sandy Barker has been an educator in various roles for more than twenty…
The Oyster Rewind June-July Episode
Jul 24 • 9 min
Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business. Why am I so passionate about helping businesses succeed? Every week I…
The Facilitative Chair with Robert Crowe
Jul 19 • 60 min
Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business. Robert Crowe is the CEO of Leading for Purpose, he is a coach and mentor…
Customer Experience and Living Your Brand with Evander Duck III
Jul 10 • 40 min
Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business. Evander Duck III is an advertising agency professional based in NYC with…
Cutting Through the Noise with Brett Campbell
Jul 5 • 48 min
Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business. Brett Campbell is a serial Entrepreneur and has founded 2 of Australasia’s…
Living an unexplainably happy life with Adam Cox
Jun 28 • 35 min
Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business. Adam Cox from 1GNITION, helps people lose weight and become unexplainably…
Advantages of contracts - does your business need them? With Jessica Kinny
Jun 23 • 36 min
Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business. Jessica Kinny, is the founder of Kinny Legal and an award winning…
How Brands Grow: What SME’s Need to Know with Stella Gianotto
Jun 15 • 44 min
Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business. Very excited to be releasing this special episode this week where we talk…
Happiness and Fulfilment in life and work: The Oyster REWIND May
Jun 12 • 11 min
Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business. It’s time for another episode of The Oyster REWIND! Another incredible…
Information Economy and Monopoly with Nathan Kinch
Jun 8 • 38 min
Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business. In this fascinating episode, CEO of Greater than X Nathan Kinch, shares his…
Corporate Social Responsibility with FAO market analyst Harout Dekermendjian
Jun 6 • 30 min
Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business. The FAO is the Food and Agricultural Organization of the United Nations…
How to Get your Business in the Press with Jules Brooke
May 24 • 29 min
Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business. In this episode of #theoyster I speak with Jules Brooke, founder of Handle…
Building a Mentally Healthy Organisation Culture with Psychologist Scott Carroll
May 16 • 32 min
Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business. Scott Carroll is a curious, creative and analytical thinker who is changing…
Customer Service is King with Anthea Stevanovic
May 13 • 30 min
Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business. Anthea Stevanovic of Intelligent Directions is a business consultant who…
Getting More Customers with Edward Zia
May 10 • 31 min
Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business. Edward Zia from Excellence Above explains the common myth many business…
Success: Don’t Let Others Define Your Life with Marty Vids
May 7 • 39 min
Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business. In today’s episode we have an enlightening, inspiring and life-changing…
Another Awe- Inspiring month! The Oyster REWIND: April
May 5 • 11 min
Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business. Plenty of great insights from my FB Live and podcast guests this past…
Starting LEAN: How Nathan Hirsch built a multi-million dollar business
May 4 • 29 min
Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business. Nathan Hirsch is an entrepreneur and expert in remote hiring and eCommerce.…
Marketing Geeks’ Justin Womack on why Marketing isn’t easy
May 4 • 39 min
Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business. If you enjoy listening to marketing podcasts then you’ve probably heard of…
Waste is Profit with Dr Farshid Pahlevani
May 3 • 34 min
Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business. Dr Farshid Pahlevani is a Research Scientist in materials engineering with…
Thought Leadership & Building a Successful Practice with Peter Cook
Apr 29 • 38 min
Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business. In the episode of #theoyster LIVE on Facebook, I’m joined by Speaker,…
Cult vs Religion & Changing Your Life with GG Frantz
Apr 27 • 34 min
Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business. In our most watched Facebook LIVE episode of #theoyster, we speak with GiGi…
Creative Entrepreneurship with artist, writer and musician Adin Milo
Apr 26 • 22 min
Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business. Adin Milo is a freelance illustrator who accidentally got hired as a writer…
Viral Videos & LinkedIn Branding with Shay Rowbottom
Apr 26 • 19 min
Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business. Shay Rowbottom creates LinkedIn video content that goes VIRAL - with video…
Telstra Business Award Winner 2019: Samantha Payne, Co-Founder of The Pink Elephants Support Network on staying in your own lane
Apr 24 • 28 min
Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business. Samantha Payne is the Co-Founder & Managing Director of The Pink Elephants…
Gaining Clarity: The one question that will transform your business with Carmen Williams
Apr 8 • 27 min
Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business. In this episode I’m joined by Carmen Williams from Communicate for…
Innovation, Disruption & World’s Best Practice: The OYSTER Rewind - March
Apr 3 • 16 min
Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business. Hey there business leaders and change makers! I hope you’ve all had a…
Are You Limiting Your Potential? With Tristan Wright, The Business Sherpa
Apr 2 • 19 min
Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business. A big thank you to Tristan Wright, The Business Sherpa and Director of…
Magazines 2.0 and overcoming the branded content “backlash” - Paul Merrill, Editor in Chief at Bauer Media
Mar 28 • 19 min
Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business. Paul Merrill is the Editor in chief at Bauer Media where he oversees 14…
Staff Retention and Engagement Starts with Your Recruitment Practice - Liska Turner, Beaumont People
Mar 19 • 25 min
Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business. Joining me for this week’s episode of #theoyster LIVE is the wonderful…
Overnight Success: The Biggest Myth of our Time? - Kaleb Ufton, EKOH Marketing
Mar 14 • 32 min
Kaleb Ufton is a Director of Technology and Digital Marketing Strategy at EKOH Marketing After working with IBM and Telecom New Zealand, Kaleb moved to Australia. Worked at Optus then moved into a Web Development and AI role with many startups. To find…
What the Highest Performing Corporations Do Differently with Executive Coach Scott Anderson
Mar 9 • 29 min
In this episode I speak with Scott Anderson from Doubledare, Author of “Playing Big”, a mental health therapist and executive business coach who is changing the way agency owners and entrepreneurs think about how to scale their business. You can find out…
Getting Sales Smart: How to Combine Martech with Human Empathy - Liam Redmond, Team Leader @ Growth Genius
Mar 2 • 26 min
Liam Redmond is the Team Lead at GrowthGenius - a data driven sales guy who loves cold brew coffee, lifting weights and outbound sales! You can find out more about GrowthGenius at: https://www.growthgenius.com/ And you can connect with Liam on LinkedIn…
Integrity & Leadership in Business on The Oyster REWIND: Our Favourite Bits from February 2019
Feb 28 • 14 min
We’re very excited to be sharing our first ever episode of “The Oyster REWIND” our new monthly podcast episode where we share the highlights from a month of insightful interviews with our expert guests. In the past month we’ve spoken with experienced CEOs…
Meeting Somaly Mam - Stephanie Lorenzo on her inspiration to take action and raise millions for the fight against human trafficking and sexual exploitation
Feb 22 • 27 min
Stephanie Lorenzo is a communications consultant and the Founder of PROJECT FUTURES, a non profit focused on transforming and restoring the lives of those affected by human trafficking and sexual exploitation. She handed over the organisation after a…
Brand Strategy: “Choose something you’re good at that’s simple to understand”, Pablo Ostolaza Co-Founder and Strategy Director at Sonnet
Feb 15 • 23 min
In this episode I’m talking Brand Strategy and business purpose with Pablo Ostolaza. Pablo is the Co-Founder and Strategy Director at Sonnet a Brand Design studio in Sydney. He also consults for other agencies and clients. You can find out more about…
“Step Up, Speak out, Take Charge”: Amanda Blesing, Author, Mentor & Keynote Speaker on Feminine Ambition
Feb 10 • 16 min
As one of Australia’s freshest thinkers, speakers and mentors on feminine ambition, how to spark it, tackle it and see it flourish, Amanda is on a mission to inspire women everywhere. She has a track record of helping women to play a much bigger game -…
Digital Healthcare in 2019: Don’t ignore the change! Aaron D’Souza, GM, Guild Digital
Feb 7 • 18 min
Aaron D’Souza is the General Manager of Guild Digital and Pharmacy Click and Collect. He is a pharmacist by trade and has evolved into the pharmacy industry’s leading voice on digital transformation. In this episode we focus on how small business owners…
Finding Goal Alignment: Does the “low hanging fruit” matter? LIVE with Hamish Anderson, Founder
Feb 7 • 21 min
Joining me today is Hamish Anderson, to talk about the myth of targeting the “low-hanging fruit” for your business growth. Hamish is the Founder of Three Piece Marketing and Mesh Consulting and is a perspective changer who likes to challenge the accepted,…
Trends or trash? Marketing Expert Peta Nicholas on what it Takes to Really Understand our Customers
Feb 4 • 22 min
Peta Nicholas is a marketing and communications expert with over a decade of experience working across a range of different industries in both Australia and the UK. Peta is passionate about continued education, customer experience & evolving customer…
“We Don’t Learn to be Ourselves” Dr Marny Lishman, Psychologist & Director
Jan 31 • 16 min
Dr Marny Lishman is a Psychologist, Columnist, Keynote Speaker and Media Commentator. Marny works with individuals and corporate groups to promote personal and professional growth, and speaks on a wide variety of topics to promote mental health across…
Leadership Requires Empathy: Tim Smith, MD, SsangYong Australia
Jan 31 • 18 min
Tim Smith is a company startup and automotive leader with expertise in franchising, Marketing Sales Operations and Strategic Planning. Currently Managing Director of SsangYong Australia he has held senior roles at Haval & Great Wall, Kia, McDonalds, Lion…
Customer Retention vs. Customer Acquisition
Jan 18 • 23 min
What’s the MOST important aspect of marketing for your business growth - customer lifetime value, customer retention or customer acquisition? The answer is not a matter of opinion or guesswork - it’s a matter of good science. Find out what the science…
What Business Leaders need to know about the brain
Jan 18 • 26 min
Leadership requires a deep understanding of the self and what it is to be human. Whether you believe we are in the third or fourth industrial revolution there is no denying that the ways in which technology is now enabling us to interact with one another…
Market Penetration: 7 things you need to know
Apr 17, 2018 • 9 min
This week we’re talking about market penetration - how to make sure your brand is getting out there, getting noticed and being remembered by your potential customers. Based off the work of Byron Sharp in his book “How Brands Grow” the 7 things you need to…
How Brands Grow by Professor Byron Sharp
Mar 30, 2018 • 12 min
For more episodes on the science behind better business don’t forget to SUBSCRIBE to The Oyster with Lauren Kress Tonight I’m talking about the importance of evidence-based marketing with the help of Prof Byron Sharp and his book “How Brands Grow” I talk…
Taking the leap - when do I start my business?
Mar 19, 2018 • 13 min
Tonight I’m talking about risk management and how to know when you’re ready to start a business. I cover: - Creating a financial safety net to make sure you’re not desperate for work - The importance of bootstrapping (even with funding!) - Some of the…
International Women’s Day: Lean In and Empathy
Mar 12, 2018 • 22 min
In celebration of International Women’s day I share two of my favourite books for revolution and progress that ask us to be humble, reflective and empathic - and not hateful, angry or fall into the trap of victimising ourselves or others. The two books I…
Lead generation and Making a Sale - How to get your First Customer
Mar 5, 2018 • 7 min
What do business owners need to think about to get their 1st customer through the door? When you start out as a business owner, sales and lead generation can be particularly daunting. One of the big problems I see with entrepreneurs who are new to sales…
How to tell the story of your business
Feb 12, 2018 • 32 min
In this double-episode we’re talking about how to demonstrate the value your business creates with a meaningful and memorable story. We explore the core human drivers and motivations behind consumer behaviour and look at the tools that can help you craft…
Business Vision, Mission and Values
Feb 5, 2018 • 11 min
So excited about sharing this episode with you tonight! This week we’re talking about building out the very foundation of your business: Your Business Vision, Mission and Values. This is what we’ve been working towards over the past few weeks… In episode…
Market research 101 - Getting to know your audience
Jan 29, 2018 • 16 min
Following on from episode 2 on why your “WHY” is so important, I delve into getting to know your audience in order to commercialise your passion. My 3 practical tips for market research will help you get to know your audience - preferably before you even…
Australia Day SPECIAL How to win friends and influence people: The worlds first EQ book?
Jan 26, 2018 • 17 min
Tonight’s ‘Straya Day special episode is about Dale Carnegie’s global sensation of a book: How to Win Friends and Influence People. With over 16 million copies sold, I dig into why this book, written in 1936, continues to be a bestseller 80 years after it…
What should I do with my life? Why your “WHY?” is so important
Jan 22, 2018 • 11 min
So many entrepreneurs talk about finding your “WHY?” but what do they mean by that, and why is it so important? Starting a business isn’t for everyone and asking yourself “what should I do with my life?” is the first step in thinking about the direction…
5 books for starting and running a business
Jan 16, 2018 • 23 min
In this first episode, I speak about the five books that have gotten me through my first year and a half as a business co-founder and entrepreneur. They are: “Steal Like an Artist” by Austin Kleon “Rising Strong” by Brene Brown “Status Anxiety” by Alain…