Inner Sircle

Inner Sircle

anchor.fm/sirclemedia
Strategies, tactics and insights for the Inner Sircle at Sircle Media


Standing Out From The Clutter On Instagram
Jul 15 • 3 min
On this episode, I talk about the importance of standing out from the clutter on IG. To that end, I like this piece on the Later Blog because it breaks down Overlay stickers and treatments that a layman can add to images to make them pop and be more…
Instagram Engagement is DOWN
Jul 11 • 3 min
On this episode, I talk about how engagement rates on Instagram are way down. I have been saying it for a long time, but now Andrew Hutchinson published a piece on Socialmediatoday.com that supports it. Hopefully now, more brands will listen.
Instagram Stories and hacks for more strategic consumption.
Jul 1 • 3 min
On this episode, I talk Instagram Stories and hacks for increasing consumption. 1- Ask simple either/or questions 2- Add a Tap for More Prompt 3- Increase Time Spent on a Story With Hold to Read 4- Build Text via Consecutive Posts 5- Tap for more —…
Put more content out with your packaging in it!
Jul 1 • 3 min
On this episode, I talk about the importance of putting your packaging (SKUs, logo, etc.) front and center more in your content. If you want to facilitate consideration and trial at retail, you need to make it easier for the consumer to remember and find…
POV: Instagram Explore Ads
Jul 1 • 3 min
On this episode, I talk about the rollout of Instagram Explore Ads. These (like any new ads product from IG) are compelling and I encourage brands to get in early. This is a great interest based targeting tool for sure.
POV: 8 Social Media stats you shouldn’t ignore
Jun 25 • 3 min
On this episode I break down an article from Socialmediatoday.com that talks about some compelling stats on social you shouldnt ignore: 1- “47% of social media marketers say that developing strategies which support business goals is their top challenge”…
Pinterest is back?
Jun 17 • 4 min
On this episode, I talk about Pinterest and how it might be worth exploring for some of your social media marketing efforts. We have focused a little bit less on this social network in the past year or so but now that the company has gone public and the…
Instagram: Branded Content Ads
Jun 10 • 3 min
On this episode, I talk about Instagram rolling out branded content ads. Now you can use the great content made by influencers in your own advertising as long as they go into the advanced settings on their account and allow your brand to run their content…
POV: Engagement on social platforms
Jun 3 • 3 min
On this episode, I talk about how engagement is the most important element when it comes to your social media strategy. Many brands, social media managers and influencers just don’t get it. Stand out from the pack and lean in heavily on engaging with…
POV: Make sure your digital touch points are not broken!
May 28 • 3 min
On this episode, I talk about the importance of not sending potential customer words backwards in the sales journey. You need to do an audit and make sure that your website, your Amazon listings, your store locator and all of your social platforms are…
POV: Supporting your main sales channel
May 28 • 3 min
On this episode, I talk about the importance of supporting your main sales channel. Whether it is retail, e-commerce or Amazon you must have a digital support plan in place if you want to succeed.
POV: Facebook Ad Library
May 23 • 3 min
On this episode I talk about the Facebook ad library and your ability to go in there and poke around to see what your competition is doing with ads. You can also look at industry leaders and forward thinking brands to get some ideas and inspiration that…
Influencer Marketing Stats and Tactics
May 22 • 4 min
On this episode, I talk about some compelling stats around influencer marketing. The bottom line is if you are a brand of selling products or services you need to be investing time and funds into influencer marketing. And once you’re in the game we would…
POV: Influencer Plan of Attack
May 21 • 4 min
On this episode, I talk about having a smart plan of attack for your influencer relationships. First off, you have to be in the game. Then, once in the game, you need to reverse engineer what you want to have happen and then be very smart and tactical…
POV: @shop on Instagram
May 13 • 2 min
On this episode I give a quick heartache on the new @shop feature on Instagram. As they continue to push into E-commerce consumers and brands should pay attention.
Hack to get Amazon and Retail customers to your website.
May 10 • 3 min
On this episode I talk about a hack to get your Amazon and/or retail customers through your domain so then you can start to create a direct marketing relationship with them. It’s a simple step, that can have profound results.
POV: Some mistakes brands are making right now.
May 10 • 4 min
Only selling on Amazon? Overthinking content based on what you want and not what the consumer wants? Not using paid social AND influencers? Not getting out there and listening to clients? You are doing it wrong.
POV: Where you should and should not be investing your time.
May 6 • 7 min
On this episode, I talk once again about where you should and should not be investing your time with your social media efforts. You should be investing in paid social as well as influencer collaborations AND you should not be overthinking your content so…
POV: Facebook F8 and the platform in general.
May 2 • 3 min
On this episode I give a hot take on Facebook as a platform and some of the updates that were announced at their F8 conference this week. I strongly encourage brands as well as users to not sleep on Facebook and Mark Zuckerberg.
POV: Influencers - May 2019
Apr 29 • 3 min
On this episode I talk about my current POV on influencers. The bottom line is influencers need to be part of your marketing mix, their primary use should be targeted reach and awareness at scale and you should engage them and then let them do what they…
POV: Changing landscape of Instagram
Apr 25 • 4 min
On this episode, I talk about my point of view on the changing landscape of Instagram. I reference an article put out on the Atlantic that talks about the Instagram aesthetic being over and how some influencers and even brands are shifting or need to…
POV: Instagram decreasing prominence of likes- a good thing!
Apr 22 • 3 min
On this episode I talk about Instagram potentially decreasing the prominence or value of the likes on their platform and why that is a good thing. I revisit the topic of followers not mattering as well as likes and engagement, at least not anywhere close…
Context is king.
Apr 15 • 3 min
On this episode, I talk about how context is King with social media even more than just content. Don’t write off any social network until you have a holistic understanding of how each works in the now. They all have value if you think about context first.
POV: Instagram adds Poll Stickers to Story Ads
Apr 8 • 3 min
On this episode, I talk about Instagram adding poll stickers to their story ads. For the brands that were involved in the beta they saw a nice increase in three second video views showing that these are effective in getting users to stay for a bit and…
Q2 2019: Sircle Media Recommendations
Apr 1 • 3 min
On this episode, I talk about Sircle Media’s overriding themes for Q2 2019 when it comes to your approach to social media. 1-Include your social media manager in more conversations. 2- Seek out more integrated influencer relationships over one time…
POV: Instagram’s “About This Account” update
Mar 27 • 3 min
On this episode, I talk about the new “about this account” feature on Instagram. It is a great way to get Intel on what your competitors and/or the market is doing when it comes to Instagram ads and more importantly you can see the type of engagement they…
Hot take: LinkedIn Right Now
Mar 25 • 3 min
On this episode, I talk about LinkedIn right now and how I think it’s like Facebook three or four years ago. Organic reach is very high, people are engaged and it is a great place to share your journey and to let people behind the kimono. Use it wisely…
POV: Checkout on Instagram
Mar 19 • 3 min
On this episode, I just give me a quick take on Checkout from Instagram. I love that they are removing some of the friction and allowing you to transact right on the platform I believe this is going to be a big deal and lead to a lot of revenue and a lot…
POV: Supporting Retail with paid media
Mar 11 • 3 min
On this episode, I talk about supporting retail relationships with paid media. If you want to help massage velocity, then you need to be spending money on Facebook and Instagram advertising as well as smart, integrated influencer collaborations.
POV: Some new Instagram updates
Mar 7 • 3 min
On this episode, I talk about some updates coming out from Instagram. Specifically their branded content ads, a potential rollout of Creator profiles and their ongoing commitment to purging fake accounts and shady activity.
POV: Stop overthinking social content so much.
Mar 6 • 3 min
On this episode, I give a quick POV on why brands shouldn’t overthink their social media content. Let the audience and the data tell you what performs, be fast and be willing to be in nimble. This is especially true with Instagram Story content. They…
POV: Is content marketing actual advertising?
Mar 4 • 3 min
On this episode, I talk about whether or not content marketing is actual advertising. I reference a piece from socialmediatoday.com but more specifically just go into my thoughts on content marketing and context marketing in general.
Instagram updates to IGTV and Collections?
Feb 25 • 3 min
On this episode, I talk about some early Intel on some improvements to IGTV as well as potentially rolling public collections the Instagram platform. Keep a close eye on both as Instagram leans more toward IGTV visibility and E-commerce!
POV: Upping your Instagram Story Game
Feb 25 • 3 min
On this episode, a reference an article from socialmediaExaminer.com that talks about some ways to improve your Instagram Story engagement.
Do’s and Don’ts of Social Media in 2019
Feb 20 • 3 min
On this episode, I break down an article from socialmediatoday.com that talks about some of the do’s and don’ts of social media in 2019. I give my perspective based on our agency’s view and approach and I hope you find it helpful.
Instagram Purge: Don’t sweat it!
Feb 13 • 1 min
On this episode, I talk about the Instagram fake account purged that happened on February 12. Instagram wants to continue to clean up his platform and from time to time it will clean out these fake and fraudulent users. Brands should not sweat it as these…
IGTV: Teasers in the main Instagram feed
Feb 11 • 2 min
On this episode, I talk about how Instagram rolled out IGTV promotions in the main feed. Now you can publish your IGTV videos directly to your Instagram feed and tease users to come back and watch the full video on IGTV. Brands should be experimenting…
Rant: Include your Social Media Manager in more convos
Feb 11 • 3 min
On this episode, I talk about including your social media manager in more conversations about all aspects of your business. Too many brands put their social media manager in a silo and don’t allow them to really dig deep into other components of their…
POV: Break your bad social media habits.
Feb 10 • 3 min
On this episode, I talk about an article in on socialmediatoday.com that breaks down bad social media marketing habits and how to break them. I talk about not following vanity metrics, a lack of storytelling, weak analytics, siloed social media, and…
Instagram Stories: Links and Expanded Promotion Tools
Jan 30 • 3 min
Instagram Stories just rolled out the ability to link to the story and improved upon their promotion tools for Story content. These are compelling updates to help get more out of the content you create specifically for Stories.
Rant: How much should you spend on paid social?
Jan 29 • 3 min
As much as you can…
Rant: Video is mandatory and you need to get with it…
Jan 28 • 3 min
Brands want video but say they can’t afford it. We argue they cannot afford to not be in the video content game.
POV: Klear Report on Instagram Sponsored Posts
Jan 22 • 3 min
On this episode, I talk a little bit about a report put out by Klear and specifically how brands should be focused on Instagram Stories and leveraging nano and micro influencers to help them in this area.
POV: Instagram Story Highlights
Jan 14 • 3 min
On this episode, I talk about Instagram Story highlights and some tips for how to use them better. I reference an article on socialmediatoday written by Phoebe Bain and give a little bit of my own spin on it too. This is top billing real estate that you…
POV: Don’t dismiss a social network without all of the facts
Jan 10 • 3 min
On this episode, I talk about how you shouldn’t dismiss a social network and decide it is not a viable platform for your business until you have done some homework. It is not so binary and you have to take into account who your target audience is and what…
Facebook Adds CTA Stickers to Stories
Jan 7 • 4 min
On this episode, I talk about Facebook adding CTA stickers to their Stories and why brands should be paying attention. 300 million users are checking out Stories on a daily basis and that represents a lot of eyeballs. Not only is this now a good place to…
POV: Paid Social in 2019 (Higher CPMs and content at scale)
Jan 7 • 5 min
On this episode, I talk paid social in 2019 and why you need to embrace higher CPMs and content at scale.
POV: Paid Social for 2019
Dec 12, 2018 • 5 min
On this episode, I go a little bit deeper on my thoughts about paid social in 2019. First, I think brands should find any funds that they can to invest in Instagram and Facebook advertising. Wherever they net out, they then need to look at their total…
POV: Think science before art when making content.
Dec 10, 2018 • 5 min
On this episode, I talk about thinking science before art, when making content. For CPG and beverage brands, we think the most important messages are PFC- Product Front and Center, DTP-Describe The Product and RCO- Retailer (or any distribution) Call Out.…
POV: Social platform usage in “the now”…
Dec 10, 2018 • 4 min
On this episode, I talk about understanding how to use the right social media platforms in the current environment. I encourage brands not to get too romantic about what got you here and not try to overthink the future. Understand what you want to do now…
Q1 2019: Tactic Recommendations
Dec 3, 2018 • 5 min
On this episode, I break down some of our Q1 2019 tactical recommendations for social media. The big takeaways are a “less is more” approach to content aiming for about 16 posts per month. Boosting of content and making sure you’re putting more money…
POV: Devaluing Twitter “Followers”
Nov 30, 2018 • 4 min
On this episode, I talk about the Twitter platform devaluing followers and decreasing the real estate that your follower count takes up on the platform. Twitter is doing this as part of their cleanup process for their network, but we have been saying for…
POV: Why social media engagement doesn’t matter that much.
Nov 30, 2018 • 5 min
On this episode, I talk about why social media engagement is not the right KPI for measuring your performance on social media. Pam Moore wrote an article for socialmediatoday.com backing up the idea that a lot of your core target demographic is on social…
POV: Quintly report on Instagram best practices
Nov 28, 2018 • 5 min
On this episode, I talk about the Quintly report that breaks down Instagram best practices and was published by Andrew Hutchinson on Social Media Today. The key takeaways are: 1- videos generate up to 21% more interaction then static posts. 2- bigger…
Rant: Visual content and how to measure the value
Nov 28, 2018 • 4 min
On this episode, I talk about creating content and having that be the fuel for your marketing efforts. Measuring the success of content comes down to your visual opinion and whether or not it elevates the brand or create awareness around key messages. It…
POV: Where to invest time and money in 2019
Nov 26, 2018 • 5 min
On this episode, I talk about where to invest your time and money if you want to be successful with your social media efforts in 2019. Specifically I talk about video, longform content, investing in third-party tools to help you better understand your…
POV: Think science before art, when creating content.
Nov 20, 2018 • 5 min
On this episode, I talk about thinking about the science of your content and message before spending so much time on the art. Think about who you want to target and what you want to say and then create assets to back that up. Don’t just create pretty…
Instagram Update: Reducing inauthentic activity
Nov 19, 2018 • 3 min
On this episode, I talk about the update that was put out on Instagram‘s info center regarding the steps they are taking to reduce in authentic activity on their platform. There’s a lot of tools out there to cheat the system and it causes a lot of…
Rant: Diversify and don’t just focus on Instagram
Nov 19, 2018 • 5 min
On this episode, I talk about how brands are too overly reliant on Instagram right now. It is important to diversify and always be tasting new or other things.
POV- Invest in email marketing
Nov 12, 2018 • 5 min
On this episode, I give a quick pov on email marketing and the importance of it. You have to capture emails, have an email sequence plan, and deploy promotional and content laden emails too.
Amazon tests search based retargeting
Nov 6, 2018 • 3 min
On this episode, I talk about Amazon testing a search based retargeting which would allow you to use the Amazon DSP and then follow users based on their search queries outside of the Amazon walls for the first time. There’s a very attractive product that…
POV: Three types of paid social.
Nov 5, 2018 • 5 min
On this episode, I talk about my point of you on paid social and how there are really three categories. First is revenue generating ROI focused advertising. The second is reach and awareness around key marketing messages, audience segmentation and in the…
Rant: Investing more in Instagram Stories
Nov 3, 2018 • 3 min
On this episode, I talk about investing time and effort into Instagram Stories. You should be looking at Instagram Story swipe up ads, creative video and just experimenting with the platform as much as possible. Don’t wait, get involved now!
POV: YouTube Premieres
Oct 23, 2018 • 3 min
On this episode, I talk about YouTube premieres and why I think this is a great idea from the platform and for brands. It brings users back to the old TV model where they are expected to tune in for some unique piece of content that they can only see at…
Rant: STOP sleeping on Facebook
Oct 23, 2018 • 4 min
On this episode, I go on a rant encouraging people to start showing more respect to Facebook. It is such an important part of your marketing plan and you should not be shortchanging your efforts there or disrespecting the social network. If you are, you…
POV: Where you need to invest your social media dollars.
Oct 22, 2018 • 5 min
On this episode, I talk about where brands need to invest their dollars and time when it comes to social media and 2019. Every brand needs a social media manager, or a social media management team. They also need to invest in paid social as well as…
Rant: Optimizing your brand’s Amazon experience
Oct 17, 2018 • 5 min
On the episode, I talk about really understanding how to optimize your brand’s Amazon experience and setting yourself up to win.
Rant: Social Media Manager is hard to pull off with one person
Oct 17, 2018 • 5 min
On this episode, I go on a little rant after losing a prospect. They decided to go with an internal hire only because they thought they get more value because they get that person 100% as opposed to hiring Sircle Media and getting us while also sharing us…
Rant: Underestimating and under investing in Amazon
Oct 15, 2018 • 5 min
On this episode, I talk about Amazon and it’s importance for brands looking to sell product online. You should be leveraging the platform and it’s reach and hacking the platform with marketing dollars and expertise to give yourself a better chance to win.…
POV: Instagram Lessons From Smarties Brand
Oct 10, 2018 • 5 min
On this episode, I talk about an article from socialmediatoday.com that highlights three Instagram growth lessons from how Smarties has re-designed its on platform image on Instagram. Don’t sweat followers, and remember that most people visiting your…
11 Important Facebook Updates For 2019
Oct 8, 2018 • 5 min
On this episode, I run through an article from socialmediatoday.com written by Nathan Mendenhall titled 11 Facebook updates you need to know for 2019.
POV - Instagram’s Nametag Feature
Oct 4, 2018 • 3 min
On this episode, I talk about Instagram’s new name tag feature. It is getting a lot of buzz and certainly worth checking out. Instagram is where all the attention is at and I encourage people and businesses to be very well versed in all aspects of the…
POV: Instagram Shoppable Story Stickers
Oct 4, 2018 • 5 min
On this episode, I talk about Instagram Shoppable Story Stickers and why this is very exciting for E-commerce brands on the platform.
POV- Facebook Relevance Score
Oct 3, 2018 • 5 min
On this episode, I talk about the Facebook relevance score and some findings we had based on our own client’s Facebook creative.
POV- Facebook Groups for brands and businesses
Oct 1, 2018 • 5 min
On this episode, I talk about Facebook groups and some specifics that were broken down in a recent socialmediatoday.com article
POV- Tips for gaming algorithms
Oct 1, 2018 • 5 min
On this episode, I talk about tips for gaming social network algorithms, as broken down in a recent Socialmediatoday.com article.
Q4- Quick POV on where attention is
Oct 1, 2018 • 5 min
On this episode I offer up a quick POV on where attention is. I like Instagram, (ads, video and IGTV) I like LinkedIn and I like podcasts.
Q4 2018 Strategy: Pinterest
Sep 24, 2018 • 4 min
On this episode, I talk about my POV on Pinterest, their user count and their new shop the look pins. If you have e-commerce objectives then you should be paying closer attention to Pinterest going forward.
POV: Secretly using bots and buying followers
Sep 20, 2018 • 5 min
On this episode, I talk about agencies or even employees using bots and or buying followers to boost Instagram numbers. You can see it from the outside in when you see a massive and quick increase in follower count and a ton of likes with very few…
POV: Facebook pages being able to join Facebook groups
Sep 20, 2018 • 5 min
On this episode, I talk about Facebook fan page is being able to join private groups on Facebook. I think this opens up an excellent opportunity for brands with a position, who can be thought leaders around specific messaging.
POV: Working with influencers with depth
Sep 17, 2018 • 5 min
On this episode, I talk about the importance of working with influencers but encourage brands to find those who have actual depth. There’s a lot of fakers in the influencer market and I think it’s important to find the right ones who actually have true…
Q4 2018 Strategy: Facebook
Sep 14, 2018 • 5 min
On this episode, I give my POV on Facebook in Q4 2018
Q4 2018 Strategy: Instagram
Sep 14, 2018 • 5 min
On this episode, I give my POV on Instagram for Q4 2018.
Q4 2018 Strategy: WPROMOTE - Mid Year 2018 Report
Sep 14, 2018 • 5 min
On this episode I give my POV on Q4 2018 advertising strategy And specifically derived from some of the information in WPROMOTE’s midyear advertising report. It’s a good read put out by a solid company.
Q4 2018 Strategy: IGTV
Sep 14, 2018 • 5 min
On this episode, I give my POV about IGTV and how to approach it during Q4 of 2018.
Q4 2018 Strategy: Twitter
Sep 14, 2018 • 5 min
On this episode, I talk about my POV on how to approach a Twitter during Q4 of 2018.
Q4 2018 Strategy: Content
Sep 14, 2018 • 5 min
On this episode I talk about my POV on content and how brand should approach it during Q4 of 2018.
Rant: Why you shouldn’t sweat Instagram Likes
Sep 6, 2018 • 3 min
On this episode, I talk about not looking at Instagram likes or comments on a posy as the measure (or at least the only measure) of whether or not the content was worthwhile. Followers and like count are much less relevant these days and sometimes…
Rant: Brand and Agency conversations in 2018
Sep 4, 2018 • 6 min
On this episode, I talk about how brands and agencies are having the wrong conversations in this market. They are still looking at earned media vs paid, organic social vs paid AND gross impressions and followers. The reality is that paid social offers you…
POV: Facebook Ad Targeting
Aug 27, 2018 • 5 min
On this episode, I talk about changes to Facebook Ad targeting and why they shouldn’t really matter. Of course decreasing targeting capabilities is not ideal and you will need to figure out how to navigate that, but that should not lead to people…
POV: Facebook Story Highlights
Aug 22, 2018 • 3 min
On this episode, I talk about Facebook Story highlights and why I think plans should get involved.
POV: Instagram’s new recommendations feature
Aug 22, 2018 • 4 min
On this episode I talk about Instagram’s new recommendations feature. The audio gets snipped at the end so if you find any results and make progress with gaming the tool, let me know!
POV: News and online content consumption trends
Aug 22, 2018 • 5 min
On this episode, I talk a bit about trends in news consumption and content in general online and more importantly on the go. We are living in a mobile device first world and people value their time more than anything. Of course online news and content…
Interviews - with hires and clients should be 2-sided
Aug 20, 2018 • 5 min
On this episode, I talk about how interviews should be two-sided. Both when hiring staff and when agencies and clients are considering working together.
POV- On the value Sircle Media brings
Aug 20, 2018 • 6 min
On this episode, I talk about a conversation I had with an old friend about social media and it being a fad. The economy is great now but when it takes a turn for the worse I believe that our products and offerings add even more value than they do in this…
POV: Facebook and Instagram Advertising
Aug 15, 2018 • 5 min
On this episode, I talk about the importance of treating at least some of your Facebook and Instagram advertising as if it were TV and rooted in reach and awareness rather than DR and conversions. Some of it should be art and top of funnel and not only…
Don’t sleep on August
Aug 13, 2018 • 5 min
On this episode, I talk about the importance of being proactive in August and putting in the work while others sleep. It doesn’t mean you can’t kick back and enjoy the month, it just means you should not be shutting down the engines completely. And in the…
Instagram DM- For sales prospecting
Aug 6, 2018 • 5 min
On this episode, I talk about using the Instagram DM feature as a sales tool to find leads for your business, regardless of your vertical.
POV- Social Media Agencies
Aug 2, 2018 • 5 min
On this episode, I talk about different types of social media agencies and why their approach is flawed. I think our secret sauce is what sets us apart.
Social Media is not just a marketing vertical
Jul 30, 2018 • 5 min
On this episode, I talk about how social media is not just in marketing vertical and is more of a horizontal element for a brand. It truly touches all aspects of your business. When you are deploying real marketing efforts then of course social media…
Social media metrics don’t matter
Jul 30, 2018 • 5 min
On this episode, I talk about why social media metrics don’t always matter. We are all about measurement and results here at Sircle Media, but I think brands get lost in the weeds on the wrong measurements when it comes to understanding their social media…
POV - Video Content is a must
Jul 30, 2018 • 5 min
On this episode, I talk about why video is mission-critical and I encourage brands to get off the sidelines and start producing more video content.
Sircle Media: Works
Jul 27, 2018 • 5 min
On this episode, I talk about what Sircle Media does and why it works so well.
The 3 Pillars: Content, Engagement and Growth
Jul 25, 2018 • 5 min
On this episode, I talk about content engagement and growth and how you need to be focused heavily on all three if you want to win on social media.
IGTV: Compelling Content Resource
Jul 23, 2018 • 4 min
In this episode I talk about IGTV as a compelling new vehicle for IG to gain new users.
Influencer Marketing: Think before you select your partners.
Jul 16, 2018 • 5 min
On this episode, I share my thoughts about selecting the right influencers to partner with for your influencer marketing efforts.
Hot Take: Influencer Engagement Plan
Jul 3, 2018 • 5 min
On this episode I give my POV on how to approach working with micro influencers. You can’t punt and you need to put in the work.
Hot Take: Info and Ads Section on Facebook
Jul 2, 2018 • 3 min
On this episode, I talk about the benefit to brands being able to look at the Info and Ads being run by other brands across Facebook, Messenger and Instagram.
Instagram Video Chat
Jul 2, 2018 • 3 min
On this episode I give my POV on Instagram video chat. Not so much a deep dive as a perspective on Instagram and their constant commitment to diversifying and adding new products.
Q3 2018 Recommendations: Facebook
Jun 27, 2018 • 5 min
On this episode I break down my Facebook recommendations for Q3 2018
Q3 2018 Recommendations: YouTube and LinkedIn
Jun 27, 2018 • 4 min
On this episode I talk about my thoughts on YouTube and LinkedIn in Q3 2018.
Q3 2018 Recommendations: Twitter
Jun 27, 2018 • 3 min
On this episode a breakdown of my Twitter suggestions for the third quarter of 2018
Q3 2018 Recommendations: Instagram
Jun 27, 2018 • 4 min
On this episode we break down how to approach Instagram in the third quarter of 2018
Q3 2018 Recommendations: Quality over Quantity with content
Jun 27, 2018 • 3 min
On this episode, we talk about quality over quantity and not over posting on social platforms. Going forward we are recommending less posts, and more thought behind your posts.
IHOB- Very Smart Marketing Play
Jun 25, 2018 • 3 min
On this episode, I break down the genius behind the IHOB play from IHOP.
Harry’s: Another brand doing things right.
Jun 24, 2018 • 2 min
On the episode I throw some love to Harry’s, a brand that I think is doing things right.
Hot Take: Facebook’s Brand Collabs Manager
Jun 21, 2018 • 3 min
On this episode we talk about Facebook’s Brand Collabs Manager and why it will be a powerful tool for both influencers and brands.
Hot Take: IGTV
Jun 20, 2018 • 3 min
On this episode we talk about IGTV and how Instagram is making a real power move into the creator and advertising worlds.
Greats- Another brand doing digital right
Jun 15, 2018 • 5 min
On this episode, Chris Heller breaks down the brand Greats and explains the many different ways they are just doing things right when it comes to social and digital media.
On Podcasts and the potential…
Jun 15, 2018 • 3 min
On this episode, Chris Heller talks about an article from Recode that says podcasts are teeny tiny, and the potential of the podcast space.
Outerknown: A brand doing digital right.
Jun 12, 2018 • 4 min
On this episode, I talk about the brand Outerknown and how I think they are doing digital the right way. I am very impressed with them from beginning to end, and I encourage you to check them out!
Mobile first, should be your mentality.
Jun 11, 2018 • 4 min
On this episode I talk about how much attention is being paid to mobile devices, and marketers should think about ways to get in front of consumers on their mobile device. If Facebook marketing is becoming more expensive then I would argue you should look…
Breaking up with clients who then change their ways…
Jun 6, 2018 • 3 min
On this episode I rant a little bit about breaking up with clients over fundamental differences of opinion and then seeing them post break up completely change their ways and actually adopt our recommended strategy. Super frustrating and unnecessary in my…
What the Instagram Algorithm takes into consideration
Jun 4, 2018 • 3 min
On this episode I talk a little bit about the Instagram algorithm and what factors they weigh in assessing what to show users.
Don’t get lost in the metrics to determine success
Jun 4, 2018 • 3 min
On this episode I talk about not getting lost in the weeds on the metrics for success to determine whether or not something is right for your brand. Especially when it comes down to conveying a brands message, tone or aesthetic.
On attacking influencers on 3 fronts
May 31, 2018 • 4 min
On this episode I talk about the importance of working with influencers that have large followings, micro influencers with highly engaged niche followings and influencers who can take beautiful photos for you from the content only POV without necessarily…
On respecting and experimenting with voice
May 29, 2018 • 3 min
On this episode I talk about voice and recommend that people taste it, experiment with it and really give it a try to get a feel for how voice really works. This is another way to distribute content and it is where consumers and businesses are going for…
Tactics for getting more value from brand collaborations
May 24, 2018 • 2 min
On this episode I talk about some tactics you can deploy to glean more value out of your brand collaborations on Instagram
Deploy better tactics with your large influencer partners
May 24, 2018 • 2 min
On this episode I talk about being a little bit more tactical when you work with large influencers. Don’t trust overpay for the collaboration, figure out ways you can glean more value on the backend and make the whole transaction make more sense for your…
Anchor transcription bugs
May 24, 2018 • 1 min
On this episode I talk about a bug when I try to transcribe one of my Anchor recordings. Very frustrating!
Voice: What I learned at VoiceCon
May 23, 2018 • 5 min
On this episode I talk about voice and the things I learned after attending VoiceCon, put on by Garyvee and VaynerExperience yesterday in New York City. Bottom line- this is real, coming fast and you don’t want to miss the party!
Social content can be more natural and less forced.
May 21, 2018 • 4 min
On this episode I talk about being more natural and real with your social content rather than trying to be too cute or careful and overthinking each piece of content too much.
On being grateful
May 21, 2018 • 3 min
On this episode and I just reflect a little bit on how important it is to be grateful and to have a gratitude mindset.
Pinterest POV: May 2018
May 14, 2018 • 3 min
On this episode I share my point of you on Pinterest for business in May 2018. I am a fan as a consumer but not super sold on the platform for most businesses as it stands today.
Support Retail Relationships with social media.
May 9, 2018 • 3 min
On this episode I talk about the importance of having a real social media game plan in place for your retail partnerships, especially to support your first order.
Don’t over post on social media to hit a quota.
Apr 30, 2018 • 2 min
On this episode I talk about over posting on social media and how the data supports that more quantity is not necessarily better. Putting out better quality is the right play.
Are Instagram pods or bots a good idea?
Apr 30, 2018 • 3 min
On this episode I talk about Instagram pods and bots and my point of view on whether or not they add value to your account
LinkedIn Hack
Apr 23, 2018 • 4 min
On this episode I talk about putting our content on LinkedIn and then paying close attention to the analytics to see who is reading, watching or engaging with that content. Then if you can figure out who it was you can go in for the close when you were…
Facebook fans are not the goal.
Apr 19, 2018 • 4 min
On this episode I talk about why Facebook fans are irrelevant and in fact even if you had a lot of fans, that is not what you would spend your time and money on with marketing messages. When you target very specific niche audiences on Facebook, they…
Use Twitter Search and reap the benefits.
Apr 17, 2018 • 3 min
On this episode I talk about using the search feature on Twitter putting in the work and reaping the benefits of your efforts. It sounds super basic but it’s become forgotten tool and my strong recommendation is to get involved and to do so right away.
Facebook advertising is very strong in April 2018!
Apr 16, 2018 • 4 min
On this episode talk about the favorable Facebook advertising market right now and how I love Targeting users based on the engagement with your Instagram account as well as video view campaigns that leverage short but catchy videos as creative.
Communication and Level Setting with your agency
Apr 11, 2018 • 5 min
On this episode I talk about the importance of setting the stage between clients and agencies on not only your wants and needs but also your communication style and the type of communication style you want from your agency partner. If you can articulate…
Trust your trainer and follow their regimen to win…
Apr 10, 2018 • 5 min
In this episode I talk about how I feel like a trainer sometimes and how brands, when hiring a social media agency can look at things that way too. They should state beforehand what they want to have happen, hire a partner to help them get there with a…
Being good to your employees is key.
Apr 9, 2018 • 4 min
In this episode I talk about the importance of being good to your employees and giving them an opportunity to be successful. Happy employees in happy organizations produce better results. I see it over and over…
Instagram Influencer hack
Apr 5, 2018 • 4 min
In this episode I talk about the simple hack to help ensure better reach and potential engagement when working with micro influencers on Instagram. Have a deeper business conversation with them and be a little bit more tactical and you can see some…
Contradictions will hurt your social media efforts.
Apr 4, 2018 • 4 min
In this episode we talk about how contradictions can really hurt your results when it comes to your social media efforts. Brands are often not fully committed or hedging and as a result they are compromising the results.
Instagram POV at end of Q1
Mar 26, 2018 • 3 min
In this episode I give my hot take on where Instagram is as we end the first quarter of 2018. Organic reach is way down, stories are the hot ticket and you should be all over paid IG campaigns that include video.
Undervaluing the Social Media Manager role
Mar 16, 2018 • 5 min
In this episode I rant a little bit about feeling underappreciated for all the hard work we do for our clients. A Social Media Manager has to cover a lot of ground and we put in hard work and dedication day in and day out. Clients typically are blown away…
Hardest part of running a client services agency.
Mar 12, 2018 • 4 min
In this episode I talk about the hardest part of running a client services agency, at least from my point of you. Businesses have been burned by agencies so many times in the past that it is a constant uphill battle to show them why you were different. I…
Social media helps you sell.
Mar 12, 2018 • 4 min
In this episode I talk about the power of social media in selling. If you have a business or sell a product and want to be successful these days you need to be leveraging social media, plain and simple.
Don’t sleep on Community Management
Mar 12, 2018 • 2 min
On this episode I talk about the value of community management and why it is something you should enjoy and engage in and not just dismiss. It is the whole point of social media.
Experiment on social media
Mar 12, 2018 • 2 min
On this episode I talk about just getting out there and doing. So much time is wasted thinking about it why social media doesn’t work and if you put the time into just experimenting I think you will find the reasons why it does.
Instagram Stories POV
Mar 8, 2018 • 4 min
In this episode I talk about Instagram Stories and some of the compelling stats behind them. Brands need to really change their point of view on this platform and start to invest more time and energy into producing Stories. This is where the consumer…
Business drives social media and not the other way around.
Mar 5, 2018 • 4 min
In this episode we talk about how the business objectives should drive social media and not the other way around. Social networks will help you accomplish your goals faster and more efficiently, but first the business needs to define those goals and put…
On Social Media Management
Mar 5, 2018 • 4 min
Don’t pigeonhole your social media efforts. Your social media manager should touch all aspects of your business.
Vero: Hero or Zero
Feb 27, 2018 • 2 min
On the episode i give my quick hot take on the Vero app and I apologize for the sound - i was on the move walking to work and I just wanted to get some thoughts down before I step into a really busy day. Bottom line is I think it’s a little too early to…
Art and Science.
Feb 26, 2018 • 4 min
In this episode we talk about why you need to balance the art and science of your messaging plan if you want to win with your social media strategy.
KPIs of social media (Ext)
Feb 20, 2018 • 10 min
In this episode we take the KPI’s of social media conversation a bit deeper to better explain our position as an agency.
KPI’s from social media.
Feb 20, 2018 • 5 min
In this episode we talk about the KPI conversation and why it really comes from the business first and not something that is generated from the social media firm or any marketing partner for that matter. Once a brand or a business has articulated what…
PR Firms don’t do social well.
Feb 16, 2018 • 5 min
On this episode we explain why PR firms are not built for social media management and why they are the one higher for that role. PR firms are mission critical partners when it comes to awareness and exposure and for a brand seeking those there are many…
Instagram POV - deeper dive
Feb 14, 2018 • 5 min
In this episode Adam dives a bit deeper into his Instagram point of view and how to better explain it to retailers, partners or investors who might be less in the know and need some guidance and education.
Websites are important.
Feb 12, 2018 • 5 min
On this episode I talk about why websites are in mission critical component of your digital game plan, even if you don’t focus on e-commerce.
Social Media Manager Role
Feb 12, 2018 • 5 min
In this episode I talk about why I created Sircle Media and the social media manager role
Video Content POV
Feb 9, 2018 • 3 min
Don’t just make more video for the sake of making video. Double down on good assets and get more value out of the winners.
Over analyzing social content.
Feb 6, 2018 • 5 min
On this episode we talk about why brands, especially small businesses should not be spending so much time sweating the micro details on social media content.
Instagram Ads Work
Feb 5, 2018 • 4 min
Instagram Ads, video view ads, and promoted posts all work and are super under priced. Get in now while the market is so good!
Instagram: what matters in ‘18
Jan 29, 2018 • 9 min
In this episode I talk about what matters on Instagram right now and where to focus your time and attention.
On working with good people..
Jan 24, 2018 • 5 min
I reached a point in my career but I only want to work with good and reasonable people. We can argue, we can debate and we can even disagree. I just don’t want to work with people who disrespect and disregard. So I just thought I would share my point of…
How I use social networks now.
Jan 17, 2018 • 4 min
A breakdown of how I am leveraging social networks today for business.
Do not under invest in social
Jan 16, 2018 • 4 min
Brands need to understand that social media is a full time thing and they need to make the proper financial and time investment if they want to be successful.
POV on IG, Jan 2018
Jan 12, 2018 • 9 min
Two anchor posts about the right POV and approach to IG in Jan, 2018.
POV on how to use Instagram
Jan 12, 2018 • 4 min
Brands shouldn’t be looking at followers or engagement as their metric for success of their Instagram efforts. Content should be for storytelling, stories for deeper engagement/ views and ads for performance.
POV on Instagram Followers
Jan 4, 2018 • 3 min
Here is Sircle Media’s take on the decreased importance of Instagram Follower growth in 2018.