Zesty Marketing Podcast

Zesty Marketing Podcast

www.zestymarketingpodcast.com
Attraction and destination marketers explore the unique marketing challenges, successful tactics and emerging trends with host Whitney Hahn. Learn smart ways to engage guests and leverage technology while avoiding marketing pitfalls and shaking old …


The National Aquarium in Baltimore dives into a mission-driven campaign.
Jun 4 • 33 min
The National Aquarium uses mission-driven messaging to align pwned and paid marketing efforts.
Destination Innovate argues for smarter, more personal integrated marketing.
May 21 • 37 min
Customer journey maps out are just one way Destination Innovate approaches integrated marketing.
Lyon Distilling’s “turn ons and turn offs” of marketing
Apr 17 • 36 min
Jaime Windon tells us how Lyon Distilling succeeds with a very “anti-forced marketing” perspective.
Baltimore Rent-A-Tour boosts business through networking and community envolvement
Mar 26 • 33 min
Whitney Hahn is joined by Chris Riehl of Baltimore Rent-A-Tour as they discuss how to boost business through community visibility, and how tourism boosts economic development.
How to Get Noticed By the Media (Panel Discussion)
Mar 12 • 58 min
TV, radio, newspaper and magazine insiders tell you exactly what to to (and what to avoid) when attempting to get noticed by the media.
MATPRA unifies regional DMOs & empowers tourism public relations
Feb 12 • 26 min
The Mid-Atlantic Tourism Public Relations Alliance connects and unifies DMOs from 5 states and Washington, DC and empowers tourism public relations in the region.
Orchid Cellar Meadery makes and markets the world’s oldest alcoholic beverage
Jan 29 • 26 min
Orchid Cellar Meadery makes and markets the world’s oldest alcoholic beverage - mead!
Buttonwood Beach RV Resort creates lifelong brand ambassadors
Jan 15 • 29 min
Buttonwood Beach RV Resort markets a campground unlike any other, creating lifelong brand ambassadors.
Whitney Hahn on the Good People, Good Marketing Podcast - Hosted by Adam Walker
Jan 2 • 18 min
Whitney Hahn, host of the Zesty Marketing Podcast and managing partner of Digital Bard, is featured on the Good People, Good Marketing Podcast, hosted by Adam Walker of Sideways8 Interactive.
50 Degrees North crafts and markets custom tours of Scandinavia
Jan 2 • 27 min
The Nordic tour operator targets niche travellers with custom itineraries created alongside non-industry partners.
One Thing destination marketers need with Paradise Advertising
Dec 18, 2018 • 32 min
Tom Merrick of Paradise Advertising says destination marketers need to find their “One Thing” to market their destinations.
Tenth Ward Distilling “wards off ordinary”
Dec 4, 2018 • 31 min
Tenth Ward Distilling creates product demand and an exceptional tasting room experience.
Digital Edge Marketing shares destination imagery insights
Nov 20, 2018 • 26 min
Which destination images work best to attract new visitors? Andrew Woods will tell you!
Loudoun County, VA: Attracting businesses to a rural, growing tech hotspot
Nov 6, 2018 • 38 min
Brian Tinsman of Loudoun County EconDev shares his tips for content-driven marketing and advertising.
How Eight Oaks markets an authentic farm distillery
Oct 23, 2018 • 28 min
Eight Oaks Craft Distillers shares 3 essential tips for marketing in the craft beverage industry
Visit Norway’s targeted, measured, and powerful storytelling
Oct 9, 2018 • 27 min
Visit Norway promotes an eco-friendly travel destination with storytelling and audience data analysis.
Surelocked In Escape Games practices “unorthodox” marketing
Sep 25, 2018 • 30 min
Chris Sparks attracts, educates, and delights guests of Surelocked In Escape Games through “unorthodox” marketing techniques.
Evolution Brewing Company’s Austin Widdowson talks self-marketing
Sep 11, 2018 • 23 min
Austin Widdowson shares tips for how to set yourself up for success in a marketing career, including how to become a self-starter, self-learner, and self-promoter to sell yourself to employers.
Visit Annapolis & Anne Arundel County’s visitor personas target niche markets
Sep 4, 2018 • 31 min
Visit Annapolis & Anne Arundel County markets a diverse and expansive region.
Inside Jellystone Park’s “Camping Hacks” camp-aign
Aug 28, 2018 • 24 min
Jellystone Park thrills guests with a successful sweepstakes.
Capital Region USA goes beyond borders with international destination marketing
Aug 14, 2018 • 26 min
Capital Region USA attracts foreign visitors to a tourism hotspot of America
Flying Dog Brewery challenges the craft beer status quo
Jul 31, 2018 • 29 min
Flying Dog Brewery successfully markets its edgy and irreverent brand and beers.
River & Trail Outfitters “reel in” guests with video
Jul 17, 2018 • 24 min
How an outdoor adventure company makes a splash in visual marketing by creating high-impact photos and videos that make emotional connections with customers.
Project: Time Off talks vacationing to improve your marketing efforts
Jul 10, 2018 • 20 min
This bonus episode with Katie Denis, lead researcher of Project: Time Off, delves into the importance of taking time off from work as both a benefit to yourself and your company, and how planning your vacation days ahead of time will ensure you’re u…
McClintock Distillery opens its doors to event marketing and guest education
Jul 3, 2018 • 22 min
McClintock Distillery markets a startup through community engagement, Instagram contests, and informative classes.
Hurray for “Dollywood!” and other lessons for marketing attractions like a destination.
Jun 19, 2018 • 24 min
Dollywood and Silver Dollar City’s Destination Marketing ExecDir tells us how they research guests and build great marketing plans with local DMOs.
Catoctin Breeze Vineyard: Marketing a winery on a budget
Jun 5, 2018 • 28 min
Catoctin Breeze Vineyard in Maryland shares effective, low-cost ways to engage guests and consumers
Discover Lehigh Valley: Marketing a diverse regional destination
May 21, 2018 • 31 min
Rebranding an entire region takes targeted messaging, high impact visuals, aligned partners and a sense of humor.
Winterplace Ski Resort “warms” guests to adventure with Tom Wagner
May 8, 2018 • 28 min
Winterplace Executive VP Tom Wagner talks about updating guests with video, how they engage new skiers and hooking fans (and future employees) in the 5th grade.
SEO and Better Content for Attractions with Jim Robinson
Apr 3, 2018 • 28 min
Discover powerful but often overlooked Search Engine Optimization (SEO) strategies to get the most out of your content.
Waterpark Marketing and the Summer of Awesome with Julie Dion
Mar 20, 2018 • 24 min
Whitney and our guest, Julie Dion of Dion Marketing, discuss measurements for success, mom bloggers, techniques for getting journalists to act as influencers for your brand and a very successful waterpark marketing campaign, “The Summer of Awesome.”
Family Entertainment Center 90 day promotional countdown with Rosie Salas
Mar 6, 2018 • 29 min
The personal touch - planning and promoting events are made easier with a good grasp of logistics.
Visit Park City, Utah and “First Timers” video marketing with Sarah Myers
Feb 20, 2018 • 31 min
Sarah Myers with visitparkcity.com uses “First timers” video series to win awards and new visitors.
Hagerstown CVB: Destination Marketing with Dan Spedden
Feb 6, 2018 • 27 min
In this podcast Dan talks about being selective about which travel and trade show opportunities to pursue, appealing to individual influencers who can bring in large numbers of travelers, marketing to multiple generations, and he tells us about one of his…
Converting patrons to loyal brand ambassadors with Anneliese DeDiemar
Jan 23, 2018 • 12 min
Discover ways to turn your theater and attraction patrons into brand ambassadors.
BONUS: Scott Williams of the Newseum on Social Media and the Power of Metrics
Jan 9, 2018 • 2 min
Scott Williams of the Newseum reflects on social media and the power of metrics.
The Newseum: Making the 1st Amendment Great Again with Scott Williams
Jan 9, 2018 • 30 min
Museum marketing is active, passionate and experiential, as led by “Newseum” COO Scott Williams.
Linganore Winecellers: Harvesting more from Winery Marketing with Michael Borum
Dec 26, 2017 • 20 min
Linganore Winecellars’ Michael Borum talks about how wine drinking preferences relate to social media preferences; making friends with your target demographics; and where to focus your efforts - social media or website.
Downtown Denver Partnership’s Marketing is “Popping Up” with Britt Diehl
Dec 12, 2017 • 28 min
Britt Diehl tells shares a few tips for using Facebook Events and Instagram stories more effectively, reveals 5 key elements involved in making a summer-long pop up park such a success, and ties it all together with the core philosophy of the Downtown…
“Star Spangled Tours”: What’s New in Marketing History with Tiffany Ahalt
Nov 21, 2017 • 30 min
Marketing historic destinations doesn’t have to be old news.
Big Cork Vineyards: Cultivating relationships and creating connections with Amy Benton
Nov 7, 2017 • 29 min
Creating brand loyalty by cultivating relationships and creating connections with user generated content and social media.
NYC’s The Public Theater: Attracting new guests while keeping seasoned ones with Reynaldi Lindner Lolong
Oct 24, 2017 • 30 min
Reynaldi Lindner Lolong talks with Whitney Hahn about who The Public Theater markets to and how.
Creating a Community Brand for EconDev or Tourism with Sandy Sponaugle of Platinum PR
Oct 10, 2017 • 27 min
Influencers and how to cultivate them, why collaboration is king and a few fun ways to kick-start your content calendar.
Tactical Tuesday: What video goes where? Increasing results through better strategy.
Oct 3, 2017 • 13 min
Whitney Hahn shares her insights about using video marketing to promote leisure and entertainment venues.
Visit Frederick: Tourism Campaigns with Becky Bickerton
Sep 26, 2017 • 30 min
Becky Bickerton discusses clever campaigns, data tracking and creating engaging visitor content.
Madison Square Garden’s Amy Stevens Creates a Killer Concert Experience
Sep 19, 2017 • 18 min
Discover how CBS Radio and Madison Square Garden have thought about, planned for and executed concert marketing, generating remarkable experiences for guests.
Tactical Tuesday: Solving the Seasonal Employee Recruitment Problem with Austin Meyermann of Talent CMO
Sep 19, 2017 • 27 min
Jump off the merry-go-round of recruiting and solve your seasonal hiring challenges.
The Weinberg Center for the Arts Engages Today’s Theater Guest with Ashley Birdsell Lewis
Sep 19, 2017 • 24 min
Ashley Birdsell Lewis shares some of her best approaches to engaging theater audiences and making sense of data.
Bonus Clip - “Backstage Treadmill” with Amy Stevens
Sep 14, 2017 • 0 min
Concert and event promotions expert Amy Stevens gives an example of an exceptional way to use behind-the-scenes video, based on an experience she had with a star-studded benefit concert in NYC.
Bonus Clip - “Hamilton’s Early Artwork” with Ashley Birdsell Lewis
Sep 14, 2017 • 2 min
Even big Broadway stars don’t always get their way once a marketing team steps in, as we learn in this story about Lin-Manuel Miranda from “Hamilton.”