The Marketing Automation Discussion

The Marketing Automation Discussion

anchor.fm/marketing-automation
The podcast for those who want to better customer experiences using today’s working strategies, tools and tactics provided by those who have implemented them with success - interviews with SaaS and agencies founders as well as the best tactical marketing automation specialists around the globe. https://automated.af/ Support this podcast: https://anchor.fm/marketing-automation/support


How to build an agile marketing stack with Dan McGaw
Aug 30 • 33 min
Dan is a CEO, Founder, Author, Martech and Marketing Analytics Leader! Dan is the CEO and Founder of Effin Amazing I have been a huge fan of Dan’s for some time now, but we finally got a chance to meet while Dan was giving the presentation that we are…
How Unbounce Built and Scaled their Partner Program w/ Ty Lingley
Jul 30 • 37 min
Today we go deeper into partnerships - if you haven’t listened to the first few segments on partnerships with Jay from Forrester.com, Bryn from Partnerstack.com and Sunir from the Cloud software association, check those out after you hear this episode……
Through-Channel Marketing Automation (TCMA) with Jay McBain
Jun 25 • 47 min
Today we continue with our series of episodes on partner programs and how marketing automation is handling the scale of channel programs for thousands of software companies globally. Read the full article and notes »> Forrester predicts the…
Onboarding Automations - The Strategies that work, and those that don’t. w/ Wes Bush
Jun 12 • 36 min
Whether you are a SaaS company needing to register new users effectively, or anyone with a registration page on your website, effective communication with those who are just being introduced to your product/brand for the first time is key. How much…
President of Cloud Software Assoc. Shares - How teams can ensure stable and comprehensive stack oversight in today’s ecosystem
May 22 • 43 min
Hello everyone and welcome back to the podcast where we unpack the components, dilemmas and strategies of tech stack capabilities with founders and leaders across all industries who have created a process or tool to better your business by way of…
The New World Of Partner Programs - Stack, Strategy and Execution w/ Founder of Partnerstack.com
May 8 • 41 min
Today we are going to discuss the new world of partnership strategy - specifically in the vertical of Partner Relations Management and PRM software like that of today’s guest - Founder of Partnerstack.com (formerly Growsumo.com), Mr. Bryn Jones. If you…
Should Technology Lead People Decisions, or Should People Lead Technology Decisions? w/ Jessica Minasian
Apr 22 • 53 min
Last week, Jessica (Founder of Magnetic Hype) and I were chatting about how her clients and colleagues go about building, and hiring for management of, their future tech stacks - what pain points, mistakes and dilemmas her and I see and experience most…
5 Questions To Answer Before Choosing A CRM - Mastermind Discussion
Apr 1 • 32 min
We’ve all been in CRM hell. Whether it’s: Trying to determine if you even need a dedicated CRM, Navigating the numerous options to choose the right CRM for you, Dealing with integrations, Or are having to rip out your current CRM after making the wrong…
What It Takes To Scale a SaaS ‘Platform’ - Lesson’s Learned From Co-Founder of Reply.io
Mar 25 • 65 min
Full episode notes and links » Lee and Reply.io started a few years ago with $0 in funding and an ok product. After initial groundwork and a few hires, they raised a seed round of $400K and went to work on product and sales process. Today they are…
[Part 2] Recruiting Strategy - The Automation by Steven Lu & Alex Glenn
Feb 21 • 16 min
View details of this automation here »> It’s time for the second part of our two-episode segment on tech-enabled recruitment. In this episode, we get tactical and even showcase a specific automated process for discovering, enriching, and serving an…
[Part 1] Tech-Enabled Recruiting - w/ Ryan Leary and Alan Walker…
Feb 21 • 42 min
Today, we aim to give hiring teams and recruiters some valuable content in the form of a two-part episode: Part one (this episode) features Ryan Leary, the CMO of Recruiting Daily, and Mr. Alan Walker, founder/CEO of Udder - which helps companies enable…
[SHORT VERSION] The Holy S#!T CRM Deep-Dive Mastermind!
Feb 7 • 50 min
**This is the SHORT version - not including pricing + future of CRM. If you are interested in the entire recording - go ahead and listen to the previous episode… Read more here:…
The Holy S#!T CRM Deep-Dive Mastermind! [FULL VERSION]
Feb 7 • 89 min
**THIS IS THE FILL VERSION w/ pricing + business models + future… If you are only interested in the what and how of CRM choice, listen to the shorter version [PART 1] published next… Read more here:…
Optimizing For Speed In Complex Marketing Stacks w/ Jessica Minasian
Feb 1 • 25 min
In this episode, we go upstream and shed some light on the world of enterprise tech stacks and marketing automation system. We discuss: Tech stack speed optimization. Maintenance and integrations… And where is automation going. Read and download the…
Establishing a Data-Driven Organization with the CEO of Simon
Jan 17 • 47 min
Simon Data in New York City - which is now at around 75 people and growing rapidly - but because of his extensive background in data: Jason received his BS from Cornell in Computer Science. Then went on to gain his PhD from the University of Texas in…
Options and Methodologies for Building Scalable Marketing Automation Systems
Jan 1 • 46 min
In this episode, I’m joined by my colleague and fellow marketing-automation enthusiast Mark Colgan to provide an in-depth look at the pros/cons of available options and our methodologies for creating scalable automation systems. We each work with founders…
The Truth About Engagement Pods
Dec 24, 2018 • 39 min
Engagement pods are established amongst colleagues in an effort to further the reach of each others’ content/brand by ensuring comments, likes, upvotes and shares of said content. You all will have mixed sentiments over this topic - either understanding…
White Labeling API Integrator Platforms, w/ The CEO of Integry
Dec 13, 2018 • 40 min
In this episode, we continue our deep-dive into the world of API Integrations for your product and between your product and the thousands of other apps out there. The founder/CEO of Integry joins us to discuss this world and how he created Integry after…
The Web Is Yours - Putting API’s In Everyone’s Hands w/ Phantom Buster
Nov 30, 2018 • 25 min
The CEO of Phantom Buster, Guillaume Boiret, joins me to discuss how they’re changing the way we interact with websites to get our jobs done. This is one of my favorite discussions :) Learn more about API Integrators:…
A Lesson In Democratization Of The Entire Internet… With Jan from Apify
Nov 26, 2018 • 44 min
Jan is a software engineer and computer scientist by trade. He has worked on dozens of projects in all kinds of environments. Oh, and he has his PhD in Artificial Intelligence… On this episode, Jan and I discuss why we are all owners of the web. And…
How You 5X Your Sales With Phone Sales Automation w/ Chris Beall
Nov 15, 2018 • 84 min
Conversations matter. And this was one of the most enlightening conversations I’ve had around sales in a long while… https://automated.af/automated-sales-and-marketing-processes/how-you-5x-your-sales-with-phone-sales-automation/ We all have our…
How To Remain ‘HUMAN’ With Marketing Automation, Ryan Kulp of FOMO.com
Nov 8, 2018 • 40 min
Ryan is the founder of Fomo and a partner at Fork Equity, which buys and grows bootstrapped SaaS apps. I brought Ryan on today not only because I was so impressed with my experience with the fomo product, but also because of Ryan’s mature understanding of…
Part 2 - Nathan Hague - What’s New, What’s Broken, & Who Should Foxtrot Oscar?
Nov 6, 2018 • 16 min
He gives value every time, so I gladly record it :) Yet another awesome installment with our Friend Nathan Hague: New Instagram Direct-Messaging Platform: https://www.directheroes.com/ Remaining GDPR-Compliant Quickly By Removing People From All Databases…
“Democratizing Productivity” in your App / SaaS and “Productized Best Practices”
Nov 2, 2018 • 39 min
Calling all product developers, managers, and owners… We’re looking for your insights 🧠 https://automated.af/automated-sales-and-marketing-processes/democratizing-productivity-in-your-app-saas-and-productized-best-practices/ Below is a mastermind…
Democratization of Marketing w/ Scott Brinker, VP of Platform Ecosystem @ HubSpot
Oct 28, 2018 • 24 min
I am so thankful to have had the VP of Platform at Hubspot, Mr. Scott Brinker on the show! This is a perfect episode for those marketing technologists who are inside an organization… We spoke mostly about the progress and democratization of MarTech in the…
Max Altschuler On Outreach Today - What Works And What Does Not…
Oct 24, 2018 • 20 min
This is the Marketing Automation Discussion where I look out for valuable sales and marketing technology and processes to help scale your business. Today I am excited to have Max Altschuler on the show to discuss; - Omnichannel and other key trends to…
Ben Raffi, CEO of Growlabs Tells Us How To Make Cold Email Work
Oct 17, 2018 • 24 min
Ben is the CEO at Growlabs.com. An all-in-one Lead Generation & Sales Automation platform. What people love about Growlabs is that they combine lead generation with automation in one UI - set filters, grab as many verified contacts as you need for your…
Our Recommended B2B Marketing & Sales Stack For Gmail Users!
Oct 14, 2018 • 16 min
Who is this for? This is my recommended marketing/sales stack for almost any B2B organization using G-Suite. ✅ Link to the full article👇…
Nathan Hague - What’s New, What’s Broken, & Who Should Foxtrot Oscar?
Oct 12, 2018 • 12 min
This is a new and different segment where I am going to phone a friend in Australia who I know has the answers to almost all things marketing. He’s been on before, and it was a blast, so I’m excited about this new segment we’re calling: “Nathan Hague…
Lessonly’s ‘Golden Llama’ Triggered Automation
Oct 10, 2018 • 31 min
I was invited down to Indianapolis to record this special episode from inside the amazing offices of Lessonly.com (which happens to be a former high school). My guest is Kyle Lacy, VP of Marketing and all-around badass marketing executive. What started as…
A Product Hunt Strategy Mastermind With The Automated.af Members
Oct 5, 2018 • 34 min
Have a listen to what we recorded today… https://automated.af/automated-sales-and-marketing-processes/a-product-hunt-strategy-mastermind-with-the-automated-members/ Kaloyan Yankulov, Baptiste Debever, Matt Lo, Gaetano Caruana, and I dug into product hunt…
How To Automate Custom Signature-Creation to Boost Sales
Oct 4, 2018 • 20 min
This is a fantastic new podcast episode! Please Please Please leave us a review on iTunes! “How To Automate Custom Signature-Creation to Boost Sales” 🤯 Brad Beutler (Director of Marketing at Sigstr) and I discuss the process and tools to turn email…
Improving Sales Enablement with Alli McKee
Sep 28, 2018 • 17 min
Link to the full article: https://automated.af/automated-sales-and-marketing-processes/improving-sales-enablement-with-alli-mckee/ In this episode of the podcast, Alli and I cover: ✔️ Seller-centric communication vs buyer-centric communication. ✔️ Where…
Jon Vaughn - Automated Lead Generation for B2B
Sep 24, 2018 • 24 min
Jon Vaughn is a genius level software engineer turned entrepreneur. He is now the founder and CEO of the software development firm Tier5. Tier5 specializes in building high-end SaaS applications for clients and Tier5 currently has 6 SaaS software’s in the…
Automated Lead Segmentation w/ Axel Lavergne
Sep 21, 2018 • 16 min
We are going to show you how to be very strategic with your top-of-funnel prospect segmentation, and of course, automate it. This will allow you to not only increase conversion rates, but manage post-lead-capture nurturing efforts to increase ROI from all…
Email Followups Sales Automation For Gmail Users
Sep 16, 2018 • 20 min
So, let’s set the premise for when this automation would be useful: 1. Let’s say you or your sales team are sending out a lot of customer emails manually in gmail. 2. Or, maybe you are slightly more proficient and using a gmail-based-CRM like Mailshake to…
Nathan Hague on Automated Quora, Reddit and GDPR Compliance!
Sep 14, 2018 • 38 min
Today, I have a special guest with me to discuss the following: GDPR compliance Quora ads strategy, what do and how Reddit - where and when to use it in your business routine It’s a lot to discuss, so let’s dive right in… My guest today is Nathan Hague.…
The Feedback Loop Automation with Baptiste, CEO of Feedier.com
Sep 10, 2018 • 13 min
Today is all about automating your feedback loops to increase customer satisfaction, improve the speed/efficiency of bug fixes, and reduce churn. Full episode:…
Setting Up For Cold Email Longevity and High Open Rates!
Aug 26, 2018 • 26 min
In this episode, Karan and I talk about how to set up for cold email success - Adding the correct records - Testing for deliverability - Copywriting of the body copy and subject line - Getting off of blacklists… —- Support this podcast:…
What are the keys to Sales and Marketing alignment?
Aug 23, 2018 • 24 min
Here is a brand new and exciting episode with none other than Dan Smith 🤯 of WinningByDesign.com Dan and I focus in on connecting sales and marketing flows with tools and processes to increase revenue with less human bandwidth. We talk about tools,…
Intercom In Your Website Funnels - w/ CEO of CodingNinjas.co
Aug 21, 2018 • 8 min
Today we’re going to discuss Intercom - the chat tool which is much more than a chat tool - and the automations which can be used for lead qualification and capture. Watch the video from this episode:…
CRM Automation Strategy Discussion with CEO of FireFlies.ai
Aug 16, 2018 • 31 min
In this episode, Krish Ramineni (CEO of FireFlies.ai) and I did some serious work recording our answers to the following questions: Why should teams invest in CRM automation? What sort of sales automation functionality can a CRM system offer? Why do most…
Sales Automations with Steve Benson, CEO of Badger Maps
Aug 14, 2018 • 34 min
This episode is all about Sales Automation - we will cover some recent news, recommended software, intelligence tools, and as always, we will leave you with actionable tactics to take with you to use with your team. Who is Steve Benson? If you are an…
Facebook Ads For B2B SaaS Companies
Aug 12, 2018 • 8 min
This is a snippet from the full episode on How useful are Facebook ads for B2B marketing. Here’s the text and video answer: https://right2revenue.com/growth-strategies/how-useful-are-facebook-ads-for-marketing-saas/ Will it work for your saas company?…
What is the most effective B2B Quora marketing strategy?
Aug 9, 2018 • 45 min
In this episode, we’re going to tackle two Quora questions with none-other than Adi Pineapple, founder and senior growth hacker of: themilliondollarpineapple.com. Adi and I met in one of our shared private growth marketing groups and I have always had so…
A Quick Intro To Quora Marketing - General Strategy
Aug 7, 2018 • 9 min
The name of the game for marketing on Quora is showing THOUGHT LEADERSHIP. This will result in: More credibility to whatever you promote anywhere. Recognition of your brand (it shows up next to your name if you edit your tagline correctly). Targeted and…
Chatbots - The Hype, and Use Cases For B2B Lead Generation
Jul 30, 2018 • 36 min
Use cases: Customer service Lead generation Recruiting Serving content Main differences in use cases: Fully-chat-bot powered 24/7 Vs. A conversation starter… Vs. After-hours only with an option to schedule something with a human the next day or continue…
A 6-Step Lead Nurturing Strategy With The Tools To Execute It
Jul 25, 2018 • 53 min
What are some good lead nurturing strategies and proven tools? Great question… View the text version here: https://right2revenue.com/growth-strategies/a-6-step-lead-nurturing-strategy-with-the-tools-to-execute-it/ In this answer, my colleagues Karan…
What Are The Top Trends In Lead Generation For 2018?
Jul 25, 2018 • 42 min
We were requested to answer this question on Quora: https://www.quora.com/What-are-the-lead-generation-trends-in-2018/answer/Alex-Glenn-2 To ensure we stay true to our expertise and provide actionable value in this discussion, we will focus on these key…
How should an early stage B2B SaaS startup balance inbound marketing with outbound sales?
Jul 23, 2018 • 11 min
https://right2revenue.com/growth-strategies/how-should-a-b2b…h-outbound-sales/ So, here is how I look at the dilemma of balancing sales efforts with inbound marketing in a B2B saas startup: First, I recommend always hedging sales efforts with marketing…
My actual daily routine for B2B lead generation!
Jul 19, 2018 • 18 min
Just me in this episode. Enjoy! I’ve been marketing B2B - including my personal services, platforms, marketplaces, saas products… for 11+ years now. It took me a long time to find lead generation strategy/routine which was compounding (creating more leads…
Can cold emailing for selling B2B SaaS be successful at all if it’s not followed up by phone call?
Jul 17, 2018 • 30 min
The short answer is YES. But, not for all industries/products/price-points. Here are the criteria where you can/would succeed selling a saas product without a phone call: 1. Your audience is tech savvy and have purchased similar products (possibly your…
“THE NEW WORLD OF COLD OUTREACH AUTOMATION, GDPR and LEVERAGING DATA” Parts 2 and 3
Jul 14, 2018 • 29 min
This is part 2 and 3 of the presentation I gave last month at the CMO Data Summit. For the full presentation, check out: https://right2revenue.com/growth-strategies/the-new-world-of-cold-outreach-automation-gdpr-and-leveraging-data/ Here’s the synopsis:…
Is LinkedIn useful for sales outreach? What should I know?
Jul 11, 2018 • 32 min
**Is LinkedIn useful for prospecting and personal branding?** Short answer = Yes. **How do I put LinkedIn to good Use?** 1. Thought leadership 2. Recruitment 3. Events 4. Biz/Dev 5. Channel Partnerships 6. But, no matter what you use it for, do not do it…
Cold Outreach Presentation - Part 1: being ‘omnipresent’ and ‘human-like’
Jul 10, 2018 • 38 min
This is part 1 of 3 from a presentation I did last month. I’m joined by Karan from Hubsell.com. Presented by: Alex Glenn at the CMO Data Summit 2018 About me: I’ve spent my career helping companies build and optimize automated systems. My main focus is…
“Why are my cold email campaigns not working?” - my answer
Jul 9, 2018 • 11 min
This was a Quora question i answered late last night so i thought I would record a quick synopsis - “Why is my cold email campaign not working?” (Pisted by a B2B saas startup). —- Support this podcast: https://anchor.fm/marketing-automation/support
How to continue cold emailing under GDPR?
Jun 23, 2018 • 14 min
This was a question asked on Quora recently and we have a great answer recorded for you today: 1. Firstly, there is only one GDPR (it is new entirely). 2. Secondly, B2C ‘email prospecting’ under GDPR is strictly prohibited, so we’re only going to discuss…
We answer a question on Quora about GDPR & cold emailing
Jun 22, 2018 • 7 min
This was a loaded question, so we will have a number of episodes related to the topic of GDPR and cold messaging to make sure we do it justice. But I think we did a good job of summarizing the important things in 10min. If you would like more info, here…
Review of the “Cold Email Platform Analysis PDF”
Jun 20, 2018 • 34 min
In this recording, Karan (founder of Hubsell) and I dive into the what and how of cold emailing – what to know, and how to determine the best platform to execute. Here is the report to follow along:…