Paul Hickey's Data Driven Daily Tips

Paul Hickey's Data Driven Daily Tips

anchor.fm/paulhickey
Jeff Glucker (Hooniverse Co-Founder & Executive Editor) is joined by Chris Hayes (CEO ShoutEngine & Producer The Smoking Tire) to chat about cars. Well, that’s the idea because it usually devolves into a discussion about life, the universe, and everythi
Ep.140: How To Grow Your Podcast Following- Shorten Your Episodes and Post Daily: Data Driven Daily Tip 262
Feb 22 • 4 min
Are you frustrated with your podcast following? Not enough listens or downloads? Or are you a Small Business Owner or Marketer looking to increase your exposure? The proof is in the data. The best, easiest, simplest and most effective way to not only grow…
Ep.139: Post On Your LinkedIn Business Page Every Day: Data Driven Daily Tip 261
Feb 21 • 9 min
When most marketers and small business owners think of posting on LinkedIn, they think of posting on their own personal profile, which makes sense. Personal LinkedIn Profiles are easy to increase visibility with, as you can simply invite anyone to connect…
Ep.138: The Proof Is In The Data - Post On Google My Business Every Day: Data Driven Daily Tip 260
Feb 20 • 4 min
As a digital strategist and marketer, I’m not ever an advocate for one particular platform. I’m simply an advocate for what works. Hence, data over opinions. Additionally, nothing I recommend have I not also done myself. Case in point, posting on Google…
Ep.137: How to Monetize Your Blog: Intro To Google AdSense: Data Driven Daily Tip 259
Feb 19 • 4 min
If you follow my blog at all, you know that I typically talk about ways to generate web traffic via ranking high on Google, best SEO practices, and even social media content creation and advertising. I even get into tracking data via Google Analytics,…
Ep.136: How To Create And Deploy Instagram Story Swipe Up Ads: Data Driven Daily Tip 258
Feb 18 • 4 min
The data says that Instagram Stories are where your consumers and clients attention are. Regardless of your target persona, audiences are flooding to Instagram, and if you’re not posting to your Story, you’re barely visible on the platform. The metrics…
Ep.135: Facebook Ads Tip: How To Narrow Your Audience In A Facebook Ad (and why you’d want to) - Data Driven Daily Tip 257
Feb 15 • 6 min
I’ve been using Facebook Ads SUPER ACTIVELY since 2016. I mean, I’ve run every single kind of Facebook Ad known to man or woman, and I continue to be a practitioner of the Facebook Business Manager, Facebook Ads and Facebook Events Tracking Platform. It…
Ep.134: Google Domains Tip: How To Forward A Domain Name And Why You’d Want To: Data Driven Daily Tip 256
Feb 14 • 3 min
Google Domains Tip: How To Forward A Domain Name And Why You’d Want To: Data Driven Daily Tip 256 As you can imagine, having built and launched websites for more than 12 years, I’ve come across all kinds of domain name registrars and web hosting…
Ep.133: How To Use Google Analytics Over Optimize To A/B Test Your Website: Data Driven Daily Tip 255
Feb 13 • 4 min
How to use Google Analytics INSTEAD OF Google Optimize, to run A/B Tests or Experiments on your website. Now, WHY would you want to use Google Analytics, instead of Google Optimize? I’ve blogged and vlogged a lot about Google Optimize and have used it a…
Ep.132: How To Redirect Your Users To A Custom URL In Your Membership Website Using Memberpress - Data Driven Daily Tip 254
Feb 12 • 2 min
I’ve been building a lot of Membership websites for clients over the last couple of years, mainly using WordPress and exploring the best membership plug-in options, which I’ve documented here… My number one choice is MemberPress. As such, I wanted to show…
Ep.131: How To Track YouTube Views On Your Website With The Facebook Pixel - Data Driven Daily Tip 253
Feb 11 • 3 min
I’ve blogged a lot about the Facebook Tracking Pixel, and posted dozens of videos about Facebook Ads, and now I’m starting to get follow up questions from the Data Driven Daily Tip community. I love it. This is another Data Driven Daily “Follow-Up Tip”…
Ep.130: What You Need To Know About Stripe Transactions In MemberPress - Data Driven Daily Tip 252
Feb 8 • 7 min
The thing I absolutely love about building Membership Websites using WordPress is that any subject matter expert can build their own business. For example, you may be the #1 aficionado on comic books, baseball cards, fitness supplements, or things to do…
Ep.129: Hey Facebook Ads: Where Did Website Purchase Conversion Value Go? Data Driven Daily Tip 251
Feb 7 • 4 min
This is my favorite kind of Data Driven Daily Tip. I’m calling it a “Follow-up Tip.” It also encompasses my favorite thing about digital marketing…. THINGS CHANGE ALL THE TIME. I wrote a blog a few months ago about the important difference between…
Ep.128: How To Use WordPress and Gravity Forms to Show Different Confirmation Pages and Route Emails
Feb 6 • 8 min
How To Use WordPress and Gravity Forms to Show Users Different Confirmation Pages and Route Emails to Different Employees. Data Driven Daily Tip 250. We’ve had several clients with multiple business locations ask us how they can automate feedback for a…
Ep.127: How To Get Your Small Business To The Top of Google: Post on Google My Business
Feb 5 • 4 min
Data Driven Daily Tip 249. Small Business Owners are some of the hardest working people I’ve ever met. Which is why it confuses me why some get so mad when I tell them the best way to get to the top of Google is to blog every day. Nobody knows their…
Ep.126: How To Add Schema To WordPress Custom Post Types: Data Driven Daily Tip 248
Feb 4 • 5 min
WordPress Has Great Plug-ins To Add Schema.org Structured Data to your website. Our favorite, for many reasons, is WP SEO Structured Data Schema Pro. The main reason we like it is because it adds Schema options to each page at the bottom, similar to Yoast…
Ep.125: How To Tell If A Location Has A Google My Business Listing and How To Link To It
Feb 1 • 2 min
Data Driven Daily Tip 247 - How To Tell If A Location Has A Google My Business Listing and How To Link To It. Remember Google Places? Remember Google Local? Google Plus? Google Maps? They’re now all the same thing, thank God. If you’ve heard the term…
Ep.124: How To Turn WordPress Comments Off Without Losing SEO Value: Data Driven Daily Tip 246
Jan 31 • 3 min
WordPress and Search Engine Optimization Help Is your WordPress Website getting totally spammed with comments? Are your blog posts seeing any kind of legit comments from real readers? If your answer to the first question is yes, and your answer to the…
Ep.123: How To Download Entries From Gravity Forms Into A Spreadsheet: Data Driven Daily Tip 245
Jan 30 • 2 min
Top Forms WordPress Plug-Ins One of our favorite WordPress Plug-ins is Gravity Forms. It not only allows simple form building, but it has great styling capabilities, and the ability to extend into many integrations with CRMs and Email Marketing Platforms.…
Ep.122: How To Fix This Site May Be Hacked Message On Google: Data Driven Daily Tip 244
Jan 29 • 3 min
Have you ever searched for a website, hopefully not your website, and seen a “THIS SITE MAY BE HACKED” message on the Google Search Results page? If it’s your site, it can be devastating, but it’s actually pretty easy to fix. This podcast tells you how.…
Ep.121: How To Run ECommerce Facebook Ads To Past Customers: Data Driven Daily Tip 243
Jan 28 • 3 min
ECommerce Marketers and Small Business Owners, this one is for you. Facebook Ads is a super-robust platform with the ability to do a lot of custom audience targeting to people who fit the exact audience profile likely to be interested in your product, as…
Ep.120: How To Install A Smart App Banner On Your WordPress Website: Data Driven Daily Tip 242
Jan 25 • 0 min
One of the many things we love about WordPress is the extension of free functionality via useful plug-ins, for example, the Smart App Banner. Oh you! I said Smart App, not Smart Ass. :) What is a smart app banner? You know those things you see at the top…
Ep.119: How To Use LinkedIn Campaign Manager: Data Driven Daily Tip 241
Jan 24 • 3 min
Hola mis amigos de negocios! Translation: Hello, my business friends. It’s true I’ve talked and written a lot about the data showing that Facebook Ads have a better CPM and Cost Per Click than LinkedIn for B2B Advertising. However, it’s important for your…
Ep.118: How To Turn Your Website Into A Revenue Generation Tool: Data Driven Daily Tip 240
Jan 23 • 2 min
Smart businesspeople will use their WordPress website as a true sales tool, NOT JUST a lead generation tool. When most people think of “Return On Investment” related to their new website redesign project, they think of “how much net new web traffic is…
Ep.117: WTF Is A Google Beacon And What Can It Do For My Business? Data Driven Daily Tip 239
Jan 22 • 2 min
I got an email the other day from one of our clients asking me what the heck a Google Beacon is and if I knew anything about why they received one on the mail randomly. All I know is, we run Google Adwords Express Campaigns for them, also known as Smart…
Ep.116: How To Create And Install A Heatmap On Your Website: Data Driven Daily Tip 238
Jan 21 • 6 min
Raise your hand if you know what a heatmap of your website is! It’s okay if you have no clue, that’s why I’m here, friends. :) A heatmap is a recording of a visualization of your EXACTLY where users have clicked and scrolled to most often over a certain…
Ep.115: How To Fix Coverage Issues In Google Search Console: Data Driven Daily Tip 237
Jan 18 • 5 min
The world of Google Webmaster Tools has changed. It used to be super easy to find “Fetch As Google” or “Robots.TXT” tester in the old platform, but now that Google has changed their SEO Tool to Google Search Console, it is harder to find these tools. This…
Ep.114: How To Migrate A WordPress Site Using GoDaddy Managed WordPress: Data Driven Daily Tip 236
Jan 17 • 2 min
I’ve written at length about how tools like WordPress and GoDaddy Managed WordPress can help save time, money and help companies gain efficiencies. Especially WordPress Design and Development companies. Become a supporter of this podcast:…
Ep.113: Podcast Advertising For Small Businesses Is Here - Data Driven Daily Tip 235
Jan 16 • 6 min
I admit, I use hyperbole quite a bit, but I also religiously try to stick to the data, and the data is saying that nearly $770 million will be spent on podcast advertising by 2020, which suggests a massive trend towards user attention being on audio,…
Ep.112: Why Every Business Needs To Run A Facebook Page Promotion Constantly
Jan 15 • 3 min
Data Driven Daily Tip 234 - What if I told you you could, for around $1-$2 per person, get qualified real people to “follow your business.” If I said, hey Small Business Owner or Director of Marketing for X, Y, Z brand, I’ll get thousands of new people…
Ep.111: How To Add An Admin User To Your Facebook Page and Ads Manager Account in Business Manager
Jan 14 • 6 min
Data Driven Daily Tip 233 - It’s actually super convoluted to use Facebook Business Manager to manage your Facebook Page(s) and Facebook Ads Account(s). But as a social media marketing agency and digital strategists that manage accounts for several…
Ep.110: How To Add An Admin To Your Google Analytics Account: Data Driven Daily Tip 232
Jan 11 • 4 min
This is one of the more utilitarian Data Driven Daily Tips, but it’s a super important one. Many Small Business Owners and marketing directors don’t ever log into Google Analytics, so they don’t even really know how to manage the users on their account.…
Ep.109: How To Set Up And Install The LinkedIn Tracking Pixel: Data Driven Daily Tip 231
Jan 10 • 4 min
B2B Marketing Begins on LinkedIn, and to do it really well, including running targeted ads to the companies you want to win business from, or the employees you want to hire, installing the LinkedIn Pixel helps you get the frequency you need from the…
Ep.108: How To Set Up Remarketing & Custom Audiences In Google Ads: Data Driven Daily Tip 230
Jan 9 • 4 min
Marketers and Small Business owners, you know what Remarketing and Custom Audiences ARE, you just don’t know how to implement them. You know, what they DO, you just don’t know how to make it happen for your business. We do. When a visitor comes to your…
Ep.107: How To Put Your Ads EXACTLY Where You Want Them - How To Use Placements In Google Ads
Jan 8 • 4 min
Data Driven Daily Tip 229 - Marketers and Small Business owners, you can put your ads EXACTLY where you want them. Want your ads to show in front of the most popular YouTube videos? Want them to show before “The Ellen Show” or “Dude Perfect” on YouTube,…
Ep.106: How To Use Your Email Marketing Data - Mailchimp A/B Tests: Data Driven Daily Tip 228
Jan 7 • 3 min
It’s super easy to send an email marketing campaign. But it’s not super easy to be really strategic and maximize the value you get out of sending said email. The perfect example is a mistake I see marketers make all the time, and talk about them…
Ep. 105: How To Convert Your Shopify Abandoned Carts: Data Driven Daily Tip 227
Jan 4 • 2 min
Do you have a Shopify Store? If so, I’ve got some good news that you might not know about. It’s super easy, AND FREE, to drive a few extra conversions this month. The data shows that when you re-market to people who have abandoned their shopping cart, but…
Ep.104: WTF Facebook? What Do Marketers Need To Do About First Party Cookie Tracking?
Jan 3 • 1 min
Data Driven Daily Tip 226. So I know that if you’re a marketer or small business owner running any kind of Facebook Ads, using the Facebook Pixel, you’re confused AF by this email you just received sometime around October 5, 2018. The email references the…
Ep.103: What is Google Firebase? New Way To Set Up Google Analytics For Mobile Apps
Jan 2 • 4 min
Data Driven Daily Tip 225 - Attention marketers and small business owners, Google has changed the way we need to track Mobile App Analytics. What The Ef Google? Why do you keep changing things on us? Google’s newest change (without telling anyone), is how…
Ep.102: How To Set Up eCommerce Tracking In Google Analytics for WooCommerce
Jan 1 • 4 min
Data Driven Daily Tip 224. Attention marketers and small business owners. If you own an eCommerce website and are selling products regularly online, you need to have eCommerce tracking set up in Google Analytics. This is typically super simple to do with…
Ep.101: How To Import Your Google Contacts Into Mailchimp: Email Marketing Tip
Dec 23, 2018 • 4 min
Data Driven Daily Tip 223: Attention marketers and small business owners. Stop wasting time thinking about how often you should send email blasts to your contacts. Instead, just get started. Step 1 is to create a free Mailchimp.com account if you don’t…
Ep.100: Google Ads Expert: What’s New In Google Ads? More Room To Write - Data Driven Daily Tip #222
Dec 22, 2018 • 2 min
I’ve started to write quite a bit about all the different things I really like about the new Google Ads platform. One new feature with the ad creation that this video walks you through is, Google Ads has added: 1. A third headline, meaning now you have 90…
Ep.99 - What Does The New Google Ads Look Like? Campaign Set-up Overview - Data Driven Daily Tip 221
Dec 21, 2018 • 8 min
I’m a huge fan of the new Google Ads. It’s the replacement to the old Google Adwords. This podcast takes an in-depth look at what’s like to start to set up a campaign now. Some things that have changed / improved include: Ad goals/objectives (huge for…
Ep.98: What Is Google Webmaster Tools? Data Driven Daily Tip #220
Dec 17, 2018 • 9 min
Don’t worry, you’re not alone. You’re clearly smart. You’re a successful small business owner OR an extremely intelligent marketer at an emerging brand or mid-size company, possibly the director of marketing, VP of Marketing or even VP of IT - but you…
Ep.97: Top Three Ways To Get Users To Stay On Your Website: Data Driven Daily Tip #219
Dec 14, 2018 • 5 min
It’s not every day you find watershed improvements in your web data that you can immediately attribute back to 1-3 simple action items you recently took on your website, but since we’re constantly tweaking and testing, it just happened to us, and we feel…
Ep.96 - #1 Reason Why Your Business Needs A YouTube Channel: Data Driven Daily Tip #218
Dec 13, 2018 • 4 min
Business owners and CEOs have asked me for years (more than a decade), how they can get to the top of Google Search Engine Results pages for keywords related to their business, services and products. This is constantly changing, but through…
Ep.95 - How To Generate Leads Using Facebook Ads - Data Driven Daily Tip #217
Dec 12, 2018 • 8 min
If Facebook Ads aren’t working for your Service Based business, then you’re doing it wrong. Period. We’ve been running Lead Generation ads for our clients with Service Based businesses, targeting their exact audience based on Facebook Job Title Targeting,…
Ep.94: How To Run Targeted Ads On YouTube (And Why You Need To) - Data Driven Daily Tip #216
Dec 11, 2018 • 11 min
Let’s say you’re planning a family vacation. You’ve obviously searched on Google countless times for cruise lines, hotels in Orlando, or even attractions in Jacksonville. Then, when taking a break from your vacation planning, have you ever watched a…
Ep.93 - How To Set Up Google Ads Conversion Tracking On Video Ads: Data Driven Daily Tip #215
Dec 10, 2018 • 10 min
The new Google Ads platform is pretty sweet. I’m big into it, and as I continue to dive in, there will be more and more content on how businesses can use it to grow their revenue. However, as you can imagine, in order to truly track the effectiveness of…
Ep.92: How To Automate Your Website Email Form Submissions Into Your Marketing Lists
Dec 9, 2018 • 9 min
How To Automate Your Website Email Form Submissions Into Your Marketing Lists (Using WordPress, Gravity Forms & Mailchimp) Data Driven Daily Tip #214. Why have I been wasting my time copying and pasting email addresses into Mailchimp lately? We’ve had…
Ep. 91 - How To Link Google Ads to Google Analytics and Why You Need To: Data Driven Daily Tip 213
Dec 7, 2018 • 10 min
You may be frustrated by past Google Adwords Campaigns not working. It could be because you were missing a tiny yet critical element - linking your Google Adwords Campaigns with Google Analytics. Now that Adwords has changed to Google Ads, it’s become…
Episode 90 - Why You Need To Verify With Google Search Console And Link To Google Analytics
Dec 3, 2018 • 8 min
This episode talks about how to link Google Analytics with Google Webmaster Tools (now known as search console) and what additional data marketers can get from performing this action. Become a supporter of this podcast:…
Ep.89: How To Set Proper Location Targets & Exclude Locations In New Google Ads
Nov 25, 2018 • 6 min
How To Set Proper Location Targets & Exclude Locations In New Google Ads: Data Driven Daily Tip #211 - It’s super frustrating to run Google Ads, spending your time and hard earned money as a small business owner or emerging brand marketer only to find…
Ep.88: When & How To Run An A/B Test On Your Website Using Google Optimize
Nov 23, 2018 • 7 min
Data Driven Daily Tip #210 - We’re redesigning our logo. We can’t decide which logo to pick between the final two options. This is obviously a very important decision for our company and we’ve gathered feedback and input internally and gone through a…
Ep.87: How To Install Google Optimize And Run A/B Tests On Your Website: Data Driven Daily Tip #209
Nov 22, 2018 • 9 min
This podcast episode documents the long but rewarding process of installing Google Optimize into your website so that you can run awesome experiments and get real data to optimize your website, and not guess or use opinions. This is also known as A/B…
Ep.86: Facebook Ads: Why Everyone Needs To Know How To Create Custom Reports In Facebook Ads Manager
Nov 21, 2018 • 6 min
Data Driven Daily Tip 208: This video gives a solid overview of the Custom Report functionality in Facebook Ads Manager. Why is this important? 1. If you’re a small business owner, this should be your easy, go-to tool to compare the data across all of…
Ep.85: Why Can’t I Find Certain “Employers” or “Companies” In Facebook Ads Manager?
Nov 16, 2018 • 9 min
B2B Marketing Series: Why Can’t I Find Certain “Employers” or “Companies” In Facebook Ads Manager? Data Driven Daily Tip 207 B2B Marketing is not that much different from eCommerce Marketing, really, from a tactical perspective that is. Facebook Ads is…
Ep.84: Facebook Ads for eCommerce Websites: How To Use Data To Drive Conversions
Nov 13, 2018 • 5 min
Data Driven Daily Tip #206 - There’s nothing quite like finding out that Wednesday is the best day of the week for your business to run Facebook Ads, because you’re paying one quarter of the price for link clicks on that day than other days. Or finding…
Ep.83: Facebook Ads for eCommerce Websites: Your Problem Could Be Bid-Capping
Nov 11, 2018 • 5 min
Facebook Ads for eCommerce Websites: Your Problem Could Be Bid-Capping (Data Driven Daily Tip #205). One of the best content strategies is to have an open dialog with your audience, no matter the size. For example, my audience is tiny. To say “niche” is…
Ep.82 How to create a really good looking Instagram Feed on your WordPress Website
Nov 8, 2018 • 5 min
(Data Driven Daily Tip #204) Thank you Smash Balloon. When a WordPress plug-in really works, IT REALLY WORKS. Smash Balloon’s FREE Instagram Feed plug-in, is what we’ve started to use on all of our client websites that want to have an Instagram Feed. It’s…
Ep.81: Podcast Episode 81: Executives & Small Business Owners: You Need To Blog Every Day.
Nov 5, 2018 • 11 min
Podcast Episode 81: Executives & Small Business Owners: You Need To Blog Every Day. Here’s How (Data Driven Daily Tip 203). Attention Executives and Small Business Owners: Blogging Every Day for Your Business should be like brushing your teeth. Seriously.…
Ep.80: WTF YouTube? How Can We Get A Custom URL For Our Channel? Data Driven Daily Tip #202
Nov 2, 2018 • 9 min
I know a lot of people may read this blog and watch this video and think (pfewhat? it took him a year to get to 100 subscribers?) That’s NOTHING, and it took him a year? Yep. And I’m proud of it. Here’s why. 1. I put out an average of one video per day.…
Ep.79: Why Businesses Should Use The Instagram Nametag Feature: Data Driven Daily Tip #201
Oct 30, 2018 • 6 min
Finally! I have an answer for all businesses who need to use digital data to justify / quantify the success of their event related marketing and sales / business development efforts in terms of pounding the pavement with meetings. Like, real data, not…
Ep.78 How To Make An Offer Post On Google My Business - Data Driven Daily Tip 200
Oct 27, 2018 • 6 min
A Great Small Business Marketing Tip. I’ve written a lot about the importance of Google My Business, how it’s the number one most important Small Business SEO strategy and even something all marketing directors and VPs of Marketing should pay attention to…
Ep.77 Does Your Digital Agency Know How To Get Your Business To The Top Of Google?
Oct 19, 2018 • 5 min
Does Your Digital Agency Know How To Get Your Business To The Top Of Google? Data Driven Daily Tip #199. Google has clearly decided that maps results will outweigh web page results for local business searches that don’t include the company’s name (also…
Ep.76: How To A/B Test Your Email Marketing Campaigns In Mailchimp - Data Driven Daily Tip #198
Oct 18, 2018 • 9 min
So I was just getting ready to send out an email marketing blast to a group of 206 marketing directors, VPs of Marketing and CMOs who attended a webinar that I gave recently. The follow up email was to give them a FREE GOOGLE ANALYTICS ASSESSMENT to help…
Ep.75: Attention Marketers: You Need To Know About Facebook Events Partner Integrations
Oct 16, 2018 • 6 min
Ep.75: Attention Marketers: Does Your Web Developer Know About Facebook Events Partner Integrations? It’s a tool within Facebook Business Manager that makes it super easy for the non-technical marketing person to easily integrate their website…
Ep.74: How To Create A Custom Conversion With The Facebook Tracking Pixel: Data Driven Daily Tip 196
Oct 14, 2018 • 6 min
Continuing on in our Facebook Ads Manager / Facebook Events Manager / Facebook Pixel content series, it’s important to truly understand why some Facebook Ads work better than others. Now that you know how to set up the Facebook Pixel, and how to access…
Ep.73: How To Use The Data From Your Website Facebook Pixel.
Oct 4, 2018 • 7 min
How To Use Data From Your Facebook Tracking (Facebook Events Manager Data Overview): Data Driven Daily Tip 195. So you installed your Facebook Tracking Pixel a few months (or years) back, right? But have you done anything with it yet? I mean, have you…
Ep.72: Facebook Brings Back Employer and Job Title Targeting
Oct 1, 2018 • 3 min
While most people think of LinkedIn for B2B marketing, I’ve made it well known that the data shows that when paying for advertising space, Facebook Ads are the number on spot to market your B2B product or service offering from a cost per customer…
Ep.71 How To Install Google Tag Manager On Your Shopify Site
Sep 28, 2018 • 6 min
Data Driven Daily Tip 193 - If you own a Shopify eCommerce Store, you’re likely interested in running digital campaigns, and very interested in understanding what drives the most qualified web traffic and conversions to your website: Facebook Ads?…
Ep.70: How To Create A New Google Analytics Account
Sep 24, 2018 • 4 min
How To Create A New Google Analytics Account and Put Tracking Code In Your WordPress Website: Data Driven Daily Tip 192. It just kind of dawned on me that as much as I talk about data, Google Analytics and WordPress website design and development,…
Ep.69: How To Set Up A Staging Server In GoDaddy WordPress
Sep 14, 2018 • 5 min
One of the many reasons I love WordPress is because regardless of your skill level, you can contribute, learn and contribute more. Seriously, even if you’ve never updated a website before and don’t know the first thing about coding, you can learn to…
Ep68: The Four Main Types of Instagram Ads
Sep 9, 2018 • 5 min
We’ve been bullish on Instagram since early in 2017 when we realized the sheer volume of active users and the amount of attention those users are giving to the platform. We’re big on building up your company’s content strategy, then deploying pieces of it…
Ep.67: Podcast Episode 67: Gutenberg Is Here!
Sep 4, 2018 • 6 min
Attention WordPress Developers & Marketers: Data Driven Daily Tip 189 - Our WordPress Development Team (special thanks to “Chris Tooma”), has been on top of this one for a while now, and today I woke up to write my daily blog and saw this message in my…
Ep:66- The Data Says: Use Hashtags In Your Instagram Stories
Aug 31, 2018 • 2 min
Data Driven Daily Tip 188: One more important one that the data says is extremely important is - when posting Instagram Stories, each :15 story post should have a relevant hashtag in it. It should be done via the Hashtag Sticker within stories. We…
Ep:65 Instagram Stories Questions Sticker (NEED TO KNOW)
Aug 28, 2018 • 4 min
Believe it or not, the number one excuse (after “we don’t have enough time to do that”) from brand marketers and small business owners as to why they don’t consistently post on Instagram is: “we don’t know what to talk about, we’re not that interesting.”…
Ep.64: How To Hyperlink Directly To A Timestamp In YouTube
Aug 27, 2018 • 2 min
Data Driven Daily Tip 186 - Have you ever sent someone a link to a video on YouTube and then explained to them that they need to skip to the 50 second mark, or wait to watch or pay attention until a certain point in the video? Did you know there’s a…
Ep.63: Why You Need To Rework Your Podcast Strategy
Aug 24, 2018 • 5 min
Data Driven Daily Tip 185: For months I was podcasting about once or twice a month, very long form, interview style. It was a good start, and gave me some stuff to talk about, however recently I decided to change my strategy to see if listenership…
Ep:62 - Why You Should Blog On Medium and Grow Your Audience
Aug 22, 2018 • 5 min
Data Driven Daily Tip 184: What Is Medium.com? It’s a free place to blog from daily to weekly to monthly, but as long as you’re doing it consistently, it will do your business well. As of 2016, more than 60 million active users were on Medium, and we have…
Ep.61: Conversion Value vs. Purchase Conversion Value
Aug 20, 2018 • 3 min
What’s the difference between the Facebook Ads metric “Website Conversion Value” and “Website Purchase Conversion Value?” A heart attack, initially. 🙂 I kid. You see, when you go in to analyze the performance of your Facebook Ad in terms of generating…
Ep.60: Alexa vs. Facebook - The Answer Is Always Both
Aug 14, 2018 • 5 min
I’m HUGE on what the data says is working for your marketing strategy. The data doesn’t lie. So this may seem confusing, but I’m really not concerned with the headlines recently that Facebook lost $125 billion last quarter. It’s really irrelevant to your…
Ep. 59: YouTube Launches New Messaging Feature
Aug 11, 2018 • 3 min
ATTN MARKETERS: (from CMOs to Small Business Owners) Whenever social media platforms start launching features to combat one another (feature wars), it’s usually an amazing opportunity for marketers. In 2015 it was Instagram adding “Stories” to copy…
Ep.58: How To Create A Paypal Button and a Confirmation URL
Aug 5, 2018 • 5 min
How To Create A Paypal Button and a Confirmation URL for Google Analytics: Data Driven Daily Tip 180. ATTN MARKETERS: (from CMOs to Small Business Owners) So this one is pretty effing cool in my humble opinion (I know, I know, Data Over Opinions, right).…
Ep.57: Hey Google! WTF Is Parallel Tracking In Adwords?
Jul 31, 2018 • 3 min
So you know I’m a total geek, but even I stop sometimes and say “WTF Google? Why are you making things so complicated.” But, we can’t sit and complain about it, we have to just figure things out, so case in point – WTF is Parallel Tracking and why are…
Ep. 56: Google Analytics Intelligence Reports - Need To Know
Jul 29, 2018 • 4 min
So I’m huge on two things: 1. Starting sentences off awkwardly with “So” or “And,” and … 2. Pressuring all marketers, from CMOs to Small Business Owners, to use Google Analytics for 30 minutes per month. Whether or not you follow my step-by-step process…
Ep. 55: How Instagram Says To Use Instagram
Jul 26, 2018 • 6 min
I’m a huge fan of using platforms the way that the platforms say to use the platforms. So today, I want to lift the hood into a part of Instagram that I guarantee most of you if not all of you haven’t seen yet. As content strategists, we’ve given clients…
Ep: 54: What Marketers Need to Know About Insta Shopping Feat.
Jul 25, 2018 • 7 min
Do you have an online store? You know, like Shopify, BigCommerce or even WooCommerce? Get ready, because there are some serious things you need to know about the most effective digital marketing practices to generate sales on your website. In short,…
Ep. 53: Installing Google Analytics On Your Mobile App
Jul 23, 2018 • 4 min
Most people don’t think about Google Analytics at all, even when they know they should (see more here about spending 30 minutes a month in Google Analytics), but even those that do think about Google Analytics only think about it related to their…
Ep. 52: Google Tag Manager: Setting Up Tags & Triggers
Jul 17, 2018 • 16 min
Get ready, you’ll need the following for this one: 1. A WordPress Website; 2. A Google Analytics Account; 3. A Google Tag Manager Account (don’t worry, it’s easy – you just go to google.com/tagmanager and log in with your existing Google Account or GSuite…
Ep 51: Making Data Driven Design and Marketing Decisions
Jul 12, 2018 • 8 min
I talk about it all the time. I live by it. My team now has fully bought in and sees the value. Clients are actually regurgitating my own words back to me in meetings. It’s taken about 4-5 years, but it’s all happening. Our Web Design and Digital…
Ep 50: Download Cumulative Locations from Google My Business
Jul 11, 2018 • 5 min
In this episode, you hear audio from Data Driven Daily Tip 172, where I break down the data that exists inside Google My Business and how it can help you from a marketing and operations standpoint. Specifically, I talk about how to download a report that…
Ep 49: Google My Business User Contributions & How To Manage
Jul 10, 2018 • 6 min
There seems to be a lot of confusion among business owners about which SEO tactics are the lowest hanging fruit for them to tackle. A number 1 is a verified Google My Business Listing. But even for those of you marketers (from CMOs to Small Business…
Ep.48: My Discussion With College Sports Marketing Interns
Jun 6, 2018 • 14 min
Are you in college and looking for a career path? Whether or not you like sports, or are interested in a career in professional or college sports, there are some solid learnings in here for you. I recently had the opportunity to sit down with three really…
Ep. 47: Small Business Blogging and SEO Session is like Fitness
Jun 3, 2018 • 9 min
Small Businesses want to know how to generate web traffic. SEO and blogging are still extremely effective ways to get found, and convert visitors into customers. More than 65% of Web Traffic still comes in from Google Organic Search (Blogging and SEO). In…
Episode 46: Don’t Be Scared of GDPR! Do Something! :)
May 25, 2018 • 6 min
What Does General Data Protection Regulation (GDPR) Mean For Websites? So, GDPR, huh? :) I’m thinking that you either fall into one of two camps on this. Either you’re familiar with this, or you’re not. Regardless of what camp you fall into, and…
Ep.45: Exploring Digital Audio at VoiceCon 2018
May 24, 2018 • 7 min
I was fortunate enough to attend VoiceCon in NYC, hosted by VaynerMedia. The conference focused on Digital Audio, Podcasting, Alexa Skills, Google Home Actions and more. Among the line-up of speakers were Justine Bloome (Chief Strategy Officer,…
Ep.44: How I Cut My Marathon Time In Half (12 years apart)
May 11, 2018 • 21 min
In 2006, my beautiful wife Kate (sorry, I always refer to her that way, but she is a beautiful person, so I can’t NOT refer to her that way :) said that she wanted to run a marathon. It was on her “bucket list.” I was totally out of shape - like 55+…
Episode 43: Building Your Career: How To Do What You Love
Apr 23, 2018 • 42 min
This is a special episode. Audio ripped from a phenomenal talk my wife Kate Hickey and I had with 80 high school students in Spring Hill, Tennessee about how they can start now to build their careers in marketing, engineering or any other field they might…
Episode 42: Why Doesn’t Email Marketing Work Anymore?
Apr 22, 2018 • 5 min
Over the past year, it’s become increasingly clear - regular old email marketing just isn’t really working that well anymore. B2B marketers that bought lists back in 2007-2010 and mass emailed prospects to try and convert just aren’t having the same…
Ep. 41 w/ Will Acuff, CornerToCorner.org Entrepreneurship
Mar 11, 2018 • 33 min
I sat down with Will Acuff, co-founder of CornerToCorner.org, an amazing non-profit in Nashville, TN that has built a successful entrepreneurship program, graduating dozens of entrepreneurs each year that are increasing revenue by 20-30%. Will is full of…
Ep.40 - Sloane Scott, Marketer
Jan 31, 2018 • 41 min
It’s on and poppin’… the full episode with Sloane Scott of Punching Nun Group - smarter strategic marketing - out of the Nashville / Franklin, TN area. Sloane is a digital marketing pioneer and self-proclaimed “#2” with extremely hard work ethic and…
Ep.39 - Paul With Gary Vee
Jan 16, 2018 • 9 min
Sometimes, when you’re seeking answers to questions about your life, business, parenting, family, the pursuit of happiness, making money or how to spend your free time, you have to simply take action and either get those answers from “successful people,”…
Ep. 38 E.Gold / Twice Social
Jan 12, 2018 • 10 min
🔥🔥Episode with Emily Gold, Founder and CEO of Twice Social. The former fashion model turned social media influencer and I break down trends and news in digital media including Instagram, Facebook and LinkedIn. Become a supporter of this podcast:…
Ep.37 - Social Media Law
Dec 14, 2017 • 28 min
Episode 37, with attorney Thallen Brassel. Did you know that whether you’re an Instagram Influencer or large corporation, you should be protecting yourself against FTC regulations related to Social Media and Digital Marketing? Attorney Thallen Brassel…
Ep.36 -Find Your Intersection
Dec 12, 2017 • 5 min
Somewhere between Strengths and Weaknesses lies your intersection, a set of skills you need to learn to increase your earning potential. Become a supporter of this podcast: https://anchor.fm/paulhickey/support This podcast is sponsored by The Infatuation
Ep.35 - What Are 301 Redirects?
Dec 7, 2017 • 3 min
301 Redirects are critical to the website redesign and launch process. Find out why! Don’t let runaway 301 Redirects hurt your business :) Become a supporter of this podcast: https://anchor.fm/paulhickey/support This podcast is sponsored by The Infatuation
Ep. 34: Behind The Scenes SEO
Dec 5, 2017 • 7 min
Such a common problem in the SEO Client Services Game is a lack of communication with the client about what’s really happening. Too many SEO Service Providers simply send a report every month and don’t communicate. This is the easy way out, and the quick…
Ep.33 Reality Over Fantasy
Dec 1, 2017 • 10 min
This episode is a life story about how I put Reality Over Fantasy starting in 2015, and my life will never be the same again, in a good way. Become a supporter of this podcast: https://anchor.fm/paulhickey/support
Ep.32 - Please Unsubscribe
Nov 28, 2017 • 6 min
Why have Black Friday and Cyber Monday basically become blatant invitations to unsubscribe from email lists? I examine the data and the psychology behind this, as well as what brands and small businesses should be doing throughout the year to avoid…
Ep.31 - SEO Priorities & Myths
Nov 28, 2017 • 11 min
Is Keyword Ranking really as important as you think it is? This episode talks about why the actions and formula behind driving Keyword rankings are way more important to driving business than the Keyword rankings themselves. You have a business for a…
Ep.30-Non-Profit Tech & SEO
Nov 22, 2017 • 20 min
I sat down with Paige Holman, IT Manager of The Next Door Nashville to give her a WordPress Tutorial as well as talk Non-Profit Sector Tech and Digital Marketing. Become a supporter of this podcast: https://anchor.fm/paulhickey/support This podcast is…
Ep. 29: WordPress vs. ASP.net
Oct 25, 2017 • 47 min
A friendly conversation between a Nashville WordPress Developer and a Nashville custom ASP.net Developer. They met at a local conference about digital marketing and immediately bonded. Become a supporter of this podcast:…
Ep.28 - Keynote Vol. 5
Sep 24, 2017 • 7 min
Paul Hickey breaks down how to run Data Driven Google Display and Facebook Campaigns to drive eCommerce Revenue in his keynote at The City Winery in Nashville. Become a supporter of this podcast: https://anchor.fm/paulhickey/support This podcast is…
Ep.27: Keynote Vol. 4
Sep 24, 2017 • 4 min
Paul Hickey’s Keynote at The City Winery Continues as he speaks to Nashville Marketers about using Demographics and Interests Data in Google Analytics to build marketing campaigns. Become a supporter of this podcast: https://anchor.fm/paulhickey/support…
Ep.26- Keynote Vol. 3
Sep 24, 2017 • 5 min
Paul Hickey speaks at Red Letter Day at The City Winery in Nashville about using Demographics and Interest Reports in Google Analytics. Become a supporter of this podcast: https://anchor.fm/paulhickey/support This podcast is sponsored by The Infatuation
Ep. 25: Keynote Vol. 2
Sep 18, 2017 • 4 min
The importance of using data to drive design and not relying on opinions. A story about why a CEO having a friend for dinner should never impact your website project or digital marketing strategy. Become a supporter of this podcast:…
Ep. 24 Keynote Vol. 1
Sep 16, 2017 • 3 min
Segment 1 from Paul Hickey’s Red Letter Day 2017 Keynote Presentation at The City Winery in Nashville. He talks about how to use Google Analytics Referral Sources view to drive marketing actions. Become a supporter of this podcast:…
Episode 23: Audience Crossover
Sep 15, 2017 • 6 min
Paul Hickey talks about the Audience Crossover concept, using Hip Hop artists as an example that businesses should emulate. This helps with Search Engine Optimization. Become a supporter of this podcast: https://anchor.fm/paulhickey/support This podcast…
Ep.22 The SEO Game
Sep 7, 2017 • 26 min
Breaking down Search Engine Optimization, link building, quality link partnerships, concepts and tactics to grow your business via ranking high on Google for your top keywords. Become a supporter of this podcast: https://anchor.fm/paulhickey/support This…
Ep.21-SEO Content Calendars
Sep 6, 2017 • 6 min
Data Driven Daily- Creating a Content Calendar. Paul Hickey talks about how to tactically find SEO opportunities and build an audience from scratch, driving a consistent increase in web traffic. Become a supporter of this podcast:…
Ep.20: What Is Bounce Rate?
Sep 4, 2017 • 7 min
The digital marketing “gangsta” spits game about perhaps the most important misunderstood and infamous Google Analytics stat of all time - once and for all -What Is Bounce Rate? How should you use it? Become a supporter of this podcast:…
Ep.19: WilliamsonBusiness.com
Aug 18, 2017 • 13 min
Paul Hickey of Data Driven Design is interviewed by WilliamsonBusiness.com’s Dr. Alvin Augustus Jones. Talk includes digital marketing and business growth tools, tips and insights. Become a supporter of this podcast: https://anchor.fm/paulhickey/support…
Ep.18 Data Driven Daily Vol. 5
Aug 17, 2017 • 5 min
Paul Hickey talks about Google Search Console, what it is, why it’s a valuable Search Engine Optimization tool and the valuable data it can provide your business. Become a supporter of this podcast: https://anchor.fm/paulhickey/support This podcast is…
Ep. 17 Data Driven Daily: Volume 4
Aug 16, 2017 • 5 min
What is Google Adwords Express? How is it different than regular Google Adwords? Digital Strategist Paul Hickey breaks it down in Data Driven Daily Volume 4. Add Paul on Snapchat - datadrivendude Become a supporter of this podcast:…
Ep. 16 Data Driven Daily: Volume 3
Aug 14, 2017 • 6 min
What exactly is Google Analytics? Listen to Paul Hickey break it down for you. One of the industry’s digital marketing experts explains how to use data to grow your business. Use Data to grow! Become a supporter of this podcast:…
Ep.15 Data Driven Daily: Volume 2
Aug 14, 2017 • 6 min
What is Google Adwords? Don’t be ashamed to ask. Paul Hickey breaks it down for you in this informative podcast. Listen to one of the industry leaders give valuable digital marketing information. Become a supporter of this podcast:…
Ep.14 Data Driven Daily: Volume 1
Aug 10, 2017 • 11 min
Did Google Adwords Suck for you in July? Is August getting better? A rant on Google Shopping, key info on Expanded Text Ads and optimizing your Facebook Marketing campaigns. Become a supporter of this podcast: https://anchor.fm/paulhickey/support This…
Ep.13: Interview w/ DSamp
Aug 8, 2017 • 36 min
Paul Hickey interviews his mentor, Dennis Sampier, former VP of Community Relations for the Detroit Pistons. This is part 1 with DSamp, where he talks about his early life and how he applied lessons. Become a supporter of this podcast:…
Ep.12: Building A Team
Aug 8, 2017 • 11 min
Paul Hickey shares his thoughts on expanding his business, growing his team, partnering with agencies and servicing clients. It’s an exciting time, and the roll of traffic cop and janitor resonates. Become a supporter of this podcast:…
Ep.11: Snapchat’s T.Denton
Aug 2, 2017 • 62 min
Paul Hickey catches up with Snap Chat’s Trevor Denton. This talk includes how to build the career of your dreams, what it’s like designing the Starbucks app, who uses Snap Chat and not making excuses. Become a supporter of this podcast:…
Ep. 10: Web Dev Talk w/ Chance
Jul 31, 2017 • 36 min
Paul talks to Chance Strickland. A real web developer / project manager at SnapShot Interactive in Nashville. Super talented, phenomenal guy & great teammate, Chance talks agency process, life, goals. Become a supporter of this podcast:…
Ep. 9 - Facebook Biz Manager
Jul 24, 2017 • 8 min
I talk about the pros, pains and tips of getting started with this surprisingly confusing platform. One you’re in, it’s great, but getting set up correctly is a pain for agencies and clients alike. Become a supporter of this podcast:…
Ep.8 My End Of A Client Call
Jul 24, 2017 • 9 min
Paul Hickey shows an in-depth look at a client phone call and what his company Data Driven Design and partner SnapShot Interactive offer from a Digital Strategy Roadmap perspective, SEO, Social & more Become a supporter of this podcast:…
Ep.7: SEO 4 PDFs Conversation
Jul 23, 2017 • 10 min
In this Episode you hear my end of a real client phone call where I advise them on how to optimize their robust PDF content library for SEO / Google Organic Search. Become a supporter of this podcast: https://anchor.fm/paulhickey/support This podcast is…
Ep.6 Digital Strategy Q&A
Jul 23, 2017 • 27 min
Paul Hickey conducts a Q&A Session @SnapShot in Nashville. Topics include social media content creation, heatmapping, Google Analytics, Tag Manager and using competitor web data to drive design. Become a supporter of this podcast:…
Ep.5: Digital Strategy Talk
Jul 23, 2017 • 50 min
Paul Hickey talks to the team at SnapShot Interactive in Nashville, TN. Listen to this round table discussion about using data to drive design and marketing. Thank you to those who participated. Become a supporter of this podcast:…
Ep.4: Real Talk-Do You REALLY?
Jul 23, 2017 • 24 min
Do business owners REALLY want to grow their businesses? Do they REALLY know where their audiences are? How NOT to fall for tricks from agencies. What is REALLY takes to win at Digital Marketing.Rant. Become a supporter of this podcast:…
Ep.3 with a WNBA Legend
Jul 22, 2017 • 37 min
Get past the first 2 minutes and the connection gets better and the interview with an amazingly interesting and talented professional basketball player hits on travel, technology and life experiences Become a supporter of this podcast:…
Ep. 2: Old Boss Wants Feedback
Jul 17, 2017 • 10 min
One of my former supervisors called to ask for three positive traits and as many negative traits as I can think of from our time together. This resulted in a nice reflection on leadership and winning. Become a supporter of this podcast:…
Episode 1: Interview with Dad
Jul 16, 2017 • 64 min
Advice on Entrepreneurship and Leadership from more than 41 years of experience. A solid interview with my Dad. Become a supporter of this podcast: https://anchor.fm/paulhickey/support This podcast is sponsored by The Infatuation