Experts On The Wire (An SEO Podcast!)

Experts On The Wire (An SEO Podcast!)

www.evolvingseo.com/wire
SEO insights from the smartest minds online. Hosted by Dan Shure of Evolving SEO.


111: How To Tackle Advanced eCommerce and Technical SEO w/Luke Carthy
Sep 3 • 85 min
In this episode: * How to handle out of stock products (we get quite detailed here) * Crawl optimization * How to optimize content on product pages * How to optimize content on category pages * Internal search page optimization * Handling content…
110: A Candid Conversation w/Barry Schwartz on His Story, Productivity, Core Updates & More
Aug 13 • 64 min
Today’s episode I think is an important one for anyone who’s a part of, or interested in, the SEO industry. Whether you’re an actual practitioner, maybe newer to the space, or just following along and love SEO – you’ll probably get something out of this…
The Private Voice Memo I Made After Dinner With Gary Illyes [2017]
Jul 25 • 21 min
On April 4th 2017, I had the opportunity to sit down at dinner with Gary Illyes and about seven other SEOs (including Paul Shapiro, who was the one who nicely invited me). We got to ask him questions and chat about SEO and Google. Immediately after…
109: How To Find, Get… and Keep Featured Snippets with Izzi Smith
Jul 24 • 67 min
Yes, we chatted a LOT about featured snippets – and get pretty detailed with the tactics. Izzi has a lot of experience optimizing for all kinds of snippets and SERP features in her work with Sixt. She even breaks down exactly how Sixt got two snippets for…
108: How To Escape Content Mediocrity w/Henneke D
Jul 15 • 69 min
This show is PACKED with writing tips that will improve your SEO and marketing… including: * What makes a great headline * How to write a strong opening * How to sell with copy * Editing tools * Attracting more customers to your blog And lots more! My…
107: A Masterclass In Modern Day Link Building w/Garrett French
Jun 13 • 88 min
I try not to be hyperbolic in titles – but when listening back to this episode, a “masterclass” is the description that keeps coming to mind. You can tell when I throw spontaneous and challenging questions out like “how important is link velocity?” and…
106: Tim Soulo On Ahrefs Growth, Their Search Engine & Being a DJ
May 14 • 64 min
On today’s episode! * How Tim went from being a DJ, to CMO at Ahrefs * The Story (and an update!) on The Ahrefs Search Engine * How Tim earned 200+ backlinks on one piece of content on his personal blog * How Ahrefs Estimates Traffic Numbers * The SEO…
105: Proven Rules For Outreach & Link Building Success w/Gisele Navarro
Apr 23 • 80 min
Gisele is Operations Director at NeoMam (who has helped companies like HomeAdvisor, Angie’s List and Expedia with content and link campaigns). In this episode: How Gisele landed six features from just fifteen emails Why link building is NOT just the same…
104: How To Drive More Traffic, Sales and Links (with less content) w/Daniel Daines-Hutt
Mar 28 • 83 min
This episode is packed with ideas for leveraging content to drive traffic and increase sales. Here are some of the things we covered: * How he got one of the top 10 articles of all time on Inbound.org * The SEO benefits of paid content promotion * How to…
103: Dan Taylor on Javascript SEO, Service Workers & Mistakes New SEOs Make
Jan 31 • 50 min
Dan is a Senior Technical SEO and Account Director at SALT Agency. We covered a LOT of topics in this conversation – including: * The benefits of service workers and how to set them up (we get pretty detailed) * Why the traditional SEO audit document is…
102: Crawl Optimization & How To Do Crawl First SEO w/Aysun Akarsu
Dec 18, 2018 • 53 min
This is the first of three episodes recorded at TechSEO Boost 2018! I sat down with Aysun Akarsu to chat about: * How to optimizing your site architecture and crawl paths for better rankings * Does ‘crawl budget’ actually exist (even though Google says it…
101: Internal Links, Content Marketing & ASO w/Jackie Chu of Uber
Nov 13, 2018 • 62 min
It’s not often we get to learn from experienced in-house SEOs but today’s guest is Jackie Chu, formerly an in-house SEO at Square and now the SEO Lead at Uber. You’ll learn: * How Square Ranked For “POS System” * Internal Linking Tips * How to use SEO as…
100: Marie Haynes on The August 1st Update, Link Building, EAT – Special Call-In Show!
Oct 2, 2018 • 57 min
We did it! One hundred episodes of Experts on the Wire. Enjoy 🙂 -Dan Our Sponsor BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your…
099: When Clients Have Bought SEO But Are Not Bought In w/Heather Physioc
Aug 29, 2018 • 62 min
On today’s show! * The rebirth of SEO * Why do clients buy SEO without being bought in? * What SEOs can learn from the world of advertising * Communicating up the authority chain inside companies * Thinking of SEO projects like a product team * Estimating…
098: How Saleshacker Grew 426% & Used SEO To Get Acquired w/Gaetano DiNardi
Aug 2, 2018 • 63 min
This is a special episode of Experts in a few ways. For one, Gaetano shares for the first time how SEO played a role in the just announced acquisition of Salehacker. And we get really into the details on his growth strategy that exploded their traffic…
097: Using Keyword Psychographics To Improve Your SEO w/Marty Weintraub
Jul 15, 2018 • 89 min
The second we started this interview I knew it was going to be one for the history books! Marty is a creative, imaginative, strategic thinker AND technical in how he understands data, and the intersection of people with search engines – top it off with…
096: How To Deliver Effective SEO Consulting w/Marie Haynes
Jun 28, 2018 • 72 min
If you’re an SEO Consultant (or work with one) maybe you struggle with things like: * charging project vs hourly * how much to charge * dealing with difficult clients * how to acquire clients and sell SEO * problems with “snake oil” SEO selling * how to…
095: Preparing For Audio SEO & Podcasts In Google Search w/Steve Pratt
May 21, 2018 • 74 min
When you think about it, audio is the most untapped content-type for Google (and search in general). They’ve practically mastered and dominate every other form – from text to video, maps, news, images. But Google recently announced their plans to make…
094: Large Site, In-House Technical SEO w/Jamie Alberico
May 10, 2018 • 72 min
In this episode! * How Jamie decides what products to index (on a 4+ million product site) * Metrics the technical SEO team at Arrow.com cares about * Optimizing crawl efficiency and click depth on a large site * How to run internal crawls on a 10m+ page…
093: Earn Links By Building Your Own Stock Photo Library w/Jay Thibault
Apr 24, 2018 • 64 min
I love this strategy in this week’s episode because it takes advantage of “sawdust” – the stuff leftover from something else, but it can be USED to provide value and get you links in return. And yes, this is a supplementary link acquisition strategy – not…
092: Mobile First Indexing: A Whole New Google w/Cindy Krum
Apr 9, 2018 • 77 min
In today’s episode! * What ‘link equity’ might mean in a mobile-first index world * Why you don’t need a URL to be indexed anymore * Language & Keyword Indexing vs Entity Indexing * What chatbots have to do with voice search * Google Actions and Google…
091: UX & Accessibility – Essential Lessons For SEOs w/Kim Krause Berg
Mar 28, 2018 • 63 min
When traffic drop issues started hitting my inbox early 2017 – I was perplexed. These weren’t the typical link penalties, thin content or panda algo issues. There was something different going on here. By March/April of 2017 I’d seen enough of these…
090: Improve Your Rankings by Understanding Intent w/AJ Kohn
Mar 8, 2018 • 77 min
I read AJ’s recent article “what I learned in 2017”. In it, he mentioned not being very excited about the SEO content being published these days. I wanted to find out why. I did, but we also ended up chatting about his unique view on recent Google updates…
089: Are Ranking Factor Studies Hurting The SEO Industry? w/Jenny Halasz
Mar 2, 2018 • 68 min
In this episode: * The problem with calling metrics like word count, time to first byte “ranking factors” * Why Jenny believes CTR is NOT a significant ranking factor * How to stay focused on what matters in the noisy SEO industry * How to think through…
088: Turbocharge Your Content Creation Process w/Marijana Kostelac
Feb 23, 2018 • 58 min
Have you ever seen a content strategy fail to perform because things don’t get executed? It can be frustrating to have the best SEO plan, content plan or marketing plan – only to have it fall short because things just don’t get done. In today’s episode,…
087: Voice Search, Structured Data & Duplicate Content Strategies w/Alexis Sanders
Jan 18, 2018 • 78 min
I couldn’t fit every topic we talked about in the title – here are some highlights from this episode! * We debate the pros and cons of voice search data in Search Console * How brands and business can use Alexa Skills * Advanced strategies for duplicate…
086: Technical SEO, Ranking Factors & the Story Behind TechSEOBoost w/Paul Shapiro
Dec 28, 2017 • 69 min
On today’s show! * What it’s like working with big clients like VW and Proctor and Gamble * Getting buy-in from all the departments on SEO * Leveraging automation and tools to collect and process data * Link building at scale * The impact of machine…
085: Important Lessons Learned From Eight Years Of SEO w/Paula Keller French
Dec 13, 2017 • 50 min
Today – I chat will Paula Keller French about her top eight lessons learned doing SEO for eight years. Listen now for some stories of mistakes to avoid, and SEO tips backed by almost a decade of experience! I especially liked her tips about client…
084: Decoding The Mysterious World of Analytics w/Simo Ahava
Oct 31, 2017 • 77 min
On today’s show! * The problem’s with bounce rate * Tracking content like a product * Why most people don’t understand what a session is * The myth of the ‘non-technical’ marketer Listen Now! Sponsors BuzzSumo – One of my favorite tools for coming up with…
083: How To Win At In House, Large Scale SEO w/Kevin Indig of Atlassian
Oct 12, 2017 • 67 min
For some reason, it’s a struggle to find In-House SEOs to share their stories, lessons and SEO strategies. Today’s show is the rare exception. Kevin Indig runs technical SEO at Atlassian – a company responsible for tools like Trello, Jira, Confluence and…
082: Massive Featured Snippet & SEO Growth (In an Ultra Competitive Industry) w/Stephanie Briggs
Sep 22, 2017 • 57 min
A tweet like the one below from Justin Briggs is hard to miss. 120% growth in product pages, 60% growth in content pages – and as I learned later – a 258% growth in featured snippet visibility. All in a highly competitive and regulated financial industry.…
081: How To Transform Your Content Marketing Into a Superpower w/Phil Singleton
Sep 11, 2017 • 75 min
The title may seem a little hyperbolic. But I can assure having just listened back to this interview, it’s not. My guest Phil Singleton, who co-authored SEO for Growth with John Jantsch (Duct Tape Marketing) – has been helping clients get the maximum…
080: Dana DiTomaso’s Rules, Tools and Tactics of SEO Success [Must Listen]
Aug 29, 2017 • 62 min
Dana is exactly the type of guest I had in mind when I named this show ‘Experts’ on the Wire. The word expert is certainly overused. But to me, an expert is someone who actually has a depth of experience around what they are talking about AND can explain…
079: A Journey Through Google’s Most Significant Search Patents (Part 2) w/Bill Slawski
Aug 21, 2017 • 90 min
I wanted to create an audio resource to learn about search patents – the kind I would have found useful when I was studying them back in 2012. So I welcomed Bill Slawski – who has been reading and writing about search patents for almost 10 years – back to…
078: $958k ROI from SEO, YouTube’s Algorithm & Video Marketing w/Justin Briggs
Aug 9, 2017 • 88 min
Justin walks me through the process he used to bring a $600-958k ROI doing SEO for 10/hours per month on a project. We chat about the pros and cons of ‘check box SEO’ – and why SEO can sometimes be the ‘easy’ part – and the real secret behind their…
077: How To Use SEO For Bands, Creators & The Music Industry w/Wes Walls
Jul 31, 2017 • 77 min
The story of how today’s guest ended up on the show starts all the way back on July 18th, 2016 when I received this email: I didn’t end up speaking on the SXSW panel (but I did help connect him with Mike King who did participate in the panel) Then June…
076: A Journey Through Google’s Most Significant Search Patents (Part 1) w/Bill Slawski
Jul 21, 2017 • 78 min
Back in 2012, I was trying to take my SEO to the next level. I had learned all of the standard stuff – titles, content, I had a pretty solid grasp on technical SEO. But felt like there was MUCH more to know. That’s when I discovered SEO By The Sea – a…
075: Boost Your Rankings By Improving ‘Crawl Budget’ w/Dawn Anderson
Jul 11, 2017 • 69 min
In this episode, I guarantee you’ll learn at LEAST one new mind blowing concept about SEO. Or very possibly two. Or three. Probably more (listening back to this interview, I had a ton of light bulb moments myself). Such as…. you know those studies that…
074: The Email
Jun 27, 2017 • 12 min
The story of a troubling email I received Monday morning. NEXT week, we’ll back to the regular interview style episodes. Subscribe on iTunes and never miss a new show! Links Actually, just one link 🙂 * The May 17th 2017 Google Algorithm Update Photo…
073: The Top Takeaways Revealed From SMX Advanced 2017 w/Marie Haynes
Jun 22, 2017 • 69 min
Somehow I had no episode for this week’s show. So I said, “as an SEO myself, what do I really want to know about right now that I can share with my listeners ?” The answer I kept coming to was “what happened at SMX Advanced that I need to know about for…
072: How BuzzSumo Became A $5M SaaS Donkey w/Steve Rayson
Jun 14, 2017 • 71 min
Learn how BuzzSumo used data-backed influencer marketing and content to become a $5mil SaaS company, with less than 10 employees. And why Steve believes the future of content marketing is more content. And yes – BuzzSumo has also been our sponsor for a…
071: The Definitive Rules Of Mobile SEO Success w/Ashley Berman Hale
Jun 7, 2017 • 62 min
I’ve been wanting to do a show on mobile SEO for a while. Then one day, I was scanning Twitter and saw these tweets coming from a MozCon Local event: You know you are kicking ass when @randfish is getting closer to your slides and taking pictures.…
070: How To Do Big Brand SEO w/Corey Eulas
May 30, 2017 • 83 min
Clients like Casper, Genius, Lending Tree, World Market and Policy Genius are turning to Corey Eulas for SEO. In this interview – find out what is moving the SEO needle for these brands, how Corey lands these clients and the critical importance of testing…
068: Amazon SEO – The Detailed Steps To List, Rank & Sell Products w/Danny McMillan
May 22, 2017 • 81 min
Google is NOT the only search engine. It’s arguably not even the #1 product search engine. According to some statistics, Amazon is. My guest today has estimated kitchen products, for example, get upwards of 30,000 searches per month for one keyword. So ……
067: Proven Conversion Boosting Copy Tips & The Art Of Email Outreach w/Liston Witherill
May 16, 2017 • 65 min
I love going to the VW dealer. Not because I enjoy overly priced car maintenance, but because I get to read all the classic VW ads they have framed up on the walls. They prove that words can make the difference between getting a result – or not. On this…
066: Growth Hacker Schools SEO On Growth Hacking w/Tiffany daSilva
May 2, 2017 • 74 min
I truly believe in the power of cross-discipline learning. That’s exactly why I brought a growth consultant on the show – to learn valuable insights from a different marketing field. (Despite a few surface similarities between SEO and Growth Hacking, when…
065: Optimizing “Crawl Budget” To Improve Your Web Traffic w/Vanessa Fox
Apr 25, 2017 • 78 min
While there’s no official school, certification or standards you need to know to be an SEO – I don’t understand why what’s in this episode is NOT required material for all people calling themselves ‘SEOs’. You see, despite ranking factors always changing,…
064: Noah Kagan on How To Craft A Winning Marketing Plan
Apr 19, 2017 • 86 min
One thing we ALL struggle with is too many options. Whether it’s the millions of song options I have on Spotify, the 100’s of flavors at an ice cream stand – or marketing. The thing I love about today’s guest’s approach to marketing is it’s so … simple.…
063: The Story Behind Venngage’s Explosive SEO Growth w/Nadya Khoja
Apr 11, 2017 • 70 min
This week’s guest was referred to me as someone who could teach the value of infographics. My first reaction was ‘hmmm … infographics sort of have a bad reputation’. But when I dug into the company’s SEMrush traffic stats and was blown away by their…
062: The Definitive Steps To International SEO & Multilingual SEO Success w/Aleyda Solis
Mar 25, 2017 • 64 min
International SEO is frankly one of those areas of SEO I never quite “got” out of the gate. So whenever an International SEO project would come up, I’d usually pass it along. But today I wanted to solve that for myself – and for you the listener. So if…
061: Podcasting Year In Review (Download Stats Revealed & Lessons Learned)
Mar 20, 2017 • 75 min
This post is a companion post to the actual audio episode. (There’s little to no overlap in content!) Here’s what you’ll find by listening! * How we find and choose guests * Our top to bottom production process * Podcasting metrics, goals and KPIs * What…
060: Growth Story – 0 To 100,000 Monthly Visitors (In One Year) w/Tyler Hakes
Mar 13, 2017 • 85 min
If I was asked to do what Tyler had to, I’d be terrified too. It was late 2014. Tyler was brought into College Raptor, an exciting new startup. They have some incredible new technology. They just closed an impressive series A round of funding. Amazing…
059: The NEW Technical SEO (In Plain English) w/Mike King
Mar 6, 2017 • 65 min
I’m minding my own business, doing my SEO ‘thing’. Thinking “I GOT THIS”. And then Mike King drops an article like this one called “The Technical SEO Renaissance“. In it, he uses words like “critical rendering path”, “inverse document frequency” and…
058: YouTube SEO, Monetization & Strategy (Real, Expert Talk w/Roberto Blake)
Mar 3, 2017 • 65 min
There’s massive opportunity in YouTube. But maybe like me, you struggle to understand how to rank videos, how to market them, or how to monetize and drive business value from your YouTube presence. Whether you’re trying to understand YouTube for yourself…
057: Turbocharge Your SEO With These Powerful Google Analytics Tips
Feb 26, 2017 • 93 min
Do you experience the pain, frustration and overwhelm I feel when logging into Google Analytics – and you’re just buried in data. Maybe like me, you struggle to immediately connect all the dots to useful reports, outcomes and action items. My guest today…
056: The Art Of The Launch (Plus Two Big Marketing Opportunities In 2017) w/John Lee Dumas
Feb 20, 2017 • 25 min
You may not know this, but when Tim Ferriss was launching his enormously successful Podcast, my guest today was one of just a few veteran podcasters Tim reached out to ask for advise. That makes sense. John’s show, EOFire, receives over 1.5 million…
055: Getting Major Publishers To Feature Your Content (20 Proven Tips!)
Feb 14, 2017 • 87 min
Has this ever happened to you? You create the best 10x piece of content imaginable. (It really is 10x right?) You invest time, research and money into it. You hit publish and you know it’s going to go crazy! But then it doesn’t. That’s because “build it…
054: 7 Steps To Massive Traffic Growth (SEO & Content Marketing)
Jan 31, 2017 • 74 min
That title is no hyperbole. I don’t know what number you would guess ‘massive’ means, but Ross and his company Siege Media have grown traffic by 250,000-500,000 monthly visits for clients like Zillow, TripAdviser and ZipRecruiter. I’d call that ‘massive’!…
053: How To Rank Above Wikipedia (In An Ultra Competitive Industry)
Jan 25, 2017 • 64 min
If you were to ask me: “Dan, choose an industry to build a website around to get traffic from Google” I would definitely NOT choose the medical and supplements industry. It’s super hard to get Google and users to trust you, and rank above sites like…
052: What Link Building Success Really Looks Like w/Mark Johnstone
Jan 17, 2017 • 85 min
Yes, I copied the title exactly from Mark’s Moz Post. In fact that’s WHY I invited Mark to be a guest on today’s show. He wrote a post on Moz a few weeks ago that caught quite a bit of attention from the SEO community. It was actually a response to a…
12 Creative Ways To Use My Favorite Keyword Research Tools
Jan 5, 2017 • 67 min
NOTE: I originally wrote this for The Next Web In August of 2016. It was officially accepted… but never published (not sure what happened). UPDATE: It’s been published over on The Next Web (whoo hoo! as you can imagine they have a long queue of content.)…
051: Supercharge Your SEO & Marketing With Systems w/Michelle Nickolaisen
Jan 4, 2017 • 60 min
This episode is packed with tools & tactics that will help you do better marketing, by having better systems. In my last year of client work – I noticed a funny pattern. The clients getting the best results were the ones that had processes in place. This…
050: 25+ Top Quality Links To One Piece Of Content (Without Outreach) w/Craig Ballantyne
Dec 28, 2016 • 63 min
Feel like your content is not earning the attention, traffic and links it may deserve? Sometimes it just needs a few tweaks in the right direction. It’s probably 80% there, but that last 20% will take it from ‘blah’ to ‘best in class’. My guest – Craig…
049: Uncharted: Vlogging’s Content Marketing Opportunity (Codename: The ‘Wrap It In Bacon’ Episode) w/Ben Wills
Dec 21, 2016 • 63 min
Mark my words. The future of winning educational content – lies in also being entertaining. Or, as a friend said to me once “oh, you mean wrap it in bacon.” No… not that Bacon. This bacon. OK Dan, focus… The battle for attention is fierce, and you can…
048: The Indomitable Bill Sebald Talks Links, Rankings, 10x Content & Enterprise SEO
Dec 19, 2016 • 60 min
This episode is for all the SEO-heads. My guest Bill Sebald of Greenlane SEO brings massive insight into the world of agencies and working with medium to enterprise scale businesses (walk in any Mall and you’re likely to see at least a few of Greenlane…
047: The Smart, Unconventional Truths Of Traffic Growth w/Corbett Barr
Dec 9, 2016 • 60 min
I asked Corbett how he originally connected with ‘influencers’ like Pat Flynn, John Lee Dumas and Andrew Warner. His answer was so interesting, I’ve been thinking about it all week – and frankly – it’s changed my mindset about marketing, podcasting and…
046: The Strategies Behind Orbit Media’s 1,200+ Backlinks (Actionable!)
Dec 5, 2016 • 59 min
Orbit Media is a Chicago web design and development company. Yet … they’ve acquired 1,200+ links, and grown traffic to over 70,000 sessions per month with content marketing … about marketing and analytics! Andy Crestodina is the co-founder of Orbit, and…
045: Copywriting – From Unbearable… To Unstoppable w/Pamela Wilson
Nov 28, 2016 • 62 min
Your copywriting… the words you use – can be the difference between a sale or silence. On the web … words. They’re everything! (Yes I know there’s videos and images – but your message – starts with copy). My guest today, Pamela Wilson of Rainmaker Digital…
044: How To Map Your User’s Journey w/Rebekah Cancino
Nov 17, 2016 • 90 min
Have you ever struggeled with knowing where to actually reach your target customers? Or knowing what problems or friction points they hit when researching your product or service? Or what to say to them to connect and convey that you understand what they…
043: Peep Laja Talks CRO, Fixing Money Leaks & Rapid Blog Growth
Nov 2, 2016 • 64 min
My guest today is Peep Laja of ConversionXL. Peep got started in the marketing world in 2011 when he grew his blog to 100,000 monthly visitors in just a year. Since that time, he’s become known as one of the foremost experts in the world of CRO. This…
042: Why Affiliate Marketing Should Not Be Ignored w/Priest Willis
Oct 26, 2016 • 62 min
A lot of us “do” SEO, Inbound Marketing or content creation, but it’s essential we know about everything going on in the digital space. (You may have heard this referred to as being a T Shaped Marketer). And … the NY Times JUST announced their purchase of…
041: Marshall Simmonds Talks Google, SEO, Dark Traffic (and It’s Awesome)
Oct 18, 2016 • 57 min
Marshall is a rare voice in the SEO industry. He combines 20 years of experience doing SEO at sites like The New York Times and Boston.com, while continuing to work hands-on with SEO with some of the world’s biggest publishers and enterprise sites. I hit…
040: Instantly Actionable Branding Strategies w/Cynthia Johnson
Oct 13, 2016 • 62 min
This episode covers a LOT. But despite the wide variety of topics – I realized – everything points back to branding and simple, straightforward strategies you can implement right away, that will make a difference in your company’s brand, or your personal…
039: Seizing The Featured Snippet Gold Rush w/Rob Bucci
Oct 6, 2016 • 59 min
The amount of featured snippets showing in Google is growing. As of July 2016, 15% of desktop and 17% of mobile searches returned a featured snippet. They are even showing up for high CPC and conversion oriented searches – including finance, education and…
038: Q&A With Dan! Yoast, YouTube SEO, Working For Free? How I’d Ask GaryVee To Be On This Show
Sep 21, 2016 • 27 min
How would YOU go about asking someone like Gary Vaynerchuck to be on your Podcast? Well I’m going to answer that question today. That’s right, I kicked everyone out of my studio, signed out of Skype and recorded a solo episode. I was actually nervous, but…
037: 300+ Links From One Piece Of Content In A “Boring” Industry w/Kerry Jones
Sep 14, 2016 • 71 min
If you had to create content for, say…. a bus pricing and comparison company (sounds boring right?) – what would you create to get them massive distribution, social shares and dare I say … links? Today’s guest on Experts On The Wire is Kerry Jones. She is…
036: Email List Building In The Age Of Pop-Up Penalties w/Brian Dean
Sep 7, 2016 • 72 min
Today we have our first return guest to Experts. Brian Dean (Backlinko) appeared on Episode 3 of Experts On The Wire, and his episode has been the most downloaded to date. When I heard he was going to be near my neck of the woods in New England, I jumped…
035: SEO Is A Partnership, Not A Commodity w/Jono Alderson
Aug 31, 2016 • 62 min
Listen Now! Don’t forget to subscribe on iTunes! Links * JonoAlderson.com * Interview w/ John Mueller of Google * SEO Agencies Need to Focus on Expertise, Not Execution * Linkdex * Digital Marketing by Numbers * Brighton SEO Conference People * Jono…
034: Growing A Subscription Business, Advise For Newbie SEOs w/John Doherty
Aug 24, 2016 • 56 min
John Doherty’s experience spans across everything from working in house managing SEO at Distilled NYC, to working within the Zillow group doing SEO for HotPads and now as a founder – of Credo – a marketplace for marketing companies. Because of this he has…
033: John Mueller On AMP Pages, Crawl Budget, Podcasting SEO
Aug 11, 2016 • 52 min
This week’s episode features John Mueller, one of only five Webmaster Trends Analysts at Google. Warning though: this episode also gets a little technical and nerdy. But I wanted to create an episode for you all about AMP (Accelerated Mobile Pages). This…
032: The Candid Story Of My Journey From Poor Musician To Evolving SEO
Aug 3, 2016 • 72 min
Today’s episode features a reverse interview – with me! I sat down with Tom Critchlow at the Marriot in Times Square, while I was there for Affiliate Summit as a speaker. I reveal a LOT to Tom in the interview – including where “Evolving SEO” got it’s…
031: Mastering The Power Of LinkedIn w/Viveka von Rosen
Jul 27, 2016 • 58 min
I feel like today’s show is going to give the listeners of ‘Experts’ a special edge over everyone else on LinkedIn. That’s because my guest today, Viveka von Rosen focuses 100% of her time and energy only on LinkedIn. She even ranks #1 in Google for…
030: Chatting About Twitter Chats w/Arielle Tannenbaum of #BufferChat
Jul 21, 2016 • 52 min
This episode is for anyone that wants to be a better participant in Twitter chats, wants to run their own Twitter chat – or if you simply just love Buffer and want a behind the scenes look at how they run #BufferChat. My guest, Arielle Tannenbaum has been…
029: Facebook Live, Periscope & The Power Of Live Streaming Video w/Alessandra Colaci
Jul 13, 2016 • 53 min
There’s probably a lot of us out there that keeps hearing about live streaming video, but we’re not sure how to get started or what to do with it. If you’re one of these people (like I am), now is definitely the time to get involved. Periscope reported to…
028: Drift’s 138X Blog Traffic Growth, Ditching Gated Content w/Dave Gerhardt
Jul 5, 2016 • 55 min
Dave recently led a 138X growth in blog traffic for Drift. In today’s episode he’ll tell us how they achieved this growth – and to put that tangibly – it was 198 visits a month in October, and last month they received 27,369 visits to the blog. He’ll tell…
027: Growth Marketing Lessons From Inbound.org’s 5x User Growth w/Sam Mallikarjunan
Jun 29, 2016 • 56 min
When I read Sam’s post “The Hard Choices Behind How Inbound.org Grew 5x” (they now have over 160,000 members) I knew I needed to get Sam on Experts On The Wire. We dissect many of the elements of their growth, including – why you need to ignore your…
026: Rand Fishkin on Influencer Marketing, Whiteboard Friday, Time Travel & More.
Jun 21, 2016 • 66 min
In this episode with Rand Fishkin, we chat about getting outsized results from influencers, Moz’s “worst landing page the web has ever seen”, the inputs to success of Whiteboard Friday, time travel, emotions .. and LOTS more. Beards and whiskey too 🙂…
025: Wil Reynolds on Audiences vs Algorithms & People vs Positions
Jun 17, 2016 • 59 min
I honestly have no better way to set up this conversation with Wil than to tease you with some quotes: * “Clients will judge you on what you do the weakest not the strongest.” * “Great SEO is caring about people over penguin and audiences over…
024: The Irresistible Power Of StoryHacking w/Alaura Weaver
Jun 6, 2016 • 61 min
I stumbled across Alaura’s article on CopyHackers – StoryHacking: Cracking The Code Behind the Irresistible Selling Power of Stories – and within 5 minutes knew I wanted her to join us to teach you all about the power of StoryHacking. This isn’t just the…
023: Building A YouTube Community With Jared Falk Of Drumeo
Jun 1, 2016 • 56 min
Drumeo is an online community and educational resource for drummers. They have almost 500,000 subscribers on their YouTube channel with over 97 million total video views. Some of their videos receive over 1,000 comments and over 1 million views. Drumeo…
022: One Brand, A Thriving Community, Blog Comments & How They Help SEO
May 27, 2016 • 35 min
Hey everyone we’re going to do something a little different today. I had wanted you to meet someone, from a brand that I’m sure you’ve all heard of (we’ll reveal that in a moment): But first, this is a brand that has: 532,000 likes on their facebook page…
021: Facebook Video Ads With Rick Mulready
May 25, 2016 • 60 min
Chances are, you’re looking for NEW ways to drive quality traffic to your site, business or blog. But it can be tough to know what direction to take or what new channel to try. Today, Rick Mulready is going to teach you all about Facebook VIDEO ads – and…
020: Tom Critchlow On Working For Google, Escaping The SEO Vacuum & Startup Mistakes
May 19, 2016 • 63 min
For those of you that do not know my guest today, Tom Critchlow has a diverse background of experiences. He was Head of Search Marketing and then VP of Operations at Distilled for 4 years, worked in Google’s Creative Lab for 2 years, and has since founded…
019: Analytics Explained With Annie Cushing
May 18, 2016 • 43 min
It’s true that there’s a LOT of misinformation out there about Analytics. It can be hard to dig through all the content out there for the right path to take. Thankfully, we have a true expert on the show today. Annie Cushing has spent over 10 years…
018: Johnathan Dane on PPC, Sardines vs Whales & Why CPC Doesn’t Matter
May 13, 2016 • 59 min
Johnathan breaks down PPC concepts in a clear, understandable way – better than almost anyone else I’ve heard. Maybe you’ve “tried” PPC in your business and though it “didn’t work”, or maybe you’ve been doing SEO and want to get into PPC, or maybe you’re…
017: Applying Digital Ethology To Your Content Strategy Process w/Rhea Drysdale
May 11, 2016 • 54 min
“What content should I create?” You may ask yourself this often, but the answer isn’t always that obvious. Rhea breaks down how applying “digital ethology” can inform your content ideas. You’ll learn what people really mean when they search Google for…
016: Taking Control Of Your Own PR w/Dmitry Dragilev
May 6, 2016 • 60 min
For a long time, Public Relations has been this “mysterious” activity reserved for high-profile PR companies or shady press releases. Of course some PR companies are really good at what they do (I’ve worked alongside of a few). But the truth is, YOU can…
015: Using Humor In Your Marketing w/Amy Harrison
May 3, 2016 • 63 min
Does humor sell? Well sure, think back so campaigns like the classic VW ads to Dollar Shave Club. Humor definitely works when done right. In this episode Amy Harrison will teach you how to incorporate more humor into your marketing. She’ll also give you…
014: Integrative Marketing For Retail Brands w/Katherine Romero
Apr 28, 2016 • 59 min
Katherine Romero was the Senior eCommerce Marketing Manager for the Deckers portfolio, including brands like UGG Australia, Teva and Sanuk. She now runs her own agency MAKA Digital helping brands build digital happiness. She also tells us how a content…
013: Growing Blog Traffic 37x In 18 Months w/Sujan Patel
Apr 26, 2016 • 61 min
Sujan Patel is one of the most talented marketers I know. He recently helped grow WhenIWork’s traffic from 20,000 to 750,000 visitors per month in an 18 month period, all with content marketing and promotion. Find out how many one-on-one cold Skype calls…
012: How To Run A User Generated Blog w/ Ronell Smith
Apr 22, 2016 • 42 min
You may have a blog at your company or on your own, but struggle to find resources to post more often at a high quality. And you ALSO may want to build more of a community around your brand. USG (User Generated Content) might be the solution you’ve been…
011: Interview With Everette Taylor
Apr 19, 2016 • 52 min
Everette is Head Of Growth For New Mobile Products At Microsoft and CEO of Millisense. We talked about a TON in this conversation… meeting Jaime Foxx, getting press in places like Fortune and Forbes, how ‘verified’ Twitter works, diversity in tech,…
010: Guest Publishing Tactics With Kristi Hines
Apr 15, 2016 • 37 min
This episode is for anyone looking to achieve greater marketing results with guest publishing. Whether you run a personal blog, do content marketing for a company or consult for clients – this episode is for you! Learn about how veteran writer Kristi…
009: Pro Networking Tips With Mike Ambassador Bruny
Apr 12, 2016 • 57 min
Mike Ambassador Bruny is the Director Of Attendee Engagement for Social Media Marketing World (run by Social Media Examiner) and was also Director Of Operations and Brand Ambassador for Intel. This episode is for ANYONE attending conferences and events.…
008: Retention, Analytics & Growth at… GrowthHackers.com With Anuj Adhiya
Apr 8, 2016 • 60 min
Anuj Adhiya is the Director of Engagement & Analytics on the Growth team at GrowthHackers.com – he talks about the metrics they actually use to measure their growth on their community website. You’ll learn what most people misunderstand about the term…
007: Evaluating Your Backlink Profile In 2016 – With Sha Menz
Apr 5, 2016 • 52 min
Whether you need to remediate a link penalty, or you just want to be informed about the state of links in Google for 2016 – this show is for you! Sha Menz is a top expert on link based penalties in Google. She really breaks things down for us – some of…
006: Running A Leading Industry News Site With Jen Slegg
Mar 31, 2016 • 47 min
Jennifer Slegg takes us behind the scenes of The SEM Post, a leading news site in the Search Marketing industry. She shares insights into where she gets her story leads, why Google tested 41 shades of blue in the search results, and how she chooses guest…
005: Local SEO Link Building & Yelp Reviews w/Phil Rozek
Mar 29, 2016 • 63 min
If you’re a local or small business owner (or helping one with marketing), you’re going to learn a TON in this episode with local SEO expert Phil Rozek. He’ll teach you about local listings (“NAP listings”), Yelp Reviews, getting rid of bad Yelp reviews,…
004: Generating Leads & Exposure On SlideShare With Ross Simmonds
Mar 24, 2016 • 54 min
Ross Simmonds explains how to get massive exposure and leads with SlideShare. Ross has personally generated over 1 million views on his SlideShare content. He also discusses content curation tactics, Snapchat and Anchor. Don’t forget to subscribe to…
003: Backlinko’s Content Process Revealed With Brian Dean
Mar 22, 2016 • 60 min
Brian Dean lifts the curtain on his content creation process for Backlinko. He reveals how many unique visits Backlinko.com gets per month (it’s a LOT), a secret project he’s working on, how to keep your email newsletters out of the promotions tab – and…
002: AJ Kohn on Rankings, SEO Pyschology & Five Foot Web Design
Mar 17, 2016 • 57 min
Episode 002 Guest – AJ Kohn Summary / Dan’s Notes If you care at all about SEO in the modern age, you definitely want to tune in to this episode. AJ is a true expert, helping such clients as Pinterest and Airbnb with their SEO. You can find AJ on Twitter…
001: Marie Haynes on Google Penalties
Mar 16, 2016 • 40 min
Summary / Dan’s Comments What a treat it was to have Marie Haynes as our first guest! Despite a few Skype troubles, we were able to get a info-packed session recorded. If you’re someone who wants to be up to date on Google penalties and algorithms such as…
Intro: Why This Show Exists & How To Use It w/Dan Shure
Mar 15, 2016 • 16 min
I am very excited to officially announce “Experts On The Wire”, our new Digital Marketing Podcast. Our mission is to bring expert digital marketing information to fellow marketers, business owners, startup founders, entrepreneurs and the like. Most…