OPT-IN! — A Marketing and Sales Podcast

OPT-IN! — A Marketing and Sales Podcast

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Welcome to the OPT-IN! podcast. Each week we talk with industry influencers and dig into the marketing and sales strategies that have made their businesses successful.
Content Marketing Mistakes to Avoid Like the Plague
Jul 21, 2016 • 32 min
Today we’re sitting down with Joanna Weibe to talk about the content marketing mistakes you need to avoid like the plague. Joanna is the founder of Copy Hackers—a service that helps startups accelerate their growth through content marketing. They…
Listen First - The Art of Hiring the Best Sales People Possible
Jul 14, 2016 • 33 min
Today we’re sitting down with Andy Paul to talk about the secrets to hiring the best salespeople to take your business to the next level. We’ll talk about what a good first sales hire looks like for most companies, the best questions to ask a…
All Aboard the Live Video Hype Train
Jun 30, 2016 • 32 min
Today we’re sitting down with Alessandra Colaci to talk about the rise of live video platforms like Facebook Live and Twitter’s Periscope. We’ll talk about why live video could be a compelling addition to you digital marketing strategy, what it…
Are Kitten YouTube Videos the Secret to Time Management?
Jun 8, 2016 • 22 min
Today we’re sitting down with Nick Raithel to talk about something I struggle with Every. Single. Day. Time management. We’ll talk about the secrets to managing your time effectively, what tools you should be leveraging to make time…
Leveraging Empirical Content Marketing to Accelerate Sales
May 18, 2016 • 28 min
Today we’re sitting down with Alessandra Colaci to talk about the rise of live video platforms like Facebook Live and Twitter’s Periscope. We’ll talk about why live video could be a compelling addition to you digital marketing strategy, what it…
What to Do When Your Market Changes Quickly
May 4, 2016 • 30 min
Dave Balter, founding CEO of companies like BzzAgent and Smarterer, sits down with us to talk about what marketers need to do when their market changes quickly. We’ll also chat about the value of word of mouth marketing in 2016, why top 5 lists…
Google Secrets to Dominating Your Mobile App Advertising
Apr 27, 2016 • 28 min
Max Ade, Team Lead on Google’s Mobile App User Acquisition team, sits down with us to talk about the secrets to mastering your mobile app advertising. We’ll chat about when businesses should start thinking about building a mobile app…
Startup L. Jackson on Why Vanity Metrics Suck
Apr 20, 2016 • 30 min
Parker Thompson, aka Startup L. Jackson, sits down with us to talk about the meteoric rise of Twitter’s most popular startup parody account. We’ll cover what it was like to be the man behind the mask, why vanity metrics can be hurtful to…
Secrets to Hiring a Digital Advertising Agency
Apr 13, 2016 • 23 min
Margaret Lawrence, ex-Google Chief of Staff, sits down with us to discuss the secrets to hiring a rockstar digital advertising agency. We’ll cover what to look for when hiring an agency for the first time, and why hiring an agency…
Why Every Business Should Have a Podcast
Apr 6, 2016 • 31 min
Allison Behringer, host of the smash-hit podcast The Intern, sits down with us to discuss why ever business should use podcasting to engage their customers. We’ll cover what you need to know when launching your first podcast, how to…
How the Internet is Training the Next Generation of CMOs
Mar 23, 2016 • 33 min
Trevor Lynn, CMO at Social Tables, sits down to talk with us about how the internet is training the next generation of technology CMOs. We’ll also cover using company culture as a marketing tool, and how to adapt your marketing strategy…
Hiten Shah on Batman, Robin, and the Success of Kissmetrics
Mar 16, 2016 • 31 min
Hiten Shah, founder of Crazy Egg, Kissmetrics, and Quick Sprout, sits down with us to discuss how content marketing has played a role in the success of his companies. We’ll also talk about how to create meaningful content that resonates with…
Why Your Facebook Ads Strategy Isn’t Working
Mar 16, 2016 • 22 min
Soso Sazesh, founder of Growth Pilots, sits down with us to discuss why so many businesses fail when it comes to building out a Facebook Ads strategy. Soso has helped companies like Wordpress, Intuit, and Kissmetrics grow their customer-base…
SEMrush on Building Relationships to Catapult Your Content Marketing Strategy
Mar 16, 2016 • 20 min
Tara Clapper, blog editor at SEMrush, sits down with us to talk about building relationships to catapult your content marketing strategy. We also cover where content marketers can go to find their audience, how to capture that audience once…
What College Parties Can Teach You About Marketing
Mar 11, 2016 • 26 min
Kyle York, Chief Strategy Officer at Dyn, sits down with us to talk about how he led Dyn’s marketing and sales efforts to millions of dollars in revenue, hundreds of employees, and a $38 million Series A round of funding. We’ll also talk about some of…