Getting2Alpha

Getting2Alpha

getting2alpha.com
Wanna innovate faster and smarter? Getting2Alpha pulls back the curtain on how breakthrough innovators bring their ideas to life - and delivers actionable tips to help you bring innovative ideas to life. You’ll meet luminaries who’ve created genre-def


John Hagel: The Future of Work
Dec 12, 2018 • 40 min
I first learned about John Hagel in the late 1990s, when I was elbow-deep in community-building — working as a systems designer & UX leader on Ultima Online and eBay. One of my clients gave me John’s book, Net Gain: Expanding markets through virtual…
Schwark Satyavolu: The Future of Fintech
Dec 5, 2018 • 40 min
Schwark Satyavolu is a serial entrepreneur and early-stage investor at Trinity Ventures. After founding and growing several innovative startups in the fintech space - a journey that included a stint as an executive at Mastercard - Schwark is now building…
Siqi Chen: How to find vision/market fit
Nov 21, 2018 • 36 min
I first met Siqi Chen at a Lightspeed CEO dinner hosted by Jeremy Liew. We bonded over our mutual love of product design and fascination with customer engagement. Ever since, I’ve followed Siqi’s career from Zynga product lead to fast-pivoting startup CEO…
BJ Fogg: Tiny Habits and the search for truth
Nov 21, 2018 • 47 min
BJ Fogg is a shining light in the often murky field of behavioral science. His Stanford Lab was Ground Zero in the Facebook Platform explosion of 2007. He’s now pioneering the influential “Tiny Habits” training program that’s finding it’s way into popular…
Tracy Rosenthal-Newsom: Playtesting and customer empathy
Nov 21, 2018 • 52 min
Tracy Rosenthal Newsom is an award-winning game producer and product leader who brought you hits like Rock Band and Dance Central. I worked with Tracy in the early days of bringing Rock Band to life - and learned so much from her. In many ways, we’ve…
Jeri Ellsworth: Invention as a way of life
Nov 19, 2018 • 52 min
Jeri Ellsworth: Invention as a way of life
David Vogler: Making media on the cutting edge
Oct 17, 2018 • 43 min
I first met David Vogler during the early, heady days of the Web, when we worked together to craft Nickelodeon’s first online presence. David went on to lead creative teams at Disney, Hearst, NBC Universal, and other leading brands. He’s now the Head of…
Bob Moesta: Innovation Rules
Oct 2, 2018 • 33 min
Bob Moesta is the CEO and President of the Re-Wired group, a consultancy specializing in demand-side innovation. Bob and his team help large companies innovate with demand-side techniques and learn methods - meaning that he helps them validate market…
Bob Moesta: From Nothing to Something
Sep 26, 2018 • 27 min
Bob Moesta is the CEO and President of the Re-Wired group, a consultancy specializing in demand-side innovation. Bob and his team help large companies innovate with demand-side techniques and learn methods - meaning that he helps them validate market…
Michael John: Training the next generation of game designers
Sep 12, 2018 • 37 min
Michael John runs the Games and Playable Media masters program at UC Santa Cruz, where he and his team work to transform eager game students into industry-ready designers. Michael has a long and storied history in games. Ever heard of Spyro the Dragon -…
Brian Norgard: Simple, Fun and Useful
Jul 11, 2018 • 37 min
Brian Norgard is a serial entrepreneur - expert team-builder - and currently Chief Product Officer at Tinder, the massively successful dating app. Brian knows a thing or two about how to grow and evolve successful products - and it’s NOT about chasing…
Howard Rheingold: The subtle art of collaboration
Jul 3, 2018 • 33 min
Howard Rheingold is a colorful character in every sense of the word. From his psychedelic painted shoes to his extraordinary legacy of ground-breaking visionary books, Howard offers a unique and incisive approach to creativity, learning and…
Casey Winters: Turning startups into rocketships
Jun 26, 2018 • 31 min
Intro Casey Winters is a growth specialist who understands how to blend qualitative and quantitative data to get massive and sustained results. Casey learned his craft at GrubHub and Pinterest, and then moved on to Greylock - the storied investment firm -…
Jason Hreha: Where behavioral science meets product strategy
Jun 19, 2018 • 39 min
Jason Hreha is a product leader at Walmart, where he works across the company to run smart experiments and infuse the retail giant with effective digital design. Jason has an academic background in psychology and neuroscience - and has learned through…
Jeff Patton: Beyond story-mapping: the evolution of agile product design
Jun 12, 2018 • 21 min
Jeff Patton is well-known as the father of story-mapping - a visual way of mapping out and prioritizing your product backlog. Jeff is someone who deeply understands how teams come together to build products - and where that process can go off the rails.…
Steve Hoffman: The Process of Radical Innovation
Jun 5, 2018 • 36 min
Steve Hoffman is a force of nature - and an amazing human. Known affectionately as “Captain Hoff” Steve is a serial entrepreneur, angel investor, and CEO of Founders Space, an one of the world’s leading incubators with over 50 partners in 22 countries.…
Karl Kapp: The surprising power of failure
May 29, 2018 • 24 min
Karl Kapp is a influential leader in the learning and development space. He wears many hats: a professor of Instructional Technology Professor at Bloomsburg University, author of 5 books, and a popular speaker and consultant on learning technology and…
Lee LeFever: The art and science of explanation
May 23, 2018 • 24 min
Lee LeFever and his wife Saachi pioneered a form of visual communication called “explainer videos.” They run Common Craft, an animated video production company - and a training spinoff, the Explainer Academy, that empowers anyone to create better, clearer…
The Future of Consumer Tech Investing
May 16, 2018 • 26 min
Jeremy Liew is a managing partner at Lightspeed, a global investment firm. Jeremy specializes in the consumer segement - including investments in Snapchat and The Honest Company. Join us and discover what a top-tier SIlicon Valley VC thinks about the…
Merci Victoria Grace: Product vision meets collaborative leadership
May 9, 2018 • 38 min
When I first met Merci Victoria Grace, she was fresh out of school and leading a wildly innovative game project. Fast-forward to today, she’s a talented & accomplished product manager, most recently leading growth at Slack. Her blend of creativity,…
Gina Bianchini on the power of passionate interest networks
Jul 12, 2017 • 27 min
Gina Bianchini is a visionary entrepreneur with deep experience in social software and online communities. Gina co-founded the pioneering social platform Ning, and is taking what she learned from that experience into her current project, Mighty Networks -…
Jeff Atwood on building communities and customer feedback loops
Jul 5, 2017 • 35 min
Jeff Atwood is the co-founder of Stack Overflow - he played a major role in bringing that influential Q&A network to life. Jeff now brings his community-building prowess to Discourse, a fast-growing community SAAS company. Jeff knows all about the fear,…
Josh Elman on the dynamics of online social experiences
Jul 5, 2017 • 43 min
If you want to get a feeling for Josh Elman’s career, just trace the history of modern social networks. Josh held increasingly senoir roles at RealNetworks, LinkedIn, Facebook, and Twitter. Now he’s now supporting the next generation of breakthrough…
Steve Vassallo on the next chapter of design thinking
Jun 28, 2017 • 32 min
Steve Vassallo trained as a mechanical engineer, studied design thinking at Stanford, and worked at IDEO as a award-winning product designer. Now he’s an early-stage investor at Foundation Capital, where he helps founders bring world-changing ideas to…
Tim Chang on the Rise of Transformational Tech
Jun 21, 2017 • 26 min
Tim Chang is a polymath, a longtime Burner, an accomplished musician, and a forward-looking VC who invests in the positive side of technology. As Managing Director of Mayfield, Tim blends his background in engineering and business development with a…
Tony Ulwick outcome-driven innovation and jobs-to-be-done
Jun 14, 2017 • 38 min
Tony Ulwick, is one of the pioneers who brought us the jobs-to-be-done approach to product innovation. Tony’s breakthrough idea was to uncover and leverage latent customer needs - something he calls outcome-driven innovation. In his new book, “Jobs to be…
Jared Spool is educating the next generation of UX designers
May 28, 2017 • 35 min
Jared Spool is a legend in user interface design. Through his pioneering consultancy, User Interface Engineering, he’s helped hundreds of teams create more usable and delightful software. Jared’s latest project is Center Centre — a 2-year college for UX…
Jim Scheinman on the evolution of social software
May 17, 2017 • 39 min
Jim Scheinman is a lifelong entrepreneur who’s spent the last two decades working at the forefront of social software. As an early employee of Friendster and Bebo, Jim rode out the first big social media wave. Now he’s helping the next generation of…
Jeff Veen on deep collaboration and building innovative teams
May 10, 2017 • 34 min
In the short history of web design, Jeff Veen is a true pioneer. In his work for Wired, Adaptive Path, Google, Adobe, and now True Ventures, Jeff has been pushing the boundaries of online publishing and Web interactivity for decades. He’s worked with some…
Cindy Au on finding success by saying NO (to the right things)
Apr 23, 2017 • 33 min
As the former VP Community at Kickstarter, Cindy Au managed the fast-growing crowdfunding community through a major growth phase, and balanced the competing needs of campaigners and funders. Cindy cut her teeth in New York’s tech scene - and she’s got…
Richard Garriott on systems thinking and meaningful challenges
Apr 21, 2017 • 50 min
Richard Garriott is a pioneering game designer, gifted world-builder second-generation astronaut, arctic explorer - and ever-inspiring creative force. I first met Richard when I was teaching online community design at Stanford; half my class was in the…
Cindy Alvarez on customer research and iterative development
Sep 17, 2016 • 38 min
Cindy Alvarez is an expert in customer research and iterative development. She’s the author of Lean Customer Development, a hands-on guide for validating product and feature ideas. She’s worked for small and medium-sized startups - and now runs user…
Dan Olsen on rapid prototyping and smart MVP development
Sep 14, 2016 • 33 min
Dan Olsen is a seasoned product manager - and the author of the Lean Product Playbook, a soup-to-nuts handbook for doing smart product management with Lean principles. Dan runs the Lean Product & Lean UX meetup in Silicon Valley, where he brings…
Teresa Torres on product discovery & re-imagining organizational change
Sep 7, 2016 • 27 min
Teresa Torres is a rising star in product management, and the author of the popular “Product Talk” blog. She’s got an eclectic background in cognitive science, UX design, startup management and organizational change - which gives her a unique perspective…
Mike Sellers on super-powered mental models & the bright future of AR gaming
Sep 1, 2016 • 21 min
Mike Sellers is a pioneering social game designer turned academic. Long before World of Warcraft was a world-wide hit, Mike & his merry crew of innovators - including John Hanke, the driving force behind Pokemon Go - created Meridian 59, the first…
Irene Au on design leadership and experience-driven organizations
Aug 31, 2016 • 38 min
Irene Au is a design leader and UX expert with deep experience in team-building. She’s currently an operating partner at Khosla Ventures, where she works with startup CEOs to make their designs great. Irene started her career at Netscape - then moved on…
Matt Leacock on cooperative game design
Aug 31, 2016 • 34 min
Matt Leacock is a board game designer and UX expert. His first big hit, Pandemic, is a cooperative board game where you team up with others to save the world from virulent diseases. In his latest game, Pandemic Legacy, Matt extends the core Pandemic…
Kevin Kelly explains how to embrace the inevitable technology trends shaping our future
Aug 3, 2016 • 33 min
Kevin Kelly is is a multi-talented creator and deeply insightful futurist. His latest book, The Inevitable, lays out the twelve technological forces that will drive change over next thirty years and weaves together a convincing story about how these…
Jeff Gothelf on Lean UX & enterprise change management
Aug 1, 2016 • 27 min
If you’ve ever struggled to get your team or organization to adopt Lean principles that really work - this interview is for you. Jeff Gothelf is a Lean UX expert who specializes in enterprise software & change management. In his new book, Sense & Respond,…
Dennis Crowley on whispering bots, crowd-sourced maps & the future of location-based experiences
Jul 29, 2016 • 49 min
Dennis Crowley is the founder and executive chair of Foursquare - a company whose location-based technology is used by Uber, Apple, and others. Dennis a pioneer in location-based social experiences - and an endlessly creative serial entrepreneur who knows…
Raph Koster on the nature of gaming
Jun 6, 2016 • 27 min
Raph Koster is a leading expert in social gaming worlds. He’s best known for his work seminal MMOs like Ultima Online and Star Wars: Galaxies - and his influential book “A Theory of Fun” - a must-read if you want to understand the deep connection between…
Paul Adams on the future of product design
Apr 6, 2016 • 39 min
Paul Adams is a Dublin-based designer, researcher and product manager with a storied career. He’s played influential roles at both Google and Facebook — and now runs product at a fast-growing customer communications startup called Intercom. Paul and his…
Tony Stubblebine on the future of online training
Mar 30, 2016 • 43 min
Tony Stubblebine is a product creator and entrepreneur who got his start working at Odeo and Twitter - and now runs an innovative training and education company called Coach.me. Tony has a unique perspective on finding product/market fit - and a long…
Christina Wodtke on Design Thinking, Distributed Cognition & OKRs
Mar 23, 2016 • 40 min
Christina Wodtke is a designer, educator and author who’s worked for a string of iconic Internet companies - Yahoo, LinkedIn, MySpace, and Zynga. Now she teaches design thinking, story structure and how to use OKRs (Objectives & Key Results) - with her…
Mimi Ito on Minecraft and progressive learning
Mar 9, 2016 • 34 min
Today we’re talking with Mimi Ito - an educator and anthropologist turned startup founder. Mimi & her co-founders run an innovative education startup that offers summer camps, after school programs and coding classes on custom Minecraft servers. My…
Samuel Hulick on building better products with smart onboarding and iterative design
Mar 2, 2016 • 30 min
Samuel Hulick is a user onboarding expert who runs a popular website called useronboard.com where he deconstructs the initial experience of popular apps and services. I first met Samuel in Amsterdam, where were were both speaking at TNW Europe. We clicked…
Steve Portigal on active listening & leaving your world view at the door
Feb 15, 2016 • 33 min
Steve Portigal a world-class expert in customer research, and the author of Interviewing Users, a practical handbook oh how to get the most value from customer interviews. In this podcast, Steve pulls back the curtain on his professional journey and…
Designing Business with Erika Hall
Feb 2, 2016 • 33 min
Erika Hall is the co-founder of Mule Design, and the author of “Just Enough Research” - a handbook for improving design with smart, effective user research. Erika uses business goals to focus a project - and targeted customer insights to inform the…
Getting2Alpha Season 1 Highlights with Amy Jo Kim & Kenneth Lim
Jan 5, 2016 • 30 min
Join us for a look back at the highlights and key themes of the first season of Getting2Alpha - the podcast about how creative people bring their idea to life.
How does Jon Radoff build innovative games around iconic brands?
Dec 8, 2015 • 53 min
Jon Radoff is the CEO of Disruptor Beam, an independent studio building social games for beloved brands like Game of Thrones and Star Trek. Jon combines a deep love for strategy games with a knack for innovation. He’s got great stories to tell about…
Hiten Shah on the emotional side of building a business
Nov 30, 2015 • 30 min
Hiten Shah is a serial entrepreneur and startup advisor who loves to create and grow businesses. He’s is the co-founder of two software-as-a-service companies: Crazy Egg and KISSmetrics - and co-host of The Startup Chat - a podcast that offers actionable…
Sharpen your sword as a game designer with Eric Zimmerman
Nov 12, 2015 • 33 min
Peek inside the creative mind of Eric Zimmerman - a multi-talented game designer, educator and artist who never stops innovating. A self-described Play-Test Fundamentalist, Eric teaches at the NYU Game School and co-creates innovative experiences on the…
Katherine Isbister on Games & Emotions
Oct 9, 2015 • 30 min
Katherine Isbister is well-known for her work exploring how emotions are evoked through interactive entertainment. She’s an accomplished game designer and educator who works with students and collaborators to bring innovative ideas to life. Her new book,…
Blair Ethington: High Fashion meets Augmented Reality
Sep 19, 2015 • 23 min
Blair Ethington is a product manager turned game creator - with a passion for numbers and a knack for innovation. At Crowdstar, she’s VP of Covet Fashion - a innovative mobile game with over 3 million monthly players who like to dress-up in real-world…
Erin Hoffman on social activism, learning games, and how designers shape the world
Aug 26, 2015 • 28 min
Erin Hoffman is a game designer and fantasy novelist - with a passion for social activism and projects with a purpose. She’s currently lead game designer at GlassLabs, a Gates-foundation initiative where she creates assessment-based learning games for…
Jesse Schell on Virtual Reality, Transformational Gaming, and juggling
Jul 21, 2015 • 32 min
Jesse Schell is a game designer, educator and product leader. His approach is fun, playful and enlightening - and his experience spans theme park design, interactive entertainment, educational games and juggling. Come hear Jesse reveal the magical roots…
Chelsea Howe on love, desire and submission to ritual in gaming
Jul 21, 2015 • 42 min
Chelsea Howe wears many hats: indie game designer, community organizer of local game jams & QGCon, a Creative Director of Electronic Arts Mobile, creator of successful mobile games, and champion of underdogs and outsiders everywhere. She’s not afraid to…
Can a game bring Thoreau’s Walden to life?
Jun 4, 2015 • 38 min
Tracy Fullerton is a player and maker of games. Her most recent game, “Walden,” puts you - the player - inside Thoreau’s Walden Pond experiment. Tracy runs the USC Digital Media and Games program - the top game design school in the country, according to…
Laura Klein on design-led growth hacking & customer development
Jun 4, 2015 • 30 min
Laura Klein a customer development ninja. She runs the “Users Know” website, and wrote UX for Lean Startups. In this episode, we explore design-led growth hacking, ninja user research techniques, and how to turn your hot idea into a high-learning MVP.…
Dan Cook on indie life, remote collaboration, and the magic of small groups
May 24, 2015 • 34 min
Dan Cook is a pioneering co-op game designer, co-founder of Indie game studio Spry Fox, author of the legendary Lost Garden website, and a truly inspiring and insightful guy. Dan has a deep understanding of social dynamics in online gaming - our…