Push Pull Sales & Marketing

Push Pull Sales & Marketing

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Each episode we provide you with sales & marketing strategies that you can implement immediately into your own business. PushPullSales.com —- Instagram.com/PushPullSales Twitter.com/PushPullSales Facebook.com/PushPullSales


10 Stories Great Leaders Tell - New Book by Paul Smith (ep 70)
Oct 12 • 35 min
Paul Smith is back for a third episode! Paul is an expert in storytelling & how it applies to business. He has certainly done his research in this field, & now he is able to share it with us in a very meaningful way. His most recent book, The 10 Stories…
Plan an Entire Year of Content (ep 69)
Dec 12, 2018 • 23 min
Take the time this week to sit down, brainstorm, and create a plan for an entire YEAR’s worth of content! In this episode, Shari talks about popular topics month by month and outlines how to get started with your own content strategy.…
Make Things Happen QUICKLY with Jeremy Dale (ep 68)
Dec 5, 2018 • 43 min
Jeremy Dale has been involved in massive launches like the Motorola Razr and Pokemon! Him and Marcello discuss the importance of having your mind right and staying agile enough to disrupt norms with a punk rock attitude (check out his book on this topic…
Finish Out the Year Strong with these Sales Strategies (ep 67)
Nov 30, 2018 • 36 min
As we head toward the New Year, you might be feeling added pressure to hit your numbers. In this episode, Marcello and Shari discuss sales strategies to close out the year strong as well as tips that you should be using throughout the year!…
Interview with Paul Smith - Author of Sell with a Story (ep. 31)
Jul 13, 2018 • 52 min
Paul Smith is an expert in storytelling & how it applies to business. He has certainly done his research in this field, & now he is able to share it with us in a very meaningful way. His most recent book, Sell with a Story, walks you through the…
Stop Selling and Start Leading - Interview with the Co-Author (ep. 66)
Apr 18, 2018 • 39 min
In this episode, Marcello speaks with Deb Calvert, the co-author of Stop Selling and Start Leading. They discuss 5 leadership principles for selling, how to navigate organizational changes, and what buyers respond well to. Deb is also offering the first…
Marketing Advantages of Being a Small Business (ep. 65)
Mar 20, 2018 • 25 min
Many small businesses don’t have designated marketing staff or much of a marketing budget, but that doesn’t mean that you can’t have a very successful marketing strategy. Small businesses actually have the advantage when it comes to marketing, especially…
Integrations that Save Sales Reps Time (ep. 64)
Mar 7, 2018 • 42 min
Marcello speaks with Brandon from Cirrus Insight about how sales reps can save time and companies can speed up the sales process. They discuss CRM integration, email marketing flows, and app fatigue in the business place. Music: Bensound.com
No, You Don’t Need a “Blog” (ep. 63)
Feb 21, 2018 • 29 min
Blogging in a traditional sense isn’t necessarily helpful to businesses. It is a concept that is starting to fade away, and I don’t want you to spend needless time blogging. Instead, I want you to rethink your purpose for creating content and be strategic…
Sales Fundamentals for Success with Jeb Blount (ep. 62)
Jan 17, 2018 • 43 min
Today, Marcello is speaking with Jeb Blount. He is the best-selling author of 9 great sales books, a speaker, & the founder of SalesGravy.com - a sales job community, which is extremely helpful to job seekers & employers. Music: BenSound.com
Adapting to Change as a Content Publisher with Dan Seaman (ep. 61)
Jan 3, 2018 • 44 min
In this episode, Shari speaks with Dan Seaman who is the head of Engagement Tools at Viafoura. Through his position he leads in the development of real-time SaaS solutions leveraged by over 600 media companies worldwide. Dan has been involved in digital…
Discovering Your Company’s DNA with Andy Cunningham (ep. 60)
Dec 6, 2017 • 47 min
Shari speaks with Andy Cunningham, who is the founder and president of Cunningham Collective, a marketing, brand, and communication strategy firm dedicated to bringing innovation to market. She is also the author of Get to Aha! Discover Your Positioning…
Capturing Email Addresses with Quizzes with Josh Haynam (ep. 59)
Nov 29, 2017 • 38 min
Today I am speaking with Josh Haynam the founder of the interactive quiz builder: TryInteract.com. Josh struggled to grow his business for 3 years before hitting a key turning point & growing by 300% within 10 months. He is going to be sharing what has…
Sell without Being Sleazy with Michelle (ep. 58)
Nov 14, 2017 • 39 min
Today, I am speaking with Michelle Weinstein. She is sales strategist who specializes in helping entrepreneurs learn how to sell without being sleazy! She has pitched her way onto Shark Tank, raised over $1M for her last company, & has gotten her products…
Sell the Way Your Customers Want to Buy with Kristin Zhivago (ep. 57)
Oct 25, 2017 • 48 min
In this episode, Shari speaks with Kristin Zhivago. She is the president and founder of Zhivago Partners, a digital marketing management company, she speaks worldwide about the customer’s buying process, and is the author of Roadmap to Revenue: How to…
Creating & Promoting a Blog Post - Beginning to End (ep. 56)
Sep 29, 2017 • 21 min
In this episode, Shari talks about the various steps involved in publishing & promoting an article for a website. There are a lot of small pieces that go into each & every article, & the hope is that this episode will spark some new ideas for you! Music:…
Your No Fear Career with Robin Fisher Roffer (ep. 55)
Sep 6, 2017 • 27 min
Robin Fisher Roffer is one of the world’s premiere brand strategists having launched and reinvented huge brands such as Animal Planet, CNN, Comedy Central, Discovery, Disney Channel, FOX, Lifetime, and MTV - just to name a few! In this episode, Robin and…
Experiential Marketing Meets Tech with Steve Alexander (ep. 54)
Aug 30, 2017 • 42 min
Marketers are turning to tech companies to aid in their experiential marketing efforts to help their brands and events stand out from the crowd. In this episode, Shari speaks with Steve Alexander who is an emerging tech expert and the CEO of MVRK. They…
Don’t Be Afraid of the Internet (ep. 53)
Aug 24, 2017 • 35 min
While working with various businesses, Shari has heard similar fears about the internet and digital media come up time and again. Businesses fear that their content will be met with spammers and trolls, but by avoiding digital media, they are avoiding…
Branding & Logo Design Advice with Yali Saar (ep. 52)
Aug 2, 2017 • 47 min
In this episode, Shari is speaking with Yali Saar who is the co-founder of Tailor Brands, which is a company that helps you create professional logos within minutes. We have used Tailor Brands for both this podcast & the parenting website that I…
Interview with Stan Sher - President of Dealer eTraining (ep. 51)
Jul 19, 2017 • 52 min
In this episode, Marcello & Stan talk about the evolution of car buying & selling models, current trends, compliance for automotive sales reps, & more. Stan focuses on the automotive industry specifically, & helps dealership owners & sales reps improve…
Why We Started the Podcast (ep. 50)
Jul 5, 2017 • 48 min
For episode 50, Marcello & Shari sit down to talk about the podcast! They talk about why they started Push Pull Sales & Marketing, what they’ve learned along the way, which tools & resources they use, & how they manage it all. Music: Ben
Write Great Website Copy (ep. 49)
Jun 28, 2017 • 32 min
Your website needs to look clean, needs to work seamlessly, but it also needs succinct & effective content. The best website copy communicates quickly & clearly with each & every visitor to the site (whether they are browsing on desktop or mob
Mistakes I’ve Made in My Sales Career (ep. 48)
Jun 21, 2017 • 34 min
In this episode, Marcello talks about some of the mistakes that he’s made throughout his sales career. As well as, what he’s learned from those mistakes.
Interview with Jon Gordon - Author, Speaker, Consultant (ep. 47)
Jun 14, 2017 • 22 min
Marcello speaks with Jon Gordon, author of The Energy Bus, The Power of Positive Leadership, & 13 others! They discuss leadership, dealing with negativity in the workplace, & changing company culture.
Create Better Emails (ep. 46)
Jun 7, 2017 • 22 min
In this episode, Shari talks about creating better emails by considering your writing, design, subject lines, calls to action, & more. She covers somes Do’s & Dont’s & provides examples along the way.
Interview with Jenn Scalia – Best-Selling Author, Consultant, & Entrepreneur (ep. 26)
Apr 11, 2017 • 43 min
In this episode, Shari speaks with Jenn Scalia. She shares information that has helped her grow her business from nothing to $500k in just two years. Jenn has great insight into what it takes to become a successful entrepreneur, & I loved hearing her…
Interview with Kurt Mortensen – Author of Maximum Influence (ep. 25)
Apr 11, 2017 • 62 min
Marcello had the pleasure of speaking with Kurt Mortensen in this episode. Kurt is a best-selling author, podcaster, consultant, & a dad to four children! He obviously has a lot going on & a lot of knowledge & experience to back it up. His main focus is…
Automation in Sales & Marketing (ep. 24)
Apr 11, 2017 • 37 min
In this episode we discuss the pros & cons of automation in business. Automation can be a valuable tool when used well, but like anything else… you need to have the great content & people behind automation to make it successful. We go over a few things…
Interview with Nikolaus Kimla – CEO of Pipeliner CRM (ep. 23)
Apr 11, 2017 • 58 min
We have another interview for this episode where Marcello speaks with Nikolaus Kimla. He is the CEO of Pipeliner CRM & very knowledgeable in the realm of sales & business in general. Nikolaus has a clear passion for the sales industry, & he created…
Interview with Doug Stewart: TEDx Speaker, Dale Carnegie Instructor, & Director of Training (ep. 22)
Apr 11, 2017 • 48 min
Special thanks to Doug Stewart for reaching out & making this interview happen! Him & Marcello provide a lot of great info & insight into the sales industry. It is clear that Doug keeps busy & has a passion for what he does. He is able to balance a…
Pricing Strategies (ep. 21)
Apr 11, 2017 • 39 min
We all like to think that we make rational purchasing decisions, but the reality is that the majority of purchases are emotional on some level. In this episode, we talk about some of the psychology & strategies behind pricing your product or services. You…
Appointment Setting (ep. 20)
Apr 11, 2017 • 45 min
When contacting new leads, you are almost always met with some sort of objection from your potential customer. In this episode, we do some role playing to give you examples of how to handle the most common types of objections – “don’t need it,” “don’t…
Get to the Point (ep. 19)
Apr 11, 2017 • 33 min
Time is money, right? So let’s get to the point. Getting your message across quickly is beneficial to you & your customer. It takes more effort & preparation to be clear & concise, but it can help close sales, gain leads, & establish credibility. Our…
Sales Presentations (ep. 18)
Apr 11, 2017 • 37 min
The key points for any sales presentation include: prepare up front, know how much time you have, know who you’re talking to, make your strongest argument first, prepare for worst case scenarios, & save time for the close. Resources: PikToChart.com &…
Target Audience & Lead Generation (ep. 17)
Apr 11, 2017 • 38 min
Marketing & selling to your target audience is a great way to increase the efficiency of your sales process & improve your conversion rate. In this episode, we discuss some ideas surrounding leads from both the marketing & sales perspectives. If you’re…
How to Coach Outside Sales Reps (ep. 16)
Apr 11, 2017 • 29 min
As a business owner or as a sales manager, it is very important to be able to train new outside sales reps. You don’t want to just throw them into things to test if they will sink or swim so here are a few suggestions to help coach outside sales reps… You…
Shorten the Sales Cycle (ep. 15)
Apr 11, 2017 • 38 min
It’s simple math… the shorter the sales cycle, the more you can sell. In this episode, we cover many of the ways that you can shorten the sales cycle regardless of your business, product, or service. Don’t put pressure on people for things out of their…
Nice Ways to Get Ahead (ep. 14)
Apr 11, 2017 • 29 min
You want it all, but you don’t have to stoop too low to get it. Getting ahead in business doesn’t have to mean leaving a trail of destruction behind you. We dive into some of the basics listed below and share how we firmly believe that being a good,…
Ask the Right Questions to Get the Sale (ep. 45)
Mar 29, 2017 • 41 min
Marcello gives specific examples of which questions to ask & when to ask them in various sales scenarios. The sales industry is continually changing, & what worked in the past won’t necessarily work today. Stay up to date with your tactics & k
Interview with Marylou Tyler - Fortune 1000 Consultant (ep. 44)
Mar 16, 2017 • 40 min
Marylou Tyler is an author, CEO, & a Fortune 1000 consultant. Marcello & Marylou discuss the beginning stages of pipeline management such as role segmentation & specialization within the sales process.
Mindset & Motivation for Sales Reps (ep. 43)
Mar 2, 2017 • 41 min
Marcello goes into details about how sales reps can improve their mindset heading into various sales situations. We also discuss the importance of finding that baseline that is best for you & your personality. Look to your sales team to help you with both…
Using Instagram for Business (ep. 42)
Feb 22, 2017 • 49 min
Shari and Marcello talk about how to use Instagram for your business. They discuss how to build a following, use of hashtags, content ideas, & other instagram strategy. Shari has created multiple, successful Instagram accounts including the @PushPullSales…
Interview with Tom Hopkins - Sales Legend and Best-Selling Author (ep. 41)
Feb 2, 2017 • 42 min
Marcello had the honor of speaking with Tom Hopkins for this episode. Tom has sold over a million copies of his book, How to Master the Art of Selling, & you currently have the opportunity to sign up for his Advanced Sales Academy. Listening to this…
Interview with Louie La Vella - Entertainment Branding Expert (ep. 40)
Jan 25, 2017 • 62 min
Louie La Vella is a former music TV host who has become an entertainment branding expert. Louie crafts social marketing & branding strategies that result in hugely successful events, concerts, & festivals. The tools & experience that Louie uses in the…
Interview with Coyte Cooper - Best-Selling Author & Speaker
Jan 18, 2017 • 54 min
Coyte Cooper is a speaker, coach, & an Amazon best-selling author, as well as being a world-class athlete. In this episode, Coyte talks to Marcello about some of the life-lessons that he has learned through wrestling, & how he made the leap from b
Territory Management for Outside Sales Reps (ep. 38)
Jan 12, 2017 • 39 min
In this episode, Marcello & Shari discuss the different elements that go into territory management, & why managing your territory well is so important. Marcello introduces some of the key concepts that he focuses on such as: Routing, Resources, Research,…
Interview with Henry Geddes - Professional Photographer & Creator of Chatlight (ep. 37)
Dec 21, 2016 • 40 min
Henry Geddes is the creator of Chatlight, which is an affordable lighting tool to help make your livestreams, photos, & other images look more professional. He is a professional photographer who was looking to bring a simple solution to the mass market -…
Interview with Dinesh K - Founder, Mentor, Speaker, Entrepreneur (ep. 36)
Nov 30, 2016 • 47 min
Dinesh K is a founder, mentor, speaker, & entrepreneur who has been involved in over 13 companies. He encourages people to ask the right questions, navigate difficult decisions, & seek out tough answers in order to transform your business. Shari & Dinesh…
Second Interview with Paul Smith - Author, Speaker, Podcaster, & More (ep. 35)
Nov 21, 2016 • 48 min
Paul Smith is back for a second episode, & this time Marcello had the chance to speak with him. Paul is an expert in storytelling & how it applies to business. He has certainly done his research in this field, & now he is able to share it with us in a…
Overview of The Challenger Sale (ep. 34)
Nov 15, 2016 • 33 min
In this episode, we cover the basics of the book The Challenger Sale. This book explains that there are 5 selling profiles, & we go over the basics of each one. The 5 selling profiles are as follows: The Hard Worker, The Lone Wolf, The Relationship…
Interview with Anthony Iannarino - Author of The Only Sales Guide You’ll Ever Need (ep. 33)
Nov 10, 2016 • 35 min
Author, speaker, & fellow podcaster Anthony Iannarino joins Marcello on the podcast for this episode. Anthony’s latest book The Only Sales Guide You’ll Ever Need is doing really well… like USA Today bestseller well, & it is easy to see why. Anthony shares…
Interview with Nick Raithel – Creator of The 7-Hour Book (ep. 32)
Oct 19, 2016 • 29 min
In this episode, Marcello speaks with Nick Raithel, the creator of The 7 Hour Book. Nick created this service to help professionals get their voice out into the marketplace, share their ideas, & establish themselves as experts in their field. The goal of…
What Your Customers Won’t Say (ep. 30)
Sep 22, 2016 • 32 min
Being in sales or marketing means that you need to establish relationships with your customers & work with them to figure out what will be best for their businesses. However, there are a few things that may be lurking beneath the surface that your…
Interview with Richard Shaw – Founder of Seedling.io (ep. 29)
Sep 6, 2016 • 47 min
Shari speaks with Richard Shaw in this episode where they discuss many of the variables in business & startups. Richard is the founder of Seedling.io & has a very research & numbers-based approach to helping businesses, In this episode, he shares that…
Interview with Ryan Stewman of HardcoreCloser.com (ep. 28)
Aug 23, 2016 • 42 min
In this episode, Marcello speaks with Ryan Stewman of HardcoreCloser.com. Ryan is transparent about both his struggles & successes, & after years of being a salesman himself, he now has tools to help others become better sales people. Resources from Ryan…
Establish Yourself as an Expert (ep. 27)
Aug 15, 2016 • 35 min
Marcello & Shari discuss the importance of establishing yourself as an expert & setting yourself apart from all of the noise. They cover some specific ideas & examples that will help your customer’s respect your insight & advice & ultimately want to do…
Negotiate Effectively (ep. 13)
Oct 14, 2015 • 34 min
Everyone negotiates at some point or another whether you are trying to close million dollar deals, buying a new car, or simply trying to get your child to eat their dinner. This episode covers some practical tips to use in your future negotiations. Click…
Shortcuts to Decision Making (ep. 12)
Sep 30, 2015 • 34 min
Dr. Robert Cialdini has a book that covers six universal shortcuts to decision making. These six concepts can help you shorten your sales process and close more leads on a regular basis. Click here for the affiliate link to Dr. Cialdini’s book Reciprocity…
Blogging for Business (ep. 11)
Sep 16, 2015 • 35 min
Blogging might seem like another time-consuming task that you feel like you have to add to your company’s website, but when done correctly, blogging can be very valuable. It allows new people to find your business in a way that is interesting to them…
Using Stories to Sell (ep. 10)
Sep 9, 2015 • 30 min
Sit back, relax, & let us tell you a story. The bottom line is that people are more interested in hearing “stories” than hearing a stiff presentation, which means that you can keep your customer engaged & grow rapport simply by telling (true) stories. A…
Scripting for Sales (ep. 9)
Sep 2, 2015 • 32 min
In this week’s podcast, we discuss the importance of using a script when handling sales call. No, not an annoying, canned customer service type script; but you need to have a good idea of what you are going to say, & how you are going to say it. A script…
Qualifying Leads (ep. 8)
Aug 20, 2015 • 35 min
It’s important to ask the right questions so that you can get the right answers. You want to be able to establish a relationship with your potential customer & qualify them for the sale. This week’s podcast will cover how you can go about doing that…
Best Times to Post, Email, & Call (ep. 7)
Aug 13, 2015 • 32 min
You are trying to get your product or services in front of the right people at the right time, but that is easier said than done. What are the times to publish blog posts, send out social media posts, email newsletters, or even call someone? A lot of this…
Get Past the Gatekeeper (ep. 6)
Aug 6, 2015 • 41 min
In this podcast we give helpful tips for getting past the gatekeeper. You need to be able to get to the decision maker before selling your product so be sure to listen & gain some resources for your next call. The book Marcello references is Smart Selling…
Selling Yourself (ep. 5)
Jul 15, 2015 • 41 min
In this podcast we talk about the importance of being able to sell yourself and the value that you bring in a variety of situations. We also discuss how to go about selling yourself without being pushy & annoying. Doesn’t matter how good you are at what…
Resources for Bloggers (ep. 4)
Jul 9, 2015 • 39 min
Blogging can be exhausting. If you don’t post constantly to your blog & on social media, people forget about you. If your site doesn’t look great or isn’t easy to navigate, people click away. A lot of times, blogging is a one man show; and we have some…
Cold Calling (ep. 3)
Jul 3, 2015 • 37 min
Contrary to what you may have heard, cold calling is not dead. Cold calling is one of the most important skills that any sales person can have. Even if you are not a sales person by trade, we will give some advice on how to better present yourself in…
Interview Strategies for Employers & Candidates (ep. 2)
Jun 24, 2015 • 35 min
This week we cover the issues having to do with landing a new sales job or hiring the right sales rep. We talk about how you can better prepare for your interview, impress throughout your interview, & follow up in an effective way. Businesses looking to…
How to Handle Objections (ep. 1)
Jun 17, 2015 • 32 min
This week we cover the three general categories of sales objections – preference, price, & postponement. We give strategies to overcome all of these objections in a way that is effective and does not involve high pressure sales. Preference Ask probing…