Social Media Best Practices: 7 Step Strategy
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In order for your company to succeed on social media, you have to START off with a plan. This means that you DO NOT hop on a social media platform and start clicking and posting with nary a strategy in sight. Granted, this is fine if you’re using social media for personal reasons. However, if you are using social media as a marketing vehicle for your business, you owe it to your business to put a strategy in place FIRST. A 7-point social media marketing strategy will include the following steps: 1) Listen to your audience. Who are they, where are they, and what do they want? 2) Stop guessing, use your analytics! Let analytics continually redefine who your customer is. 3) Engage your community with employee advocacy. 4) Optimize your publishing strategy. 5) Advertise wisely – with predefined objectives. A small budget is better than no budget. 6) Pay attention to the RIGHT metrics. 7) Measure your social media efforts against your goals. Tune in to learn more about each step in further detail. To see the full…