Finding a Professional Voice for Your Content Marketing
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December 17, 2018
Content marketing consists of creating a lot of different types of content, then promoting it on all your online real estate via many means such as social sharing, pay-per-click (PPC) marketing, search engine optimization (SEO) and more. Content marketing is a really great way to get the word out about your products and services in a natural, organic way. But, it’s important to figure out what your point of view is so that you can create a coherent and professional voice for your content marketing. Figure Out Your Core Values: What is it that you want to say to the world? What is it that you feel is important? Do you want your business to be a beacon of light to your audience, shining down on them, creating joy and happiness? Do you want your business to be a wake-up call and teach lessons for your audience? What do you want your audience to think about when they think of your brand? Get to Know Your Audience: Marketing is all about what’s in it for them, not what’s in it for you. If you can remember that,…