Branding and Displaying Your Work - S01 Ep08
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In todays episode Erica and Connor talk about displaying your portfolio and tips for building the visual elements of your brand. Then, on sticking points, I sit down with Michael Pugh to give him some thoughts on intentional improvement as he learns more about photography as well as giving some advice as to where his money would be best spent to help him hone his skills. Branding and using visual elements to speak to potential consumers about what your business stands for. Logos don’t mean much on a blank page, but branding is important for getting your message across to your client You have an idea of what you stand for in business, this is the time to start writing things down on paper. Make a list of 3-5 adjectives you feel represent what your business stands for/says to clients. This can also be helpful to put into terms of: “I want people to know that my business is _______” or “I want people to know that my business doesn’t do __________.” When doing this step, don’t be too focused on the aesthetic…