Unscaled 5: Just the Right Amount of Personalization
Is personalization really the golden ticket that some product creators think it is? In the tech industry, it’s a widely-held opinion that personalization is the answer to everything, and that successful products must be custom-tailored to meet the unique needs of each user. But it’s difficult to think of really successful products that are hyper-personalized. The iPhone, for example, is more or less the same phone for every user. So is personalization actually important? And if so, to what degree?