Bonus 08: The Darjeeling Limited
If targeted advertising is so bad, then why do we use it at All Turtles? That was the question that came up in a Twitter debate between Phil Libin, cofounder and CEO, and Jeremy Brand Yuan, who runs product marketing. Rather than stir up a social dust storm, they sit down for a pot of tea and make peace. Entrepreneurs looking to market test potential products and messages will learn the pros and cons of behavioral targeting, and how to keep their strategies on the up and up.