Season 1: Cheryl Kellond from Bia Sport
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In each of our podcasts, we ask top hardware entrepreneurs the same 10 questions to better understand the challenges and best practices in starting a hardware company. In Episode 5 of Season 1, Lemnos’s Eric Klein speaks with Cheryl Kellond, founder and CEO of Bia, a former Lemnos portfolio company. Why did you start your project? I am the classic late blooming adult-onset athlete. I was approaching my 40th birthday. I was in a rut, and a friend convinced me to do a triathlon. I had never run before. I barely swam before. I was not an athlete, but I fell in love with the sport. As I progressed in my abilities, I was looking for gear. I was looking for a training watch and an online training site that met my needs. I tried everything on the market and quickly came to the conclusion that they all sucked. They hurt my wrist to wear. They didn’t do what I needed. I mean, I’m an MIT grad, and when I have to crack open an instruction manual to learn a sports watch, you’ve got to be kidding me. I thought, “Gosh, we…