Season 1: Adam Ellsworth from 8-Bit Lit
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In each of our podcasts, we ask top hardware entrepreneurs the same 10 questions to better understand the challenges and best practices in starting a hardware company. In Episode 8 of Season 1, Lemnos’s Eric Klein speaks with Adam Ellsworth, founder of 8-Bit Lit. Why did you start your project? About two years ago, a friend and I were discussing an idea for a touch-sensitive lamp for his two-year-old son. We came up with the idea of the question mark from Super Mario Bros. We made one for ourselves. We used TechShop, which has a lot of tools that you can prototype with: laser cutters, CNC mills, etc. We threw it up on Etsy, not really thinking much about it, but it got a ton of blog attention. We got a large number of orders right away. We made 1,000 of them at home in San Francisco, by hand, over three months. That actually turned out to be a helpful experience for production later because I really understood what it was like to set up a production line, to have to try to establish efficiencies, and to work…