Season 1: Chris Bruce from Sproutling
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In each of our podcasts, we ask top hardware entrepreneurs the same 10 questions to better understand the challenges and best practices in starting a hardware company. In Episode 1 of Season 1, Lemnos’s Eric Klein speaks with Chris Bruce, the CEO of Sproutling, which was acquired by Mattel. Why did you start your project? I feel like I worked on a lot of products that are sugar water, to use the phrase from Steve Job’s biography. I wanted to work on something that I care about. I wanted to work on something that I could spend 10-15 years at, building a big company. It’s a very passionate project and it has to do with kids, which I have two of, and I love them dearly. That’s pretty much why I decided to focus on products that help families have better, easier tech. What did you do before deciding to start a hardware startup? Before my last startup, which was a social gaming company, I worked with Shawn Fanning at Rupture, which got acquired by Electronic Arts. That was a great experience just from complete…