BuzzFeed and Huffington Post founder Jonah Peretti: How I turned an Instant Messenger bot into a $1.5 billion media empire
Jonah Peretti is the founder and CEO of BuzzFeed, a digital media empire that started as an Instant Messenger bot. The bot spotted trending links across the web and sent them to groups of friends. Peretti grew that into a $1.5 billion media company that’s on the verge of going public, and he’s turned down giant acquisition offers along the way. Before BuzzFeed, Peretti cofounded The Huffington Post with Andrew Brietbart and others. In this episode, Business Insider’s US Editor-in-Chief Alyson Shontell asks him about both experiences, media industry trends, startup advice, and timely news, like the Trump-Russia dossier that BuzzFeed was first to publish. We also got the story behind a lewd Ivanka Trump tweet Jonah wrote that went viral.