Edible Arrangements founder Tariq Farid: A fruit basket no one knew they wanted turned into a half billion dollar business
Tariq Farid was only 13 when his family moved from Pakistan to Connecticut. He started working at a flower shop to make money, and he opened his own at 17. Farid is the founder and CEO of Edible Arrangements. He cornered a market that no one knew even existed: baskets of fruits cut up and carved to look like giant flower bouquets. Today, his business has 900 franchises across 9 countries, bringing in more than half a billion dollars in sales each year. It hasn’t all been easy. He’s had to contend with everything from disgruntled franchisees to conspiracy theories and racist online trolling. But his unwavering optimism has pushed him through struggles from the very beginning.