E739: “Gut Feel” in angel investing: Wharton Prof of Entrepreneurship Laura Huang on how early investors make decisions, quantifying the unquantifiable, questioning meritocracy, the role of gender & other biases (& how to hack them)
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Laura Huang is a Professor of Management and Entrepreneurship at the Wharton School, University of Pennsylvania. Laura’s research examines how an investor’s gut feel plays a role in innovation and entrepreneurial decision making. She explores how perceptions and cues influence an individual’s ability to make important, high-stakes decisions, how attractiveness and gender affect pitch success, and if investors are behaving differently in those circumstances because of the valid pressure on the investment community to see more diversity.