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We now know black swans exist, but Europeans once believed that spying one of their kind would be like stumbling across a unicorn in the woods—impossible. Then, Willem de Vlamingh spotted black swans in Australia, and this black bird, which once represented the impossible to Europeans, shifted to represent the unpredictable. One company now dons the name “Black Swan.” Find out how it aims to predict what we currently consider to be unpredictable. Transcript Ginette: “Submerse yourself in early 1600s London culture for a minute. Shakespeare’s alive and in his late career. The first permanent English settlement in the Americas just happened. Oxygen hasn’t been discovered yet. But a lesser known cultural idiosyncrasy has to do with a large white bird, the swan. In Europe, the only swans anyone had seen or heard about were white, so of course, in their minds, a swan couldn’t be any other color. From this concept, a popular saying develops, originally stemming from a poem. You use it when you want to make a point…