60: Ben Ruedlinger of Wistia on Video Best Practices and Automation
Ben Ruedlinger is the Vice President of Operations at Wistia. Wistia is the leader in professional video hosting with analytics and video marketing tools for businesses. In our interview with Ben, we discuss the impact of video content on marketing efforts, how to produce great video content, and discuss advancements in video technology. Primary to our discussion is the integration of marketing automation into the Wistia platform - providing the opportunity for marketers to score leads or trigger actions based on video behavior.