106: Killing Marketing: Why You Need to Think Differently about Your Marketing
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This was such a fun interview, you won't want to miss it. Douglas interviews Robert Rose and Joe Pulizzi on their newest book, which documents how businesses can turn marketing from an expense into a profit center. Killing Marketing is a book every business should pick up and give some attention as their working on next year's strategies. Marketers are overloaded with platforms and technologies, are shy on resources, and are often underbudgeted. Taking an innovative approach to your marketing efforts can transform that. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we've watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers…