2: Joe Chernov of Eloqua
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Joe Chernov is the VP of Content Marketing for revenue performance management company, Eloqua. He is responsible for imagining, creating, distributing and measuring content that increases awareness and drives demand. Joe also oversees public relations and analyst relations. He joined Eloqua from BzzAgent, a word-of-mouth and social media marketing agency, where he served as VP of Communications and Associate VP of Marketing. Joe co-chairs the Word of Mouth Marketing Association’s ethics panel. He speaks at universities and conferences around the world on social media ethics and content marketing.