96: Quantifi: How Chatbots and AI Will Help Marketers with Experimentation
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It’s always great to have guests stop by the studio to do a podcast with us, and this week was no different as we were joined by R.J. Talyor and Liz Prugh. R.J. Talyor is the CEO & Founder of Quantifi.ai, the digital marketing R&D platform for social ads. R. J. previously led product teams ExactTarget (we worked together on a couple of projects!) and Salesforce. R.J. always carries chapstick with him. Liz Prugh is a tech geek, geek in general, and always aspiring #fiercefemale. Liz is managing editor for The New New Thing and previously worked for ExactTarget and Salesforce in marketing and customer success. Liz is also the co-creator of pop culture site PureFandom.com and channels her inner-nerd by hosting and moderating comic cons across the country. In this episode, we discuss marketing experimentation and its challenges. Quantifi is a marketing R&D platform for social media ads, unleashing the power of artificial intelligence to discover the audiences, channels and creative needed to drive growth for…