Ep #34 - Branding from the inside out
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Communicators are more and more focusing on internal branding as part of their day-to-day job. In this episode of ICology, listen to Greg Monaco from Monaco Lange to talks about how brands are initially built with the employee in mind but things can go awry. Like customers, employees respond to strong storytelling so it’s up to internal communicators to carry that torch and be the voice of the employee. Subscribe to ICology on iTunes or search for it on your preferred podcast app.