Ep #10 - IC and crisis communication
Paul Barton is a communicator by trade, but is also an educator, an author and one hell of a guitar player. His communication stops include Avnet, Hawaiian Airlines and Petsmart. Paul is also the author of “Maximizing Internal Communication.” In this episode of ICology, we focus on crisis communication. While it’s never something communicators want to happen, being prepared for a crisis is crucial to a company’s success. We talk about strategies and approaches communicators can take to respond positively during a crisis. As Paul says, “Communicators need to be at their best when things are at their worst.” Follow Paul on Twitter at @paulbartonabc. Subscribe to ICology on iTunes or wherever you listen to podcasts. The full epsiode transcript is available.