Ep #18 - Importance of trust in internal communication
Nick Howard is the executive director of Edelman Employee Engagement. Every year, Edelman publishes its Trust Barometer, a global study asking respondents how much they trust the four institutions of government, business, nongovernmental organizations and media to do what is right. In this episode of ICology, I discuss with Nick about the new trends they are seeing in 2016, but also the impact it has on internal communications. While the Trust Barometer is not a communication study per se, there is a lot for communicators to pick up on. Subscribe to ICology on iTunes or wherever you listen to podcasts. The full epsiode transcript is available.