Ep #39 - Workplace by Facebook & what it means for communicators
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Worldwide, there are 1.8 billion active Facebook users with 1.2 billion of them logging in daily. These are huge numbers but will internal communicators benefit from this activity with the recently launched Workplace by Facebook product? In this episode of ICology, Michelle Mahony, SVP & Regional Director at Ketchum, talks about about the agency’s role in the Workplace by Facebook beta. Initially only about 200 companies around the world participated in the beta launch. She shares what they experienced using Workplace and how their own employees used and benefited from it. And since being a part of the beta group of users, Ketchum is now one of the key global implementation partners to help other companies adopt the new enterprise social network (ESN). Is Facebook ready for the enterprise? We’re about to find out. Subscribe to ICology on iTunes or wherever you listen to podcasts. The full episode transcript is available.