When Your Marketing Channels Shut Down
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What do you do when a tool or a platform you have been using for your marketing disappears? Well, hopefully you didn’t put all your eggs in the Vine basket, because that is exactly what is happening. Twitter announced the demise of this popular 6-second video feature. We can speculate why, but the real issue is what do you do when you lost a valuable resource? Are you prepared to shift gears or do you already have a comprehensive social media plan in place that it would only represent a speed bump on the road to success?