FTC is Watching Influencer Endorsements
Hurricane Irma like Harvey is now in the history books, but the devastation both storms left behind with take years of recovery. During times like this marketing sensitivity is essential for businesses to maintain their credibility and loyalty from their customer base. On today’s show hosts Carol McManus and Ken Herron will offer some tips on what to do and what not to do. We will be exploring the rules and the implications of the updated FTC Endorsement Guide and what the potential consequences are if you do not disclose Influencer relationships in your marketing. This is not something to ignore!