Why imitating unicorns might not get you where you want. /w Nav Nouhi, Growth Adviser
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November 17, 2017
Every entrepreneurs wants to be like them and understand what’s their secret sauce. Of course media loves to capitalise on this trend. In this podcast Nav and I give our opinions about how you should approach these lores, and I argue there’s little you can learn from them. I believe you shouldn’t try to apply the points they’re making ad litteram, but see how those can adapt to your specific case. First of all, since they made it big, many things have changed and most of their lessons might be outdate. Besides, many of them capitalised on unique trends. They were at the right place, with the right product, with the right support, with the right money, with the … well you get the idea. In his podcast I am joined by Nav Nouhi , an former colleague, a dear friend and data-oriented-no-bullshit-let’s-talk-numbers kind of guy. I know Nav, from our AVG Technologies days, where as Director of Digital Advertising he managed $25M of advertising budget yielding 125% return on ad spend to the business and transformed…