How to start building media relationships for your startup / w MaxTB
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Great question. To answer that I had a chat with Max Tatton Brown, founder and managing director at Augur Communications. Augur is London-based communications agency which helps fast-growing “unsexy” tech companies tackle business challenges with communications strategy. Before Augur, Max led PR for Tradeshift from Series A to Series C and has written for Wired, the Guardian and Quartz. In this podcast you will find out: • When is the right time to start building your media relationship • How you should go about creating and maintaining those relationship • The importance of focusing on your product before doing any PR • How PR can only amplify what’s already valuable