274: Why “Customer Success” Is the Future Of Sales With Lincoln Murphy
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Lincoln Murphy is the worlds leading customer success expert (he literally wrote the book on the topic). On today’s episode of the Salesman Podcast Lincoln explains why customer success is so important to the personal success of Sales Nation. What you will learn in this episode: Lincoln starts this episode by explaining what “customer success” actually means then we dive into - Why the marketing has made this a priority that leads to business success How we question a potential prospect to find out what success really means for them