182: Why EVERYTHING you know about sales is wrong! With Bob Urichuck
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This interview with Bob Urichuck was one of the most involving and rewarding episodes of the Salesman Podcast I’ve ever put out. Bob’s philosophy of sales is very counter intuitive at first and I don’t think it’s perfect for all sales situations, but used at the correct time it’s very powerful. We go back and forth and you’ll hear Bob quizzing my sales skills too.