280: How To Change Peoples Minds (Needs, Beliefs, Evolution And More) With David Straker
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David Straker is one of the worlds leading experts on changing minds. On this episode we dive deep into how we make decisions and the process of unravelling them so they can be changed. What you will learn in this episode: Dave shares how decision making hasn’t really changed since humans lived in tribes and - Why the basic human needs drive everything that you do How your subconscious is calling the shots even if you think you are The power of being able to influence others (from sales to politics…)