220: How To Convince Anyone ANYTHING In 90 Seconds Or Less… With Nick Boothman
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Nick Boothman is the author of Convince Them in 90 Seconds or Less and that’s exactly what we’re talking about on today’s episode. When decision makers are busier than ever, the level of distractions, beeps and vibrations are on the rise, the first 90 seconds you spend with them is becoming increasingly important.