216: What Can We DEMAND From Marketing? (They Exist To Support You!) With Matt Heinz
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Matt Heinz is the president of Heinz Marketing and on this episode he shares what you should be expecting from your marketing department and who to go to if this isn’t happening. Matt is one of the few guests I’ve had on the show that pushes not just for “sales and marketing alignment” which is talked about often but the fact marketing is there to support sales which is where we start the show.